Convince & Convert

SEPTEMBER 7, 2010

His “Pull and Stay&# advice; segmenting customers into barrels; platforming; social currency, and other concepts are instantly applicable to real world marketing challenges fitting a wide variety of circumstances. He’s on the road now on the UnMarketing book tour of 30+ cities. If he’ll be near you, check it out.

Review 115

Review Social Media Social CRM Consultant 115

Convince & Convert

FEBRUARY 15, 2010

We need to start talking about Social Media as product (for those brands with high social utility) and Social Media as a method to improve execution (think Six Sigma or Toyota Production System). Those two areas are a lot more interesting than the devolution of Social Media into direct marketing.

Social Media 114

Social Media Strategy Social CRM Newsletter 114

Convince & Convert

FEBRUARY 10, 2010

You still need to know how you are going to use these platforms. Note to Flowtown if you are reading this: If you added another level of insight as to how people are using these platforms, that would be a real benefit. To know how an audience is using a platform woudl allow us to know how to direct our clients to engage their audience.

Social Media 129

Social Media Marketing Social CRM Consultant 129

Convince & Convert

JULY 26, 2010

Which brings up the whole “viral&# aspect of the platform. PitchEngine provided a platform for people to get their word out. The new PitchEngine platform (launched about three weeks ago), takes things to the next level. Social media has changed the way we communicate. Does that drive business to you?

SEO 115

SEO Social Media Consultant Social CRM 115

agora pulse

OCTOBER 26, 2020

Not one social media app works best for every organization. Factors like your publishing schedule, the size of your client roster, your marketing goals, the platforms you use, and your marketing budget all determine the best social media scheduling tool for your team. The Top 10 Social Media Management Tools. Social CRM.

Social Media Management 138

Social Media Management Social Media Tools Social CRM 138

Convince & Convert

MARCH 28, 2012

She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. If you’re driving users to a custom platform you’ll also be able to measure unique visits, page views per visitor, time on site, depth of visit, participation.

CSR 129

CSR Airlines Loyalty Hashtag 129

Convince & Convert

MARCH 28, 2012

She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. If you’re driving users to a custom platform you’ll also be able to measure unique visits, page views per visitor, time on site, depth of visit, participation.

CSR 128

CSR Airlines Loyalty Hashtag 128

Convince & Convert

AUGUST 19, 2010

Compendium is a uniquely powerful blogging platform because it creates separate, “compended&# blogs for each keyword. Social Media in a silo can be a business driver, as can eMail. Thus, Western River doesn’t really have one blog, it has hundreds of keyword-focused blogs.

Social Media 143

Social Media Strategy Tourism Social CRM 143

Convince & Convert

JULY 6, 2010

Be Committed to CSR As mentioned, it’s critical to be transparent when it comes to a company’s CSR program, especially when harnessing social networking platforms. Online consumers are savvy and being open and communicative is vital to reputation management. By transparent, I mean keep it real and no lip service.

CSR 139

CSR Social Media Strategy Consultant 139

Hootsuite

SEPTEMBER 16, 2022

To succeed in a social media, you need the right skills, the right knowledge, the right training — and the right social media marketing tools. Each social media platform operates as a silo. Most social platforms have some basic native scheduling options. Manage cross-platform campaigns in a central location.

Social Media 134

Social Media Tools Marketing Analytics 134

Keyhole.co

OCTOBER 19, 2022

Connects all social media platforms – By connecting with the APIs of social platforms, it updates all the metrics, thereby eliminating the need for manual data entry. Use this tool for competitive analysis, social post analysis, social reporting, and social media audits. . Image Source.

Analytics 52

Analytics Social Media Tools Price 52

Keyhole.co

NOVEMBER 30, 2022

Connects all social media platforms: By connecting with the APIs of social platforms, it updates all the metrics, thereby eliminating the need for manual data entry. When to use the tool: Use this tool for competitive analysis, social posts analysis, social reporting, and social media audits.

Analytics 52

Analytics Social Media Tools Price 52

Convince & Convert

APRIL 20, 2010

We're starting to drill down on targeted terms for the work blog, but I'm pretty much using my personal blog as a test platform right now. Looking forward to reading your white paper on this! link] Guillermo Idanez Does Your Blog Have a Long Tail?

Hitwise 117

Hitwise Content Blogger Consultant 117

agora pulse

APRIL 7, 2020

Every business and agency is different, and not one social media app works best for every organization. Factors like your publishing schedule, the size of your client roster, your marketing goals, the platforms you use, and your marketing budget all determine the best social media management tool for your team.

Social Media Management 208

Social Media Management Social Media Tools Collaboration 208

Mindjumpers

MAY 24, 2012

We are happy to list the winners of Bees Awards 2012: Best Use of Micro-Blogging Platform – Twitter Army by Joe Public. Best Use of Social Media Platform - The Generous Store by Anthon Berg by Robert/Boisen & Like-minded. Best Reputation Management – Ideas for Good Campaign by Saatchi & Saatchi LA.

Social Media 213

Social Media Social CRM Airlines Guidelines 213

Convince & Convert

MAY 11, 2010

(illustration by HiddenLoop ) More from Convince and Convert Are You Slow Enough to Succeed in Social Media Why You’re the Key to Social Media Success A Social Media Gun to the Head Convince and Convert Recommends How to Introduce Social Media to Your Business (Danny Brown) Social Media Marketing… Simplified (The Arkayne Blog) How Not To Use Social (..)

FAQ 139

FAQ Content Consultant Social Media 139

Convince & Convert

APRIL 1, 2010

I totally agree that repurposing content across social networking platforms is a necessity, and that saying what you mean and meaning what you say across every channel is very important. I also think that there is a lot of potential in the often overlooked message board communities that existed well before both Facebook and Twitter.

Social Media 121

Social Media Content Analysis Sports 121

Convince & Convert

MAY 26, 2010

This article really helps to give the guidance so that SM platforms are not a strategy but the tools. This article really helps to give the guidance so that SM platforms are not a strategy but the tools. If you are saying Twitter isn't a platform for auto-pilot tools and auto link building tools than I can agree with you.

Social Media 136

Social Media Consultant Video Strategy 136

Convince & Convert

JUNE 2, 2010

In addition to their desire to be the hub of the Web, and create the greatest analytics-driven advertising platform imaginable, Facebook wants to enable our relationships to curate the world for us. There are something like 150 million blogs. 500+ TV channels. 2 million tweets per hour. Or not enough to convince you?

Social Media 135

Social Media Strategy Curation Privacy 135

Convince & Convert

APRIL 13, 2010

[link] Lee Riley The Best Advice Has No Shelf Life #li [link] [link] Yael Davidowitz-Neu As always, I enjoy your perspective on how the principles of building brand loyalty/customer engagement remain the same despite significant changes in technology.

Social Media 113

Social Media Strategy Influencer Education 113

Convince & Convert

JULY 14, 2010

No new metrics, measures or key indicators – we have simply created an additional platform from which to further engage stakeholders in our work and achieve existing goals. Social media exists and organizations are in it whether they choose to be or not.

Social Media 137

Social Media Strategy Metrics Organization 137

Convince & Convert

JUNE 22, 2010

[link] Whats Up Interactive Why You're the Key to Social Media Success [link] via @jaybaer [link] membershipjedi An old, wise CEO once shared his feeling regarding innovation: “pioneers bleed&#.

Social Media 132

Social Media B2B Company Consultant 132

Convince & Convert

SEPTEMBER 21, 2010

On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? That way employees can take advantage of the benefits of these powerful platforms, while risky or counterproductive features can be selectively blocked! Joseph | RepuMetrix Inc.

Social Media 158

Social Media Radian6 Strategy SM2 158

Convince & Convert

AUGUST 18, 2010

But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. As a PR professional in India and with Social Media gradually gaining ground in the country these questions offer the right guidance on how firms should be taking things forward. What do you think?

Questions 162

Questions Social Media Consultant Education 162

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Social media is by definition slow.

Social Media 152

Social Media Strategy Consultant Web 2.0 152

Webbiquity SMM

SEPTEMBER 10, 2019

The top two social networks for B2B software-as-a-service (SaaS) companies are LinkedIn and Twitter. The smartest vendors know how to use the unique features of both platforms to their full advantage. Category: Social Media Management Tools. Social Searcher. Category: Reputation Management & Social Search Tools.

Company 38

Company Twitter Content B2B 38

Convince & Convert

AUGUST 31, 2010

The platforms we have are mainly asynchronous – and that’s OK. But by God, I want quality reporting, creative content, advanced technology platforms and expert advice. Maybe the platforms themselves could create better conversations if they were adapted to do so. Bret [link] Steve Woodruff Jay, you’re spot-on.

Conversation 116

Conversation Social Media Social CRM Consultant 116

Convince & Convert

JUNE 15, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Build Your Brand a Social Content Ladder in 5 Steps Why Social Supports Email in the Interactive Marketing Hub Blastoff for My New Social Media Newsletter [link] Danny Brown Great tips, Mr Baer.

Social Media 155

Social Media ScoutLabs Company Consultant 155

Convince & Convert

JUNE 16, 2011

Guest post by Chris Book , CEO and co-founder of Chatterplug , a user review and rewards platform. Further, while the ability of your customers to diffuse negative information about you increases, so does your risk for reputation hell. Nobody likes being told something negative about themselves.

Comments 160

Comments Brands Fashion Review 160

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. But, figuring out what you want to do on Twitter is not your “social media strategy” – it’s just a short-term, tactical plan for a platform that survives despite its shortcomings.

Social Media 125

Social Media Strategy Foursquare Social CRM 125

Convince & Convert

AUGUST 4, 2010

The most important one is that customers who complain, whether it is directly to you or indirectly via a public platform are your best friends. The most important one is that customers who complain, whether it is directly to you or indirectly via a public platform are your best friends. My Xterra remains sticker free.

Social Media 132

Social Media Strategy Comments Course 132

Convince & Convert

MARCH 9, 2010

There are more than two million specialty communities on the Ning platform alone, giving you ample opportunities to find your fans and customers. It's my experience that not every kind of organisation gels nicely with social media, certainly in the standardised, more-popular forms. But, what about photographers or digital cameras?

Social Media 135

Social Media Strategy YouTube LinkedIn 135

Webbiquity SMM

MAY 2, 2017

The content management platforms add content workflow and asset management, audience insights, and content performance analytics. Sample review: “(BrightEdge) offers a complete platform for content ROI with the latest SEO technology. ” — MarketingLand. is being allocated the budget needed to provide real value.”

Tools 201

Tools Sample Samples Marketing 201

Sprout Social

DECEMBER 20, 2022

Conversation Management: Get messages from all your social media networks in a Smart Inbox and reply from one platform. Data Reporting: Analyze your performance across all your social media networks. Social CRM: Generate customer profiles and add relevant information to help your customer support team.

Social Media 94

Social Media Tools Sentiment Small Business 94

Convince & Convert

SEPTEMBER 20, 2010

Interesting post from @jaybaer today w/@ExactTarget research: [link] [link] Kwan Morrow Is Twitter for Business Even Worth the Trouble | social crm | Convince & Convert [link] [link] Bret Simmons RT @jaybaer: Is Twitter for Business Even Worth the Trouble? You certainly covered some great reasons to that point. twitter????twitter??????????Is

Social CRM 148

Social CRM Twitter B2B CoTweet 148

Convince & Convert

SEPTEMBER 23, 2010

I believe Kurrently has the potential to make Facebook a much larger player in the social CRM world, as companies can now instantly see just how much they are being mentioned on that platform. Either way, the implications for Kurrently and the real-time Web are profound. I checked it out, and tweeted it.

Social Media 165

Social Media Strategy Engineering Social CRM 165

Convince & Convert

AUGUST 3, 2010

The increasing use of Facebook as an e-commerce platform (see excellent, elegant solutions from ShopTab ), demonstrate that Facebook can make you money, not just friends. Without Facebook, blogs, Twitter, and other social platforms, the average website was more like a barren ghost town than a digital success story.

Social Media 167

Social Media Facebook Marketing Consultant 167