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The 5 Commandments of How to Raise $1Million on Kickstarter

Waxing UnLyrical

Five years ago, any method of raising capital for a project would generally require a substantial profit share once the product came to fruition. The concept is simple : a budding entrepreneur or artist creates a video explaining their idea for a product or project and posts it to the website ( like Dan Cohen did ). How do you proceed?

Wikimedia 204
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Why SEO is Easier than Social Media Marketing

Techipedia: Tamar Weinberg

However, the number of SEOs I’ve come across are much fewer and farther between than social media marketers. In fact, I hear the same SEO names every day; I learn of a new “social media expert&# twice a day. Despite this, social media marketing is much more difficult than search engine optimization.

SEO 178
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Ten “Boring” PR Skills You Need to Have

Social Media Strategery

We talked about branding, TV commercials, media tours, and social media. Develop and manage a project plan. Can you break up a big project into small tasks, assign them deadlines and then manage to those deadlines? This goes for small projects and multi-million dollar accounts. How about on a plane?

Skills 120
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How A Fake Taxidermist Is Keeping AT&T On Its Toes

Waxing UnLyrical

Vest-less Now, I am not, and have not been, an AT&T customer (I’m quite happy with Verizon Wireless). You’ve been using Twitter quite delightfully to poke fun at AT&T’s wireless service. But as with any writing project, it’s better to write about what you know. Noooo… I’m no guru.

Wireless 185
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What Do You Call This Thing?

Twist Image

Social Media? So, if a brand is "online" and doing great things with "Social Media" they could very well have zero mobile presence and nothing useful happening on tablets. Will it all just be content and connectivity that can be projected on to anything or anyone, anywhere? social media.

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Changes in News Delivery Give New Power to Press Releases

Proactive Report

We have to move from text only to the social media news release – we have to provide images, video and audio with our news releases so we can help journalists do their job in this tough new media environment. While there were vigorous conversations going on in forums and message boards, there were no social networks.

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6 iPhone Accessories for Almost-Professional Photos/Videos

Waxing UnLyrical

After all, I never trained in public relations (fuhgeddabout social media), and my background is in Economics (probably why I like numbers so much) and drama, but I think I’m doing ok. To me, non-experts doing things very well is one of the beauties not just of our profession, but a gift that the social Web has given to us.

iPhone 191