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The Guide To Social Media Marketing Automation

Webbiquity SMM

Studies show that users on platforms like Twitter and Pinterest maximize their engagement when brands post as many as 15 tweets or 11 pins per day. In addition, brands often spread efforts across multiple platforms for each of their campaigns. Social media platforms and practices evolve constantly. First things first.

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The Essential Guide to Successful Intent-Based Marketing

Oktopost

Intent-based marketing gives you the tools to do precisely that. Internal data is sourced from your business tools, systems, and platforms, such as: Your website, app, or product. This data is sourced from external platforms and parties, such as third-party providers, public data sources, and desk-based market research.

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Social Media Does Not Exist

Adam Cohen

Take these examples: 50% click through rate increase in paid search when consumers were exposed to influenced social media and paid search ( comScore & GroupM study ). The Digital Five Tool Player (7). In some cases, they magnify each other. Photo credit: niemster via Flickr. Related Posts.

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How To Conduct An In-Depth YouTube Audit

Keyhole.co

Since YouTube is the second most popular social media platform, the competition is always high, so you should strive to stay ahead and get more subscribers. YouTube expects your videos to keep the viewers glued to the platform. A user-friendly social media reporting and analysis tool helps brands make data-driven decisions.

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Break the “just post this” habit: How the right social media mix enhances multichannel campaigns

Sprout Social

A social media manager’s job is to provide expertise, build strategy, craft engaging platform-specific content, and decide if that content fits into the current overall conversation on social media–not to just blindly post when someone says “post this.”. Diversify content across platforms while maintaining your campaign identity.

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Social media analytics & reporting guide

Sprout Social

The only way to do that is to keep track of your social media analytics, and equip yourself with the right tools and reports to do so. In addition to knowing your top metrics, you also need to know where to find them in different platforms and reports. Hashtags are an important part of social media platforms like Twitter and Instagram.

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5 Reasons CMOs Can No Longer Own Social Media

Hootsuite

Then we went one step further: we evaluated each respondent using our Social Maturity Assessment , a tool that studies how organizations use social media and benchmarks how they compare to others in their industry. It’s tempting to associate social platforms with pure scale. It doesn’t stop there.