Oktopost

FEBRUARY 24, 2022

While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. In this article, we’ll take a look at the process of social selling and how it can help B2B companies generate more leads (and ultimately more revenue). What Is Social Selling? What Is the Social Selling Index?

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B2B Brands LinkedIn Groups 171

Social Media Strategies Summit

NOVEMBER 28, 2022

Facebook prioritizes visual content over text-based posts. You need to tell your viewers exactly what they’re in for in just a few words and gently guide them to your site after offering something fun or helpful. Headline —A quick rundown of what you’re offering. What is your target conversion rate? Treat this like a CTA.

Examples 246

Examples Facebook B2B Instant Messaging 246

Sprout Social

JULY 1, 2021

But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. B2B SEO has a few basic areas that differ from B2C SEO. In this guide, we’ll outline those key differences and how you can better your own B2B SEO strategy. What is B2B SEO?

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B2B SEO Travel Hubspot 125

Direct Marketing Observations

JANUARY 12, 2018

For me, those postulations and assumptions began back in 2006, so I’ve got 11 plus years of data and experience on what I think and what I think I think. Now B2B marketing? B2B influencers? What makes your company and its products or services better or different? What does your company not do well?

B2B 276

B2B Influencer Conversation Social Media 276

Kikolani

DECEMBER 14, 2012

The Resources Mashup. Blogging / Content. Don’t Forget The “Marketing” in Content Marketing – So how do you promote your content if you have a boring topic like dog food? Well first off, make sure there are 5 good blog posts on your blog. Last Fetching Friday of 2012. Business / Career. Business / Career.

Mashup 134

Mashup Resources SEO B2B 134

Social Media Strategies Summit

MARCH 18, 2021

Or maybe a B2B company using social platforms to generate leads. Clearly, there’s a lot of confusion around what the bureau actually does. When it comes to crafting engaging social content, NASA clearly has an advantage. Firstly, it publishes content you can’t find anywhere else. Department of Defense.

Social Media 279

Social Media Transportation Feed Feedly 279

Koka Sexton

JANUARY 5, 2023

By utilizing this data, you can develop campaigns that will yield the highest results and ensure that your time and resources are used efficiently and effectively. Understanding how to qualify leads is integral to running successful B2B marketing campaigns. Campaign Performance. Conversion Rate.

Metrics 140

Metrics B2B ROI Advertising 140

Social Media Strategies Summit

FEBRUARY 4, 2021

In the US alone, research from Statista shows that B2B marketing spend has already decreased by over 50% in early 2020. Social media is the most popular platform for B2B marketing, says Content Marketing Institute: 83% of marketers are going this route. Today, the focus will be on Linkedin and how it can help B2B brands.

B2B 130

B2B LinkedIn Strategy Brands 130

Webbiquity SMM

JUNE 1, 2021

What sets them apart? What follows is loss of resources, energy, and enthusiasm. What follows is loss of resources, energy, and enthusiasm. But what if there was a simple (not necessarily easy, but simple) solution to this? What worked yesterday might not work today. In fact, quite the opposite.

Tips 352

Tips Marketing Privacy Influencer 352

Oktopost

MARCH 7, 2022

There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. It can be hard to figure out what’s really important, and what are buzzword trends. What is Social Listening? Social Listening vs. Social Monitoring: What’s the Difference?

B2B 155

B2B Sentiment Analysis Reputation 155

Sprout Social

JANUARY 29, 2024

Every pot has a lid Today’s social media ecosystem is made up of many networks with unique algorithms, content formats and audiences. Many B2B companies build their social marketing strategy around LinkedIn. Ask yourself: Where is your audience most likely to participate in a trend or engage with content?

Social Media 113

Social Media Strategy Exercises Retail 113

Oktopost

NOVEMBER 3, 2021

In fact, 37% of B2B marketers rank it as their number one challenge. Any good B2B marketing campaign will attract the attention and leads but at different stages of the funnel. This is very common in the B2B marketing and sales funnel. What is the lead qualification process? What is the lead qualification process?

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B2B How To Data Process 135

Oktopost

JULY 6, 2023

Your mind is probably going to the B2C brands that have made a splash on the socials but, in B2B, the landscape is just as productive and just as fruitful. This content will, in many cases, represent your first impression – the very top of the funnel. So, the content has to be good. It has to be really good.

Publishing 62

Publishing Social Media How To B2B 62

Direct Marketing Observations

JANUARY 31, 2018

Lately, I’ve been thinking way too much about organic B2B social media marketing. In that time, I’ve worked for some of the largest companies in the world and If you were to ask me what keeps me up at night it would vacillate between how can I do more with the tools and resources I have available to me and what am I missing?

Social Media 164

Social Media B2B Metrics Analytics 164

Hootsuite

DECEMBER 1, 2022

What is a LinkedIn marketing strategy? LinkedIn is well known as the social network of choice for B2B marketers. The first step to any marketing plan is figuring out what you want to achieve. What specific goals do you want to achieve on this business-forward platform? Looking for funny or entertaining content: 13.8%.

LinkedIn 139

LinkedIn Strategy Tips HootSuite 139

Social Media Strategies Summit

NOVEMBER 18, 2022

Define the types of content that work best on each platform. Of the five major platforms in our social media strategy guide, TikTok is (currently) the only one dedicated to video content. It’s also more algorithmically driven than the other platforms, with the For You feed recommending content based on your previous engagement habits.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

Keyhole.co

JUNE 7, 2023

When we think of a B2B branding toolkit, the first thought to pop up in our minds is a handbook that contains the brand’s preferred tone of voice, colors, typography, imagery, vision, values, and messaging pillars. Imagine if you’re a B2B digital marketing agency, and you try to advertise your services in two different ways.

B2B 52

B2B Tips Brands Marketing 52

Oktopost

MAY 30, 2023

We don’t need to remind you of the benefits of consistently posting quality content to social media, particularly when it comes to getting ahead of the competition. Knowing that kale is good for us doesn’t make it go down any easier. Scheduling content You know what’s difficult to do on demand? The solution? The solution?

Publishing 84

Publishing Social Media Film B2B 84

Sprout Social

JULY 6, 2022

What are the best times to post on Twitter? What are the best times to post on Twitter by industry? Consumer Goods. Remember that Twitter’s use extends beyond breaking news and viral content. Best Times to Post on Twitter for Consumer Goods. Best times to post on Twitter for Consumer Goods: Tuesdays at 9.m.,

Twitter 106

Twitter Tourism Travel Education 106

Ignite Social Media

DECEMBER 10, 2020

Below are 5 stats that emphasize why your community and content strategy on social media is detrimental to your organization’s success: 58% of consumers visit a brand’s social media pages before visiting their website (an 81% increase from 2019). Top Questions About Social Media Community Management and Content Production in 2020.

Communities 176

Communities Social Media Tips B2B 176

Kikolani

AUGUST 24, 2012

The Resources Mashup. Blogging / Content. Content Development: Finding Great Topics for Your Target Audience – Find out how to discover great content topic ideas for your target audience using internal resources, tools, and social networks. Want suggestions to help improve your blog? Be sure to sign up!

Mashup 117

Mashup Resources How To Remix 117

Oktopost

NOVEMBER 3, 2020

But that doesn’t mean you should ignore the B2B email marketing opportunity and (properly) engage your clients and prospects with holiday greetings. . What can you do to ensure your holiday greetings (and offerings) not only stand out in your prospective customers’ inboxes but also help drive sales? Plan ahead.

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B2B Examples Discount Campaign 125

Oktopost

JUNE 1, 2023

Any marketer has heard plenty about the high ROI that can be extracted from the social channels – in B2C or B2B – but there are still countless companies out there that are having to forgo that ROI. Constraints on time and resources. Jump to Section What is marketing automation? What are the criteria for lead scoring?

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ROI Social Media Marketing Curation 62

Social Media Strategies Summit

NOVEMBER 12, 2020

It’s better to choose the platform your customers use rather than spreading your marketing resources too thin. For example, if you work with corporate professionals or service B2B clients, it’s sensible to invest time in LinkedIn. Develop a Simple Content Calendar. Choose the Right Platforms. Source: Disney Parks.

Small Business 231

Small Business Social Media Strategy Flipboard 231

Keyhole.co

APRIL 3, 2024

Businesses, particularly those in the B2B sector, find it an invaluable tool for connecting with their audience, driving engagement, and sharing industry insights. Whether you’re looking to amplify your brand’s visibility or drive specific business outcomes, this guidepost is your go-to resource for traversing the world of X marketing.

Strategy 52

Strategy Twitter Tips Marketing 52

Sprout Social

OCTOBER 4, 2022

If you’re looking to step up your content marketing and reach on LinkedIn, then creator mode may be the solution you’re looking for. Simply put, this relatively new feature from LinkedIn gives individuals a boosted platform to share their content. What is LinkedIn creator mode? What is creator mode on LinkedIn?

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LinkedIn How To Newsletter Hashtag 124

Oktopost

MARCH 2, 2020

Now, as a B2B marketer , you might be quick to point out that, sure, a lot has changed. But, that’s consumers not B2B. Well, according to Google, more than half (52%) of all B2B purchases in 2019 were influenced by digital content and marketing. What about manufacturing?!”

B2B 136

B2B Marketing Construction Committee 136

Hootsuite

JUNE 27, 2022

But would you believe us when we say that’s also what makes it exciting? It’s true: The same stuff that gives you nervous sweats is also exactly what makes this app so thrilling. TikTok itself even says that “the TikTok algorithm is based on content engagement rather than social connections.” What to do about it.

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B2B Trends Authentication Film 97

Oktopost

JANUARY 13, 2020

Nowhere is this more true than in B2B marketing, where buyers aren’t (as) swept up by trends and viral ads. B2B buyers are increasingly using social media and user generated content to research their major purchases. This presents B2B marketers with a new playground. 60% of advertisers on Quora are B2B.

B2B 119

B2B Advertising Campaign Statistics 119

Hootsuite

JANUARY 23, 2024

Especially those focused on B2B sales. Scheduling content Scheduling content on LinkedIn allows you to focus your energy on creating quality posts, articles, and job listings. When you choose a LinkedIn scheduling tool that also allows you to schedule content for other platforms, the benefits increase exponentially.

LinkedIn 84

LinkedIn Tools HootSuite Marketing 84

Keyhole.co

JUNE 6, 2023

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? So why not use them to your advantage in your B2B content marketing strategy? But what does that mean?

B2B 52

B2B Strategy Brands Content 52

Oktopost

APRIL 21, 2022

Social listening and content development might sound like two totally different areas of digital marketing, but the truth is that they’re more connected than you think. Companies that leverage social listening during the creative process can develop content that’s more relevant to their audience’s interests. What is Social Listening?

Content 118

Content FAQ Sentiment Hashtag 118

Oktopost

MAY 12, 2021

If you had to guess which business decision could increase your company’s ROI a staggering 6,469% this year, what would your guess be? It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . What is a Brand Community? 6 Tips for B2B Brands Community-building.

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B2B Communities Brands Loyalty 121

Writtent Blog

APRIL 3, 2013

There’s a lot that goes into effective content marketing. You need a lot of different kinds of content , you have to figure out how it all fits into your buying cycle , and your content has to adjust to the different media through which you share it. How to Build Better Buyer Personas to Drive Killer Content from HubSpot.

Resources 95

Resources Hubspot Content Template 95

Oktopost

AUGUST 26, 2019

So, why are B2B marketers lagging behind? One obvious answer is that traditionally, B2B marketers are, well, traditional. For most traditionalists, video doesn’t work for for B2B marketing for two reasons. Whitepapers are the holy grail of content marketing for these marketeers. About Video Marketing. That’s great!

B2B 111

B2B Video Strategy Marketing 111

Oktopost

NOVEMBER 16, 2023

75% of B2B buyers use social media to make buying decisions. Discover what interests them, the content they enjoy seeing, their pain points and frustrations. Ultimately, brands can leverage social data to optimize marketing strategies, manage reputation, foster better customer relationships, and sustain profitable growth.

Analysis 69

Analysis Data Sentiment Metrics 69

Jon Loomer

JULY 23, 2019

Facebook’s library of guides and resources is vast, yet these references can be a bit intimidating to navigate. After I put together A Short Reference of Facebook One-Sheeter Guides , I realized there were some advertisers who could use some help in navigating Facebook’s reference resources in general.

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Curation List Automotive Real Estate 167