Pam Moore

SEPTEMBER 7, 2016

Why is it so many smart social media and digital marketers claim they want to lead or are already leading their industry and niche? They write blog posts, record and publish videos, live streams, webinars and podcasts teaching and preaching others how to build a unique brand. Are you ready? Listen to the podcast now.

Social Media 60

Social Media Tips Marketing Social Networking 60

Sprout Social

MAY 25, 2022

Have you test-driven the Sprout Social Salesforce integration yet? There’s a reason why more and more companies are linking their CRMs with social media management tools like Sprout. Social media and customer relationships go hand in hand. Why you need to integrate your CRM with social media ASAP.

Team 111

Team B2B Platform Analytics 111

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics. e-Strategy Trends ). e-Strategy Trends ).

Social Media 245

Social Media B2B Marketing SEO 245

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117

Hitwise Content Blogger Consultant 117

Convince & Convert

FEBRUARY 1, 2011

Recently, I participated in a Webinar with my friend and client Chris Baggott of Compendium. We talked about the convergence of search and social media, and how content marketing is bridging both areas. Also, if you’re a content marketing fan, check out this other white paper on Rethinking Your Content Marketing Strategy.

Trends 124

Trends scribd Skills Training 124

Convince & Convert

AUGUST 3, 2012

As I announced recently, I’m partnering with global market analysis firm Edison Research on The Social Habit , a comprehensive, quarterly study of how Americans use social media, why, and to what end. The Social Habit pre-orders now available. Winners of our Social Media Research Contest.

Brands 114

Brands Twitter Facebook Research 114

SocialFish

APRIL 5, 2011

STRATEGY WORK –We have clients who come to us at a stage where they understand the tools, they see the benefits, and they need help defining a social media strategy for their organization. We work through our strategy process, starting with a social media assessment and brainstorming session. SPEAKING AND TRAINING.

Review 150

Review Social CRM Module Consultant 150

Convince & Convert

FEBRUARY 12, 2012

White Horse does more chunky content like white papers and Webinars. Smart agencies decentralize their content in addition to publishing regularly on their own content home base. Delegation equals death in social media. Ideally, you should publish every day. White papers.

Content 129

Content Marketing Cost Metrics 129

Sprout Social

MAY 18, 2016

For instance, webinars or eBooks that specifically talk about how your product works. This is exactly what Sprout Social did with our new social media image resizing tool Landscape. One such report we use at Sprout Social is our Must Be Present social media engagement report. dEMkCctEWE.

Strategy 83

Strategy Marketing Report Resources 83

Convince & Convert

OCTOBER 2, 2013

Most media companies either have legacy systems in print or (I can’t believe I’m saying this) digital. Yes, digital, as in desktop publishing, is becoming a legacy system. Todd’s goal is to create 20 pieces of content (think SlideShare presentations, videos, blog posts, white papers, etc.) all from one story idea.

Crowdsourcing 131

Crowdsourcing Curata Mobile Content management systems 131

Waxing UnLyrical

MARCH 11, 2015

Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars. Peter Drucker.

Metrics 100

Metrics How To Discount Analytics 100

Buffer Social

NOVEMBER 30, 2016

When I first started out with digital marketing, I was blown away by the sheer amount of online marketing resources and social media classes. Even today, millions of resources continue to be published online every month. The list here includes free online courses in a number of social media-related topics and disciplines.

Class 40

Class Skills Social Media Marketing 40

Buzz Marketing for Technology

JUNE 27, 2008

E-Mail (Required, not published ). Japanese Business Culture & Social Computing. fix Social Security? Old Media meets Social Media - KETC and the Mortgage Crisis - On the edge of launch. Social Computing. Social Media. Social Media Summit. Social Networking.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Webbiquity SMM

SEPTEMBER 4, 2012

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. Cohen of Salesforce Radian6 have literally written the book on social media best practices for B2B marketers.

B2B 185

B2B Social Media Review eBook 185

Hootsuite

MAY 9, 2023

Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Content distribution is the process of promoting and sharing content, like blog posts, videos, or social media updates, to reach a wider audience through various channels and platforms. Social media channels.

Tips 98

Tips Content HootSuite UGC 98

Writtent Blog

NOVEMBER 26, 2023

If you’re like most content producers, tracking all your content projects and making sure they get published and shared is an organizational nightmare. Start by creating or downloading a template, then add in everything you want to keep track of: authors, type of content, working title, where it will be published–you name it.

How To 98

How To Press Release Template Templates 98

agora pulse

MAY 26, 2020

In regards to social media marketing, you know your stuff. Your social media audiences are growing steadily. When you run a marketing or advertising campaign on social media, it’s essential to send your audience to a landing page that encourages targeted actions. What Is a Social Media Landing Page?

Social Media 150

Social Media How To Discount Campaign 150

Hootsuite

JULY 25, 2023

Craft perfect posts in seconds OwlyWriter AI instantly generates captions and content ideas for every social media network. Re-write this email to appeal to social media marketers [INSERT EMAIL]. Summarize this white paper into bullet points for an Instagram caption [INSERT WHITEPAPER]. INSERT POST].

Marketing 90

Marketing Upcoming HootSuite Campaign 90

Sprout Social

JANUARY 21, 2021

In today’s crowded social media landscape, social marketers know how challenging it can be to get their brand’s content to rise above the noise. But trying to identify relevant content for multiple social networks all the time is exhausting. — Sprout Social (@SproutSocial) June 22, 2020. Dive in: [link].

Social Media 142

Social Media Content Report WordPress 142

Webbiquity SMM

FEBRUARY 21, 2012

There have been numerous models proposed for social media and content marketing (including the Four C’s of Social Media Marketing model previously published here), but when all of the complexity is stripped away, social media marketing success comes down to two core elements: content and amplification.

B2B 190

B2B Social Media Alltop Marketing 190

agora pulse

JUNE 27, 2019

B2B firms are extremely bullish about the effectiveness of social media content and plan to continue to invest heavily in it, according to recent research from Walker Sands. B2B firms rank social media as the second-most effective content type for engaging existing customers, just behind website content.

B2B 100

B2B Social Media Content Newsletter 100

Writtent Blog

DECEMBER 18, 2023

Some examples of storytelling in your content marketing include: your website’s About page (and Bio sections of social media profiles) client success stories and case studies press releases coverage of live events 5. That’s because when you do it right, everyone wants to know, “What happened next?” Creating content 9.

Tips 98

Tips Content Press Release Marketing 98

Keyhole.co

JUNE 6, 2023

Imagine this: your customer is scrolling through their social media feed, as they do dozens of times per day. It’s about building a company culture they’re proud to be part of and want to shout about on social media. You can use Keyhole to dig out all your social media mentions. Then, boom.

B2B 52

B2B Strategy Brands Content 52

Webbiquity SMM

MARCH 29, 2016

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. Cross-Platform Social Media Strategy.

B2B 100

B2B Social Media Strategy Marketing 100

ProBlogger

MAY 3, 2013

A report, mini ebook, white paper or a short webinar works well. Often they don’t publish many guest posts so their audience might be more inclined to follow you. And no, I am not snubbing social media. But social media does take a while to work, especially if you are new. Then what is?

How To 55

How To Blogger Tag Cloud eBook 55

Oktopost

JULY 23, 2020

Adapting your content to funnel stages is more about the message than it is about the medium (article, whitepaper, webinar, etc.). Social media posts. In the middle of the B2B funnel content usually consists of: White papers. Targeted webinars. And where should you publish it? Social media?

Content 169

Content B2B How To Types 169

Keyhole.co

JANUARY 4, 2022

The same logo should be displayed on all your social media accounts and the cover image should have your brand colours, fonts and overall style. Publish engaging content. Your LinkedIn business page should share and publish content that serves a purpose – be it to educate, inform, guide, or entertain your audience.

LinkedIn 130

LinkedIn How To Marketing Newsletter 130

Debbie Weil

JULY 7, 2011

I’ve known Michael Stelzner , the man behind the popular online magazine Social Media Examiner , for years. So I was delighted to get a review copy of his new book Launch: How to Quickly Propel Your Business Beyond the Competition which lays out the secrets of Social Media Examiner’ s success. The secret?

Social Media 124

Social Media Case Study Sample Samples 124

Debbie Weil

JULY 7, 2011

I’ve known Michael Stelzner , the man behind the popular online magazine Social Media Examiner , for years. So I was delighted to get a review copy of his new book Launch: How to Quickly Propel Your Business Beyond the Competition which lays out the secrets of Social Media Examiner’ s success.

Social Media 124

Social Media Case Study Sample Samples 124

Convince & Convert

JANUARY 11, 2017

The challenge is magnified in the social media realm. This tactic is called social media attribution. To get at the data, you need a robust social media management platform , such as Oktopost. If we’re doing a webinar, I know how many people registered and attended. Daniel: Yeah. Daniel: Definitely.

Social Media 60

Social Media ROI B2B Metrics 60

Convince & Convert

MAY 19, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Why D.I.S.

Social Media 137

Social Media Strategy Consultant Social CRM 137

Sprout Social

NOVEMBER 11, 2020

When it comes to establishing one’s brand as an authority, few resources get the job done like a data-driven white paper. Longer than your typical blog post and more in-depth than an ebook, a white paper is a well-researched piece of content designed to educate readers on a specific topic. Planning for success.

Strategy 130

Strategy Content How To Survey 130

Convince & Convert

MARCH 18, 2016

If you want to optimize different parts of your content empire for specific calls to action, so in this one we want to collect emails, in this one we want to download a video, in this one we want people to sign up for a webinar, what have you, you can absolutely do that with Uberflip very easily as well. It sort of, as you published it?

Marketing 60

Marketing Content eBook Joomla 60

Social Media Marketing

NOVEMBER 29, 2012

It could be your corporate website, a Facebook page, recipients of a white paper or email, viewers of a video, etc. If you don't understand a little bit about them, you may miss the opportunity to connect with them. Based on previous interactions, what kind of content do they like?

Content 167

Content Hubspot Mobile Team 167

Your Escape From 9 to 5

JULY 8, 2022

So the humble blog is 20 years old and is no longer just about geeks and the web but about online publishing, content marketing and it has become a serious business and source revenue for many e-preneurs around the world. It was “my” publishing machine. Social media and smart phones. What media do they consume?

eBook 52

eBook How To Smart Phone Engineering 52

Webbiquity SMM

APRIL 23, 2013

5 Ways to Clone Great Social Media Content by SteamFeed. ” Content Marketing in 6 Steps by Social Media Today. Discover the answers to these questions and many more here in more than 30 of the best content marketing articles and blog posts of the past year. Content Marketing Guides, Tips and Tactics. ’ Yawn.

Content 223

Content Tips Marketing B2B 223

Convince & Convert

OCTOBER 22, 2013

But how do you turn these ebooks, whitepapers, videos, webinars, Slideshares, etc., This started as a simple goal to publish a record of Google updates. In addition to Kelsey’s work, she often writes and speaks about content promotion for several highly regarded industry publishers. I acted as the project manager.

Strategy 150

Strategy BuzzStream Content Brands 150