Mindjumpers

MAY 23, 2013

Knowing fan demographics, interests, and characteristics is crucial to the creation of relevant content, giving fans the topics they are interested in, care about, and want to share within their own social networks. More and more, news travels to people through social platforms and their online networks. Getting it Right.

Trends 178

Trends Sports News Social Media 178

Mindjumpers

MAY 8, 2012

The campaign started in 2004 before social media had a firm grip on the majority of most countries’ population and the outcome was not really that impressive. Today, the campaign not only raises great awareness about men’s health and prostate cancer, in 2011 it also raised $120 millions for research in men’s health.

Social Media 248

Social Media CSR Campaign Collaboration 248

Mindjumpers

DECEMBER 3, 2010

But – let’s be honest – we especially want to know why sharing of content happens because everyone dreams of their content being “tweeted” massively, appearing on social media bookmarking sites thousands of times and getting shared via all possible channels with viral options, including obviously e-mail.

Content 213

Content Social Bookmarking Press Release Research 213

Mindjumpers

APRIL 18, 2011

According to Brian Solis , one of the most universal rules he has encountered in his research is “not to be stupid” or to “use common sense.” In addition, one of the biggest mistakes is to jump into social networks without a plan of action, Solis says. To assume that common sense is common isn’t applying common sense at all.

List 243

List Engagement Social Media Guidelines 243

Mindjumpers

JUNE 19, 2014

Attending the European Conference of Information Systems in Tel Aviv last week, I was happy to find that areas such as data visualization, predictive analytics, social CRM and ROI etc found their way into the conference. These areas have been somewhat excluded in the past by more traditional information systems research.

Research 194

Research Data Social CRM Wikipedia 194

Mindjumpers

AUGUST 12, 2010

Therefore, I have made some research on how to ensure e-mail marketing deliverability success and optimize this marketing tool. This can be done through qualitative and quantitative research methods, for example, which can be very effective. Relevancy is critical to maintaining subscribers – and expanding your current network.

Tips 206

Tips Marketing Authentication Disqus 206

Mindjumpers

NOVEMBER 20, 2012

Customers form relationships in “the social graph” , from which connections, based on relevance, form the interest graph. Solis explains : “In social networks, people stitch together social networks based on their relationships, interests, and aspirations to personalize their online experience.”

Brands 244

Brands Social Graph Report Groups 244

Mindjumpers

SEPTEMBER 14, 2010

You can download the full study at Mulley Communications (pdf) Similar Posts: Facebook Changes Their Pages – What Does It Mean For Your Marketing Potentials?

Advertising 238

Advertising Engagement Facebook Study 238

Mindjumpers

AUGUST 26, 2010

Here, I’m referring to communicating to an audience whether it’s by e-mail, a presentation etc. I would like to share these steps with you, because if you as an employee or CEO want to communicate effectively, it’s essential that you have an understanding of the following 7 elements.

Microblogging 212

Microblogging Policies Disqus Newsletter 212

Mindjumpers

JUNE 16, 2014

Our industrial PhD Christopher Zimmerman has been attending this year’s European Conference of Information Systems (#ECIS2014) in search of freshly revealed research on social media, and in particular contributions to the emerging field of social business intelligence. Where’s Social Media Going in 2014?

Social Networking 166

Social Networking Conference Privacy Research 166

Mindjumpers

AUGUST 3, 2010

Sara’s focus is on client contact and service as well as supporting our account team with research of the best knowledge on social media marketing from around the world. Solfinn Danielsen, Digital Project Manager Solfinn holds a BA in Danish from the University of Copenhagen and is currently finishing his Cand.it

Nielsen 258

Nielsen Project Badge Disqus 258

Mindjumpers

DECEMBER 16, 2010

hours/week on social networks and 2.2 Juniper Research has released its top ten wireless predictions for 2011, let’s step through and take a look at where they think mobile is going in the coming year. And, according to the TNS Digital Life report, mobile users spend 3.1 hours on email. Mobile is part of the mix!

Mobile 232

Mobile Smart Phone Trends Banking 232

Mindjumpers

NOVEMBER 23, 2012

Not surprisingly, social network usage, e-commerce as well as social gaming is growing. Emarketer has recently released a report detailing their projections of the digital landscape in 2013 – a landscape that is crucial for marketers to understand as they develop campaigns to target the growing online and mobile populations.

Social Media 269

Social Media Nielsen Aggregator Mobile 269

Mindjumpers

AUGUST 2, 2010

So here’s a short checklist of how you can use social media to compliment your marketing activities. On a last note, when working on social media and marketing, it cannot be emphasized enough that tagging and linking is crucial to the number of results for your search.

Activities 206

Activities Social Media How To Marketing 206

Mindjumpers

FEBRUARY 24, 2012

But the benefits of using social media inside an organization still remains somewhat unexplored. Most companies approach enterprise social networks as a technology deployment and fail to understand that the new relationships created by enterprise social networks are the source for value creation.

Social Networking 258

Social Networking Report ROI Software 258

Mindjumpers

DECEMBER 12, 2012

Facebook is a “one size fits all social network” for much of the world. It does not matter what age or social background you have, you are on Facebook. The networks in China are much more fragmented. The users of the top social networks that I will present here, are more divided. Web-based social networks.

Social Networking 241

Social Networking Instant Messaging Nielsen Mobile 241

Mindjumpers

AUGUST 6, 2010

Do your research and have a catchy headline Nothing is more boring than repetition. Set the goal What’s the purpose of the post? To enlighten, to attract, to highlight? Have a clear goal in mind for what you want your readers to get from reading your blog.

Tips 147

Tips CSR Disqus Blogger 147

Mindjumpers

SEPTEMBER 17, 2012

Interesting is that for next year, 66% of survey respondents are planning to invest in increasing presence across all social media platforms. 45% report 2+ accounts on Twitter, with 11% reporting over 5 profiles.

Survey 225

Survey Report Social Media ROI 225

Mindjumpers

SEPTEMBER 28, 2015

Finally, remember this fact: recent research has revealed that one-minute of video is worth 1.8 If you put time and effort into planning and producing videos then visitors will stay longer on your site and be more inclined to evangelise your brand. 7/10 people view brands more positively after watching engaging video content from them.

Video 100

Video Content Nielsen Marketing 100

Mindjumpers

DECEMBER 4, 2015

When Flipkart, an online shopping site in India sent emails out to their female customers to promote its cosmetic range, claiming ‘beauty breeds success’, the reaction on social media went viral in a matter of hours.

Activities 100

Activities Social Media Film Mobile 100

Mindjumpers

NOVEMBER 4, 2014

My thesis, with the title ‘Digital Glocalization – Strategic Communication on Social Media’, investigates how global brands communicate locally on social media and which challenges glocalization on social media causes. How to secure your Facebook Page from being hacked.

Social Media 277

Social Media How To Guidelines Blogger 277

Mindjumpers

OCTOBER 4, 2012

Mobile is the perfect accelerator for social media adoption and usage: 51% of internet users are smartphone owners and social network apps are the most popular ones. See the full SlideShare report here: Social Media around the World 2012 by InSites Consulting.

Social Media 239

Social Media Collaboration Report Instagram 239

Mindjumpers

NOVEMBER 22, 2012

Every week, we blog about how to optimize your brand’s social media presence, which tools to use and what the newest updates on the major social networks mean to your brand’s way of engaging with your target group. A CM needs to know your values, products and your social media strategy intimately. 5 Stay positive.

Communities 274

Communities Groups Groups Social Networking 274

Mindjumpers

MAY 3, 2012

78% of the internets users were online on a daily basis and 28% visited a social network daily. A report from 2010 says that the usage of social network in Norway is a tad higher than rest of Europe. The social network is the third largest media channel in Norway, only beaten by two TV-channels.

Social Media 247

Social Media Airlines Statistics Social Networking 247

Mindjumpers

JANUARY 23, 2012

Tweet In January 2012, a report called ‘Global Social Media Adoption In 2011’ was published by Forrester. This report uses Forrester’s Social Technographics groupings to show how people around the world use social media.

Social Media 234

Social Media Patterns Statistics Report 234

Mindjumpers

SEPTEMBER 23, 2010

Download the full report from Vitrue Similar Posts: How Users Engage With Advertising on Facebook Facebook Introduces Location Service: Places Social Media Is Like Risotto!

Facebook 267

Facebook How To Disqus Fashion 267

Mindjumpers

JULY 5, 2012

Well, obviously it’s going to make life a little easier for the social media people wanting to analyse the Big Data produced in the Big Data Application that is Facebook. More importantly, the upgrade is a clear indication that mobile is to be takien seriously in social media. Where do you start? Not sure about this talk of mobile yet?

Mobile 247

Mobile Social Media Module Statistics 247

Mindjumpers

DECEMBER 19, 2012

In an introductory statement, 8th Bridge CEO Wade Garten says: “Social commerce has pivoted its focus from e-commerce transactions on social networks to a new kind of social network in which users are connected by their interests (Interest Graphs) rather than friendships (Social Graphs). Customer Survey.

Report 242

Report Retail Survey Social Graph 242

Mindjumpers

OCTOBER 24, 2011

This is a question that all strategists encounter while designing their messaging, and social media is no exception here. Therefore, all specialists flock over researches to close the gaps between their messaging and their customers’ expectations. What do customers value in social networks with regard to the culture of each?

Study 187

Study Social CRM CoTweet CoTweet 187

Mindjumpers

NOVEMBER 29, 2011

Tweet Last week, Facebook released two studies made in collaboration with researchers at the Università degli Studi di Milano. Both of the studies show that Facebook, as a social network is both global and local – it connects people who are far apart, but also enables connections locally.

Study 234

Study Social Graph Facebook Proposal 234

Mindjumpers

NOVEMBER 2, 2010

3) Finds the most popular links/tweets for the website you are currently on (brilliant if you are doing research/want to know what’s being said about an organisation or company and are on their website!). Tags: Social Media Social Network Twitter retweet TicknTalk Twitter client.

Twitter 170

Twitter Overview Tweetdeck Technorati 170

Mindjumpers

AUGUST 28, 2012

Today’s guest blogger is Samantha Porter, who is a writer and researcher for Marketing Degree , an online marketing education site who is interested in, and predominantly writes about, the way technology has changed our lives. Know your audience – and connect!

Strategy 228

Strategy Facebook Metrics Advertising 228

Mindjumpers

DECEMBER 18, 2012

Her research focuses on new media advertising. She has always been interested in social media marketing, in particularly in its development in China. Learning how to create highly interactive and diverse content and how to be dedicated towards a daily maintenance of their social networks is a major issue for Chinese brands.

Content 208

Content Marketing Press Release Mobile 208

Mindjumpers

AUGUST 1, 2012

In this report, it’s therefore interesting to be presented with even more concrete examples on what investment in social media can actually bring along. The report states that the time spent on social networking in Europe is continuously growing, meaning that we are connecting with people around us and sharing content online as never before.

Retail 230

Retail Report comScore Brands 230

Mindjumpers

MARCH 28, 2012

Survey Results: The majority of survey respondents, 78%, said CEO participation in social media leads to better communication, while 71% said it leads to improved brand image and 64% said it provides more transparency. CEO activity on social networks also appears to influence employees’ faith in their company.

Study 272

Study Activities Social Media Nielsen 272

Mindjumpers

AUGUST 18, 2011

Here are some suggestions you must keep in mind before jumping in or cross check if you are already there: Compare social media channels across the world: The best way to succeed in establishing social media presence abroad is to do ample of research on the popular social media channels and what do people expect on them.

Social Media 232

Social Media Patterns Guidelines Brands 232

Mindjumpers

MAY 22, 2012

The point of the social platform is to optimise students’ research process, as it allows them to see search results from like-minded people in their network, as the main point of the network is share one’s searches. In that way, it helps people with similar interests discover what they might be looking for.

Microsoft 238

Microsoft B2B Engineering YouTube 238