Hootsuite

MAY 1, 2023

Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. Let’s take a look at the top 7 tips to create an effective social media workflow.

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Social Media Strategies Summit

SEPTEMBER 14, 2023

Read on for insights from: Rachel Karten , Social Media Consultant Mitchell Clements , Social Media Creative Manager at ESPN Bari Rosenstein , Social Media Manager for Auntie Anne’s and Jamba Darby Hogan , Head of Social Media & Community at Wonderbelly Why Is the Act of Brainstorming So Important in Social Media?

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Sprout Social

JUNE 14, 2023

Unfortunately, when we lose social media managers to other marketing disciplines, we lose valuable historical knowledge that is crucial for developing stronger strategies. Here are three reasons social media managers plan to move on, even in the face of a competitive job market and shaky macroeconomic conditions.

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Oktopost

MAY 30, 2023

It’s safe to say we know a thing or two about centralizing community management through a B2B social media management platform – and how! Jumping back and forth between channels is one of the biggest sources of friction marketing managers face.

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Sprout Social

JANUARY 18, 2022

While there are a ton of creative ways to use social listening , there are two use cases that can help you refine your strategy: audience insights and brand sentiment. . Social listening for audience insights. When you’re speaking to several audiences (customers, media outlets, shareholders, etc.),

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Oktopost

APRIL 9, 2024

By connecting with them through a relevant and personalized marketing approach, you’ll be able to start building a relationship that will streamline the process of nurturing and converting them once they can be qualified as leads. Creating an infallible B2B demand generation strategy 1.

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Unmetric

NOVEMBER 4, 2019

What is the purpose of having a social media analyst? And most importantly, what does it take to be a social media analyst? Social media analyst vs. Social media manager. Often people confuse the roles of social media analysts and social media managers to be one and the same.

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Sprout Social

SEPTEMBER 14, 2023

#PajamaOutfit #PajamaStyle #PajamaFashion ♬ original sound – aerie Makeup brand Glossier also turned to UGC to build their “Dew it Yourself” series based on content their community was already organically posting about. Make checking your reviews part of your monitoring and social analysis process.

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Hootsuite

MAY 21, 2020

This way you can attain even deeper insights on your brand’s sentiment all over the world. Visualize sentiment around your brand in automatically-generated word clouds and meters. You can easily analyze engagement, reach, comments, and brand sentiment. Talkwalker. Reddit search. Reputology. Get the free guide right now!

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Sprout Social

FEBRUARY 20, 2020

Olivia Jepson Sprout Social Media Strategist. As a social media manager, you have a unique understanding of social listening that positions you as the subject matter expert. Improve sentiment around customer service. Don’t overlook “secondary” social conversations. Step 1: Get started .

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Sprout Social

OCTOBER 31, 2023

Prompts enhance the efficiency of an AI platform so it processes data more efficiently to derive valuable insights and generate engaging content. For example, “What is the impact of building strong communities on social?” AI prompt engineering depends heavily on natural language processing (NLP).

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Sprout Social

SEPTEMBER 23, 2021

Using Sprout Social’s Advanced Listening tool, we analyzed 336 Tweets from July 1, 2021, to September 21, 2021, that referenced Twilight and key terms like “style” or “fashion.” More than half of these messages (54%) have a positive sentiment, 25% neutral and 21% have a negative sentiment (mainly held by skeptics of the trend’s longevity).

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Oktopost

JUNE 1, 2023

True, social media is capable of draining every second of your time – and, even then, the reward can be elusive. Automation in all the right places – processes that guarantee the highest reward possible for your efforts – are both possible, provided your approach is right. But it doesn’t have to be that way.

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Sprout Social

MAY 11, 2023

These features allow you to keep Twitter a safe place for your brand and community. YouTube: In 2022, YouTube received content-level brand safety accreditation from the Media Rating Council for the second year in a row. This intel gives you the audience insights you need to create a customer-centric social strategy.

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Sprout Social

AUGUST 10, 2022

Today, there are now several influencer marketing tools out there to help speed up every step of the process. Influencer marketing tools for social listening. Influencer marketing tools help you automate tasks, streamline processes and use business intelligence to run more successful influencer campaigns. Key features.

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Keyhole.co

NOVEMBER 6, 2022

Not only does the tool allow you to track @mentions and customer conversations across social media, blogs, and forums. It will also give you key analysis into relevant topics, sentiment analysis, demographic breakdown, and surface the top influencers in the conversation. Price: Custom. Me ntionlytics. Price: Custom. Reputation.

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Keyhole.co

MARCH 2, 2023

Anyone who’s managed the social media accounts for a brand or business will gripe about content planning, audience targeting, ROI tracking , and the like. There’s a lot of hard work, strategy, and luck that goes into the process–miss any one of the three, and you’re in for a rather bumpy ride.

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Oktopost

JUNE 19, 2023

These platforms grant easy access to some of the most valuable audiences any B2B enterprise could hope to find – provided you know how to find them, and how to use social media publishing to your advantage. Social listening is the process of gathering up those insights as and when they occur.

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Sprout Social

MAY 9, 2022

Colleges and universities are jumping in on trending sounds to expand their reach, like Cape Fear Community College did with this pre-decision day post. Higher education social media managers used Twitter’s interactivity to bring prospective students into the conversation. Get schooled on social. capefearcc.

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Sprout Social

OCTOBER 11, 2022

Whether you’re in PR or a Social Media Manager, knowing how to navigate online interactions is important. Managing social media moderation is especially critical to plan ahead for as news becomes more continual and even more immediate. What is social media moderation?

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Sprout Social

SEPTEMBER 18, 2023

Both sides should define and agree on what constitutes high-quality leads and create a handoff process so time is spent on nurturing quality leads. Business intelligence : Sprout helps you understand customer behavior and surface business-critical information from social channels with sentiment analysis.

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Sprout Social

JUNE 1, 2021

Take time to review all your conversations and efforts from the ending contract term to determine what proof points will be most impactful during the renewal process. Even if the ‘gift’ you’re offering is for all clients, make your clients feel like they are part of your business community and vice versa.”. Brand sentiment.

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Oktopost

JUNE 15, 2023

From comments on your posts to indirect, untagged mentions of your brand, products, services, social listening makes it possible for you to go above and beyond in terms of customer service and community management. Trends and conversations rise and fall fast on social media.

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agora pulse

SEPTEMBER 21, 2019

Social media manager tip: Invest in social listening and monitoring tools to stay on top of any negative customer feedback and comments. Social media manager tip: Try the following when dealing with decreasing or shifting engagement. Social media manager tip: Conduct thorough influencer research.

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agora pulse

SEPTEMBER 21, 2019

Social media manager tip: Invest in social listening and monitoring tools to stay on top of any negative customer feedback and comments. Social media manager tip: Try the following when dealing with decreasing or shifting engagement. Social media manager tip: Conduct thorough influencer research.

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Hootsuite

NOVEMBER 28, 2022

Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Reddit is a social network with a forum-style discussion structure. Users create posts in topic-based communities — called subreddits — and interact in comment threads.

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Sprout Social

FEBRUARY 27, 2023

For some women, like Alexa Heinrich, Social Media Manager at St. Lisa Richards, CEO and Creator of the Candida Diet, echoes this sentiment, saying, “Women’s History Month is a reminder that women have always been a force for change and that we have the power to shape the future. And consumers see right through it.

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Sprout Social

JANUARY 24, 2024

To make this process faster and easier, use social media analytics platforms like Sprout Social to automatically track engagement rates for you. Audience growth This metric refers to an increase in the brand’s social media followers due to influencer collaborations.

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Keyhole.co

MARCH 24, 2023

When a brand or individual is mentioned frequently on social media, it can establish them as a trusted and respected source of information or expertise in their field. This can lead to increased visibility, recognition, and influence within their industry or community. Start using Keyhole for free 2.

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Sprout Social

NOVEMBER 6, 2020

Given that 86% of job seekers are likely to research Glassdoor company reviews and ratings before applying, it’s critical for businesses to engage with that community and actively put their best employer brand forward. Sprout Social helps power that effort with our Glassdoor integration. Share feedback across departments.

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Sprout Social

JUNE 23, 2021

Invest in your onboarding process and customer resources. Onboarding represents a make-or-break process. The process of churn reduction doesn’t happen by accident. Create a sense of community through user-generated content. Social listening tools like Sprout give you a detailed look at customer sentiment.

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Sprout Social

MARCH 21, 2019

Sprout Social. Among its comprehensive suite of social media management tools, Sprout Social also offers a powerful analytics solution for Twitter. Tweepsmap is one of the best Twitter analytics tools to gain a deeper understanding of your Twitter community and how to better engage them.

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agora pulse

OCTOBER 9, 2018

A lot of social media managers I speak to worry that using saved replies will make them sound unnatural and robotic. If you use them well and make them a part of your communication strategy, saved replies can speed things up without sacrificing post quality. Want to save time and improve customer experience?

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Razor Social

NOVEMBER 29, 0002

There is nothing wrong in investing in audience growth tactics if you have a process of converting that audience ( see our PRISM funnel). Engagers – These are people that are more active in your community and you’ll start recognizing some of the names. Community Responsiveness. Sentiment Analysis.

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Oktopost

OCTOBER 26, 2020

Why you need a social media management tool. It’s easy to assume that B2B social selling can and should be limited to LinkedIn, as Twitter and Facebook are almost exclusively B2C channels. You simply cannot execute an effective social media strategy of any kind. Community management and audience engagement.

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Hootsuite

JUNE 29, 2023

You don’t necessarily have to sit back and accept public sentiment. Whether you’re beloved by the world or loathed, social media is a vital tool for both shaping and managing your reputation. Hershey has partnered with the Mmusic Initiative and uses its social platform to showcase the organization’s work.

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Keyhole.co

MAY 2, 2024

After tracking them, you need to analyze the sentiment of these conversations – whether they perceive your brand as positive, negative or neutral. Tailoring your responses shows how well you listen, understand and appreciate the sentiment behind each mention. Here’s how to get started with LinkedIn social listening: 1.

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