Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. Look here for some clues [link] Do your homework – start here [link] – social CRM is not Advertising 1.0

Social Media 124

Social Media Social CRM Strategy Consultant 124

Convince & Convert

SEPTEMBER 7, 2010

His “Pull and Stay&# advice; segmenting customers into barrels; platforming; social currency, and other concepts are instantly applicable to real world marketing challenges fitting a wide variety of circumstances. DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] unmarketing Thanks a lot Jay.

Review 115

Review Social Media Social CRM Consultant 115

Convince & Convert

FEBRUARY 11, 2010

They really need to sort this process out or they are going to end up losing developers to other platforms, which make it a lot easier to get an application approved and have more transparent processes,” explains Roland Hutchinson of Geeky Gadgets. It’s difficult to get apps through, and then any updates and fixes take another 3 weeks.

Social Media 114

Social Media Strategy Apple iPhone 114

Techipedia: Tamar Weinberg

JUNE 23, 2010

A regularly updated Fan Page brings greater awareness Community Page : What if you love something but you have no direct affiliation with the product/service, can’t find the official page, and worse, discover the page doesn’t even exist? Community Pages are the most annoying thing Facebook has given us , but I see their point.

Facebook 268

Facebook SEO Policies Groups 268

Convince & Convert

FEBRUARY 15, 2010

We need to start talking about Social Media as product (for those brands with high social utility) and Social Media as a method to improve execution (think Six Sigma or Toyota Production System). Those two areas are a lot more interesting than the devolution of Social Media into direct marketing. Thanks dude.

Social Media 114

Social Media Strategy Social CRM Newsletter 114

Convince & Convert

MARCH 28, 2012

She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. If you’re driving users to a custom platform you’ll also be able to measure unique visits, page views per visitor, time on site, depth of visit, participation.

CSR 129

CSR Airlines Loyalty Hashtag 129

Convince & Convert

MARCH 28, 2012

She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. If you’re driving users to a custom platform you’ll also be able to measure unique visits, page views per visitor, time on site, depth of visit, participation.

CSR 128

CSR Airlines Loyalty Hashtag 128

Convince & Convert

FEBRUARY 10, 2010

You still need to know how you are going to use these platforms. Note to Flowtown if you are reading this: If you added another level of insight as to how people are using these platforms, that would be a real benefit. To know how an audience is using a platform woudl allow us to know how to direct our clients to engage their audience.

Social Media 129

Social Media Marketing Social CRM Consultant 129

Convince & Convert

JULY 26, 2010

Which brings up the whole “viral&# aspect of the platform. PitchEngine provided a platform for people to get their word out. The new PitchEngine platform (launched about three weeks ago), takes things to the next level. Social media has changed the way we communicate. Does that drive business to you?

SEO 115

SEO Social Media Consultant Social CRM 115

Convince & Convert

AUGUST 19, 2010

Compendium is a uniquely powerful blogging platform because it creates separate, “compended&# blogs for each keyword. Un #CaseStudy de una empresa de aventuras [link] [link] Elena RoBe Artículo interesante: El malentendido de las redes sociales [link] [link] robertwheatley And therein lies the great lesson: being helpful and human.

Social Media 143

Social Media Strategy Tourism Social CRM 143

Convince & Convert

APRIL 1, 2010

It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features. In a world where company employees from Legos reward their most die hard fans by engaging with them in their online communities, what better vertical to do something similar than with professional sports? So, I peeked at YouTube.

Social Media 121

Social Media Content Analysis Sports 121

Convince & Convert

JULY 6, 2010

Be Committed to CSR As mentioned, it’s critical to be transparent when it comes to a company’s CSR program, especially when harnessing social networking platforms. Online consumers are savvy and being open and communicative is vital to reputation management. By transparent, I mean keep it real and no lip service.

CSR 139

CSR Social Media Strategy Consultant 139

Convince & Convert

APRIL 20, 2010

We're starting to drill down on targeted terms for the work blog, but I'm pretty much using my personal blog as a test platform right now. Looking forward to reading your white paper on this! link] Guillermo Idanez Does Your Blog Have a Long Tail?

Hitwise 117

Hitwise Content Blogger Consultant 117

Convince & Convert

AUGUST 18, 2010

But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. As a PR professional in India and with Social Media gradually gaining ground in the country these questions offer the right guidance on how firms should be taking things forward. What do you think?

Questions 162

Questions Social Media Consultant Education 162

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Social media is by definition slow.

Social Media 152

Social Media Strategy Consultant Web 2.0 152

Convince & Convert

MAY 26, 2010

This article really helps to give the guidance so that SM platforms are not a strategy but the tools. This article really helps to give the guidance so that SM platforms are not a strategy but the tools. If you are saying Twitter isn't a platform for auto-pilot tools and auto link building tools than I can agree with you.

Social Media 136

Social Media Consultant Video Strategy 136

Convince & Convert

JUNE 22, 2010

link] La cultura corporativa es clave en el éxito de una campaña #SMM [link] Community Managers RT @tcreativo: ¿Crees o no crees en #SocialMedia? link] La cultura corporativa es clave en el éxito de una campaña #SMM [link] Community Managers RT @tcreativo: ¿Crees o no crees en #SocialMedia?

Social Media 132

Social Media B2B Company Consultant 132

Convince & Convert

MAY 11, 2010

(illustration by HiddenLoop ) More from Convince and Convert Are You Slow Enough to Succeed in Social Media Why You’re the Key to Social Media Success A Social Media Gun to the Head Convince and Convert Recommends How to Introduce Social Media to Your Business (Danny Brown) Social Media Marketing… Simplified (The Arkayne Blog) How Not To Use Social (..)

FAQ 139

FAQ Content Consultant Social Media 139

Convince & Convert

JULY 14, 2010

No new metrics, measures or key indicators – we have simply created an additional platform from which to further engage stakeholders in our work and achieve existing goals. Social media exists and organizations are in it whether they choose to be or not. The change has come from how people create their perceptions.

Social Media 137

Social Media Strategy Metrics Organization 137

Convince & Convert

SEPTEMBER 21, 2010

On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? That way employees can take advantage of the benefits of these powerful platforms, while risky or counterproductive features can be selectively blocked! Joseph | RepuMetrix Inc.

Social Media 158

Social Media Radian6 Strategy SM2 158

Convince & Convert

JUNE 2, 2010

In addition to their desire to be the hub of the Web, and create the greatest analytics-driven advertising platform imaginable, Facebook wants to enable our relationships to curate the world for us. There are something like 150 million blogs. 500+ TV channels. 2 million tweets per hour. Or not enough to convince you?

Social Media 135

Social Media Strategy Curation Privacy 135

Convince & Convert

APRIL 13, 2010

[link] Lee Riley The Best Advice Has No Shelf Life #li [link] [link] Yael Davidowitz-Neu As always, I enjoy your perspective on how the principles of building brand loyalty/customer engagement remain the same despite significant changes in technology.

Social Media 113

Social Media Strategy Influencer Education 113

Convince & Convert

AUGUST 31, 2010

The platforms we have are mainly asynchronous – and that’s OK. The u30pro chat that I moderate with Lauren Fernandez have amazing discussions every week as far as I’ve gathered from the community. Beyond that, when I think of social media, I don’t just think of the tools like twitter, linkedin and facebook.

Conversation 116

Conversation Social Media Social CRM Consultant 116

Convince & Convert

MARCH 9, 2010

Somebody’s “strange&# social network is someone else’s potentially thriving customer community. Sure, the StachePassions social network (for mustache aficionados, natch) is a little unusual on the surface. But, if you think it through, many companies could succeed by participating in this community.

Social Media 135

Social Media Strategy YouTube LinkedIn 135

Convince & Convert

JUNE 15, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Build Your Brand a Social Content Ladder in 5 Steps Why Social Supports Email in the Interactive Marketing Hub Blastoff for My New Social Media Newsletter [link] Danny Brown Great tips, Mr Baer.

Social Media 155

Social Media ScoutLabs Company Consultant 155

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. Twitter success requires an understanding of the unique rhythms and cadences of the community, and a give first, get later mentality that is a bit counterintuitive at first.

Social Media 125

Social Media Strategy Foursquare Social CRM 125

Convince & Convert

AUGUST 4, 2010

The most important one is that customers who complain, whether it is directly to you or indirectly via a public platform are your best friends. The most important one is that customers who complain, whether it is directly to you or indirectly via a public platform are your best friends. My Xterra remains sticker free.

Social Media 132

Social Media Strategy Comments Course 132

Convince & Convert

AUGUST 3, 2010

The increasing use of Facebook as an e-commerce platform (see excellent, elegant solutions from ShopTab ), demonstrate that Facebook can make you money, not just friends. If your community is there, then you should be too, and the question is really rhetorical, isn’t it? If You Can’t Beat Em, Should You Join Em?

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

The increasing use of Facebook as an e-commerce platform (see excellent, elegant solutions from ShopTab ), demonstrate that Facebook can make you money, not just friends. If your community is there, then you should be too, and the question is really rhetorical, isn’t it? If You Can’t Beat Em, Should You Join Em?

Facebook 167

Facebook Consultant Social Media Sites 167

Convince & Convert

SEPTEMBER 20, 2010

Interesting post from @jaybaer today w/@ExactTarget research: [link] [link] Kwan Morrow Is Twitter for Business Even Worth the Trouble | social crm | Convince & Convert [link] [link] Bret Simmons RT @jaybaer: Is Twitter for Business Even Worth the Trouble? You certainly covered some great reasons to that point.

Social CRM 148

Social CRM Twitter B2B CoTweet 148

Convince & Convert

SEPTEMBER 23, 2010

I believe Kurrently has the potential to make Facebook a much larger player in the social CRM world, as companies can now instantly see just how much they are being mentioned on that platform. Either way, the implications for Kurrently and the real-time Web are profound. I checked it out, and tweeted it.

Social Media 165

Social Media Strategy Engineering Social CRM 165

Convince & Convert

SEPTEMBER 21, 2010

Radian6 For advanced social media listening, I often recommend my friends at Radian6 , who have – in my opinion – the most robust feature set and product development roadmap of all the widely available social listening platforms. 39 social media tools I will use today. Thanks for the Radian6 shout-out!

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

AUGUST 25, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Starbucks the Most Dangerous Competitor to Facebook?

Facebook 145

Facebook Yahoo Collaboration Social CRM 145

Convince & Convert

JUNE 30, 2010

The tools have been there to do things like this in email for awhile now, but social media is slightly behind the curve. Facebook makes targeting updates a cinch (choosing a specific group to send to), but most other platforms (namely Twitter) don't offer anything even close.

Social Media 129

Social Media Strategy Automotive SEO 129

Convince & Convert

MARCH 2, 2010

That’s been ExactTarget’s territory for a long time, and extending that concept of message-centric, platform-agnostic to social media is a natural fit. And the fact that Forrester Research projects social media spend in the U.S. to be larger than email by 2012 doesn’t hurt, either.

CoTweet 117

CoTweet CoTweet Analysis Consultant 117

Webbiquity SMM

AUGUST 16, 2010

Despite the widespread use of the phrase “social media marketing,&# marketing is not the only business use of social media, as John Jantsch reminds us. Here he outlines five ways that sales can use these tools as well, from social CRM to teaching prospects how to solve business issues. s and even 80 ‘s.

Social Media 200

Social Media Tools Strategy Tips 200

Convince & Convert

APRIL 7, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 14 Things I Think I Think About Social Media Is Starbucks the Most Dangerous Competitor to Facebook? Many thanks for this good info.

Foursquare 152

Foursquare Analysis Consultant Mobile 152