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Link Building Tactics for Publishers

Adam Sherk

You’d be surprised at how many existing links (both internal and external) may be pointing to incorrect or discontinued URLs. A good way to investigate this is to review the Crawl Errors report in Google Webmaster Tools, which shows URLs with 404, 500 and other errors that Google encountered while crawling the site.

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How long should social posts be? Free social media character counter

Sprout Social

Title of custom module – 150 characters. Body of custom module – 500 characters. URL label for custom module – 70 characters. Company leaders headline – 150 characters. Company leaders description – 150 characters. Employee testimonials – 400 characters. Recommendation – 3,000 characters.

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SEO Tips for Infinite Scrolling

Adam Sherk

At the bottom of the page there should be an accessible link to a static URL with the next group of results, and on the subsequent pages both next and previous links. This creates an obstacle for SEO. A simple test is to view a page with infinite scrolling in a browser with JavaScript disabled.

SEO 245
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How to Use UTM Parameters to Track Social Media Success

Hootsuite

Don’t worry, you can make the link easier on the eyes using a URL shortener , as you’ll see in the next section of this post. For a step-by-step walkthrough , check out this video: UTM generator option 2: Google Analytics Campaign URL Builder. Head to the Google Analytics Campaign URL builder. You can always use Ow.ly

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Tech Tip: 3 Simple Things You Can Do To Improve The Backend Of Your Site

SocMed Sean

To get you started on the right track, here are 3 simple ways to make the management of your website/blog backend much simpler: URL Rewriting The Apache server has a mode rewrite module which will give you the opportunity to effectively redirect one URL to another. By default, WordPress has a terrible URL structure.

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4 Reasons the New Google Local Stack Sucks

Navolutions

Spend five minutes on the internet and there’s a good chance you’ll run into Google’s new local search result module, which Mike Blumenthal dubbed the “Local Stack” Google Local Stack showing results for “roofer in Livermore” If you have any issues with the new stack, you’re in good company.

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What is attribution modeling for social media marketing?

Sprout Social

Urchin Tracking Modules (UTM) allow you to add tags at the end of a URL so you can track where the link click came from, what type of traffic it is and if it’s associated to a certain campaign. URL tracking in Sprout also allows for automation in rules. Use link shortening or vanity URLs. Set up UTM tagging.