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New Research Underlines the Ongoing Mobile Usage Shift, Highlights Audience-Specific Considerations

Social Media Today

A new study from Pew Research has highlighted some important marketing considerations in regards to how different audiences are accessing the web.

Research 167
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Tech Buyers: 43% Research Products After Seeing Mobile Ads

The Realtime Report

A new study by IDG found that 44% of consumers said that “exposure to technology products in social media positively affects their likelihood of purchase.” The study also revealed the efficacy of mobile ads. 53% thought the best way to reach consumers was to answer their questions on platforms like Facebook.

Mobile 170
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1/3 of Moviegoers Purchase Tickets Via Mobile Phone

The Realtime Report

Today, mobile plays a huge part in our search to find the right movie and time. The study looked at smartphone use among moviegoers, or respondents who said they would see a film at theaters within the next three months (this equals about 50% of adults). Here are some of the highlights: 1/3 of moviegoers buy tickets on mobile phones.

Mobile 164
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A Mobile Marketing Strategy That Helps First, Sells Second

Techipedia: Tamar Weinberg

Brands have rushed to provide value (optimally) or promotions (typically) on every new communication platform, all of which are increasingly accessed through mobile devices, making customers’ relationships with brands solely a collection of micro-experiences. Today’s younger consumers aren’t just researching and buying via mobile either.

Mobile 191
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One-Third of Consumers Are Visiting Top Digital Retail Sites Via Mobile Exclusively

The Realtime Report

New research from comScore’s Data Mine reveals that while the majority of the digital consumers use both desktop and mobile devices, around one-third of consumers are visiting the top digital retail brands exclusively via mobile as of September 2013. How many retail apps are on your mobile phone? The solution?

Retail 173
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How Social Media Has Become a Tool For Clinical Research

Techipedia: Tamar Weinberg

The exceptional growth and adaptation of social media networks represents an ideal opportunity to overcome one of the most challenging aspects of the clinical research industry. Getting patients to enroll in a clinical trial is one of the biggest challenges that clinical research coordinators face. Extended study periods.

Research 194
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Facebook advocates for short, engaging, mobile-optimized native videos for organic engagement

Socialmedia.biz

According to a recent Buffer research , out of the 7 posts that brands share on their dedicated Facebook page every week, 80% links to external landing pages, 19% are images and less than 1% are native videos. Facebook recommends the following tips to capture the attention of mobile users: Keep your video ad length to be 15 seconds or less.

Mobile 90