Link Building Tactics for Publishers
MAY 14, 2013
When it comes to link building publishers have a significant advantage because editorial content, be it hard news or evergreen content, lends itself naturally to linking and sharing. It is one of the many reasons that content marketing has become so popular, as brands in other industries put an emphasis on content development and promotion and essentially become publishers themselves.
The Best Social Media Analytics Tools for Publishers
APRIL 17, 2014
What are the best tools for publishers looking to track social media activity at the content level? Chartbeat Publishing. Chartbeat Publishing was the first on the scene in this category and it continues to be the most popular. HipDek is an up-and-comer; it hasn’t achieved the critical mass of the others yet but it offers good functionality specific to publishers. Spike.
6 Social Tools to Use Immediately After You Hit “Publish”
JUNE 15, 2015
published it. In fact, publishing your article is just the first step. have shared some of the most essential steps to take right after you publish an article which include: Email those who helped you write it (If you were using any expert quotes). PowerPost lets you schedule your URL to run on Twitter for a week ahead using your best times to post. Right? Oktopost.
Your 16-Point Content Publishing Checklist
Convince & Convert
FEBRUARY 23, 2015
The same goes for publishing content. With so many moving parts that take place even before you press “Publish,” a checklist can seriously come in handy. We’ve all had those cringe-worthy moments when we see a typo or two in a blog we just published. Depending on the site infrastructure where your content is published, the category and tags will vary.
8 Social Media Questions Publishers Should Be Asking Themselves
MARCH 8, 2012
For most publishers social media has earned itself a prominent seat at the audience development table. To provide a strategic overview and set a framework for the discussion I came up with a list of questions that summarizes the types of issues we frequently encounter in helping publishers with social media. Every publisher (and title) needs to find the right mix for themselves. 6.
SEO Metrics for Publishers: How are You Tracking and Measuring Success?
MAY 1, 2012
When it comes to SEO publishers need to understand and effectively communicate progress and success. In this post I’d like to highlight some of the key metrics for publishers to focus on. Conversions – this comes into play much more in fields like e-commerce SEO, but publishers have desired conversions too. My Top Posts of 2011 on SEO, PR and Social Media for Publishers.
Facebook to Debut Canvas Organic Page Posts June 22
JUNE 20, 2016
Facebook said in an email to SocialTimes that starting June 22, once a brand creates a Canvas, selecting “Create Page Post” will immediately publish that Canvas as a post on their page, adding: That will let you publish a post with the Canvas attached, and you can decide on the thumbnail image. Please note that as a page administrator , you will be able to see Canvas posts on desktop so you know they were published, but to everyone else, these posts will only display on mobile, because Canvas is only available on mobile. Brazil, Mexico, Italy, the U.K.,
Theme Week: Publish Your Blog Post Without SEO, and 1000s of Visits Will Be Forever Lost
JUNE 2, 2014
While this week we’re exploring all the things you can do with a post after you hit “publish”, Rand is reminding is to take a second before we do and have a look at the things you can do to optimize your post before it even gets into the hands of your readers. So I thought up three more: Publish Your Blog Post Without SEO, and 1000s of Visits Will Be Forever Lost.
Google Publisher Toolbar—a Must-have for AdSense Publishers
APRIL 24, 2012
Many top AdSense publishers such as Zac Johnson and Spencer Haws have had their accounts banned and their last month of earnings withheld. The AdSense Publisher Toolbar is an official Google Chrome extension that adds a publisher toolbar to your Chrome browser. The Publisher Toolbar. Google publisher toolbar. This guest post is by Kevin Muldoon of WordPress Mods.
How to Get Your Headshot to Appear in Google Results—Wherever Your Content is Published
FEBRUARY 4, 2013
Many people who blog want their image to appear next to their listing in Google’s search engine results (SERP) when either they publish a post, their guest contributors publish a post, or when they guest post on other sites. So what are the steps that you need to take in order to get an author picture next to all your blog content, wherever it’s published? Everywhere.
Should Browsers Display Only Canonical URLs to Users?
NOVEMBER 23, 2010
Sites have been using the rel=canonical link element for a while now to help offset duplicate content issues that cannot be eliminated through URL consolidation. While not a perfect solution it is often the best option available in cases like duplicate content caused by appending tracking codes to URLs (e.g. ?source=rss, Thus any resulting new links would point to the canonical URLs.
The 11 Best Free Email Marketing Tools
MAY 25, 2016
Just like having the perfect social media publishing tools , you need to know where to find the best free email marketing tools. Raven URL Builder for Google Analytics. The Raven URL Builder makes it easy to tag the links you use in your emails with custom variables to see how much traffic they’re driving compared with other channels promoting the same links. Publishing
Repurpose Content with These Six Tools
APRIL 16, 2015
Develop a branded presentation (add social handles, website URL); give each number, step or section its own abbreviated slide; and upload that presentation to SlideShare. Take Advantage of LinkedIn Publishing . Just make sure the altered content aligns with the platform you’re publishing on (e.g., By Stephanie Vermillion. could get used to that. Say what? That’s a superpower?
You Can Call Me “Boss”: Smart PR Measurement
MARCH 12, 2015
You’ll walk away with: A three-step process for your PR measurement efforts; How to create unique URLs for each campaign and for each distribution point; How to tie it all together; The tools that are free and those that are paid; and. Paine Publishing. By Gini Dietrich. A few weeks ago, we highlighted Shonali Burke on the Spin Sucks Inquisition. She’s not afraid of data.
40 Cool Things to Do With Your Posts *After* You Hit Publish
DECEMBER 28, 2012
” Your role as a blogger doesn’t end as soon as you hit Publish. To get anything out of your blog post, you’ve got to put in extra effort, even after you’ve hit Publish. Why not contact a publisher about creating a gift book? Look for print magazines that accept “reprints”—these are articles that have been previously published, and can include blog posts. Get a tattoo of your blog post URL! What do you do with a post after you’ve published it? 40 Cool Things to Do With Your Posts *After* You Hit Publish.
Twitter Eases Process of Embedding Timelines
JUNE 8, 2016
Twitter streamlined the process for publishers looking to generate and embed multiple timelines. Senior product manager Mollie Vandor used a blog post to reveal three ways for publishers to generate an unlimited number of timelines: factory functions , Twitter’s new oEmbed application-programming interface and via publish.twitter.com.
Why I Use HZG.BZ as a Short URL
OCTOBER 24, 2010
If you scroll to the bottom of this page, you will see a box of text that you can opt to edit and/or publish to your Twitter followers. If you don’t grasp the significance of the URL, hzg is a shortened version of my last name and bz resembles business. If you don’t tweet, you can copy the short URL and post it as a link on your Facebook wall or email it to a friend.
How to Control Rich Snippets on Social Media
Convince & Convert
FEBRUARY 19, 2016
Once these are both in place, they’ll be published right along with your blog post, appearing in the source code for the page. The URL marked with a #2 is the permalink, a key piece of the essential SEO trifecta of permalink, page title, and page description. Make snippet customization a habitual part of your content publishing process. These are called snippets. Snippets
How Bit.Ly Pro Powers My Short URL
OCTOBER 25, 2010
It allowed me to publish any blog post on this site and automatically create a short URL with this blog’s domain, e.g. [link]. account, the bookmarklet enabled me to copy and paste a long URL, click a button, and see the resulting short URL with [link] at the beginning. But until I learned about the launch of a second tier service that allowed web publishers to use short URLs as secondary domains to point people to their primary sites, I never considered anything other than bit.ly. Related posts: Why I Use HZG.BZ as a Short URL. Make sense?
The Fleeting Value Of Content
SEPTEMBER 9, 2011
Yes, the best content always rises to the top, but when the amount of content being produced rises exponentially and is being published at a frenetic pace, it becomes a lot harder for individuals to filter the signal from the noise. Publishing content is free. It has come to the point where it's no longer about publishing on a topic that no one else has covered (because it seems like every topic has been covered), but it's now a world of perspective. Being a publisher is very hard. book publishing. online publisher. publisher. publishing.
The Death of Traditional Book Publishing | Spin Sucks
AUGUST 25, 2010
What should we discuss this week? My friend Petya Georgieva suggested Seth Godin’s decision to give up on traditional book publishing. If you haven’t read Seth’s blog post about ditching his publisher and editors in favor of working directly with his readers, click here and go read it. The death of traditional book publishing: Brilliant or short-sighted?
Google News Optimization Tips
SEPTEMBER 3, 2009
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Google News Optimization Tips by Adam Sherk on September 3, 2009 This week Google put out a video to give publishers more information on how Google News works and how best to optimize for it. Three digit URLs are not required if you submit an XML news sitemap. Using XML news sitemaps is encouraged.
Will Publishers Add Cross-Domain Rel=Canonical to Syndication Deals?
DECEMBER 16, 2009
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Will Publishers Add Cross-Domain Rel=Canonical to Syndication Deals? by Adam Sherk on December 16, 2009 Yesterday Google announced that it is now supporting the rel= canonical link element (sometimes referred to as the canonical URL tag) across different domains. Do my publishers need to use rel= canonical ? A: We leave this up to you and your publishers. If the content is similar enough, it might make sense to use rel= canonical , if both parties agree.
A Year in the Life of 14 Million 301 Redirects
FEBRUARY 5, 2013
year ago a publisher that we work with decided to discontinue a large domain and migrate only a small portion of its content to a new subdomain on a different, existing domain. The day of the migration Google had 14,100,000 URLs from the discontinued domain in its index, according to a [site:domain.com] search. Bing had only indexed 360,000 URLs (whaddup Bing?).
Publishers: Solve Tracking Code, Duplicate Content Issues with the.
APRIL 30, 2009
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Publishers: Solve Tracking Code, Duplicate Content Issues with the Canonical URL Tag by Adam Sherk on April 30, 2009 Really you shouldn’t need it. Every piece of content on your site should exist on one permanent, unique URL, and any duplicate pages should be consolidated through 301 redirects. But for a variety of business, technical or editorial reasons, sometimes publishing the same content or resolving the same page on more than one URL simply can’t be avoided. xid=rss (or ?xid=topstories
10 Things That Expose Good Sites to Google Panda
NOVEMBER 20, 2014
We work with a lot of major publishers and nearly all of them have had at least a few titles get hit by Panda in recent years. So I thought I’d share some of the most common causes of Panda problems for reputable publishers. Slideshows – slideshows and photo galleries are frequently used by publishers both for the visual experience and to increase pageviews.
The Value Of Links
NOVEMBER 28, 2012
Back then, if you wanted to visit a website, you would enter the URL in the address bar of your web browser. Sanders published a blog post today ( Why Linkiness Is A Blogger's Form Of Truthiness ) about why he doesn't link (and will probably do even less linking going forward). There is nothing within his blog post that I would disagree with, if the sole purpose of publishing content online was to capture an individual's attention. publishing. I'm starting to feel like a dinosaur. It will be ten years in 2013 that I first started blogging. Crazy, I know. love links.
Four Tools to Help Build Your Social Community
JUNE 29, 2011
Jenna Langer at Livefyre told me this was because when syndicating via NetworkedBlogs, NB’s URL masks the actual blog URL, and loads the site in an iFrame. HootSuite Publisher. Recently they introduced a “publisher tab, where you can see all your scheduled tweets in calendar view, and it’s pretty cool. Inevitably, then, the time question comes up.
Traffic From StumbleUpon Has Dropped 53% Since July
The Realtime Report
NOVEMBER 7, 2012
The share of traffic coming to publisher sites from StumbleUpon has dropped 53% since last July, according to new data from social plug-in provider Shareaholic. However, Shareaholic says it’s too early to see whether the latest redesign may begin to pay off in traffic to publishers’ sites. Social Media Statistics social discovery social networking statistics StumbleUpon
How to Change a Featured Image of Your Post Shared on Facebook
JUNE 22, 2016
Enter the URL of the post/page and click Debug. Warning though… if you click Scrape too many times, the debugger will not let you scrape anymore for that URL. I have clicked impatiently too many times and my URL has been banned from the tool for a while. Or what if you changed the main image of that page and Facebook is still showing the old one. Click social icon. 3.
Does Google News Sitemaps New Format Help Publishers?
DECEMBER 1, 2009
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Does Google News Sitemaps New Format Help Publishers? That may be getting carried away but the new format does have some advantages for publishers, although they are not being fully utilized by Google News yet. identifies the name of the news outlet and the language it is published in.
The Liberation Of Comments And The New Storytelling
MARCH 3, 2011
It was also an important functionality because there were many individuals with unique perspectives who did not want to commit to having their own Blog, so having a place to publish their thoughts was a critical component for the broad adoption of Social Media. The first one says, "Tweet Your Thoughts" (when you click on it, a box opens up that allows you to write a tweet and connect it to your Twitter profile), and the second one says, "Respond On Your Blog" (when you click on it, a box opens up that allows you to input the URL of your Blog post). publishing.
Google Expanded Sitelinks: Optimize Opening Text in META Description Tag
AUGUST 22, 2011
MLB and the Chicago Bulls offer examples of what can get pulled in from pages with no META description tag and not much text content: — Related posts: Publishers: Solve Tracking Code, Duplicate Content Issues with the Canonical URL Tag. Google’s expanded sitelinks give sites greater exposure for branded searches and the ability to dominate the page one results above the fold.
New York Times Plans to Implement Permanent Redirects on IHT.com urls
MAY 15, 2009
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk New York Times Plans to Implement Permanent Redirects on IHT.com URLs by Adam Sherk on May 15, 2009 For anyone who’s been following the story of the shutting down of IHT.com and the migration of International Herald Tribune content to the New York Times Global Edition , there has certainly been criticism over the lack of permanent redirects from the old IHT.com URLs to the corresponding new URLs on NYTimes.com. We’ve moved plenty of content at the NYTimes before without incident.
Dark Social – We Only See The Tip of The Social Media Iceberg
FEBRUARY 18, 2015
The challenge with this lack of tags is that most of the “direct” traffic a company or brand generates is not really direct – people do not type specific URLs to land on a subpage or a subsite. Short URLs. One way to decrease Dark Social is to use short URL tools to take advantage of the data hidden within. dominant but seldom discussed force in online sharing. Challenge.
9 LinkedIn Best Practices For 2015
MAY 18, 2015
Be sure your profile has keyword descriptions relevant to your industry—it will make it easier for people to find you. #2 Claim Your Custom URL. Claim your custom URL. Share that same information on your personal profile—it shows you have your finger on the pulse of your industry. #7 Publish On LinkedIn. It’s a great tool to showcase your business and your employees. To
8 Critical SEO and Digital Marketing Opportunities
OCTOBER 14, 2015
So I put together a round-up of current SEO and digital marketing trends that offer good opportunities for publishers. For publishers there is promise, however it’s too soon to say if the pros will outweigh cons such as giving up some control and/or technical complications. The open source nature of AMP is a plus but I’m not a fan of having to create separate URLs.
8 Tools to Curate Content for Social Media
NOVEMBER 24, 2015
Paper.li: This content curation tool will help you find, customize, and publish content on the web or social media in a zap. Finally, all you have to do is schedule the posts and publish it on any platform you like. Trap it : With trap.it you can “trap” a topic with the help of keywords or URLs. If you’re a marketer, you would already know this fact. Check ‘em out! The trap.it
How to Build Landing Pages for PR Pros
OCTOBER 7, 2015
This is how they describe what they do: Turn your ideas into published landing pages in less than five minutes with LeadPages®. They make it ridiculously easy with simple drag and drop and then a plugin to publish on your WordPress site. You can publish to LeadPages, to Facebook, to your server, or to another social network. By Gini Dietrich. It’s frustrating to me.
Social Media Updates January
FEBRUARY 8, 2016
Facebook Introduces Audience Optimization for Publishers: Do you want more organic engagement for your posts? A new feature was rolled out by Facebook, aimed at providing an organic targeting tool to better reach and engage with their audiences. Publishers can add interest tabs to connect with their audiences, and audience restrictions based on age, gender, location and language.
The Most Common Google News Errors and How to Avoid Them
JANUARY 16, 2013
In working with publishers one of the things I’m most frequently asked to do is troubleshoot problems with Google News. To help with that, I’ve compiled a list of the Google News errors – and publisher mistakes – that I most often come across, along with a recommended solution for each. Eligibility and Indexation. It also helps to segment your news content (i.e.
Facebook Website Custom Audiences: A Definitive Guide for Remarketing
SEPTEMBER 10, 2015
Simply enter the URL(s) you want to include. Anyone who visited those URLs will be added to your audience. Note that there are options for “URL contains” and “URL equals.” ” When “URL contains” is selected, you could enter partial URLs to capture visitors to multiple related pages. Who are those people? Your Turn.
The Best Free (or Cheap) Tools for Blogger and Influencer Outreach
APRIL 30, 2013
For publishers it typically involves identifying users that are sharing, discussing and linking to content from your brands and their competitors, and about specific topics. Plug any URL into Topsy and see who tweeted it and which users were most influential (and which have a blog). But the same general approach applies to any industry. Each tool is free unless otherwise noted. Topsy.