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Are Brands Overvaluing Facebook and Twitter? Let’s Find Out

Convince & Convert

As I announced recently, I’m partnering with global market analysis firm Edison Research on The Social Habit , a comprehensive, quarterly study of how Americans use social media, why, and to what end. The Social Habit pre-orders now available. Winners of our Social Media Research Contest.

Brands 114
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This Week in Social Media – 8/7/2013

Social Media Marketing

Industry Social network usage rates for seniors ages 65 and older have tripled since 2009, one in every five Internet users is now on Twitter and 72% of online adults are social networking users, according to the Pew Research Center''s Internet & American Life Project''s latest report.

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7 Steps to Build a Pinterest for Business Plan to Ignite Sales and ROI

Pam Moore

Pinterest is an amazing platform that surpassed more than 10 million users faster than any stand alone social network in history. Pinterest is different than some social networks though in that it requires both art and science even more so. It includes all 7 steps, loads of statistics and more. SoundCloud.

ROI 60
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Does Your Blog Have a Long Tail | Blogging and Content Creation.

Convince & Convert

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117
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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics. e-Strategy Trends ). Marketing Charts ).

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Contagion, Social Media, and Why Things Catch On

Convince & Convert

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. . via Syncapse.

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Celebrating 200 Episodes #SocialZoomFactor Podcast – Power of Media Differentiation

Pam Moore

We dug in deep and did the research. Take a listen to the 200th episode of the Social Zoom Factor Podcast to hear how we launched and 5 solid tips to help you differentiate and diversify your media platforms and social networks to bring the highest ROI not only for your business, but also for your life! SoundCloud.