Waxing UnLyrical

MARCH 31, 2019

Role players like the person whose primary job is to like all social media responses and reply, or review social data and come up with reports, should be concerned. His fourth book, Welcome to the Machine: A Primer on AI for Marketers, will be published in 2019. Your work is repetitive, rote and/or data intense.

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Waxing UnLyrical

NOVEMBER 20, 2012

Think about it: what possible incentive would there be to cede the autonomy that other social networks offer? Jim Dougherty is chief writer and ringleader at leaderswest.com , a social media and technology blog that sometimes veers into the bizarre but never into the mundane. If I were a teenager now.

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Waxing UnLyrical

JUNE 22, 2016

Yet with social media platforms, oftentimes messaging is controlled by the user. Perhaps you’re familiar with the term “distributed content” ( content that is published to third-party platforms rather than to an owned website). Begin publishing. Apple News. 40 percent of mobile devices in the U.S.

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Waxing UnLyrical

JULY 15, 2017

It’s *the* business social network to have a presence on, right? Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Super-excited! So: LinkedIn. Have a super weekend!

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Waxing UnLyrical

JUNE 27, 2016

Why: “…It’s not uncommon for practitioners to still think of social media strategy as something that is separate from the greater communication or PR strategy. Social Strategy Can Help Break Your Company’s Silos. ” How does your organization avoid silos? Image: jasongillman via Pixabay, CC0 Public Domain.

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Waxing UnLyrical

MARCH 20, 2012

Even if you ask on social networks. And isn’t that what this is all about, this social media “thing,” to help us get to know each other, connect with each other, better? So if you ask me how I am – which, let’s face it, has become as cursory a greeting as “Good morning!”

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Waxing UnLyrical

MARCH 26, 2012

Since OA already has a robust social media presence, our task was not to add to its social media plan, but to supplement it via blogger outreach. Since we didn’t need to focus on promoting the campaign in social networks per se, but were focused on blogger outreach, we did a ton of research.

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Waxing UnLyrical

NOVEMBER 27, 2012

As with any social network, it takes a while for the best measurement tools to sort out, and even then, (as always) you need to pick the tool that best measures what you are looking to measure. 16 #measurePR transcript , originally posted on Waxing UnLyrical , published by Shonali Burke. The #measurePR transcript from Oct.

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Waxing UnLyrical

MARCH 27, 2015

It’s seen and heard enough to do a cut-and-paste job on a PowerPoint deck, slap some logos on it and present it as a “social media strategy.” ” But most of the time, social media is only used to push pre-approved messaging out, and there’s nothing strategic about it.

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Waxing UnLyrical

JULY 24, 2015

Just yesterday, my colleague Geoff Livingston published a very interesting Q&A with Andy Gilman of CommCore Consulting. on how Taxi for Sure handled a potential crisis in India , reacting quickly through social media. Image: Dingzeyu Li via Unsplash. ” Then (!), But is it really necessary? Based in the Washington, D.C.,

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Waxing UnLyrical

MAY 2, 2014

There is an entire #teamsuzy brigade on Facebook (that’s where I tend to spend the little “social media” time I have these days) that has been rooting for her, and continues to cheer her on… and many of you are a part of it. We are a community. My time “away” made me realize how strong these ties can be.

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Waxing UnLyrical

JULY 31, 2015

Hence the parallels between “PR” and “publicity” and “media relations.” ” Then the Internet and social media came along, and all of a sudden people weren’t getting their news just from the news. How social drives content. Nothing new so far. Based in the Washington, D.C.,

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Waxing UnLyrical

OCTOBER 24, 2012

Path also taps into this need but the most exclusive social network is Pair where it’s just for you and your significant other. You just read 5 Social Sites That Aren’t Facebook , originally posted on Waxing UnLyrical , published by Shonali Burke. 5 Social Sites That Aren’t Facebook.

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Waxing UnLyrical

AUGUST 7, 2015

That no matter how good it is, how it is disseminated and received in social channels has a lot to do with whether or not your story will get play. taking place in various social networks, that added to your comment count. If you’re all kumbaya about social media and content, this may seem a bit mind-bending.

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Waxing UnLyrical

MARCH 4, 2011

If you publish a blog, there are three things I want to tell you today. In a nutshell, what Livefyre does is integrate the two social networks most of us use (and when I say “us,&# I mean people like you and me, who are online quite a bit) into its platform. This is part of the Blogging for Grasshoppers series.

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Waxing UnLyrical

JUNE 17, 2015

The Internet has made brand publishing ubiquitous. In the words of Mark Ragan , CEO of Ragan Communications, “If we tell our stories the right way, we have the ability to become legitimate publishers in our own right.”. And in today’s hyper connected world, everyone’s a publisher. But how do they do this effectively?

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Waxing UnLyrical

DECEMBER 9, 2015

A staggering 74 percent of Internet-using adults are active on at least one social networking website. And with more than 3 billion users online , that amounts to almost 2 billion social network users. Social media automation addresses this challenge beautifully. Be sensitive to real-world events.

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Waxing UnLyrical

JUNE 10, 2011

As a rule I like to channel my inner bitterness into lengthy rants about social media transgression. When someone who is starting on Twitter or doesn’t have much of a network uses them, it tells me several things about them. They aren’t serious about building a strong social network.

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Waxing UnLyrical

FEBRUARY 8, 2012

Yesterday, Shanan Sorochynski asked a question here on WUL that struck a chord with quite a few people: “ Are you using social media to talk to yourself? No matter which social network you choose to spend time in, the primary reason is to get to know other people, right? Image: maramillo via Flickr, CC 2.0.

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Waxing UnLyrical

JUNE 8, 2016

I have to say it: Snapchat is the hot NKOTB for social media. Author information Matt LaCasse Social Media Marketing Specialist at Inter-State Studio & Publishing, Co. Guest Post by Matt LaCasse. Because your competition certainly will. Are you using Snapchat? Matt believes in having a plan.

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Waxing UnLyrical

NOVEMBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali WOM: What’s Really Behind The Buzz November 24th, 2010 Tweet Guest post by Bryce Keane What’s the buzz? To say I knew who he was (via the London social media circuit) would be an understatement.

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Waxing UnLyrical

AUGUST 19, 2016

I was reading a recent HubSpot report on how people interact with content (the report was published in June, and I haven’t seen too many gurus re-report it, which is a bit surprising… but then again, that leaves room for me to do so, so yay!). Um… yeah. This is not new(s). Please share, you know I’d love to know.

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Waxing UnLyrical

NOVEMBER 18, 2015

However, because native video (a) enables social networks to collect more detailed data on their users and (b) creates a more seamless experience between user and content, the progressive uptick in native video will surely have some impact on YouTube being the “default” video hosting service or platform.

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Waxing UnLyrical

MAY 22, 2015

Second, “integrating newsworthy video content into your social media channels and distributing [it] can increase the quantity and quality of the coverage you receive. Digital media journalists are watching, [which] creates communication opportunities.” So, overall takeaways? Don’t lie or fudge the truth.

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Waxing UnLyrical

APRIL 2, 2016

If you work in Social PR today (and there’s a strong chance you do, if you’re reading this post), you might be hard-pressed to remember the “medieval times” of the PR world. You know… the “old” days, back when we didn’t have social media. to get the good old word out.

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