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The role of artificial intelligence in business in 2024

Sprout Social

NLP and sentiment analysis Natural Language Processing (NLP) and sentiment analysis enable businesses to understand and interpret human language, making them essential tools for analyzing customer feedback, social media content and other textual data while automating report generation.

Patterns 121
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Role of artificial intelligence in marketing

Sprout Social

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. This allows you to anticipate your customers’ next move and take strategic actions for intended results.

Sentiment 132
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Top 15 sentiment analysis tools to consider in 2024

Sprout Social

Decoding those emotions and understanding how customers truly feel about your brand is what sentiment analysis is all about. But tracking sentiment is no piece of cake. You need a sentiment analysis tool for the job. What is a sentiment analysis tool?

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Social Spotlight: Hilton’s pandemic strategy proves the business value of social

Sprout Social

Their Five Feet to Fitness™ offering includes 11 different fitness equipment and accessory options so guests can work out in the privacy of their room. But as time went on, the challenge became (and still remains) the general sentiment toward travel. Marketing creative. That’s the beauty of social listening.

Hotels 124
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How to Develop a Social Media Policy for Employees in 2020 and Beyond

Oktopost

That said, surveys also show that 77% of employees are hesitant to be brand champions on social media. Clear and specific copyright, privacy and confidentiality clauses need to be included in this policy , as well as what company information can and cannot be shared. . Violating the privacy of a customer or another employee.

Policies 146
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The pros and cons of social media

Sprout Social

And social media crowdsourcing —or turning to social for audience opinions, ideas and sentiment—is a powerful way to improve your content, products and your business as a whole. Lack of privacy. But on the technical side, lack of privacy means your personal information is vulnerable, and can be used against you.

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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Add Hootsuite Insights , powered by Brandwatch, for advanced social listening capabilities, including sentiment analysis, deep competitive intelligence, and AI tools to identify new opportunities. Try for free Ready for the next level?

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