Dave Fleet

JANUARY 21, 2021

Over the last year we’ve seen a series of events fundamentally shake and undermine peoples’ confidence in a variety of facets of our society. Most recently, events south of the border in the wake of the US election have shaken both the trust of many US residents in the ‘system’, and views of that system by people around the world.

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Privacy Eventful Compete Report 397

Forbes Social Media

MAY 25, 2020

Whatever happens beyond an event horizon cannot be seen, and in many ways this can serve as an apt metaphor for how our seemingly infinite access to information is actually drowning us in a sea of misinformation right now, along with facts, breaking news, conspiracy theories and the like.

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Eventful News Strategy Social Media 98

Hootsuite

MARCH 26, 2020

Virtual events still sound a little futuristic, but they’ve been happening since 1993 when the world’s first livestream brought us nail-biting webcam footage of a coffee maker in mid drip. But tech and social media upgrades have opened the door to new ways to connect online, from virtual museum tours to live Q&As with astronauts in space.

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Hosting Eventful Tips How To 145

agora pulse

APRIL 7, 2020

What does this pandemic mean for event planners, marketers, and planners? Recently, we’ve gotten a lot of questions from event planners, professional speakers, and marketers about what this pandemic means for their livelihood. “Right now, the biggest issue I’m seeing is cancellations of services, products, and speaking events.

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agora pulse

OCTOBER 20, 2020

When the pandemic began unfurling, many businesses scrambled to put their events online. LinkedIn shared its findings in a recent virtual events guide. When the pandemic hit, LinkedIn optimized its existing event tools, so that social media agencies and marketers can set up, promote, and run virtual events via LinkedIn company pages.

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Eventful LinkedIn Conference Notification 95

Jon Loomer

MARCH 8, 2023

For the first test, I created a campaign that compared the results generated by three different ad sets, each optimized differently: Link Clicks Landing Page Views Quality Visitor Custom Event ( I wrote about how I created this event here ) The targeting for each was completely broad, using only countries (US, UK, Canada, and Australia).

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Eventful Newsletter CPM CPC 194

Hootsuite

OCTOBER 23, 2019

Live tweeting an event keeps your followers engaged and informed of events they want to attend in person but, for whatever reason, may not be able to. Think of it as a news report of an event. And when you do so at an event that’s relevant to them, you’ll see them engage more with you. Prepare before the event.

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Eventful Examples Tips Hashtag 108

Bill Hartzer

OCTOBER 10, 2023

The results of the survey were unveiled during a special event organized by blinx, a digital media hub focused on youth in the Middle East, to coincide with World Mental Health Day. Television, on the other hand, continues to be the second most preferred source of news, with 45% of young Arabs naming it as such.

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Social Media Survey Sample Samples 165

Later

MAY 28, 2021

And while many festivities won’t be in-person this year, brands are still hosting virtual Pride events to show support. Pride marks one of the most significant events in the LGBTQIA+ community: the Stonewall Uprising. 3 Brands Hosting Virtual Pride Events. Why Brands Celebrate Pride on Social Media. Lululemon. #1:

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Eventful Social Media Education Instagram 81

Social Media Strategies Summit

SEPTEMBER 18, 2023

Influencer marketing can be highly impactful, with one-third of consumers agreeing that influencer posts are the best way for brands to persuade customers to try new products. And the best news of all: working with influencers needn’t be complex or expensive. anyone who doesn’t work for a retail or fashion brand). Let’s get into it!

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Jon Loomer

FEBRUARY 27, 2023

That’s why three years ago, I created a series of custom events that fire on my website when people perform certain actions that might signify a quality website visit. For example, I’ve created events that fire when a visitor scrolls down a page or spends a designated amount of time on a page of my website. Even better?

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CPM CPC Eventful Cost 189

Jon Loomer

JUNE 9, 2020

During the past couple of weeks, I’ve walked you through how to create custom Facebook pixel events that allow you to track, optimize for, and target visits based on time spent on a page and scroll depth. Several people asked me whether the two can be combined, and I have good news: They can! The reason for this is simple.

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Later

AUGUST 28, 2020

Looking for some fresh virtual event ideas to bring your community together? With virtual events on the rise, the opportunities are endless with so many platforms to choose from — whether it’s a weekly Instagram Live series, or a one-time private Zoom chat. . Table of Contents: Why You Should Host a Virtual Event.

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Hosting Eventful Class Instagram 84

Sherrilynne Starkie

MARCH 2, 2020

Getting covered by the news media is essential to digital marketing success. It’s based on the news value of the story and is never paid for. Gaining sustained positive news coverage means having a long-term view and takes investment in both time and resources. The object of this exercise is to observe how each covers news.

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Jon Loomer

MARCH 25, 2021

Here’s a sampling of the questions that can be found there: When configuring events, some are displayed as “Hidden.” I have my own website and configured events, but I sell on a third-party ecommerce platform and can’t configure those events. How do we manage the 8-event limit? Why, and how do I get access to them?

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Jon Loomer

OCTOBER 13, 2021

Per Facebook: Choose the event you want to optimize for in your ad set. The pool of people changes depending on your optimization event. Videos may hang up in a person’s news feed more than others. Do you get people who complain about seeing your ads in their news feed? Create Facebook Pixel Events for Scroll Depth.

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Facebook Eventful Campaign Conversation 204

Mindjumpers

AUGUST 31, 2011

This got me thinking that maybe it’s also good to use social media for reporting live events. For example the news of a product launch travels way too fast and captures more attention if done through social media. Take look and let me know how you found it : Using social media for effective live-event reporting.

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Jon Loomer

APRIL 5, 2021

Back in February, I covered the challenges facing different types of businesses when it comes to domain verification, the 8-event limit, and conversion optimization. Facebook established Aggregated Event Measurement, the 8-event limit, and other protocols in response to iOS 14 and privacy rules related to tracking.

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Conversation Facebook Eventful Aggregator 216

Jon Loomer

JANUARY 26, 2021

The good news is that if users opt to send their data when using Facebook apps, nothing changes related to data sent for mobile web — their data is sent as normal using mobile web tracking. That’s when Aggregated Event Measurement comes into play. An 8-event limit for optimization will be applied globally.

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Aggregator Facebook Apple Training 212

Ignite Social Media

JANUARY 21, 2021

After the policy rollout, advertisers will only be able to optimize and report on up to eight (8) events per domain. When a user opts-in, Facebook will report on up to eight events, while if a user opts out, only one event will be reported. . As only the highest-prioritized completed event will be reported (e.g.,

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Advertising Facebook Policies API 180

Jon Loomer

JANUARY 19, 2022

That doesn’t mean you should abandon the pixel or targeting built off of pixel events. First, they are engaging for the user since they auto-play and can be watched directly from the news feed. In the news feed, an ad that links to an Instant Experience may look mostly like a typical link ad. People who have engaged.

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Social Media Strategies Summit

DECEMBER 22, 2022

Provide Community News & Updates. Arguably the most obvious use case of social media for government agencies is providing news and relevant updates to your community. This post communicates positive news for the city and provides a call to action for readers interested in learning more. Showcase Real People At Your Agency.

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Social Media Engagement Transportation Hashtag 169

Jon Loomer

FEBRUARY 1, 2023

And this is good news because it’s a valuable tool. You would get these breakdowns for other metrics, but not for any type of conversion (standard events, custom events, or custom conversions). I wrote a blog post lamenting the disappearance of conditional formatting. Well, it’s back. The header row drop-down menu.

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Facebook Metrics Report Conversation 205

Jon Loomer

NOVEMBER 1, 2022

This is some of the best news advertisers have received in a while. Aggregated Event Measurement should still find many of your prioritized events. It’s been an eventful week or so. Just in time for the holidays, Meta is bringing back 28-day click attribution. The Return of 28-Day Click.

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Privacy Advertising Aggregator Report 206

agora pulse

AUGUST 18, 2020

A social media calendar keeps your channels organized, pumping out content, and ready for future events. Know Your Sector Events. Each sector has specific days, hashtags, and events associated with it. Regular events. One-off events. Some events are only for the day. What should you include?

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Social Media How To Hashtag Curation 210

Mindjumpers

NOVEMBER 24, 2010

After chatting to many of the attendees about how they liked being approached by PRs, plus some of their worst PR fails, I thought it would be useful to pull together a quick synopsis of some of insights I garnered as well as some of my other top tips on putting together a blogger event: 1. experiences to inspire their writing.

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Blogger Eventful Transportation Tips 212

Jon Loomer

JULY 19, 2023

.” I then selected my pixel and a conversion event for a 1 minute page view using a custom event. So, it wouldn’t make any sense to use the Lead or CompleteRegistration conversion events since those web events won’t be happening here. First, your ad will look like a typical lead ad in the news feed.

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Conversation Real Estate Newsletter Eventful 143

Social Media Strategies Summit

DECEMBER 1, 2022

Laurie Roberts and the Johnson & Wales University team aim to plan content at least a month in advance, meeting at the start of each semester to highlight major campus events, holidays, and traditions that they must cover. Kent State reserves its Facebook and Twitter for university news and campus announcements.

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Content How To Film UGC 150

Sherrilynne Starkie

NOVEMBER 28, 2017

The Canadian newspaper industry has, so far, been unsuccessful in securing a Federal government bailout as both readers and advertisers flock to social media for news and entertainment. Canadians love their community newspapers; it’s where they turn for local news and information about sports, entertainment and events.

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Communities Syndication Compete Sports 329

Writtent Blog

NOVEMBER 17, 2023

Round-up posts are a great blog topic idea for industry news, trending topics, and spotlighting a sub-niche within your industry. Event Notes Nearly every industry has conferences and expos where professionals can network, stay up-to-date with the latest innovations and laws, and continue honing their skills.

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FAQ Case Study Hubspot eBook 98

Forbes Social Media

AUGUST 12, 2023

Following mass shootings and other tragic events, within days there is the news that the warning signs were present on social media.

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Platform Eventful News Social Media 93

Jon Loomer

DECEMBER 23, 2020

You’ve surely heard of this news in stark terms, that advertising will be less effective and businesses will suffer. They click a link shared to their news feed. Let’s cover those now… Event Management. Examples of events include purchase, complete registration, lead, and many more. What’s true?

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Facebook Apple Privacy Advertising 217

Audiense

JUNE 14, 2023

There’s no social media company that had a more eventful 2022 than Twitter, going through a major acquisition, multiple feature updates, and countless news stories. But the social public square closed out the year serving an estimated 368 million users worldwide and is still an invaluable platform for connecting brand and audience.

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Twitter Strategy How To Marketing 78

Hootsuite

SEPTEMBER 13, 2023

Who it’s for: All page types Tabs included: Home, events, reviews, videos, photos, about, community Business A big brand, mid-sized organization or corporation can benefit from the business template for Facebook Pages. Remember, you can still remove tabs you don’t use from your Facebook Page layout. Maybe you’ve already won.

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Template Templates Facebook Review 109

Ignite Social Media

FEBRUARY 1, 2017

Assuming you already know that social media is the first way in which people follow live events they can’t attend in person…. Brand events are like weddings: important, exciting, fun, and super busy. but there’s a possibility that not everyone shares the brand’s idea of what is news. Think about how this new No.

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Jon Loomer

JANUARY 8, 2024

But I decided to immerse myself in as much of this cookie news as possible to help understand — both for my advertising efforts and yours — whether this is something to worry about. Within Events Manager, go to Data Sources and then the Settings tab. What does this development mean for Meta advertisers? I wish I were.

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Advertising API Apple Privacy 169

Jon Loomer

DECEMBER 20, 2021

There’s certainly good news and bad news coming from this discovery. The good news is that Google Analytics reports that six more conversions (+40%) happened than Ads Manager does. The bad news, of course, is that Ads Manager didn’t report those conversions in the first place. AND view-through conversions?

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