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SEO Guidelines for Sponsored Content and Partner Links

Adam Sherk

Another common practice for publishers is to feature partner links in various locations such as sidebar modules or just above the footer. The modules typically include a link to the partner home page plus a few recent headlines. Survey: Pinterest a Great Source of Links for Publishers. What Types of Sites Get the Most Links?

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Social-Led Brands Are the Future—Here’s Why

Hootsuite

They modulate their voice and tone to blend in organically across social. Wendy’s shows how a brand can modulate its voice to look and feel at home on any marketing channel. The voice can modulate, but the brand at the heart of it is strong. They define themselves as “a global leader in survey software.” That’s what wins.

Brands 114
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What Facebook Needs to Focus on Fixing

Ignite Social Media

91% of Republicans interviewed and surveyed recently approve of President Trump’s job performance while only 2% of Democrats do. This should be easier to modulate than hate speech because you can adjust the algorithm, learn from that, adjust it again, and keep learning. What’s the result?

Facebook 199
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Video for B2B Marketing [Podcast]

Oktopost

83% of marketers surveyed recently have said “video is becoming more important” as being an essential part of their content strategy. Now it’s time to go into more depth with training modules for your customer’s work force. 65% of executives will visit a vendor’s website after viewing one of their videos.

B2B 89
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An Early Look at Facebook Open Graph Protocol Integration on News.

Adam Sherk

The Huffington Post The Huffington Post has added a “Hot on Facebook” module to its home page and in a sidebar on posts: I like this and think it will do a good job of encouraging user clicks, similar to the Digg widget that has worked well on news sites. You can jump to the end for the Takeaways ).

News 149
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What is attribution modeling for social media marketing?

Sprout Social

Urchin Tracking Modules (UTM) allow you to add tags at the end of a URL so you can track where the link click came from, what type of traffic it is and if it’s associated to a certain campaign. Use surveys. If you want to get started testing the attribution model waters out, use a survey. Set up UTM tagging.

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Boost Your Blog Traffic: A Guide For Bloggers Who Want More Traffic in 2011

ProBlogger

I ran a survey of a segment of ProBlogger readers recently and a ‘lack of traffic’ was identified as the #1 challenge that bloggers face. Over 5 modules we’ll walk you through our philosophies for building traffic to blogs. In the course we’ll cover 5 Modules: Module 1: Where to Start. Engagement.

Module 43