Ignite Social Media

MARCH 23, 2020

One week ago today, we wrote a blog post on how to think about social media marketing during the COVID-19 outbreak around the globe. Social Media Use, Engagement and Paid Efficiency are Way Up. And while tacky isn’t the way to go, many people seem to recognize that influencers are also small businesses being hurt by this.

CPM 175

CPM Social Media CPC Sample 175

Social Media Strategies Summit

DECEMBER 4, 2020

The holidays are upon us, and while 2020 has brought many changes to the way we live our lives, retailers and consumers alike are still eagerly looking forward to this traditional shopping season. They expect to see revenue increases of anywhere from 1-3.5% ( Retail Dive ). Remind Followers About Alternatives to Shipping.

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Campaign Social Media Retail How To 130

Ari Herzog

AUGUST 30, 2012

There is a trend among small business marketing in stores. I was taught that the area closest to door handles was more valuable then retail space on 5th Avenue. I see merchants show off what social networks they are on and what mobile technologies you can use inside the store. This is a guest blog post by Matthew Cool.

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Retail Social Media Small Business Compete 130

Saying It Social

APRIL 23, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Why Social Media Marketing For Small Business Is Important “Social Media Marketing” – this is a HUGE buzzword in our industry right now. It’s very informative and full of substance.

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Small Business Social Media StumbleUpon Digg 119

Social Media Strategies Summit

FEBRUARY 13, 2020

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. Companies are frequently trying to reach multiple audiences on their social channels.

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B2B Social Media Brands Hubspot 150

Sprout Social

NOVEMBER 19, 2018

Whether holiday social media campaigns offer limited-time deals or tap into people’s holiday decorating aspirations, social is claiming more of a stake in shoppers’ routines each year. Sprout Social analyzed more than 2.9 Consumers want to talk to retailers of all sizes during the holiday season.

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Retail Sentiment Project Instagram 109

Social Media Strategies Summit

SEPTEMBER 18, 2023

Port of Seattle’s influencer program started with just a handful of bloggers attending the launch of two new retailers at Seattle-Tacoma International Airport (SEA). anyone who doesn’t work for a retail or fashion brand). anyone who doesn’t work for a retail or fashion brand). Let’s get into it!

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Pam Moore

NOVEMBER 23, 2017

Too many times they think it's just for the big online and offline retailers. The truth is even small businesses can join the Cyber Monday and online holiday sales to drive business results. How to leverage visual marketing and social media to humanize your brand during the holidays. Episode Highlights.

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Social Media How To Marketing ROI 165

Ignite Social Media

APRIL 17, 2020

As politicians, health experts and business leaders begin to debate how and when to loosen social distancing restrictions, our social media agency has begun to discuss how social media usage and, therefore, social media marketing is likely to look post-COVID-19 when our collective national lockdowns lift.

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Social Media Marketing Retail Energy 106

Ignite Social Media

MARCH 30, 2020

Please see prior posts: Social Media Marketing in the Midst of COVID-19 (Mar 16); and Social Media Marketing During COVID-19: March 23 Update. Like most things in social media, the answer is, “It depends.” on Social Media Right? Discounts are fine, particularly for smaller businesses.

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Social Media Marketing Discount Health Care 106

Buffer Social

NOVEMBER 1, 2018

Repurposing your content across channels is a great way to get the most from your social media strategy. What does this mean for small businesses that are considering IGTV in their social media marketing strategy ? I think it’s too early for small businesses to dismiss IGTV right away.

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Small Business Instagram Film Mobile 101

Saying It Social

MAY 26, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Happy National Small Business Week Why National Small Business Week? As part of National Small Business Week, the U.S. This year, National Small Business Week will honor the estimated 27.2

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Small Business scribd StumbleUpon Digg 114

Later

MARCH 1, 2021

Social commerce — the process of selling products directly on social media — is revolutionizing the e-commerce industry. . In fact, the global social commerce market is estimated at $89.4 Later’s SVP of Marketing, Cameron Uganec , shares his thoughts and predictions: What Is Social Commerce? .

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Social Media Small Business Press Release Instagram 79

Twist Image

AUGUST 7, 2018

This does not happen with major retailers. Recently, I was recommended to a local retailer for some home furnishings. No, I didn't do this beforehand (or while in the store), because I was taken by the conversation with the small business owner, and felt that there was a good rapport. This does not happen online.

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Retail Price Small Business Policies 40

Buffer Social

MARCH 19, 2020

Social media is such an important communication tool in 2020, and we know as we all try to navigate unexpected and unprecedented challenges, many of your customers and teammates will turn to social media for some form of support. So what does social media management look like over the coming weeks and months?

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Social Media Management Social Media Retail Team 98

Small Business Mavericks

FEBRUARY 14, 2011

The New York Times published a story on Saturday about huge retailer J.C. The interesting part of this story from a small business standpoint is what happened to J.C. It’s not our business. – The New York Times published a story on Saturday about huge retailer J.C. Penney getting caught buying links.

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Small Business Case Study Retail Press Release 79

Forbes Social Media

JUNE 16, 2020

As more small businesses in Detroit look to open up their doors after the Covid-19 crisis, a group of entrepreneurs wants to help them also get online.

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Small Business Groups Groups Policies 87

Later

JANUARY 26, 2021

Instead, it’s the perfect opportunity to educate your audience, uplift Black creators and businesses, and advocate for change. In this blog post, we’re sharing 5 ways brands can celebrate Black History Month on social media: Why Brands Should Celebrate Black History Month on Social Media. Quote Posts.

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Social Media How To Instagram Education 80

Sprout Social

FEBRUARY 18, 2020

If you find yourself spending more time switching between networks and running complex manual searches for mentions than interacting with brand mentions, then you’re in need of a social media monitoring strategy. What is social media monitoring? Monitoring and listening do often partner up in a company’s social strategy.

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Social Media Strategy Brands Airlines 136

Later

SEPTEMBER 1, 2020

Wondering what the top social media platforms for SMBs are? If you’re a small business just getting started with social media marketing , it can be challenging to know which platform will help you tap into the right audience – especially if you’re a time-strapped solopreneur! Drive traffic to your website?

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Platform Social Media Small Business Instagram 78

yMarketingMatters

OCTOBER 4, 2013

In order to help you decide, I have compiled a list of the most popular and effective social media channels at your disposal today. I will be following up with an in-depth detailed blog about each social media channel in the coming weeks. Social media may be free, but think about the value of your time!

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Social Media Foursquare Social Bookmarking LinkedIn 275

yMarketingMatters

OCTOBER 9, 2015

September saw some great social media updates for marketers. Here are the most important updates you should be aware of to improve your social media marketing for your business: Facebook. All the social media and other images are pre-sized for you so they fit and render perfectly into each platform.

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Social Media Instagram Retail Buy 100

yMarketingMatters

OCTOBER 9, 2015

September saw some great social media updates for marketers. Here are the most important updates you should be aware of to improve your social media marketing for your business: Facebook. All the social media images are pre-sized for you so they fit and render perfectly into each platform.

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Social Media Instagram Retail Buy 100

Sprout Social

DECEMBER 14, 2022

Big-box retailers have also created metaverse brand activations. The retailer also enables users to envision home decor and furniture in their homes with a virtual reality feature on their shopping app. The league also plans to leverage the social media following of NFL players to increase awareness.

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Industry Examples Real Estate Brands 111

Buffer Social

JANUARY 3, 2024

I decided to aim for smaller boutiques, cold pitching retailers via email, and spend the rest of my energy focusing on direct-to-consumer sales. I spent a good year or two learning a lot about wholesale, and now I feel like we have a good system of reaching out to retailers and getting into stores pretty consistently.

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Retail Apparel Instagram Small Business 85

Buffer Social

NOVEMBER 12, 2019

The biggest retail dates of the year are just around the corner. Do you have your social media marketing ready? According to the National Retail Federation, the average shopper is planning to spend $1,047 this holiday season, which is a four percent increase from last year. . That’s right.

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Social Media SMS UGC Marketing 67

Bill Hartzer

MAY 18, 2015

May is small business month, so as a follow-up to a blog post I wrote recently , I tracked this small business owner, Ira Zoot from TicketStub.com, and interviewed him. Mr. Zoot originally claimed that he, as a small business owner, has been crushed by Google. The average traffic for Ticketstub.com®

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Small Business Google SEO Adwords 60

Socialmedia.biz

MARCH 20, 2017

B uilding a solid following on a social media platform promotes brand awareness — but how can businesses convert those casual fans into paying buyers? Social media and email marketing are different animals, of course. Take a look at some ways to encourage your social followers to support you through email, too.

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Platform Social Media Retail Small Business 63

Buffer Social

NOVEMBER 13, 2023

According to the National Retail Federation, we’re looking at a record-breaking November and December this year, with total sales reaching a staggering $966.6 Outdoor apparel retailer REI has led the charge here, opting out of Black Friday for years on the trot. billion in the U.S. Source: Facebook 8.

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Examples Campaign Discount Marketing 92

Hootsuite

OCTOBER 27, 2022

Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. BigCommerce is an ecommerce SaaS provider that services online retailers. What is the best ecommerce platform for small business? But, each ecommerce solution has its own advantages for small businesses.

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Platform Startup Price Open Source 83

Ari Herzog

MARCH 1, 2012

Depending on the source referenced, the financial services industry takes second or third place when it comes to online ad spending in the US (as you can probably guess, the retail industry always takes the numero uno). In terms of social media presence, AmEx is clearly the winner. But what works and what fails?

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Social Media Small Business Banking Retail 105

Small Business Mavericks

OCTOBER 23, 2013

A set of holiday shopping statistics shared by Constant Contact illustrates the growing importance of social media for retailers, especially during the holiday shopping season. 66% of Black Friday purchases last year were the result of social media interaction. Many people now shop on Thanksgiving Day.

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Social Media Statistics Sample Samples 101

Techipedia: Tamar Weinberg

NOVEMBER 11, 2010

&# Without a clear methodology of measuring ROI, many businesses are still cautious to spend their marketing budget on social media and web 2.0. On top of that, let’s add all of the other social networks out there including Linkedin, Foursquare, Myspace, Friendster, Tumblr, YouTube and the list goes on. What’s your goal?

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Industry Real Estate Social Media Travel 231

Hootsuite

NOVEMBER 24, 2022

But while this is a yearly slam-dunk for big box retailers, Black Friday can bring more challenges than benefits for small businesses. The campaign was an overwhelming success, leading to a significant increase in sales, social engagement and reach, brand awareness and new customer acquisition. Pantee didn’t stop there.

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Campaign Brands Fashion HootSuite 89

Saying It Social

JULY 22, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How to Create a Customer Loyalty Program via Social Media (via PR Workbench) I’m a huge proponent of retail locations using Foursquare to enhance customer experience.

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Loyalty Foursquare Social Media Retail 124

Saying It Social

MAY 18, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials I Started A Social Media Marketing Program Two Months Ago, Where Are My Leads? Social media marketing is about forming, developing, and maintaining relationships.

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Social Media Marketing Small Business Cost 168

Small Business Mavericks

JANUARY 15, 2016

But today I want to talk about using social media for lead generation. There are many things that affect the ROI of your social media. Other benefits to social media lead generation include: Top-of-mind awareness for your brand. What do you want your social media lead generation system to do for you?

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System Social Media ROI Retail 70