How to Measure Social Media Success for Your Small Business
JUNE 20, 2014
With social media marketing, you can undeniably grow your audience, gain visibility and exposure for your company/products/services, provide outstanding customer service, and – yes – generate business and increase sales. Social Media Referral Traffic and Visitor Increase to your Website. 5. Social media measurement comes in different levels.
Small Business Marketing Optimization Tips for 2016
DECEMBER 8, 2015
The year is coming to a close, which means it’s time to start looking at the exciting opportunities 2016 will have to offer your small business. You’re probably thinking, “If only I had more time today!,” but what you should really be doing is focusing on areas you can improve your business every day for the remainder of 2015. Social media. Data Management.
Interesting Marketing Trends of Small Businesses [Infographic]
AUGUST 17, 2012
Small businesses face challenges of small budgets and scarce resources, causing them to be even more selective of their decisions in growing their top line. They often don’t have the luxury of celebrity sponsorship or mass media ads such as Super Bowl commercials. This infographic outlines some of the tactics and observations that help small businesses advertise.
Social Media Use: Three Big Mistakes Made by Small Businesses
OCTOBER 8, 2012
According to a recent Manta survey , a staggering 90 percent of small business owners are using the web to network with potential customers and promote products and services. In seeking to connect with and grow an audience online , small businesses frequently turn to social media sites. With user numbers in the hundreds of millions, sites like Facebook , LinkedIn , Twitter , and even Google+ offer small businesses the chance to reach current customers and the opportunity to acquire many more. All business, all the time. And why not?
90 Percent of Small Business Use Social Media
SEPTEMBER 16, 2012
A survey of 600 small business owners across the United States indicates that 90% are actively engaged in social networking sites and 74% perceive social networking as valuable — if not more valuable — than networking in-person. You also need to integrate internet communications into your normal routine of business networking. The takeaway is clear.
How To Bootstrap Fantastic Social Media For Small Business
FEBRUARY 29, 2016
Let’s face it: social media for small business can be a challenge! But it’s also the most fantastic way for small businesses to grow and reach more potential customers. In this article I’m going to share tips to use social media for small businesses that don’t break the bank or take hours of your precious time.
90% Of Small Businesses Are Networking Online
The Realtime Report
SEPTEMBER 17, 2012
Nearly 90% of small businesses are spending time networking online, according to a new study by small business forum Manta. Out of 600 small business owners nationwide, 74% believe social networking platforms are as important as in-person networking – if not more so. Social Media Statistics company website small business social networking
Holiday Marketing Tips for Small Businesses
DECEMBER 6, 2012
Thanksgiving has just passed and now we are moving on to the season in which dollar signs flash in the eyes of many business owners. It only makes sense that businesses should try to make the most of social media as well as other marketing tactics during the holidays. Utilizing social media and other online avenues to draw in customers is crucial.
10 Essential Online Tools for Small Business Owners
Small Business Mavericks
NOVEMBER 16, 2015
If you do any business online, or if you are a small business owner in the 21st century, you should be familiar with basic online tools that will allow you to run your business, market your business, and interact with your customers. This will make your business more efficient and profitable. It’s the perfect tool if you have a small business operation that extends around the world, with key people in your organization placed in different location internationally. Here are 10 of the best online tools for doing all of the above.
Monday Roundup: Small Business Tips
DECEMBER 2, 2013
that is, if you weren’t… carry on!), did you have a chance to participate in Small Business Saturday over the weekend? After After all, small businesses (like mine !) So in celebration of small businesses everywhere, this week’s roundup features seven posts from around the web that offer small business tips for all those who could use them. 1.
How LinkedIn Endorsements Can Work for Your Small Business
Techipedia: Tamar Weinberg
NOVEMBER 29, 2012
If you’re not already familiar with and using LinkedIn, you’re missing out on a great [small] business tool. The world’s largest social networking website for professional workers claims more than 175 million registered members in more than 200 countries and territories around the world — not bad for a service that was launched less than ten years ago! Let them know!”.
Why a Twitter Dashboard is Critical for Small Businesses
AUGUST 29, 2016
It’s surprising how many businesses have no idea whether or not their Twitter management strategy actually working. Some businesses look at their follower count as the main determinant of how successful they are on Twitter. . Twitter’s tool was made for small businesses who currently don’t use any type of dashboard or reporting. Easier to Tweet.
Mobile Technology and Your Small Business
JANUARY 3, 2013
In my opinion, mobile technology is the future of all communications for your business, internally and externally. They (and you) believe in the creation of the social web and mobile technologies are the key reasons for this substantial climb. For years, mom and pop businesses remained open because of their personal touch and their expertise in product or service. Need help?
Small Business Social Media Will Grow in 2011 [infographic]
MAY 31, 2011
Tweet Many small business owners acknowledge the potential of being present on social media. This is part of the conclusion to a survey made by Webs.com based the replies from 1132 small business owners. Even though many business owners see the potential of using social media, the survey also revealed that many of them are still learning how to use it.
How to Master Facebook for Small Business
JUNE 1, 2016
So you don’t have a marketing team with fancy titles like “Inbound Marketing Manager” or “Social Media Analyst.” That doesn’t mean that you cannot rock Facebook for small business. But what if you are completely confused about how to market to and engage with these users as a small business owner? Using Facebook for Your Small Business. About.
5 Partnerships That Will Increase Your New Small Business’s Chance for Successs
MAY 6, 2016
In many ways, there has never been a better time to start a small business. Still, even the best-run and best-funded small businesses could use a little help in the revenue-generating department. Cross-marketing partnerships — if they’re chosen well and executed properly — can work wonders for your small business. Promote one another on social media.
14 Experts Predict 2013 Social Media Trends for Small Business
Blue Focus Marketing
DECEMBER 26, 2012
When I started this post, I wanted to share 13 Social Media Predictions for Small Business in 2013. The experts I consulted see only a bright future ahead for small businesses. 1. Also, crowdsourcing will become a more active player in the mainstream social enterprise.”. 2. These apps are the ‘140 characters’ of visual, social sharing.
A Social Media Approach Every Small Business Should Be Using
NOVEMBER 16, 2015
Are you a small business owner looking to expand your online presence? Would you like to know how to use social media to connect with your target market? While the effective use of social media continues to elude many small business owners, there are proven benefits to establishing a solid online presence. Social MediaResearch.
5 Incredible Small Business Marketing Resources You Haven’t Heard Of
MAY 5, 2015
Throughout my professional career, I’ve always had a love for small business. Whether it was creating them myself, or helping others, small business is the backbone of our economy, and I always love finding tools and resources that can help small businesses navigate their marketing needs. It can be incredibly tough to find the time and budget to effectively market your small business, so anytime I find something I think can help, I feel compelled to shout it from the rooftops! Or having your business logo animated for video intros?
7 Simple Blog Post Ideas for Your Small Business
OCTOBER 19, 2015
Even with all of the emerging storytelling technology for small businesses, blogging remains an effective way to reach an audience with your marketing messages. It’s smart to experiment with your social channels and video options like Periscope , but great blog content is also really important. Give readers a look at your small business culture by showing the packaging process, or the inside of your office, or anything that would not be obvious by visiting your storefront or website. Why did you start your small business? News briefs.
6 Smart Social Media Lessons for Small Business from a Car Dealer
JULY 14, 2016
Do you want to learn some instantly actionable, smart social media lessons for small business? In this post, I share some super simple strategies that a car dealer in Portland is using to drive engagement and traffic on social media. You can use these strategies in your business too! Which brings me to No 2: 2 Develop a Culture of Being Social.
7 Smart Small Business Strategies to Get Noticed on Social Media
MARCH 16, 2015
Marketing your small business on social media continues to evolve. In fact, if you’re a local or small business, you can no longer afford to avoid social media. With 97% of consumers using the Internet as a resource , building your social media presence is a critical component in your overall marketing strategy. Know Your Goals.
Your First Small Business Step To Online Marketing
Small Business Mavericks
SEPTEMBER 24, 2012
I’ve changed my thinking over the years about how small businesses can make that first all-important step to achieving an online presence. Advice I’ve given in the past is the same advice that most small business marketing consultants give: Buy a domain name, pay for hosting, set up a website, etc. So there needs to be a low-commitment way to achieve an online presence that is still effective marketing for the average small business owner. recommend starting with ONE social media website. They aren’t stupid. And there is.
5 Financial Areas Where Small Businesses Could Use Some Help
OCTOBER 30, 2015
By leveraging a wide range of digital, social media, and cloud-based tools, small business owners complete highly productive work and save money on office rent at the same time. From cash flow gaps to applicable industry regulations, there are certain financially related areas where small businesses could use some professional guidance. Financial Reports.
Secret Sauce for Small Business: Building Social Media Communities
Blue Focus Marketing
AUGUST 22, 2011
“Social Media Communities Empower Small Businesses. Since Craig seemed approachable, I asked him how he thought small businesses should use social media to build communities, understanding that he built a small online business into the Internet’s 10 most-visited English language sites. Heart and soul of your business.
Measuring Social Media ROI | Small Business Mavericks
Small Business Mavericks
APRIL 16, 2011
» Measuring Social Media ROI Neil Glassman has a great article at Social Times titled “10 Measures Of Social Media ROI For Your Brand. I highly recommend you read this article. Rather than write a synopsis of the article or reveal the 10 measures, I’m simply going to highlight three of them, which I consider to be uncommon uses of social media.
Small Business Marketing Through iPhone Apps | Small Business.
Small Business Mavericks
MARCH 10, 2011
So is that a great opportunity to promote your small business? Small businesses are even getting in on the picture and it won’t be long before having your own iPhone app is going to be as important as having your own website. The key to a good app is to create one that is related to your business in some way and useful. About Us What’s a Maverick?
10 Facebook Hacks to Make Your Small Business Look Colossal
JUNE 23, 2015
When a social networking site (read Facebook) has over 1.39 Whether you are a blogger, artist or a small business, marketing on Facebook could surely get you tons of exposure and leads for your business. If you are a small business owner and want increased exposure on Facebook, then read on. Get a fully optimized business page. Benchmark’s email app.
Are Small Businesses Effective Online?
Small Business Mavericks
FEBRUARY 4, 2011
When Should An Online Business Begin Marketing? » Are Small Businesses Effective Online? Many small business owners are working hard to effectively promote themselves and their businesses online. Here’s another caveat: If you are not at least engaged in social media and search engine optimization, then you are likely not being effective.
Should I Use Periscope for my Small Business?
SEPTEMBER 1, 2015
Consumer technology is moving so quickly that it seems as soon small business owners master the latest, greatest thing, there is another one that outdates it. One of 2015’s biggest trends on social media and video viewing is Periscope, the live-streaming broadcast tool that is owned by Twitter. Everyone from Tyra Banks to Arnold Schwarzenegger has a Periscope account – but what about small businesses? There are several different ways to use this form of media. So does my small business really need Periscope?
Blogging: The Small Business Way
APRIL 29, 2011
It is crucial for local businesses to maintain a blog in order for them to be competitive. However, having a blog does not mean that a business will instantly reap the rewards. However, a business blog’s inability to produce positive results is often due to entrepreneurs not knowing how to blog the correct way. Blogging has different meanings for different people.
Small Businesses Turn to Social Before Search
Saying It Social
MARCH 28, 2011
Well, when it comes to participating in Social Media for your Business, the answer is yes, you would, because you must. Too often I see companies that, while I must applaud the leap, are so obviously floundering, they are doing more harm than good with their social media presence. Register: Webinar: Social Media: You’re Doing It All Wrong.
10 Areas Where Small Businesses Lack an Online Competitive Edge
FEBRUARY 25, 2013
We all know it; even though we wish it weren’t true: small businesses have limited resources. They often have only enough time, money, and patience for the core of their business. Certainly, a small business should never sacrifice its unique selling position. But it’s equally true that businesses need exposure in order to stay up and running.
Favorite Social Media Management Tools for Small Business
Convince & Convert
MAY 17, 2012
Although we consult primarily for large and medium-sized businesses here at Convince & Convert, we are often asked online and in speaking engagements about social media management tools for smaller businesses. Here are some questions to consider before we start looking at potential solutions: What are you trying to accomplish by using a social media management tool?
PPC For Small Business – Are You Attracting The Wrong Traffic?
Small Business Mavericks
MARCH 20, 2012
Small business owners often feel a little overwhelmed when it comes to advertising online. Banners are not big converters, social media can be time consuming, and paid search expensive. When a small business owner does run an advertising campaign, the most common complaint we hear is that their campaign was a complete flop. What makes matters worse is that many of these businesses do see a remarkable increase in traffic to their websites, they just don’t see the same sort of increase in sales. Keywords relate to relevance.
5 Customer-Centric Tips for Small Businesses [INFOGRAHIC]
Social Media Marketing
JULY 11, 2012
Marketing for a small business is hard. but now you're expected to put social on top of that as well. This infographic outlines five small business tips that can make it easier to reach your marketing goals. infographic social media email small businessVia: MinePress.com Here they are via text: Get their email. Ask for reviews.
Interview With a Small Business Owner Crushed by Google
MAY 18, 2015
May is small business month, so as a follow-up to a blog post I wrote recently , I tracked this small business owner, Ira Zoot from TicketStub.com, and interviewed him. Mr. Zoot originally claimed that he, as a small business owner, has been crushed by Google. Bill Hartzer: What’s your name what kind of small business do you own? So … sure.
Free Facebook Ads For Small Business
OCTOBER 12, 2011
But don’t roll your eyes yet ( Howie !). I’m not going to talk about the user changes, I’m here to discuss the free ads Facebook is giving to small business. This January, Facebook is planning to give away $50 in free advertising to 200,000 small businesses across the country to show them how the ad platform works in hopes of return sales and more users. Currently, 9.2
What Social Media Means For Your Business in 2014/2015
OCTOBER 22, 2014
SOCIAL MEDIA is no longer a novelty , but a strong marketing tool for small and medium business owners. Businesses have definitely realized and experienced the power and importance of social media. But with the advent of social media, the tables have turned. Social media is a game changer. . Social media is not a fad.
14 Ways New Facebook Betrays Small Business
Convince & Convert
MARCH 4, 2012
Most of Convince & Convert’s clients are larger corporations (or the agencies that serve them), but we’re a small business and work with a few as well, and I never thought I’d yearn for the cozy embrace of Google and it’s methodologies and mechanisms that were – and are – small biz friendly. In word and in deed, the new design and rules accompanying the new Timeline version of Facebook pages is a boon to big business, and a blow to small business. 1. ” Indeed they will, and at the expense of small business.