Harp Interactive

MARCH 16, 2011

With social media now mainstream, we’re experiencing a surge of consumer influence from “social shopping”, consumer reviews and online word-of mouth-marketing. Consumer reviews are significantly more trusted —nearly 12 times more — than descriptions that come from manufacturers , according to a survey of US mom Internet users.

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Influencer Bazaarvoice UGC Review 276

Pixlee

NOVEMBER 10, 2020

Customers who view UGC are twice as likely to convert compared to prospects who don’t get exposed to real customer images or videos. Knowing UGC is hugely effective is the first step in leveling up your email marketing. Knowing UGC is hugely effective is the first step in leveling up your email marketing.

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UGC Content Curation Apparel 98

Pixlee

DECEMBER 22, 2021

Let’s dive into five core elements you need to add to your marketing stack to compete in online retail in 2022. 84% of consumers say they trust peer recommendations above all other sources of advertising, and 91% of shoppers read online reviews before making a purchase. Integrate Social Proof at Critical Conversion Points.

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UGC Marketing Mobile Review 52

Pixlee

APRIL 11, 2019

Most digital marketing tactics ecommerce brands are using in 2019 can be improved with user-generated content (UGC). If you’re skeptical, here are some key examples of UGC powering digital marketing tactics to drive better business results. But with UGC, you might see an increase in click-through-rate. A bandoned Cart Reminders.

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UGC Content Retail Marketing 65

Buffer Social

JUNE 6, 2022

The retailer said, “The amount that sold within less than a week is equivalent to what would normally sell in six months sold out.” It comes in many forms, including images, videos, reviews, and testimonials. 85 percent of people say UGC is more influential than content made by brands directly, according to Adweek.

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UGC Content Case Study Influencer 71

Pixlee

APRIL 11, 2022

Social user-generated content (UGC) and influencer marketing are prime evidence brands harnessing social proof techniques for ecommerce purposes, especially on social media. In fact, UGC is 50% more trusted than traditional branded content. And, brands can make community content shoppable on their websites with Pixlee. .

Real Estate 85

Real Estate UGC Virtual World Apparel 85

Buffer Social

NOVEMBER 13, 2023

According to the National Retail Federation, we’re looking at a record-breaking November and December this year, with total sales reaching a staggering $966.6 They will undoubtedly have several writers exclusively focused on new reviews and round-ups on the day.  billion in the U.S.

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Examples Campaign Discount Marketing 92

Pixlee

AUGUST 3, 2020

With the new Pixlee and TurnTo partnership , brands are able to combine the power of diverse visual customer content with compelling text reviews and ratings. Morphe seamlessly integrates its customer reviews with UGC with TurnTo and Pixlee. retail stores as opposed to Amazon’s 26 stores.

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Retail Discount UGC Buy 87

Pixlee

DECEMBER 15, 2021

More User-Generated Content (UGC). User-generated content (UGC) refers to media created by individual users (on social media or shared directly) rather than by a company or organization, and is a powerful content type for brands looking to add social proof and community focus to their marketing efforts. Trends to Watch in 2022.

Social Media 52

Social Media UGC Marketing Influencer 52

Later

SEPTEMBER 12, 2019

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . Easy gathering and sharing of genuine reviews.

UGC 60

UGC Content Instagram Hashtag 60

Pixlee

NOVEMBER 19, 2020

Use Social Media User-Generated-Content (UGC) In Emails To Build Your Brand. Go beyond traditional creative with UGC. This includes images, videos, reviews and other media shared on social channels or uploaded directly by the user. Integrate Customer Images and Reviews. Run a Social Media Contest Through Emails.

Social Media 52

Social Media UGC ROI Newsletter 52

Pixlee

JANUARY 5, 2022

Social commerce is a rapidly growing segment of ecommerce, and most social platforms continue to introduce in-app tools that support the marketing efforts of ecommerce brands and retailers. . 9 out of 10 customers say they would choose a retailer that helps them save time and effort over another option. Convenience in Social Shopping.

Social Media 52

Social Media Video Content UGC 52

Keyhole.co

JUNE 19, 2023

Leveraging user-generated content (UGC) No wonder, modern businesses are including social in their revenue marketing and customer success strategies. And the most prominent of all is UGC. It is a type of content form, including videos, photos, reviews, blogs, and social media posts that users create and features a brand or a product.

Social Media 52

Social Media UGC Content Loyalty 52

Pixlee

OCTOBER 15, 2020

A great way to do this is by using user-generated content (UGC). Speaking of which, you can use social proof via UGC for more than just your PPC ads. A great place to implement UGC is directly on your product pages. Including some positive reviews from real-life people will help you convert more customers.

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UGC Brands Upcoming How To 60

Keyhole.co

MARCH 7, 2023

Sephora is a beauty retailer that uses reels on their Instagram account to showcase new makeup and skincare products, tutorials, and behind-the-scenes glimpses of their stores and events. Brands like GoPro extensively use UGC to promote their product. This increases engagement and helps build trust and credibility with your audience.

Instagram 52

Instagram UGC Hashtag Collaboration 52

Pixlee

APRIL 2, 2019

Now the company is looking to go full circle by expanding its retail footprint where it can provide in-person help to customers. Because shoppers are used to getting honest reviews on Madison Reed’s website, they expect similarly quality feedback in the store locations. Kimpton Hotels showcases pet friendly accommodations through UGC.

Strategy 59

Strategy UGC Hotels Marketing 59

Pixlee

JUNE 15, 2020

Securing repeat customers and fostering customer loyalty have proven to be difficult challenges in the age of a recession, retail closures, and ever-shifting consumer sentiment towards brands. Especially with photoshoots canceled, and branded content creating rifts with consumers, UGC can work two-fold to build a better brand image.

Strategy 59

Strategy UGC Loyalty Sentiment 59

Pixlee

FEBRUARY 26, 2019

Puma features localized UGC for their website. Reach Untapped Markets with UGC and Compete with Existing Brands. The data backs this strategy up as UGC is proven to lift conversion rates. Localized Testimonials & Reviews Database. ISLE Surf and SUP incorporates UGC and reviews on their website.

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UGC Brands Travel Review 45

Pixlee

JULY 3, 2019

This makes Under Armour more relevant to their customers and encourages more UGC that the company can then use later to market their products. Old Navy is a clothing and accessories retail company that focuses on giving customers stylish looks for affordable prices.

UGC 59

UGC Brands Apparel Content 59

Sprout Social

FEBRUARY 23, 2022

Food for thought: social media for retail is all about having an omnichannel presence. Submit your Instagram shopping account for review. Once your catalog is established, you have to submit your Shop to Instagram for review. Featuring people (think: influencers and UGC) whenever possible. Source: BH Cosmetics.

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Instagram How To UGC Real Estate 130

Pixlee

MAY 21, 2019

User-generated content can come in the form of images, videos, or text ratings and reviews. Using UGC helps you create an original and authentic connection with your audience. HYLETE shows off UGC on their product pages and features reviews to connect the brand to the community. Ignoring Customer Demands .

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UGC Apparel Compete Communities 71

Buffer Social

NOVEMBER 12, 2019

The biggest retail dates of the year are just around the corner. We’ve researched some of the trendiest marketing ideas for Black Friday + Cyber Monday, including flash sales, messenger marketing, and UGC. Outdoor apparel retailer REI has taken a rather unique approach to its Black Friday marketing.

Social Media 67

Social Media SMS UGC Marketing 67

Pixlee

SEPTEMBER 5, 2017

Take abandoned cart emails to the next level with one of the most effective tools for increasing conversion and brand engagement: user-generated content (UGC.). UGC has proven to be a vital asset in the online shopping experience and incorporating it into your email campaigns will delight your customers and lead to increased revenue.

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UGC Content Education Campaign 40

Pixlee

OCTOBER 27, 2016

Essentially, user-generated content (UGC) is content that is produced by the consumer and describes their experience with a brand. UGC fulfills this need and sparks an interest in potential customers. 70 percent of consumers trust personal reviews over traditional advertising messages. UGC Expands Reach.

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UGC Content Statistics Hotels 40

Pixlee

OCTOBER 16, 2017

As it does, the internet as a retail distribution channel has become more and more powerful. Often this content takes the shape of a customer review. As a result, customer reviews are becoming an increasingly important and necessary component of every e-commerce website. Feefo’s Ratings & Reviews. Conclusion .

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Authentication UGC Case Study Review 40

Buffer Social

JULY 16, 2018

Why UGC ( user generated content ) and influencer marketing are a few of our go-to Instagram marketing strategies. Anyhow, as soon as you’ve completed those steps, your account will be reviewed by Instagram before you can access their shoppable posts feature. They do a great job of incorporating UGC into their content naturally.

Instagram 75

Instagram Strategy Tips How To 75

Hootsuite

JULY 4, 2022

The library’s account features videos of its affable staff reviewing books, having fun with TikTok trends, and promoting inclusion and social justice through their love of books. Regardless if you’re the hottest new retail brand or a local library in a small town, you can find a home on TikTok. Believe Me – Navos.

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Questions Banking Insurance HootSuite 104

Sprout Social

JULY 6, 2020

It’s hard for wineries to push through the systems to get to you, but if you ask for the wines, retailers will listen! Once you purchase and taste the wine, share a review on @Vivino. Similarly, Red Bay Coffee joined the call for major retailers to pledge 15% of their shelf space to black-owned businesses: View this post on Instagram.

Strategy 145

Strategy Social Media Organization Education 145

Social Media Strategies Summit

AUGUST 11, 2022

66% will write a positive online review after a positive experience. Multinational beauty retailer Sephora started Beauty Insider as a straightforward loyalty program in 2007 before pivoting to a full-blown community ten years later. Ratings and reviews: You can guess what lives here. Image source. Why We Love It.

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Examples Communities Brands Forums 227

Hootsuite

APRIL 21, 2022

Even if you’re an experienced retailer with a keen eye for Facebook advertising and selling — what happens if you’re not selling as many products as you’d like? You could use a Facebook Group to share information about events, tutorials, UGC (with permission and credit), or customer success stories. Enable reviews.

Strategy 100

Strategy Brands Facebook How To 100

Sprout Social

OCTOBER 13, 2021

The retail giant regularly partners with influencers and celebrities to showcase new product lines and seasonal favorites. Shoppable UGC. This can be in the form of reviews, or in this case, an influencer’s post. Aerie, the apparel retail giant, is one of them. Ready to get your fitness on—at home?

Buy 139

Buy Brands Apparel Content 139

Pixlee

OCTOBER 12, 2020

User-generated content can fill a lot of this niche and pairs nicely with 3D Modeling, which presents many new opportunities for brands to get high-quality UGC. . Those custom designs create terrific UGC – which can be shared through other parts of the site and across social media. Something that’s worth sharing. .

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UGC Content Upcoming Automotive 52

Later

MAY 29, 2020

TIP: Allocate time to review and reply to comments and DMs at least once every day. You can also save time with Later’s Conversations feature, which allows you to review and reply to all of your most recent Instagram comments in a feed on your desktop computer. Instagram Community Tip #4: Develop a Consistent UGC Strategy.

Communities 78

Communities Instagram UGC How To 78

Hootsuite

JULY 13, 2022

One popular form of this social proof is user generated content (UGC). cultivate testimonials and reviews. ” Check forums like Reddit and pay close attention to reviews elsewhere. Grow your online and in-store sales with a conversational AI retail chatbot by Heyday by Hootsuite. View this post on Instagram.

Tips 107

Tips HootSuite Survey Template 107

Later

MAY 29, 2020

TIP: Allocate time to review and reply to comments and DMs at least once every day. You can also save time with Later’s Conversations feature, which allows you to review and reply to all of your most recent Instagram comments in a feed on your desktop computer. Instagram Community Tip #4: Develop a Consistent UGC Strategy.

Communities 60

Communities Instagram UGC How To 60

Sprout Social

JUNE 12, 2023

Respond to negative reviews by apologizing and solving problems as quickly as possible. Thank happy customers who leave positive reviews to make them feel appreciated. For example, let’s say a retail business sets a goal to reduce customer support response times. Then, act on the feedback.

Strategy 133

Strategy How To Metrics Loyalty 133

Hootsuite

MARCH 2, 2023

The online clothing retailer, Dorothy Perkins, discovered this the hard way after deciding to use the hashtag #LoveDP. How to protect your brand on social media Brand safety may be one of the biggest challenges for brands online, largely due to the UGC nature of social media. But you have to do your research first. Delivery reports.

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Social Media Brands HootSuite Policies 97