agora pulse

SEPTEMBER 23, 2020

A total of 47% of social media marketers say developing social strategies to support overall business goals remains their number one challenge. Though social media has become more data-driven, only 32% of marketers have a documented strategy. Depending on your sector; their budget, actions, and strategy may impact your own goals.

Social Media 144

Social Media ROI Social Media Management URL 144

Hootsuite

JUNE 28, 2023

Use a URL shortener Besides making your social posts tidy, shortening links also lets you add tracking information for accurate analytics measurement. URL shortener. Set up UTMs and referral links A “UTM link” is simply a URL with tracking parameters in it, exactly like the above example from our Ow.ly You can also customize Ow.ly

HootSuite 120

HootSuite URL Analytics Forums 120

agora pulse

OCTOBER 26, 2017

That moment when your boss suddenly becomes aware of the budget being spent on social media and demands a Facebook strategy. While social media has become more data driven, only 32% of marketers having a documented strategy. The first step in creating your Facebook strategy is knowing and documenting your objectives and goals.

Strategy 122

Strategy Facebook Exercises Social Media Management 122

Sprout Social

JANUARY 18, 2017

Using UTM tracking is a cornerstone of content analysis and it’s one of the few ways to legitimately prove the ever elusive ROI of social media. In this article, we’ll talk about the basic outline of a UTM code, and the value UTM tracking can bring to your social media and content strategies. Enter UTM URL builders.

ROI 40

ROI URL Analysis Findability 40

Harp Interactive

SEPTEMBER 13, 2010

Businesses that employ an integrated search and social media strategy achieve greater web-success at lower cost because they amplify their message manifold simply by combining the power of organic search and viral media. Synergy is the essential ingredient in achieving high ROI and maximizing the impact of your online media plan.

SEO 313

SEO Social Media URL Engineering 313

Sprout Social

APRIL 26, 2023

But ramping up your content and LinkedIn marketing strategy on the platform will inevitably lead to questions in the effort to get it right. Keep reading to see what we did, our results and learnings to bolster your strategy. As marketers rethink their LinkedIn content strategy, these questions are surfacing more and more.

LinkedIn 105

LinkedIn Comments URL Engagement 105

Josh S Peters

SEPTEMBER 18, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » The GAP, ROI, and Awareness The GAP, ROI, and Awareness Written on September 18, 2009 by Josh Peters in Social Media 5 Comments - Leave a comment! I think the problem stems to a misuse of the term ROI.

ROI 100

ROI CPA Campaign Buy 100

Hootsuite

FEBRUARY 16, 2021

Hootsuite has all sorts of hidden gems and neat ways to save you time and increase your brand’s social ROI. Polish your posts with vanity URLs. Hootsuite’s free link shortener, Owly , makes any URL you post look sweet, short, and a lot more trustworthy. Ok, I’ll bite: what are URL shorteners? ).

HootSuite 140

HootSuite Features URL Template 140

Buffer Social

JULY 23, 2019

They say bigger is better … but in the case of influencer strategy , we think the opposite could be true. More engagement, more clicks, and lower ROI. If you’re keen to dip your toe into influencer marketing or if you’re just interested in a strategy shakeup, then we think you’ll find a lot to love in this post!

Influencer 75

Influencer Strategy Marketing Survey 75

Convince & Convert

AUGUST 3, 2017

Yet, too many small businesses do not understand how to utilize the platform properly: In May 2017, a study of over 4,700 US small businesses found that only 24 percent were seeing positive ROI on Facebook. The problem is that there’s no simple answer as to how to translate Facebook likes into ROI. A study of over 4.7K

Facebook 162

Facebook Template Templates URL 162

Buffer Social

SEPTEMBER 11, 2023

What’s the true ROI? The ROI is insane. Customize your LinkedIn URL A small yet essential aspect of profile optimization is customizing your LinkedIn URL. A customized URL is not only more professional and easier to share, but it also enhances your personal brand. Literally millions of dollars.

LinkedIn 113

LinkedIn Tips Skills URL 113

Hootsuite

JULY 6, 2022

How to build an effective eCommerce strategy on Instagram. So, if you’re looking to develop a robust Instagram eCommerce strategy, you may want to switch to a business account. This two-pronged approach is an important piece of a strong Instagram eCommerce strategy. make long, spammy-looking URLs short and sweet.

Instagram 117

Instagram HootSuite UGC Influencer 117

Sprout Social

JULY 25, 2023

So, how do you bridge this gap between strategy and execution? Specifically, it helps you in three crucial ways: Build an effective top-funnel and mid-funnel social strategy Top-of-funnel social media efforts aim at attracting new visitors and measuring audience behaviour such as web traffic, impressions and average time on site.

Analytics 138

Analytics Report Social Media Google 138

Oktopost

NOVEMBER 30, 2023

After all, the best marketing strategies and methodologies are only as good as the data that showcases the results and ROI of our efforts. For example, you can make landing pages, forms, and even blogs that will only be shared on social and then easily track these URLs. As marketers, this is a huge problem.

Forums 62

Forums Reddit Analytics Sentiment 62

Visually SM

JULY 31, 2020

Let’s suppose you have a successful Digital Marketing strategy, and everything is well and good. Videos are more attractive, engaging, and achieve a higher ROI — and these are all good reasons for you to incorporate them into your Digital Marketing Plan. How can I implement a video strategy for my brand?

Social Media 246

Social Media Video Company Content 246

Pam Moore

JANUARY 28, 2016

You can’t just hop on Twitter and start spamming urls to your website, blog or sales page. If your blog, website, content and engagement strategies suck, your conversions on Twitter will be the same. Included are 14 ideas you can implement TODAY to help you increase the ROI of the time and resource you invest in Twitter.

Conversation 113

Conversation Tips Twitter ROI 113

Ignite Social Media

SEPTEMBER 21, 2017

Across the industry, ROI and tying social to business objectives are consistently reported as top challenges in understanding the marketing effectiveness of social media. Conversion ads across social platforms allow you to track conversions of a pixel on your website from social customers, and provide a more definitive ROI.

ROI 101

ROI Apple Metrics Loyalty 101

Kikolani

JANUARY 26, 2010

The most popular topic at #SMAZ was the measurement of social media influence and the elusive ROI – Return on Investment. Social Media Strategy. Probably the best thing I heard about social media strategy is that social media can be more valuable as a listening tool than a speaking platform. Social Media ROI.

ROI 114

ROI Social Media SEO Tips 114

Sprout Social

JANUARY 13, 2021

Closely tied to ROI, marketing attribution helps you understand if your social strategy is working, what stages in the journey are most or least important and where you should be focusing your marketing efforts. ROI measures revenue while attribution measures impact. URL tracking in Sprout also allows for automation in rules.

Social Media 95

Social Media Marketing Newsletter URL 95

Webbiquity SMM

FEBRUARY 2, 2015

Social media is an integral component of any successful digital marketing strategy. While the ROI of social media marketing remains hotly debated , there is no doubt that it can be a great tool for optimizing your web presence —or total nightmare experience depending on the execution of your strategy. Guest post by Gary Dek.

Social Media 100

Social Media Marketing Hashtag URL 100

Webbiquity SMM

JUNE 7, 2018

It’s the preferred direct marketing tactic for low cost and high ROI. Content is a vital component of every digital marketing strategy. Developing and documenting an effective content marketing strategy improves your chances of getting quality leads and potential sales. Apply a Diverse Content Marketing Strategy.

B2B 217

B2B Brands LinkedIn Influencer 217

Writtent Blog

FEBRUARY 10, 2015

Sound SEO strategies lead to online success and business growth, but with the web and search engines constantly evolving, it can be hard to know what those are. SEO Strategies: 9 Ways to Boost Your Business. If this isn’t one of your top priority SEO strategies, it should be. Make better link building one of your SEO strategies.

SEO 40

SEO Strategy comScore Yahoo 40

Keyhole.co

MAY 25, 2022

For starters, social media data help you understand your audience, pinpoint well-performing strategies, and weed out the incompetent ones. Overall, social media analysis helps you achieve your social media goals, proves what’s working and what’s not, and eventually maximizes your ROI. But how does it help, you may ask?

Analytics 52

Analytics Social Media ROI Metrics 52

Sprout Social

FEBRUARY 22, 2024

In this article, we’ve compiled a list of 8 outstanding influencer analytics tools to help you discover niche influencers and optimize your campaign strategy in 2024. It monitors trends, influencer data and competitor strategies so you can spot your industry’s key creators and trends and take strategic action before the competition.

ROI 103

ROI Analytics Influencer Campaign 103

Convince & Convert

JULY 20, 2017

As Snapchat was without any mass traffic-driving capabilities, we were left promoting a vanity URL as text over our videos and images. The truth is that Snapchat has terrible reporting—the stuff that’ll drive you to tears if all social media efforts in your company must be reported and only supported if ROI calculations are possible.

ROI 107

ROI How To YouTube Report 107

Convince & Convert

MAY 2, 2016

The right social media strategies do add value to the bottom line, and as social media marketers, it’s our job to quantify this where we can. Shouldn’t the measurement of your social media strategies map back to this objective? Google Analytics can track any URL that you can edit by appending some tags into the URL string.

Metrics 60

Metrics Social Media Marketing URL 60

Sprout Social

JUNE 22, 2016

Now we’re counted on to show our work when we prove social media has a strong return on investment (ROI). It’s sort of crazy to think some businesses still don’t trust social media as an ROI source. These numbers, percentages and statistics provide better insights into your social media strategy. URL clicks. Impressions.

Data 100

Data Social Media How To ROI 100

Sprout Social

JANUARY 26, 2023

Table of contents: What is referral marketing Why referral marketing is important How does referral marketing work Referral marketing strategies Types of referral marketing What is referral marketing? Little to no cost There are very few upfront costs to this strategy. Here’s a quick breakdown of both strategies.

Discount 125

Discount Marketing B2B How To 125

agora pulse

JUNE 11, 2019

When you dig deeper, you’ll see that they’re empty analytics that don’t reveal real results and can’t inform your marketing strategy. Then you’ll know whether your social media strategy is helping you or holding you back from reaching your marketing goals. Focus on measurements that matter to your social media marketing strategy.

Metrics 106

Metrics Social Media Content Analytics 106

Kikolani

SEPTEMBER 12, 2011

How have your strategies actually helped your website? While businesses focus on the ROI in dollars, bloggers focus on the ROI in traffic. shortened URLs from each Triberr member’s tweets. Triberr Stats – Visits counted by Triberr for each member’s unique URL. The Problem with Google Analytics.

Case Study 163

Case Study Analytics Google Study 163

Sprout Social

APRIL 6, 2022

Integrating livestream shopping into your social commerce strategy is a no-brainer for retailers that want to support their customers through the buying process. They link featured products to their Facebook catalog, but also share the associated website URL in their posts. Follow the lead of some of the best Facebook Shops.

Examples 111

Examples Brands Facebook Retail 111

Keyhole.co

JULY 5, 2023

This strategy makes it easier to tailor your content in such a way that it resonates and connects with your target audience. The potential of Instagram marketing strategy is limitless, but attempting to achieve that initial traction with your branded Instagram account can be a tall order. Create original memes Everyone loves memes.

Instagram 52

Instagram Meme Tips Marketing 52

Sprout Social

APRIL 26, 2023

According to the latest Sprout Social Index™ , proving social media ROI was the second biggest challenge for social media teams. So if you’re struggling with measuring social media ROI yourself, we get it. That’s why we put together this guide so you can assess social media ROI based on your unique online presence once and for all.

ROI 98

ROI Social Media How To Metrics 98

Waxing UnLyrical

JULY 22, 2016

But always – always – because their boss, or boss’s boss, or whoever it is reporting to the CMO and/or CEO wants to know the “ROI” of their efforts, and AVE/EMV/whatevershityouwanttocallit at least slap a dollar number on at least part of those efforts.

Metrics 100

Metrics URL Campaign Influencer 100

Sprout Social

APRIL 12, 2022

An audit will also surface branding issues and will give you a good idea of what areas you’ll need to work on when it comes to your Facebook marketing strategy. This is where you set up things like a greeting and your Messenger URL. These metrics provide information for calculating your Facebook advertising cost and ROI.

Facebook 121

Facebook How To Metrics Hashtag 121

Pam Moore

APRIL 6, 2019

Thanks to social networks such as Twitter, Facebook, LinkedIn, Instagram, and YouTube, marketers can obtain real-time customer insight within seconds and begin using such data to optimize their digital and social marketing programs for the highest success and ROI possible. know what content will drive social conversation, conversion and ROI?

Campaign 60

Campaign Social Media Content How To 60

Pixlee

NOVEMBER 19, 2020

But it soon regained its prominence as marketers realized its lasting relevance, and the opportunity to combine email marketing with other strategies. For example, if we compare the ROI of the two platforms: . Email marketing has an average ROI of 4400% which means a return of $44 for every dollar spent. Using Twitter Cards.

Social Media 52

Social Media UGC ROI Hashtag 52