Social Media Strategies Summit

JANUARY 5, 2022

However, simply having a presence on the platform isn’t enough anymore. Instagram is one of the fastest-growing social media platforms, with an estimated 1.3 Think about how a large chunk of your target audience likely hangs out on the platform every day. How can you do that? billion users in 2021.

Small Business 202

Small Business Instagram Platform How To 202

Social Media Strategies Summit

MARCH 6, 2024

You spend time planning and creating content for multiple social media platforms. The last thing you want is for all those posts to be seen by the wrong people — those with little or no interest in the product or service you sell. This is a massive issue for many brands. Sound familiar?

Social Media 213

Social Media How To Survey Analytics 213

Social Media Strategies Summit

NOVEMBER 7, 2018

It’s a good time to take stock of your social media marketing strategies to assess what’s working and where you have room to improve. There is a lot of chatter about emerging social media sites, and where brands should make investments in 2019. So how is a social media marketer to decide?

Platform 271

Platform Social Media Influencer Trends 271

Oktopost

FEBRUARY 29, 2024

Social selling has emerged as a powerful strategy for B2B organizations to engage with prospects, build relationships, and drive sales. However, measuring the ROI and maximizing the effectiveness of social selling efforts remains a challenge for many businesses. This is where your average social media management platform falls short.

ROI 62

ROI B2B Organization Platform 62

Social Media Strategies Summit

MARCH 1, 2024

more engaging than longer videos, while 66% agree that short-form video is the most engaging of all in-feed social media content formats. Actions for Marketers If you’re new to AI video tech, now’s the time to familiarize yourself with tools to streamline the video content creation process. But video isn’t a silver bullet.

Video 229

Video Trends Marketing Mobile 229

Social Media Strategies Summit

AUGUST 15, 2023

Higher education marketers are busy, so finding the time to keep up with the latest industry developments can be challenging. Is there a high-performing tactic, channel, or platform you’re not currently using? Carrie is active on LinkedIn , posting on average at least a couple of times a week. Where Can You Find Them?

Marketing 240

Marketing Education Forums LinkedIn 240

Ignite Social Media

JULY 6, 2022

It’s no secret that social media is the most widely used channel to drive brand awareness. 91% of B2B marketers use social media networks to achieve top-of-the-funnel goals like reaching their target audience and driving sales. . Each platform works differently and requires tailored content to succeed. .

B2B 96

B2B Platform Social Media YouTube 96

Social Media Strategies Summit

FEBRUARY 1, 2024

Social media is a cut-throat world. But it’s not all bad news because those same rivals can be a major source of inspiration for your own social media strategy, helping you identify new opportunities and close gaps in your content calendar. Read on to learn how to run an effective social media competitive analysis.

Analysis 184

Analysis Social Media How To Hashtag 184

Sprout Social

JANUARY 9, 2017

Managing all of your social media networks can be a daunting task. Knowing the best times to post on social media is even more challenging. Just ask any seasoned social media manager how difficult it is to be on top of each network. Best Time to Post on Facebook.

Social Media 40

Social Media Instagram LinkedIn Social Networking 40

Webbiquity SMM

OCTOBER 17, 2023

Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. Those are among the findings from a trio of this year’s best research reports, from WordPress VIP , Hootsuite , and Metricool. LinkedIn is, of course, the top social media platform for B2B marketers.

Research 257

Research Report Social Media CPM 257

Ignite Social Media

FEBRUARY 13, 2024

The 2024 Super Bowl ads fell flat when it came to social media integration, a stark contrast from previous years where brands led real-time conversations and engagement on platforms like Twitter and Instagram. So why did brands miss the mark on social this year? So why did brands miss the mark on social this year?

Analysis 157

Analysis Hashtag Sports eBook 157

Sprout Social

APRIL 17, 2024

We’ll also compare some of the leading platforms in the market so you’re equipped to select the best solution for optimizing your customer connections. Ease of use The best chatbot builders are designed to be user-friendly. Look for platforms that provide drag-and-drop functionality, pre-built templates and clear onboarding.

Hubspot 101

Hubspot Template Templates API 101

Oktopost

APRIL 26, 2024

Why should social media management for law firms be on your immediate to-do list? Social media takes our legal branding to the next level by getting social with our audience and providing them with real insights for their legal needs. We live in an age where promoting our services online is essential.

Social Media Management 62

Social Media Management Social Media Reputation Platform 62

Oktopost

SEPTEMBER 13, 2022

Social media for financial services is a rapidly growing sector. Financial service companies that don’t have a social media presence risk being perceived as out-of-touch or even untrustworthy. But what platforms are best for financial services? Why is social media essential for financial services?

Platform 84

Platform Social Media Insurance Education 84

Sprout Social

MARCH 31, 2022

But content on Reels and TikTok is totally different than pretty much anything else you need on social media. In this guide, we’ll break down these two dominant short-form social platforms including similarities, differences and best practices for both. Trying to decide between Instagram Reels vs. TikTok?

Platform 123

Platform Instagram Video Meme 123

Sprout Social

FEBRUARY 22, 2022

Social shopping links the online culture and e-commerce worlds—and it’s not going anywhere. Over one-third of consumers expect their use of social to purchase products and services will increase through 2024. There’s no time like the present to reach consumers through social media. What is social shopping?

Platform 109

Platform Tips Buy Instagram 109

Sprout Social

JUNE 30, 2021

Social media marketing seems to get more complex by the day as platforms add more features and more ways for businesses to reach their audience. The latest craze that nearly every platform is jumping on seems to be social media stories. What are social media stories? Facebook Stories.

Social Media 137

Social Media Platform Instagram Feed 137

Hootsuite

OCTOBER 27, 2022

What’s the best ecommerce platform to use for 2023? We’ve come up with our list of the top four ecommerce platforms for businesses to use in 2023. We’ll walk you through the pros and cons of each platform and how to choose one that works for you. Read on to find out which ecommerce platform is best for you.

Platform 83

Platform Startup Price Open Source 83

Convince & Convert

DECEMBER 15, 2023

User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. The millennials and Gen Z are among the top groups driving this change, and it’s projected to grow over time. What is social media SEO?

SEO 154

SEO Social Media Strategy Hashtag 154

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. billion people are social media users. Worldwide, social users spend almost two and a half hours on social platforms each day. Find more eye-popping stats about social media here !) Your mind is ready. More than 4.95

Social Media 121

Social Media Tips HootSuite Marketing 121

Hootsuite

MARCH 26, 2024

If there’s one thing social media marketers need more of, it’s time. More time to execute their social strategy, to create content, and to engage with customers. But since you can’t get more time in your day, the next best thing is to use social media collaboration tools to get everything done.

Collaboration 86

Collaboration Tools Social Media HootSuite 86

Hootsuite

MARCH 27, 2024

The language of digital advertising can be confusing: ROI, UTMs, CTRs… One particularly common question is: what exactly is the difference between a boosted post vs ad on social platforms? It’s a bit of a tricky one to answer because boosted posts are technically a form of social advertising.

LinkedIn 107

LinkedIn Instagram Tips HootSuite 107

Hootsuite

APRIL 25, 2024

In the dog-eat-dog world of social media content, many marketers and creators will do anything to stay ahead. From Hootsuite’s Swiss army knife versatility to Talkwalker’s data-driven insights and Pocket’s simplicity, discover which content curation tool best aligns with your social strategy.

Curation 75

Curation Social Media Management Tools Social Media 75

Sprout Social

JANUARY 29, 2024

Social media networks, and the way users interact with them, evolve quickly. In 2023, we saw new platforms enter the scene and shake ups in platform preferences that changed the face of the industry, while other tried and true networks held consumer attention.

Social Media 113

Social Media Strategy Exercises Retail 113

Ignite Social Media

JANUARY 22, 2024

With over 1 billion monthly active users, TikTok has become a platform that brands simply cannot ignore. The good news is that brands can run TikTok ads without having a brand account on the platform. See what resonates best with your target audience before investing in organic content production. Test what resonates.

Organization 179

Organization Campaign Conversation Platform 179

Convince & Convert

JANUARY 31, 2024

Managing multiple marketing projects on social media can be challenging. But how do you manage all these tasks across multiple social media platforms without compromising your content quality, consistency, and sanity? I have the solution. Let’s get started. Let’s get started. Who is my target audience?

Project 126

Project Social Media Template Templates 126

Sprout Social

FEBRUARY 6, 2024

The first few weeks of a new year are the perfect opportunity to reflect on our wins—and I’m thrilled to announce one of our biggest yet: Sprout Social has been named the #1 Best Software Product by G2’s 2024 Best Software Awards. That’s the number one spot when compared across products in every software category!

Software 116

Software Products Team One Spot 116

Convince & Convert

DECEMBER 6, 2023

And it’s exactly why you should focus on providing holistic customer service through social media. On social media, most customers just want to be heard and understood. Not sure how to provide great customer support via social media? 13 Social Media Customer Service Stats You Must Know 1.

Social Media 143

Social Media Hubspot Statistics Survey 143

Sprout Social

MARCH 28, 2024

With over a billion members in 200+ countries and territories worldwide, LinkedIn is one of the most popular social networks for brands looking to reach a professional audience. But with millions of posts flooding users’ feeds daily, how do you make sure your content gets noticed? Hashtags may be the answer.

Hashtag 103

Hashtag Analytics LinkedIn Content 103

Ignite Social Media

JULY 6, 2023

In today’s digital age, personal branding on social media is more important than ever for thought leaders and executives. If you’ve been tasked with developing a social media presence for your executives, we’ve summarized 12 key points to consider as you get started.

Social Media 167

Social Media Tips Authentication Resources 167

Bill Hartzer

SEPTEMBER 29, 2023

Atly, a user-generated social mapping platform transforming location-based knowledge sharing, has launched its innovative ‘Ask Around’ tool. This feature enables influencers to rapidly expand their topic-based maps and effortlessly share these valuable community insights with their social media audience.

Influencer 165

Influencer Tools Travel Collaboration 165

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. If you want to win time back in your schedule, make it your mission to never start from scratch. In this article, we’re sharing every social media marketing template we’ve ever made.

Template 79

Template Templates Social Media RFP 79

Sprout Social

JUNE 22, 2021

With more social platforms than ever before to choose from, brands are faced with a tough question: where should they show up? In the eyes of the consumer, all social platforms are not created equal. Average time spent per day: 33 minutes. Average time spent per day: 41.9 Key Stats: Over 2.8

Platform 119

Platform Social Media Tumblr Reddit 119

Ignite Social Media

DECEMBER 4, 2023

Deciding which social media platforms to be on can be overwhelming for brands today. Watch as SVPs Lisa Braziel and Misi McClelland talk about key factors in choosing social platforms with Senior Community Manager, John Wylie. Understand which channels they use frequently versus infrequently.

Social Media 91

Social Media Brands How To Metrics 91

Ignite Social Media

AUGUST 14, 2023

Ignite Social Media has been a social media agency for 16 years (the first in the United States, in fact). Therefore, you’d probably expect us to have a bias that every brand should hire a social media agency. And knowing which category your brand falls in can save a lot of time, money and frustration.

Social Media 147

Social Media Marketing Cost Team 147

Hootsuite

APRIL 17, 2024

The Threads app algorithm is a proprietary formula that determines what posts get prioritized in each user’s “For You” feed. Other social media platforms like Instagram and Facebook have their own algorithms, too.) If the algorithm’s doing its job, posts on your For You feed should appeal to your specific interests.

HootSuite 82

HootSuite Feed Feedly Instagram 82

Sprout Social

MAY 8, 2023

As one of the fastest-growing entertainment platforms, TikTok showed it’s a powerhouse in the digital space. And with more and more businesses joining the platform, it’s important to know when is the best time to post on TikTok. Industry-specific data includes mid- to high-level engagement times.

Tourism 109

Tourism Travel Education Engagement 109