Direct Marketing Observations

JANUARY 20, 2010

I thought it was just me and thus I wrote about the rise of the transactional conversation of Twitter on Monday. And Todd Defren lastly writes about moving the needle on Twitter. Subconsciously, we have become a party to and have embraced traditional marketing on Twitter. The conversation and ensuing relationship.

Sentiment 189

Sentiment Twitter Microblogging Hubspot 189

Direct Marketing Observations

MAY 13, 2022

I could probably have shortened this post up dramatically though by just saying that Tik-Tok will be THE platform of 2022, but what’s the fun in that? The volatility of it all, every platform buzzing, converging all at once, 24/7, the noise, it’s all still there. It’s not just Twitter and Facebook anymore either. Absolutely.

B2B 112

B2B Social Media Conversation Platform 112

Direct Marketing Observations

JANUARY 17, 2019

In 2007 when I joined Twitter, those were not front of mind questions for those of us using the social network for the first time. That’s exactly why we go to Twitter. As most marketers know by now, we are pretty far removed from “the what” and “the why” these platforms were built for in the first place.

Social Media 189

Social Media Marketing Social Networking Compete 189

Direct Marketing Observations

JANUARY 12, 2018

particularly Twitter. By the way, that’s the description of an actual person on Twitter that brands and sells themselves as an influencer. You will be and are the master of your social domain and you’ll know who the influencers are. Pro Tip #3: Influence needs to be qualitative not quantitative. I look for practitioners.

B2B 276

B2B Influencer Conversation Social Media 276

Direct Marketing Observations

JULY 15, 2011

I’m in a meeting in which I was talking to a bunch of department heads about the major social platforms, I alluded to Twitter in particular and how it has changed. You see, when Twitter was first created it was meant to be a way to update people on what you were doing quickly right? Pure and simple.

Social Media 168

Social Media Startup Engineering System 168

Direct Marketing Observations

AUGUST 10, 2011

According to HitWise , Twitter accounted for 1 in every 170 UK Internet visits yesterday; by their estimates, there were over 3.4 million visits to the Twitter homepage from the UK population alone. The real-time aspect of sharing information through Twitter has made the platform ideal for updates on what has been happening.

Hitwise 152

Hitwise Social Media Platform Eventful 152

Direct Marketing Observations

JANUARY 12, 2012

Friend or Follow tells users whom they’re not following on Twitter. Conversocial.com helps users manage customer service at scale on Facebook and Twitter. PinBoard is a really smart, user-centric, privacy-focused social bookmarking platform. Twylah allows users to create a branded page for their Twitter stream.

Tools 215

Tools Social Bookmarking Aggregator Disqus 215

Direct Marketing Observations

MARCH 1, 2017

The need to have an over-arching strategy to every social media platform is not only a key to success but it should be a mandate. But marketers need to understand how each platform relates to not only what they want to do but also in how it might relate to its current customers but future prospects. What do the people want?

Content 100

Content Social Media LinkedIn Platform 100

Direct Marketing Observations

MAY 13, 2011

Recently I was asked by a school administrator whether Facebook should be used as the platform for communication with another school in another part of the world. Social media platforms are owned by the companies that run them, and, as such, they are the only ones holding all the data on your customers and your interactions with them.

Social Media 180

Social Media YouTube Data Platform 180

Direct Marketing Observations

JUNE 23, 2010

By correctly I mean he has a Facebook fan page and a Twitter account which he updates semi-regularly. His customers are not on Twitter and Facebook. The back story: It has not been a year of engagement for either platform that he’s on and thus the growth of fans and followers has not been consistent or completely measureable.

Case Study 156

Case Study Social Media Study Sentiment 156

Direct Marketing Observations

JULY 20, 2010

The biggest reason is that we, the social media community lose our poster child/ case study of how one person with one tool/platform can transform how a company operates in the social media spectrum of customer service. Tags: customer service Twitter social media Comcast @comcastcares frank eliason.

Company 187

Company Case Study Brands Posterous 187

Direct Marketing Observations

APRIL 12, 2018

If we look at Twitter for example, what does 600,000 tweets mean to you? We have to take the content that is pushed out on all social platforms and do the following: Consider the source, consider why it’s being shared, consider what the end game might be, determine its value to you and your org. There’s a better way.

Influencer 131

Influencer Social Media Meeting List 131

Direct Marketing Observations

DECEMBER 19, 2011

We’re getting closer, more and more corporations seem to now understand that you need to associate some type of KPI to a social initiative, which is a start in the direction of measurement; but you still had the camps of “ you can’t make money from social media” to “let’s just grow our audiences across all social platforms and call it a win”.

Social Media 228

Social Media Policies Consultant ROI 228

Direct Marketing Observations

APRIL 12, 2018

If we look at Twitter for example, what does 600,000 tweets mean to you? Readers have to take the content that is pushed out on all social platforms and do the following: Consider the source, consider why it’s being shared, consider what the end game might be, and then determine its value to you and your org.

Influencer 131

Influencer Social Media List Meeting 131

Direct Marketing Observations

JANUARY 14, 2010

6) I know lists and to 10′s are all subjective and don’t hold a whole lot of water, and I was even nominated for this one, but here is Invesp’s Most Influential Online Marketers of 2009 It’s a nice list of folks that at the least are worth following on Twitter. If you are not following him on Twitter, you should be.

RFP 218

RFP Bookmarklet One Spot Flickr 218

Direct Marketing Observations

SEPTEMBER 4, 2015

In 2016, it should be readily apparent that each relevant social platform has a specific value to us. Look at Linkedin, Twitter, Facebook, Blogs, Tumblr, Instagram, Snapchat, Periscope/Meerkat/Blab, Redit, Youtube, Pinterest, WhatsApp and G Plus. Let’s stop for 30 seconds and re-look at that value of each.

LinkedIn 100

LinkedIn Tumblr Social Networking YouTube 100

Direct Marketing Observations

APRIL 27, 2010

Check out these quotes from the post: There was no validation that what I did was comment-worthy, no “cute” notations on Yelps, no retweets of my witty Twitter updates. Blogs were and still are great because not only did it provide a forum and platform for self expression but it also provided instant feedback. All forms of validation.

Social Networking 204

Social Networking Flash Mob Forums Communities 204

Direct Marketing Observations

APRIL 4, 2011

In the larger picture of the social web though-there is Facebook, Twitter, Linkedin, YouTube and blogs. “We have a Twitter account, follow us we may say something insightful&#. But we weren’t competing for the same eyeballs and ears, so it didn’t matter. We took the basic concept of a tweetchat and made it our own.

Patterns 162

Patterns Hashtag Microsoft YouTube 162

Direct Marketing Observations

SEPTEMBER 13, 2010

. ——————– Mike, a friend and a CEO of a cool little boutique ad agency , used to use Twitter, but then claimed that it was too nebulous. ——————— Some of your social relationships are platform dependent and might not last as long as you think.

Social Media 162

Social Media MySpace Social Networking Applications 162

Direct Marketing Observations

MARCH 23, 2015

Mack Collier talked recently about how Twitter just isn’t the same anymore and blames it on a lack of conversation and in a recent New York Times piece on specializing to survive this quote jumped out at me: “It’s becoming harder and harder to separate the wheat from the digital chaff. The conversations, have been lost.

Activities 100

Activities Social Media Conversation Engagement 100

Direct Marketing Observations

JUNE 2, 2011

The Big boys i.e. the Facebooks, the Youtubes, The Twitters and even the Myspace’s of the world enjoyed the rush. Develop and refine the networks you’re in and remember Facebook isn’t your network, it’s your platform. When social first came on the scene, the amount of networks were few and far between.

Social Media 244

Social Media MySpace Social Networking Mobile 244

Direct Marketing Observations

SEPTEMBER 1, 2010

It’s the purist in us that longs for those not so long ago days when we used to talk face to face, use Twitter the “right way&# , comment on blogs, and read newspapers…:). You see, Erika and I used to “chat&# all the time in the halcyon days of Twitter. Do conversations happen on Twitter?

Conversation 148

Conversation Social Media Course Twitter 148

Direct Marketing Observations

JULY 26, 2010

Or the first time someone followed you on Twitter. It immediately showed me the power of the platform and it’s infinite possibilities. Because the tools and platforms that make up social media, have allowed us to create and experience things at levels that would have blown our minds 3 years ago. We blogged about it.

Web 2.0 152

Web 2.0 Social Media Social Networking Platform 152

Direct Marketing Observations

FEBRUARY 23, 2010

What if you targeted people who used certain hashtags (#) on Twitter or similar platforms. Please join us Tuesday 2/23 at noon EST by using #sm48 on Twitter or follow our LIVE page. Tags: social media Hashtagsocialmedia.com jason breed ken Burbary marc meyer tweetchats Twitter. via hashtagsocialmedia.com.

Marketing 152

Marketing Price Wikipedia Groups 152

Direct Marketing Observations

OCTOBER 4, 2017

Over the past 7-8 years, the act of truly conversing has slowly dissipated on most social networks, Twitter in particular. Somewhere along the way though, marketers started to misunderstand the platform and treat social media and its content like it was an arms race. It used to not be like this. Let me reiterate.

B2B 100

B2B Conversation Social Media Strategy 100

Direct Marketing Observations

JUNE 8, 2011

Most will openly admit that they they’re not sure what they would do without a computer, a laptop, a tablet, a cell phone, Facebook or Twitter -They would be helpless and sadly I might be one of them, though it is my job, so maybe that is a slight pass. that seeing a 6 year old with a tablet raises nary an eyebrow.

Privacy 143

Privacy Mobile Platform Products 143

Direct Marketing Observations

MARCH 16, 2015

Social media has allowed customers to have a real voice on so many levels/platforms now. You can voice your displeasure immediately in 140 characters or less on Twitter. Of course you know this but I’m going to say it again anyway to drive the point home. You can write 1000 words diatribes praising or bashing a company.

Compete 100

Compete Sample Samples Focus Group 100

Direct Marketing Observations

FEBRUARY 5, 2010

By providing weekly Twitter tips via email you can share best use, reports, case studies, trends, etc to show that it’s not intimidating. 6) Encourage your employees to follow your company via social media tools and platforms like Twitter and retweet, post, etc. Show the benefits of why you need to join in.

Social Media 177

Social Media Case Study Crowdsourcing Hashtag 177

Direct Marketing Observations

DECEMBER 14, 2011

In order for people to know that you are open for business you have to get them to your website, your blog, your Twitter account or your Facebook page, right? What brands do you follow on Twitter and Facebook? 1) Driving traffic - The challenge in 2011 is the same in 2012. This has not changed. What are your competitors doing?

Brands 176

Brands Discount Sites SEO 176

Direct Marketing Observations

FEBRUARY 18, 2010

1) Nevertheless, this post The New 2010 Social Media Data Flow, With Buzz is about content creation on multiple platforms and data flow, who see it, where do they see it and how to avoid duplication. 10) and lastly, Crowdeye Twitter search has some potential, what do you think? He makes some very valid points on how to proceed.

Sites 138

Sites Policies Guidelines URL 138

Direct Marketing Observations

NOVEMBER 2, 2012

Does Facebook, Twitter, Linkedin, Youtube, Tumblr, WordPress, Posterous, Typepad, Flickr and Evernote amongst others, charge to use their platforms at an entry level? It’s actually been gasoline on an open flame.

Posterous 162

Posterous Tumblr Flickr WordPress 162

Direct Marketing Observations

JANUARY 21, 2011

In today’s Uber connected world it’s easy to be intimidated or influenced into participation in social media just based on the notion that a) Facebook has almost 600 million active users and you need to tap into that or b) Your customers are on Facebook and Twitter and you’re not. You feel you must be there. One way messaging with frequency.

Social Media 166

Social Media Social Networking Class Case Study 166

Direct Marketing Observations

AUGUST 30, 2010

The year was 2005 and we were just on the cusp of social platforms roaring into our lives. If we would have been able to use Twitter and Facebook specifically, would that have helped emergency services? This morning though, five years later, I was wondering if social media could have “helped&#.

Social Media 162

Social Media Mobile Platform Twitter 162

Direct Marketing Observations

OCTOBER 12, 2010

Throughout all the major social media platforms and channels of course. In fact, a Twitter account was set up (of course) to protest and quickly amassed over 5,000 followers; and a “Make your own Gap logo&# site was created (of course) and it went viral producing thousands of “logo alternatives.&# They went off.

Social Media 209

Social Media Crowdsourcing Retail UGC 209

Direct Marketing Observations

MARCH 4, 2010

The criteria being user interface, strong usage and interaction, fresh content, results driven design, strong call to action, incorporation and usage of multiple digital properties and a solid scalable platform. This site has all of the social elements it needs to be successful except for one. I’ll let you see if you can guess.

Social Networking 177

Social Networking Exercises Sites iPhone 177

Direct Marketing Observations

JANUARY 19, 2010

If you want to purchase an accounting system, customer relationship manager (CRM) or enterprise resource planning (ERP) platform for your company, it’s a pretty established process. Q3: How do you evaluate your responses to pick the best solution? via hashtagsocialmedia.com.

RFP 159

RFP RFI Social Media Proposal 159

Direct Marketing Observations

JANUARY 31, 2024

The emphasis then shifts to the audience and the platform. Is your stuff being seen by the right people on the right platform? As if your content, audience, and platform selection aren’t enough to keep you up at night, let’s factor in the desired outcomes of your content? Why not Facebook, Instagram, or Twitter/X?

Industry 146

Industry Social Media Biotechnology Marketing 146