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Link Building Tactics for Publishers

Adam Sherk

When it comes to link building publishers have a significant advantage because editorial content, be it hard news or evergreen content, lends itself naturally to linking and sharing. So what link building tactics are most effective for publishers? I’ve put together a list of some of the main opportunities in broad categories.

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How long should social posts be? Free social media character counter

Sprout Social

Title of custom module – 150 characters. Body of custom module – 500 characters. URL label for custom module – 70 characters. LinkedIn Publishing post headline – 100 characters. LinkedIn Publishing content length – 110,000 characters. Company leaders description – 150 characters.

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SEO Tips for Infinite Scrolling

Adam Sherk

Publishers are starting to use it more often too on their home and channel pages. At the bottom of the page there should be an accessible link to a static URL with the next group of results, and on the subsequent pages both next and previous links. Don’t Forget SEO. This creates an obstacle for SEO.

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How to Use UTM Parameters to Track Social Media Success

Hootsuite

Don’t worry, you can make the link easier on the eyes using a URL shortener , as you’ll see in the next section of this post. For a step-by-step walkthrough , check out this video: UTM generator option 2: Google Analytics Campaign URL Builder. Head to the Google Analytics Campaign URL builder. You can always use Ow.ly

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Tech Tip: 3 Simple Things You Can Do To Improve The Backend Of Your Site

SocMed Sean

To get you started on the right track, here are 3 simple ways to make the management of your website/blog backend much simpler: URL Rewriting The Apache server has a mode rewrite module which will give you the opportunity to effectively redirect one URL to another. By default, WordPress has a terrible URL structure.

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8 Critical SEO and Digital Marketing Opportunities

Adam Sherk

So I put together a round-up of current SEO and digital marketing trends that offer good opportunities for publishers. For publishers there is promise, however it’s too soon to say if the pros will outweigh cons such as giving up some control and/or technical complications.

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An Early Look at Facebook Open Graph Protocol Integration on News.

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk An Early Look at Facebook Open Graph Protocol Integration on News Sites by Adam Sherk on April 26, 2010 There has been a lot of news and reaction around Facebook’s new additions to the Facebook Platform: Social Plugins, the Open Graph protocol and the Graph API.

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