Sprout Social

JANUARY 9, 2024

AI analytics is the process of extracting useful information from big data using advanced machine learning (ML) and AI tasks like natural language processing (NLP). AI analytics depends on four critical AI sub-tasks to provide insights—machine learning, natural language processing, neural networks (NNs) and deep learning (DL).

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Analytics Sentiment Analysis Patterns 110

Sprout Social

FEBRUARY 29, 2024

Each domain benefits from AI’s ability to streamline processes, improve efficiency, and provide actionable insights, making every interaction and decision more meaningful and effective. Today, AI is an umbrella term that includes various subfields, such as machine learning, deep learning and natural language processing.

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Patterns Sentiment Analysis Proposal 116

Sprout Social

MAY 9, 2023

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. Social media has made brands more susceptible to scrutiny than ever before.

Sentiment 129

Sentiment Marketing Analysis Loyalty 129

Oktopost

FEBRUARY 26, 2024

Are you measuring the right B2B social media metrics? Many B2B organizations find themselves using social media management platforms originally crafted for B2C brands. As a result, these platforms often lack the nuanced insights needed to thoroughly gauge your social media performance and its impact on revenue.

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B2B Metrics Social Media Social Media Management 62

Sprout Social

APRIL 29, 2024

A reputation management service is a professional service or software platform that helps individuals and businesses optimize and control how people perceive them.Reputation management services usually include a range of strategies, such as search engine optimization (SEO), content creation, social media management and review management.

Reputation 90

Reputation Brands Sentiment Survey 90

Oktopost

MARCH 10, 2022

A social media manager is often confronted with the problem of “how do we know we’re reaching the right people?” ” This is where social media ROI metrics come into play. ? How to Measure ROI in Social Media Marketing. Determine your total social media spend.

ROI 174

ROI B2B Social Media Brands 174

Sprout Social

OCTOBER 19, 2023

The top 7 AI + social marketing use cases for 2024 Given these encouraging results, more companies plan to leverage AI in 2024 to strengthen their marketing teams and prime their overall business strategy. Here are the most prominent AI use cases in marketing for social media managers as they prepare for the coming year.

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Strategy Sentiment Marketing Analysis 124

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. But when it comes to social data, it’s not about how much data you have but rather how you leverage it. 75% of B2B buyers use social media to make buying decisions.

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Analysis Data Sentiment Metrics 71

Oktopost

FEBRUARY 29, 2024

To effectively gauge the success of social selling initiatives, you need to employ robust analytics and track your prospects as they move through your sales funnel. This is where your average social media management platform falls short. Likes and Shares: Reflects the popularity and virality of content among consumers.

ROI 62

ROI B2B Organization Platform 62

Keyhole.co

JANUARY 17, 2024

So, when we delve into social listening, we’re exploring the “why” – the motivations and sentiments that drive the online discourse. However, the distinction between social listening vs. social monitoring isn’t always as clear-cut as this definition might suggest.

Sentiment 52

Sentiment Analysis Brand Monitoring Trends 52

Sprout Social

MARCH 28, 2024

Track the sentiment for certain hashtags A solid social media strategy also tracks how people feel about the content you’re putting out. Sprout’s Listening solutions make this process easy. Monitor what hashtags drive more positive or negative engagement to ensure your content hits the right notes.

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Hashtag Analytics LinkedIn Content 98

Social Media Strategies Summit

SEPTEMBER 22, 2023

And when one in three consumers prefers to contact brands via spoocial platforms, it’s clear that social media should play a key role in your customer care strategy. Image source To help you determine what that looks like, we’ve created a 10-step process to deliver five-star customer service on social media.

Strategy 130

Strategy FAQ Guidelines Policies 130

Sprout Social

JANUARY 10, 2024

So, how do you manage complaints in a way that resolves your customers’ issues efficiently and effectively? In this article, we’ll provide a breakdown of a complaint management system and offer tips to improve your reputation managemen t processes. What is complaint management?

Reputation 101

Reputation System Brands Knowledge Base 101

Hootsuite

MAY 1, 2023

Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. Let’s take a look at the top 7 tips to create an effective social media workflow.

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Template Templates Social Media Tips 135

Sprout Social

OCTOBER 19, 2023

This feedback can identify customer sentiment (positive or negative), trends and more. Although reputation management is synonymous with review sites (think: Yelp! Although we might think of “monitoring” as a passive process, it’s honestly anything but. In fact, this applies to your big-picture reputation management strategy.

Reputation 93

Reputation Sentiment Analysis Notification 93

Sprout Social

AUGUST 28, 2023

According to our 2023 State of Social Media Report , 97% of business leaders agree that AI and machine learning (ML) will enable companies to analyze social media data and insights more effectively and use it to improve their overall marketing efforts. Use Sprout’s AI-powered capabilities for: Business intelligence.

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Team Tools Marketing Hubspot 87

Hootsuite

JANUARY 22, 2020

Many small businesses don’t have the time or the wherewithal to manage social media accounts—let alone the budget to hire a dedicated social media manager. But that doesn’t make social media management any less important. Here are some of the aspects you should keep in mind: Sentiment.

Social Media 145

Social Media HootSuite Template Templates 145

Sprout Social

JUNE 14, 2023

Unfortunately, when we lose social media managers to other marketing disciplines, we lose valuable historical knowledge that is crucial for developing stronger strategies. Here are three reasons social media managers plan to move on, even in the face of a competitive job market and shaky macroeconomic conditions.

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Survey Marketing Social Media Management Badge 92

Sprout Social

JANUARY 18, 2022

While there are a ton of creative ways to use social listening , there are two use cases that can help you refine your strategy: audience insights and brand sentiment. . Social listening for audience insights. When you’re speaking to several audiences (customers, media outlets, shareholders, etc.),

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Skills Sentiment Team Press Release 124

Sprout Social

DECEMBER 12, 2022

While the context is incredibly specific, the overall sentiment is not. And what is life if not social? Think about it: Human beings created the typewriter, the telephone, the web and eventually social media to communicate at scale. .” Social media managers live and breathe social.

Social Media 97

Social Media Social Media Management Authentication Sentiment 97

Oktopost

APRIL 9, 2024

By connecting with them through a relevant and personalized marketing approach, you’ll be able to start building a relationship that will streamline the process of nurturing and converting them once they can be qualified as leads. Creating an infallible B2B demand generation strategy 1.

B2B 62

B2B Marketing ROI Hubspot 62

Sprout Social

JANUARY 16, 2024

Decoding those emotions and understanding how customers truly feel about your brand is what sentiment analysis is all about. But tracking sentiment is no piece of cake. You need a sentiment analysis tool for the job. What is a sentiment analysis tool?

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Sentiment Analysis Tools API 93

Social Media Strategies Summit

SEPTEMBER 14, 2023

To help you out when you’re lost in the creative desert, we gathered a panel of social media experts to discuss how to run effective brainstorming sessions for social media campaigns, create the mental space to induce creative thinking, and use KPIs and goals as a guide for what you want to achieve with your posts.

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Content iPhone Sports Remix 130

Hootsuite

MAY 21, 2020

This way you can attain even deeper insights on your brand’s sentiment all over the world. Visualize sentiment around your brand in automatically-generated word clouds and meters. You can easily analyze engagement, reach, comments, and brand sentiment. Talkwalker. Reddit search. Get the free guide right now! Mentionlytics.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Sprout Social

OCTOBER 31, 2023

Prompts enhance the efficiency of an AI platform so it processes data more efficiently to derive valuable insights and generate engaging content. For example, to train a human resource team, a prompt would read: Pretend this is a job interview and I am interviewing a candidate for the role of a social media manager.

Tools 96

Tools How To Sentiment Training 96

Sprout Social

FEBRUARY 20, 2020

Olivia Jepson Sprout Social Media Strategist. As a social media manager, you have a unique understanding of social listening that positions you as the subject matter expert. Improve sentiment around customer service. Rachael Samuels Sprout Social Media Manager. Improve products.

Strategy 118

Strategy Sentiment Social Media Management Analysis 118

agora pulse

JUNE 5, 2020

If you manage brands on Instagram, it’s essential to monitor engagement metrics. Naturally, as a social media manager, you want to make sure your efforts help meet stakeholders’ social media goals. Social proof. You can use a social media dashboard —an automated process that tends to be much faster.

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Instagram Engagement Hashtag Meme 127

Unmetric

NOVEMBER 4, 2019

What is the purpose of having a social media analyst? And most importantly, what does it take to be a social media analyst? Social media analyst vs. Social media manager. Often people confuse the roles of social media analysts and social media managers to be one and the same.

Social Media 97

Social Media Social Media Management Sentiment Analytics 97

Oktopost

MAY 30, 2023

It’s safe to say we know a thing or two about centralizing community management through a B2B social media management platform – and how! Jumping back and forth between channels is one of the biggest sources of friction marketing managers face.

Publishing 87

Publishing Social Media Film B2B 87

Oktopost

JUNE 1, 2023

True, social media is capable of draining every second of your time – and, even then, the reward can be elusive. Automation in all the right places – processes that guarantee the highest reward possible for your efforts – are both possible, provided your approach is right. But it doesn’t have to be that way.

ROI 62

ROI Social Media Marketing Curation 62

Sprout Social

SEPTEMBER 23, 2021

Using Sprout Social’s Advanced Listening tool, we analyzed 336 Tweets from July 1, 2021, to September 21, 2021, that referenced Twilight and key terms like “style” or “fashion.” More than half of these messages (54%) have a positive sentiment, 25% neutral and 21% have a negative sentiment (mainly held by skeptics of the trend’s longevity).

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Retail Trends Social Media Fashion 122

Sprout Social

JUNE 28, 2023

But with the right tools and processes, automation also breaks down silos and makes your whole business a well-oiled, data-driven machine. Bringing the marketing automation process into your team How does marketing automation work? It’s a combination of many key business operations and processes that impact and feed entire orgs.

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Team Hubspot Marketing SMS 106

Oktopost

NOVEMBER 30, 2023

We also miss rich insights about audience preferences, desires, and sentiments that could inform sales conversations and help drive more leads through the funnel. By employing a social listening tool , you’ll be able to track more of the conversations around your content and brand, identify the source, and measure its impact.

Forums 62

Forums Reddit Analytics Sentiment 62

Keyhole.co

JULY 20, 2023

Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. While Google Alerts primarily covers news articles online, some of the paid tools can track crisis on social media platforms. Moreover, Keyhole comes with sentiment analysis and competitor monitoring features.

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Industry News Google Brands 52

Sprout Social

AUGUST 10, 2022

Today, there are now several influencer marketing tools out there to help speed up every step of the process. Influencer marketing tools for social listening. Influencer marketing tools help you automate tasks, streamline processes and use business intelligence to run more successful influencer campaigns. Key features.

Influencer 110

Influencer Tools Marketing Software 110

Keyhole.co

NOVEMBER 6, 2022

Not only does the tool allow you to track @mentions and customer conversations across social media, blogs, and forums. It will also give you key analysis into relevant topics, sentiment analysis, demographic breakdown, and surface the top influencers in the conversation. Good sentiment analysis with an accuracy of up to 80%.

Tools 52

Tools Social Media Sentiment Price 52

Sprout Social

MAY 11, 2023

This intel gives you the audience insights you need to create a customer-centric social strategy. Social listening allows you to: Monitor brand sentiment to get ahead of a crisis. Sprout Social Sprout Social is a powerful solution for social media management.

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Reputation Tools Brands How To 127