Buffer Social

JANUARY 18, 2024

It’s not the first time I’ve tried out LinkedIn Premium — but it is the first time I’m approaching the platform’s paid subscription as a creator.    But, after nabbing my dream role at Buffer , my goals on LinkedIn shifted. It just might. That depends on which plan you go for.

LinkedIn 88

LinkedIn Review Badge Analytics 88

Sprout Social

FEBRUARY 6, 2023

You can also create personalized experiences by running retargeting ads to convert past visitors or abandoned carts. Features for lead generation: Facebook lead ads Twitter ads LinkedIn ads TikTok ads Here’s an example of a Sponsored Carousel Ad on LinkedIn by Refinitiv.

Features 101

Features Social Media Curation Geotagging 101

Social Media Strategies Summit

DECEMBER 15, 2022

Now, when talking about content — be it in the form of blog posts, social media posts, e-books, videos, downloadable resources, infographics, etc. This interactive experience allows web visitors to view predicted returns based on how many years they’ve invested in a particular share. Source: marketbeat.com.

Engagement 212

Engagement Content Survey Publishing 212

Buffer Social

MARCH 9, 2023

If you’re looking to grow your career, make connections with people in your industry, and build a personal brand, you should be on LinkedIn. To get a little personal, nothing has been more valuable to my career than building a platform on LinkedIn.

LinkedIn 98

LinkedIn Brands Real Estate Small Business 98

Hootsuite

SEPTEMBER 9, 2020

You can also direct them to a customized Instant Experience. Carousel ads. No whimsical horses on this kind of carousel. A Facebook carousel ad lets you include up to 10 images or videos, each with their own link, all in one ad. With ads, you can direct users to your Facebook Page or your website. Keep things simple.

Advertising 145

Advertising Social Media HootSuite How To 145

Later

DECEMBER 23, 2020

Or if you already have an active and engaged audience on Instagram, experimenting with IGTV videos or Reels could be your way to expand that reach. This year, we’re going to be releasing a host of new training, resources, guides, and live webinars to help you get ready for the shift.

Social Media 120

Social Media Strategy Meme Instagram 120

Sprout Social

MAY 18, 2023

Share data visualizations from the piece as a carousel paired with key takeaways. Write with accessibility in mind Social media copywriting with accessibility in mind ensures an inclusive experience. Using all caps might make screen readers interpret the word as an acronym, disrupting the content experience. Avoid all caps.

Social Media 127

Social Media Template Templates Skills 127

Social Media Strategies Summit

NOVEMBER 18, 2020

They have to think of clever ways to sneak in their messaging without disrupting the user experience. Apart from these formats, you can create Carousel ads (to bundle multiple images), Story ads, Messenger ads, and more. The brand creates an experience akin to in-store shopping via a playful quiz. Image via Socialbakers.

ROI 246

ROI Social Media UGC Discount 246

Hootsuite

NOVEMBER 30, 2020

To help you create the content you need to drive engagement, we’re adding Stories and carousel posts to the roster of formats supported within Hootsuite. Like Stories, Instagram carousel publishing will soon be available to all plan types. Source: Hootsuite. Source: Hootsuite. Engage more efficiently with Inbox. Source: Hootsuite.

HootSuite 119

HootSuite Instagram Metrics Template 119

Social Media Strategies Summit

NOVEMBER 28, 2022

So we shouldn’t be surprised that 71% of B2B marketers use Facebook in their marketing strategies, making it the second-most popular B2B social channel behind LinkedIn. Facebook might not have the B2B chops of LinkedIn, but if your audience hangs out there, why look elsewhere? Groupon often taps into this fear in its advertising.

Examples 246

Examples Facebook B2B Instant Messaging 246

Hootsuite

OCTOBER 29, 2019

LinkedIn image sizes. The free resource includes recommended photo dimensions for every type of image on every major network. Also remember that images that consist of more than 20% text may experience reduced delivery, due to Instagram’s rules around text in images. Resource: More tips on creating great Facebook cover photos.

Social Media 112

Social Media Tumblr Resources Instagram 112

Hootsuite

OCTOBER 29, 2019

LinkedIn posts with images have a 98% higher comment rate on average. The free resource includes recommended photo dimensions for every type of image on every major network. Take advantage of free tools and resources. But if your budget is tight, or you’re in need of a few extra tools, there are countless resources available.

Social Media 110

Social Media Engagement Tips Content 110

Hootsuite

FEBRUARY 9, 2023

The free resource includes recommended photo dimensions for every type of image on every major network. Take advantage of free tools and resources It’s almost always best to hire a photographer or graphic designer to create custom content for your brand. Prioritize accessibility Not everyone experiences visual content the same way.

Feed 115

Feed Feedly Social Media Tips 115

Hootsuite

MAY 3, 2023

Use your perspective and experience to help other members or answer their questions. You create a free, helpful resource and promote it on your social media and website. To access the full resource, people must enter their email, and then the resource will be sent to their inbox. Here’s how a lead magnet works.

Real Estate 93

Real Estate Tips How To Hashtag 93

Sprout Social

AUGUST 31, 2022

Consider your brand’s goals, resources, current content types, your audience, your competitors and the industry you’re in. Achievable: Do you have the necessary resources (time, budget, creatives, etc.) Consider adjusting your content mix based on your goals, resources, budget or brand identity. to achieve your goals?

Social Media Management 103

Social Media Management Organization Products Social Media 103

Hootsuite

MAY 30, 2023

Source: Goldstein Immigration Lawyers on Facebook Customer service Your social media profiles are part of your customer service experience whether you think of them that way or not. Or, experiment with social media advertising to really ramp up leads. How law firms are using Instagram: Describing new laws with swipeable carousel posts.

Social Media 79

Social Media HootSuite Template Templates 79

Hootsuite

MAY 8, 2023

You could experiment with memes – if that’s appropriate for your brand voice. LinkedIn LinkedIn is the place to connect with corporate, industrial, and commercial clients. People announce professional life changes like big moves and new jobs on LinkedIn. It provides resources for independent brokers.

Insurance 88

Insurance Social Media Policies HootSuite 88

Later

DECEMBER 23, 2020

Or if you already have an active and engaged audience on Instagram, experimenting with IGTV videos or Reels could be your way to expand that reach. This year, we’re going to be releasing a host of new training, resources, guides, and live webinars to help you get ready for the shift.

Social Media 64

Social Media Strategy Meme Instagram 64

Sprout Social

FEBRUARY 8, 2023

But they control a very important part of the delivery experience—the box. To celebrate, they posted their “Top Moments of 2022” as a carousel and video post. Mayo Clinic Nursing keeps it light Going to the hospital is never a fun experience. Others have more niche audiences, like the Department of Natural Resources.

Industry 87

Industry Social Media B2B Resources 87

Hootsuite

SEPTEMBER 21, 2020

Organizations are often run by small teams and volunteers, with resources and budgets stretched thin. Fortunately, there are several tools and resources available for nonprofits on social media. Create channels and groups where people can engage, share resources, and stay informed about issues that matter to them.

Social Media 145

Social Media Tips Guidelines Hashtag 145

Hootsuite

SEPTEMBER 29, 2020

LinkedIn research found that 58 percent of digital marketers have to prove social media ROI to get approval for future budget requests. It shows you what’s working and what’s not—allowing you to shift resources and tactics to be more effective. After all the time, money, and resources put in—what’s the return? Employee trust.

ROI 145

ROI Social Media Tools HootSuite 145

Later

DECEMBER 23, 2020

Or if you already have an active and engaged audience on Instagram, experimenting with IGTV videos or Reels could be your way to expand that reach. This year, we’re going to be releasing a host of new training, resources, guides, and live webinars to help you get ready for the shift.

Social Media 52

Social Media Strategy Meme Instagram 52

Keyhole.co

NOVEMBER 22, 2023

It analyzes numerous factors to personalize the content experience. By sharing relatable stories and experiences, you can create a deeper connection between your brand and your audience, making them more likely to engage, share, and take action. Storytelling content strategy. No strategy will work by itself.

Brands 52

Brands Facebook Marketing Advertising 52

Hootsuite

NOVEMBER 18, 2019

LinkedIn ads can help your business reach a powerful professional audience. Not only are LinkedIn members influential, they also have two times the buying power of the average web crowd. A recent revamp of LinkedIn’s advertising platform, Campaign Manager, has added a few new tools to the LinkedIn marketer toolbox.

LinkedIn 111

LinkedIn How To HootSuite Campaign 111

Hootsuite

APRIL 4, 2023

The platform is primarily visual, so it’s the place for a carousel of photos and videos. They presented a carousel of cute canines, then added a fundraising link to the post. That’s great for user experience but makes reaching donors difficult with organic posts. Instagram’s audience is concentrated between 18 and 34-year-olds.

Social Media 97

Social Media Tips HootSuite How To 97

Keyhole.co

JANUARY 21, 2024

Twitter is also the third social platform by popularity (after LinkedIn and Facebook) preferred by 71% of B2B marketers and 65% of B2C marketers to distribute content. For instance, website carousels (promoted via ads) on Twitter increase the click-through rate and site conversions by 25%. Seasonality Learn from Starbucks.

Examples 52

Examples Strategy Twitter Marketing 52

BeingOptimist

NOVEMBER 17, 2022

You can also check out some of the most popular domains for inspiration: Google, Amazon, Facebook, Twitter, YouTube and LinkedIn are some of the most popular names at present. Planning The Content and User Experience. It also helps you provide an optimal user experience for your users at a low cost. Simplify Navigation.

Domain Name 52

Domain Name WordPress Content management systems Metadata 52

Buffer Social

MARCH 1, 2018

Experiment with ideas. We recommend testing things, running experiments, and analyzing data — because it worked for us. But one thing we haven’t done well is to explain the how: how to run social media experiments. But one thing we haven’t done well is to explain the how: how to run social media experiments.

Social Media 105

Social Media Hosting Curation Metrics 105

Kikolani

SEPTEMBER 20, 2013

The Resources Mashup. Study: Google Reviews Determine Local Carousel Rankings – Now Digital Marketing Works (DMW) has conducted an extensive study of what might be called “Carousel results” and come to the conclusion that the quality and quantity of Google reviews are the single most important variable determining inclusion and ranking.

Marketing 128

Marketing Embedding Mashup Template 128

Buffer Social

AUGUST 13, 2017

LinkedIn – 552 x 368. In experimenting with the fastest, easiest way to create images we know will work well in social media feeds, we came across a couple of image sizes that became our go-tos: one size for horizontal (landscape) images and one for vertical (portrait) images. Ideal image sizes for LinkedIn posts.

Social Networking 112

Social Networking Guidelines Social Media LinkedIn 112

Keyhole.co

JULY 29, 2023

followers LinkedIn: 2659357 followers TikTok: 10.3 New content formats keep evolving with fresh ones always giving you a chance to try and experiment with. Starbucks’ social media strategy is unique because it’s built around customers’ experiences. Their most popular posts were carousel posts. million likes, 2.3

Campaign 52

Campaign Social Media Strategy Hashtag 52

Later

MARCH 29, 2020

Turn your Instagram into a valuable resource for your audience. Focus on engagement first, instead of driving traffic, by providing extra education through videos, carousel posts, or captions – instead of constantly asking to swipe up or click the link in your bio. More Social Media & Covid-19 Resources.

Social Media 110

Social Media How To Instagram Influencer 110

Buffer Social

DECEMBER 5, 2023

For example, you distill high-performing old blog posts into Instagram carousel posts. For example, we turned this blog post on creating content pillars into an Instagram carousel (and even a thread on X !). We do this regularly at Buffer by creating a post on LinkedIn and X for every long-form blog we publish. visual content.

Content 108

Content Newsletter Remix Instagram 108

Buffer Social

OCTOBER 30, 2023

I may not have Justin Welsh's celebrity status on LinkedIn with half a million followers, but my journey is worth sharing. With just 30,000 engaged followers on LinkedIn, I managed to take my consulting business from a $0 startup to a thriving $100,000 yearly.

LinkedIn 86

LinkedIn Strategy Template Templates 86

Sprout Social

JULY 1, 2021

If your goals are more focused on community engagement, social video content can be a valuable resource to lean on. If the popularity of TikTok and Instagram Reels is any indication, successful videos don’t require unlimited time, resources or polish to create. Instagram videos get 49% more engagement than photo posts.

Types 141

Types Social Media Content UGC 141

Sprout Social

JULY 27, 2020

As a social marketer, time is a precious resource that you cannot afford to waste. Unfortunately, getting buy-in for this resource is extremely rare. And if you’re new to Sprout, you’ll experience the power of performance reporting and dynamic analytics all in one place. Let’s take a quick tour! .

Analytics 110

Analytics Organization Data Analysis 110

Buffer Social

DECEMBER 4, 2023

This has been incredibly useful for me as I experiment with my content pillars to see which resonate the most with my audience. As time goes on and you experiment with different timings and frequencies on all the platforms you’re using, you’ll be able to pinpoint the slots that work well for your target audience. 

Template 88

Template Templates Social Media How To 88