Waxing UnLyrical

MARCH 24, 2014

Why: In this guest post for Shelly Kramer ‘s blog, Andrea Cook shares highlights from a new Pew Research Center study on Millennials. New Pew Data Shows Millennials Are Non-Traditional, Poor, Unmarried, Not White and Don’t Trust You. And guess what? They’re not that trusting.

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Waxing UnLyrical

JUNE 5, 2018

On basic tech skills PR pros need to be competitive: A4: Learn how to do pre-release and post-release research. Pre-release #measurement research will give you an understanding of your position in the industry landscape, plus what matters most to your audiences. – Digital and visual storytelling.

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Waxing UnLyrical

MAY 23, 2019

Evidence of volunteerism’s physical effects can be found in a study from Carnegie Mellon University, published in 2013 in Psychology and Aging. A study released by Johns Hopkins University in 2009 revealed that volunteers increased their brain functioning. And thanks to all of the VOLUNTEERS WHO MAKE IT HAPPEN!

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Waxing UnLyrical

JUNE 1, 2016

Before I continue, I want to stress that while research is needed for each age group, stereotypes are unnecessary. One thing that will be interesting to study is Generation Alpha, because it’s the generation that will be stereotyped as the “people who could unlock iPhones at 18 months of age.” Enter Gen Alpha.

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Waxing UnLyrical

NOVEMBER 7, 2016

Take the Master Course, of course But also, study various social media campaigns and see how they use storytelling to gain audience engagement. You would be surprised how often campaigns fall flat because marketers jump to the tactical execution and don’t do the upfront research planning and strategy.

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Waxing UnLyrical

OCTOBER 6, 2011

In fact, a lot of audiences aren’t on Twitter: based on a November 2010 study, the Pew Research Center estimates 8 percent of Americans use Twitter. A while back, my dad asked me if he should be on Twitter for his business, which involves liquidating furniture. I flat out told him no. Not every audience is on Twitter.

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Waxing UnLyrical

JUNE 10, 2015

Then, conduct research on this target market. Over the course of his career he has conducted case studies on both social media optimization and non-profit marketing. You should have a good idea of the age, gender, income range, and other demographic information related to your target audience.

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Waxing UnLyrical

AUGUST 10, 2011

Research: Rarely, if ever, will you begin with a client, or internal project with all the facts and background information at hand. Being able to draw on knowledge of how to gather, analyze, present and identify opportunities from research findings is essential. What would I add if I did it all over again tomorrow?

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Waxing UnLyrical

MAY 6, 2015

cooing dreamily about a “thought leader” that he or she has met or heard about, take the time to reflect and research. Do you offer studied advice and counsel in meetings with colleagues or clients? What qualities does this individual possess that cause him or her to have been anointed as such? Then do a self-analysis. .

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Waxing UnLyrical

APRIL 13, 2011

Things got off to a slightly dodgy start as we heard about how academia is struggling to find a term to describe the study of Internet linguistics. All the research so far shows that the advent of the text message has actually improved spelling and grammar. Professor Crystal is certainly a very entertaining and engaging speaker.

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Waxing UnLyrical

MAY 15, 2018

“Look, corporate communicators have done so much, with so little, for so long, they can practically do anything with nothing, so we know this has been a ‘thing’ for a while,” noted Sword and the Script Media, LLC Founder Frank Strong, the primary architect of the study. Send Help … Please.

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Waxing UnLyrical

JANUARY 29, 2019

Because the idea has been so heavily researched and iterated upon, dashboards too can be automated by way of templates and algorithms. Organizations can conduct large-scale studies and amass market data to use for the design of forms with expediency and ingenuity in mind, allowing for a dramatically enhanced consumer experience.

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Waxing UnLyrical

JULY 13, 2016

Studies often tell us the more engagement consumers have with a company, the more they will buy. David Ogilvy , a man who many consider to be the godfather of modern advertising, once said: “Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.”. Those are vanity metrics. Align or Die.

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Waxing UnLyrical

MAY 10, 2018

The Mayo Clinic is known for being an innovative medical care and research center, and it carries this reputation into its communications department. Storytelling: The Mayo Clinic Works to Simplify and Captivate. Now let’s turn to a more regulated industry—healthcare.

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Waxing UnLyrical

FEBRUARY 22, 2011

b) Thinking a lot of noise is good without studying the sentiment of the conversations. Next week, we’ll be chatting with Steve King on research – which is a critical part of the measurement pie. What are some of the most basic mistakes PR pros make when it comes to using web analytics? I miss it so…).

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Waxing UnLyrical

JANUARY 26, 2020

A 2018 USC Annenberg study found that 64% of public relations professionals surveyed predict that in five years the average consumer will not be able to distinguish between earned and paid media. Show the data and research from Edelman and others. Today we live in the information age. Share examples monthly during team meetings.

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Waxing UnLyrical

OCTOBER 26, 2016

Research is step one for many projects and campaigns, and it’s easier than ever to get numbers. My consulting firm recently completed a research project for a regional utility to assess how industry peers were using social media. Guest Post by Kristie Aylett. Dashboards. Online surveys. Those are a bit harder to uncover. The result?

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Waxing UnLyrical

APRIL 14, 2011

Not even permission to advertise, according 2 some studies. CommAMMO @gnosisarts Short version: AVE assumes all comms are equal to ads, research sez not. If drives 2transcn grt. measurepr -12:22 PM Apr 12th, 2011. jenzings: Unless tie a result to a like purch/activity means 0. measurePR -12:21 PM Apr 12th, 2011.

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Waxing UnLyrical

JANUARY 13, 2011

But, they might find us if they are searching for information about climate change, cancer research, computer science, etc. But, I’d be just as happy if they made education and research an election priority. Mark as read Approve comment Wow, this is a really great case study, Shanan. Which leads me too.

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Waxing UnLyrical

AUGUST 9, 2018

Today, organizations are looking to use Structured Content for their ebooks, case studies, research reports and blogs. There are three trends driving the need for intelligent content to come to ebooks, reports, blogs, case studies, podcasts and more. It sounds like a lot of work involving a lot of people. Search Made Simple.

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Waxing UnLyrical

NOVEMBER 18, 2010

November 18th, 2010 Tweet Guest post by Seth Duncan As a researcher in the PR industry, I couldn’t be more excited about some of the advances I’ve seen around automation in media measurement over the past several years. Seth Duncan is Director of Research and Development at Beyond Analytics. Seth received a B.A.

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Waxing UnLyrical

NOVEMBER 28, 2012

Bernays himself, a gazillion years ago (well… 50 years ago), had this to say about the requirements in his book, A Definitive Study of Your Future in Public Relations : “Public Relations does not mean selling a product, an idea, or a personality. A lot of up-front activity takes place in the planning…“research” and “action”…stages.

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Waxing UnLyrical

APRIL 26, 2018

Back in 2014, two researchers, Keith Quesenberry and Michael Coolsen, published a study. The commercials Quesenberry and Coolsen studied? In fact, until the 1990s, medical research was largely conducted by men, for men.” We know we are master shapers of story.” ” This isn’t a secret. Tell a great story.

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Waxing UnLyrical

APRIL 25, 2013

So she was forced to go to college to study something she really had no passion for. This resulted in a failure to excel, once she entered the workforce, in her field of study. He flipped through my resume and harshly said “So you expect me to believe that you were an Assistant Manager for a market research firm at 17?”

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Waxing UnLyrical

NOVEMBER 20, 2010

In this joint post, Sean Williams and I sat atop the ivory tower after Day 1 of the IABC Research & Measurement Conference – and issued what my husband would call “grand pronouncements.” I said, “You mean you’re not overwhelmed with excitement over the IABC Research and Measurement Conference?” It’s not what you think. Was I mean?

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Waxing UnLyrical

NOVEMBER 1, 2010

It’s with the latter in mind that we were delighted to establish a partnership in October with NYU’s School of Continuing and Professional Studies that will enable cooperation between PRSA, NYU, its students and the professional on a number of vital initiatives. He elaborates a little in this video. It is that measurement really isnt taught.

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Waxing UnLyrical

NOVEMBER 24, 2010

And they research and they monitor (sometimes for up to three months) just to find out: a) Who a brand’s target audiences are; and b) Who the key influencers within that community are. There are a number of case studies that I recommend taking a peek at on the 1000heads Slideshare profile , but two in particular stood out to me.

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Waxing UnLyrical

NOVEMBER 8, 2019

Some of the most effective keyword research tools include Moz, SemRush, Ahref, etc. Case Studies. This is why it is always advisable to publish content at regular intervals and have a solid strategy based on consistent content research, content creation and distribution pipeline. Blogs and articles. Short-form videos.

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Waxing UnLyrical

AUGUST 30, 2018

billion email accounts across the globe as of 2018, according to a study from The Radicati Group. Research shows email is 40x more effective than social media in acquiring new customers than Facebook or Twitter. Here’s why so many content marketers consistently rely on it to attract and retain readers: 1.

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