Oktopost

JANUARY 11, 2024

Generating demand for your product takes more than a one-off campaign. From email marketing to social media and sales outreach, there are various ways in which you can continuously generate demand for your product. As a result, you often get enhanced customer engagement, lead generation, nurturing, and conversion.

Tools 62

Tools B2B Hubspot Analytics 62

Pixlee

JANUARY 3, 2022

Those efforts to convert social shoppers to loyal customers fall flat when the social ad directs to an ecommerce product catalog that’s lacking. Ecommerce brands must also effectively manage their ecommerce product catalog to succeed in social commerce. How an Ecommerce Product Catalog Fuels Social Commerce.

Products 52

Products UGC Badge Widget 52

Oktopost

JULY 22, 2021

With a CRM, you can collect and analyze customer data to gain insights that allow you to make data-driven decisions about how to guide your buyers further down the sales funnel. Quality CRM solutions pay for themselves many times over. Social CRM: What Is It? How Does Social CRM Differ from Traditional CRM?

Social CRM 96

Social CRM B2B How To Patterns 96

Oktopost

SEPTEMBER 12, 2023

Intent data allows you to build robust targeted campaigns, boosting lead generation efforts, enhancing conversion rates, and increasing ROI for your business. Intent data is information about the online behaviors of your prospects and evaluates their interest in purchasing your product or service.

Data 124

Data B2B How To Metrics 124

Jon Loomer

FEBRUARY 1, 2022

The direct result to reporting is simple: Not all conversion events will be received. In other words, advertisers previously saw conversion results in Ads Manager for users who clicked an ad and converted 8-28 days later. After the change, these conversions would never appear. They’ll be incomplete. What Should You Do?

Facebook 205

Facebook Aggregator Eventful URL 205

Convince & Convert

MARCH 7, 2024

Utilize Integrated Technology Solutions : Invest in integrated CRM and marketing automation tools that enable seamless data sharing and workflow coordination across marketing, sales, and customer success functions. For example, set joint targets for market penetration, customer retention, or revenue growth.

Research 140

Research Strategy Influencer Survey 140

Oktopost

SEPTEMBER 28, 2023

B2B buyers have traded in conversations with sales reps for independently researching solutions, and they spend considerable time doing so on social media themselves. Your combined efforts with marketing have attracted leads, ultimately leading them to leave their contact information on a gated asset and find a comfortable spot in your CRM.

Social Media 62

Social Media How To B2B Team 62

Pam Moore

JULY 13, 2023

Here's your weekend action plan: Power-Up with an AI-infused CRM: It's like your new BFF – knowledgeable, insightful, and always got your back. Boost Your Skills with AI Tools: Perfect for your sales pitches and amp up your product knowledge, all customized just for you! How can you unleash the power of AI?

B2B 78

B2B Training Hubspot Team 78

Oktopost

SEPTEMBER 21, 2023

Rather than limiting social media to corporate profiles, this strategy involves sales teams utilizing their personal accounts to reach new prospects, share insights, and engage in meaningful conversations. If you were selling in person, you wouldn’t walk up to someone and start pitching your product before introducing yourself, would you?

Examples 136

Examples B2B ROI Analytics 136

Oktopost

OCTOBER 8, 2023

Many potential buyers may express interest in your product or service, but may not be ready to make a purchase right away – regardless of how compelling your pitches may be. They’ll come to an (incorrect) understanding that your product is not the right solution for them and turn to your competitors.

B2B 131

B2B Education Meeting Engagement 131

Sprout Social

MAY 25, 2022

Why you need to integrate your CRM with social media ASAP. And your CRM platform should be a top priority. Looking at the top challenges of B2B marketers , the growing need for social media CRM integrations is clear. CRMs help businesses assist leads and customers on the path to purchase. The good news?

Team 110

Team B2B Platform Analytics 110

Buzz Marketing for Technology

MAY 29, 2013

Posted in Behavioral Targeting Business Intelligence Conversion Optimization Customer Experience Enterprise 2.0 Instead of working on intuition, or crude analytics, you could use definitive evidence to design product pages that lure your best customers directly toward the shopping cart. Conversion rates. Don’t do that.).

Data 278

Data Tips Aggregator Conversation 278

Sprout Social

OCTOBER 19, 2023

Planning ensures that you don’t miss crucial conversations among your target audience. These are the candid conversations that are eye-opening but often fly under the radar. These conversations can reveal timely and trendy terms used by your audience. Monitoring requires active listening and timely action.

Reputation 96

Reputation Sentiment Analysis Notification 96

Sprout Social

JANUARY 11, 2024

Strong service leads to longer-term customers, positive word-of-mouth and a more productive team. These tools can break bottlenecks, boost productivity and delight customers at crucial moments. Having all of your customer interactions across social media in one place is a game changer when it comes to productivity.

Software 85

Software Tools Knowledge Base Hubspot 85

Sprout Social

NOVEMBER 30, 2023

It doesn’t matter how niche a product or service you offer. Look at the four Ps of marketing —product, price, place and promotion—these are four essential factors in marketing a product or service. Indirect competitors are those in the same category as you but sell different products or services and target a different market.

Analysis 104

Analysis Sentiment Marketing How To 104

BeingOptimist

MAY 17, 2023

Here are the strategies that will enhance your sales engine, from lead generation to nurturing to conversion.  By integrating with your website and CRM, lead capture software simplifies lead collection, organization, and management.  Optimize Landing Pages: Optimization of landing pages increases conversions and leads.

Strategy 75

Strategy Software Campaign Conversation 75

Sprout Social

JANUARY 9, 2024

These insights help cross-functional teams, such as marketing and sales, product research, human resources and PR, perform their jobs more effectively and efficiently. You get a complete picture of what’s top-of-mind in social conversations and uncover common themes and topics regarding your brand, products and service.

Analytics 113

Analytics Sentiment Analysis Patterns 113

Oktopost

APRIL 9, 2024

Novel formats, channels, and technologies like TikTok and ChatGPT are now driving forces behind buyer interest, opening up new ways for B2B brands to raise awareness about their products. They’re recognized and trusted by digital marketers worldwide and are often the first providers businesses consider when they need a CRM solution.

B2B 62

B2B Marketing ROI Hubspot 62

Sprout Social

AUGUST 17, 2022

The same rings true for people asking for product recommendations. . These types of conversations don’t typically pop up in your notifications. And focusing on actual customer conversations means that you can take action with confidence. of interactions on a daily basis, it’s easy to lose track of key conversations.

Campaign 125

Campaign Social Media Tools Hubspot 125

The Realtime Report

JANUARY 17, 2022

This ensures that your products and services are easily accessible through mobile devices, such as tablets and smartphones. Most businesses have already recognized the value of marketing their products and services on social media platforms. Focus On Mobile Advertising. Market Through Social Media Accounts.

B2B 113

B2B Strategy Marketing Mobile 113

Buzz Marketing for Technology

MAY 15, 2013

Posted in Commerce Conversion Optimization Customer Experience eCommerce Leadership Online Testing Optimization Personalization Testing. The ambitious CMO knows that their company site must be more engaging than the competitions’, as well as a place that customers trust, valuing the available products, services and information on offer.

Retail 202

Retail Analysis Analytics Data 202

Sprout Social

JANUARY 24, 2024

Hashtags help your content become part of a larger, dynamic conversation happening on LinkedIn. But it’s also a great way to find and interact with your target audience—people who are interested in your brand, industry, products and services. sales and CRM) and more focused (e.g. AI) conversations on the platform.

Hashtag 114

Hashtag LinkedIn Trends Analytics 114

SocMed Sean

NOVEMBER 7, 2011

Social CRM. Does adding Twitter to your CRM process make it more social? SalesForce has really gone eyeballs-deep into the Social CRM space by recently purchasing Radian6 , the leading social monitoring tool on the market. ALL CRM IS SOCIAL. Let me repeat that. Don’t believe me? Still don’t believe me?

Social CRM 275

Social CRM Radian6 Software Creative Commons 275

Oktopost

SEPTEMBER 12, 2023

Intent data allows you to build robust targeted campaigns, boosting lead generation efforts, enhancing conversion rates, and increasing ROI for your business. Intent data is information about the online behaviors of your prospects and evaluates their interest in purchasing your product or service.

Data 62

Data B2B How To Metrics 62

Hootsuite

MAY 20, 2021

Convenient and conversational, social messaging facilitates a direct, personal engagement between you and your customers. Unlock insights to inform sales, marketing, customer service, and product strategies. Understanding how people feel about your brand helps you keep your marketing and product development efforts on track.

Social Media 145

Social Media Strategy HootSuite FAQ 145

Sherrilynne Starkie

DECEMBER 18, 2017

There are seven main Facebook ad formats available including video , photo, slide show, carousel, dynamic product ads and lead form ads. A basic one uses a company’s own CRM, POS or mailing lists. The key is relevance. Facebook offers the opportunity to serve the most relevant ad to each user.

Advertising 305

Advertising Facebook CPM CPC 305

Oktopost

MARCH 7, 2022

Social listening is the act of monitoring feeds and platforms for references to your brand, products, competitors, and related keywords, and then taking the extra step to analyze and comprehend what’s being said, who’s saying it, and why, so that you can take action based on that information. What is Social Listening? Engaging Customers.

B2B 155

B2B Sentiment Analysis Reputation 155

Sprout Social

SEPTEMBER 22, 2021

Is your business prepared for the era of conversational commerce? Modern customers expect conversations and meaningful interactions with brands. That’s why brands today need to embrace conversational commerce, acting as a digital concierge to produce a better experience and win more sales. Via smartphone. Social media.

Conversation 86

Conversation Loyalty Policies Examples 86

Sprout Social

NOVEMBER 19, 2020

From increased access to social data and functionality to expanding beyond core social; from creating tighter alignment across critical CRM and helpdesk solutions to tie-ins with critical workflow tools that make collaboration and access more seamless. Extend social further into your business with CRM & Helpdesk integrations.

Reddit 104

Reddit Hubspot API Reputation 104

Waxing UnLyrical

JANUARY 30, 2013

Remember when someone would say “CRM” and (y)our eyes would glaze over? CRM, public relations and small business. Which makes a good CRM system for small business a necessity. E.g.: if you want to create a pipeline specifically to track new business leads, prospects, and conversions, you can do that.

Small Business 271

Small Business System Template Templates 271

BeingOptimist

MAY 17, 2023

From improved efficiency and productivity to enhanced call quality and customer experiences, AI-powered dialers streamline processes and deliver personalized interactions, ultimately maximizing the outcomes of campaigns. Look for features such as intelligent call prediction, NLP, sentiment analysis, and predictive dialing algorithms.

Campaign 75

Campaign Sentiment Privacy Analysis 75

Oktopost

MARCH 23, 2020

Automation Platforms, Analytics, CRM Integration. Needless to say, the modern marketing automation solutions are usually connected to the sales automation platform, mainly the CRM solution. With the right Customer Relationship Management (CRM) software and quality content, you can reach and engage your target audience more effectively.

Marketing 98

Marketing Metrics B2B Software 98

Oktopost

JULY 22, 2021

He is responsible for leading the strategy and execution for traditional marketing, product marketing, communications and lead generation initiatives in the region. The conversations are real, raw and authentic all while revealing to listeners the unfiltered, not-so-known truths of today’s most interesting marketers.

B2B 118

B2B Apple Loyalty Hosting 118

Oktopost

SEPTEMBER 2, 2020

Even better – do you use social data to improve how your organization market, sell and support your products and services? All this data will be available inside your CRM – and you can use it any way you want. Now you can add new social leads to your CRM, without leaving Oktopost. So we did it again!

Microsoft 87

Microsoft B2B Sentiment ROI 87

Oktopost

SEPTEMBER 21, 2023

Rather than limiting social media to corporate profiles, this strategy involves sales teams utilizing their personal accounts to reach new prospects, share insights, and engage in meaningful conversations. If you were selling in person, you wouldn’t walk up to someone and start pitching your product before introducing yourself, would you?

Examples 62

Examples B2B ROI Analytics 62

Pixlee

JANUARY 20, 2022

Such a community that provides a sense of belonging can be valuable to marketers looking to have a conversation with this audience. . You can also use product placement as a form of subliminal advertising, sponsoring a gamer and giving them free products, their own affiliate marketing discount code, or merch with your brand’s logo.

Influencer 82

Influencer Brands Marketing How To 82

Sprout Social

JANUARY 9, 2024

Personalization makes audiences feel cared for and connected to your brand, which inspires loyalty and conversions. A CRM or other customer data collection software is non-negotiable. They will tell you what tone you should strike, how to position your products and when your content is on the right track.

Social Media 124

Social Media Sentiment Data Team 124