| | Publishing + URL | 796 articles |
| Page 1 of 8 | Previous | Next | ARI HERZOG OCTOBER 25, 2010 How Bit.Ly Pro Powers My Short URL It allowed me to publish any blog post on this site and automatically create a short URL with this blog’s domain, e.g. [link]. account, the bookmarklet enabled me to copy and paste a long URL, click a button, and see the resulting short URL with [link] at the beginning. But until I learned about the launch of a second tier service that allowed web publishers to use short URLs as secondary domains to point people to their primary sites, I never considered anything other than bit.ly. Pro Powers My Short URL at AriWriter. as a Short URL. | ARI HERZOG OCTOBER 24, 2010 Why I Use HZG.BZ as a Short URL If you scroll to the bottom of this page, you will see a box of text that you can opt to edit and/or publish to your Twitter followers. If you don’t grasp the significance of the URL, hzg is a shortened version of my last name and bz resembles business. If you don’t tweet, you can copy the short URL and post it as a link on your Facebook wall or email it to a friend. | | | | | | | ADAM SHERK MARCH 8, 2012 8 Social Media Questions Publishers Should Be Asking Themselves For most publishers social media has earned itself a prominent seat at the audience development table. To provide a strategic overview and set a framework for the discussion I came up with a list of questions that summarizes the types of issues we frequently encounter in helping publishers with social media. Every publisher (and title) needs to find the right mix for themselves. | ADAM SHERK MAY 14, 2013 Link Building Tactics for Publishers 'When it comes to link building publishers have a significant advantage because editorial content, be it hard news or evergreen content, lends itself naturally to linking and sharing. It is one of the many reasons that content marketing has become so popular, as brands in other industries put an emphasis on content development and promotion and essentially become publishers themselves. | ACIDLABS FEBRUARY 23, 2010 Browsers, URLs, Facebook and expectations Browsers, URLs, Facebook and expectations February 24, 2010 in posts By now, many of you will have seen the ReadWriteWeb confused as Facebook saga. They don’t know what a URL is nor how it works. For us to expect the people using the things we build to have the desire to learn technical things like URL manipulation, or that Google, Facebook, or whatever their favorite site isn’t the web itself is a pretty selfish notion. They don’t know what a URL is nor how it works. Collaboration. Community. Nor do they even understand what a browser is. in Australia? | ADAM SHERK MAY 1, 2012 SEO Metrics for Publishers: How are You Tracking and Measuring Success? When it comes to SEO publishers need to understand and effectively communicate progress and success. In this post I’d like to highlight some of the key metrics for publishers to focus on. Conversions – this comes into play much more in fields like e-commerce SEO, but publishers have desired conversions too. My Top Posts of 2011 on SEO, PR and Social Media for Publishers. | | | | | | | | | -
ADAM SHERK | TUESDAY, NOVEMBER 23, 2010 Should Browsers Display Only Canonical URLs to Users? Sites have been using the rel=canonical link element for a while now to help offset duplicate content issues that cannot be eliminated through URL consolidation. While not a perfect solution it is often the best option available in cases like duplicate content caused by appending tracking codes to URLs (e.g. ?source=rss, But you still end up with lots of inbound links to non-canonical URLs because users will naturally link to and share the URLs they see in their browsers. Thus any resulting new links would point to the canonical URLs. source=rss, ?xid=newsletter, MORE >> -
MOBILEGROOVE | THURSDAY, APRIL 5, 2012 #DearKen: How Can I Best Use Social Media When I Present At Conferences? [Spoiler alert: The answer is co- publishing!]. Mr. McGuire: Co- publishing. McGuire’s advice in the film), my advice to you to make the best use of social media for your next presentation is to co- publish. am defining co- publishing here to mean the “strategic creation and reuse of your marketing content.” ” To maximize the ROI of your investment in creating content, you can simultaneously publish your content on all of your different social networks. Co- Publishing Checklist: Pre-Event. Congratulations! Just one word. MORE >> -
WEB METRICS GURU | WEDNESDAY, SEPTEMBER 8, 2010 PeekYou – Starbucks case study using PeekData reverse url indentity lookups The case study I’m sharing is on Starbucks and was unofficially published this month, yesterday, in fact. As it stands now, anyone that has a list of urls and wants to know the identity of those urls (the people behind the website/page) will benefit for PeekYou’s Reverse Keyword Lookup API – but the issue with Social Media Monitoring Platforms selection of urls that is culled by Radian6, Sysomos, BrandWatch, Crimson Hexagon are all keyword based. First things First. The Starbucks PeekYou Study. MORE >> -
MOBILEGROOVE | THURSDAY, DECEMBER 23, 2010 Scanbuy CEO Mike Wehrs Sees Growth In Mobile Marketing; Barcodes Replace URLs browser extension to generate codes from any URL or image is also available, which can be used even by non-developers. Specifically, data was gathered from the ScanLife Reporting Server — which pulls anonymous data from both the ScanLife mobile application, and 3rd party 2D barcode applications on codes that are being published by ScanLife customers and 3rd party generators. Shortcuts to embedded URLs. Scanbuy in numbers. The advance of barcodes is real and significant. What is the impact of “openness and where are barcodes going? and Europe. Where is Scanbuy? MORE >> -
SPIN SUCKS | WEDNESDAY, AUGUST 25, 2010 The Death of Traditional Book Publishing | Spin Sucks My friend Petya Georgieva suggested Seth Godin’s decision to give up on traditional book publishing. If you haven’t read Seth’s blog post about ditching his publisher and editors in favor of working directly with his readers, click here and go read it. Not to say there isn’t major room for other options (we are, after all, having this discussion on a blog), and we all know traditional media is dying very quickly, but being a published author, and a New York Times best seller, still has cache. Death of traditional book publishing? Go ahead. MORE >> -
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