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Link Building Tactics for Publishers

Adam Sherk

When it comes to link building publishers have a significant advantage because editorial content, be it hard news or evergreen content, lends itself naturally to linking and sharing. It is one of the many reasons that content marketing has become so popular, as brands in other industries put an emphasis on content development and promotion and essentially become publishers themselves.

The Best Social Media Analytics Tools for Publishers

Adam Sherk

What are the best tools for publishers looking to track social media activity at the content level? Chartbeat Publishing. Chartbeat Publishing was the first on the scene in this category and it continues to be the most popular. HipDek is an up-and-comer; it hasn’t achieved the critical mass of the others yet but it offers good functionality specific to publishers. Spike.

6 Social Tools to Use Immediately After You Hit “Publish”


published it. In fact, publishing your article is just the first step. have shared some of the most essential steps to take right after you publish an article which include: Email those who helped you write it (If you were using any expert quotes). PowerPost lets you schedule your URL to run on Twitter for a week ahead using your best times to post. Right? Oktopost.

Your 16-Point Content Publishing Checklist

Convince & Convert

The same goes for publishing content. With so many moving parts that take place even before you press “Publish,” a checklist can seriously come in handy. We’ve all had those cringe-worthy moments when we see a typo or two in a blog we just published. Depending on the site infrastructure where your content is published, the category and tags will vary.

8 Social Media Questions Publishers Should Be Asking Themselves

Adam Sherk

For most publishers social media has earned itself a prominent seat at the audience development table. To provide a strategic overview and set a framework for the discussion I came up with a list of questions that summarizes the types of issues we frequently encounter in helping publishers with social media. Every publisher (and title) needs to find the right mix for themselves. 6.

4 Steps to Refocus PR Measurement on Metrics that Matter: Part 1

Waxing UnLyrical

Create tracking links generated via Google Analytics’ URL builder (free, and I’ve been talking about the need for PR to do this for a looong time ) for each category of “media” you’re going to be working with. You’ll recall I told you how, when I was in London about a month ago, AMEC unveiled its integrated evaluation framework 2.0 (2.0

Facebook to Debut Canvas Organic Page Posts June 22

SocialTimes Facebook

Facebook said in an email to SocialTimes that starting June 22, once a brand creates a Canvas, selecting “Create Page Post” will immediately publish that Canvas as a post on their page, adding: That will let you publish a post with the Canvas attached, and you can decide on the thumbnail image. Please note that as a page administrator , you will be able to see Canvas posts on desktop so you know they were published, but to everyone else, these posts will only display on mobile, because Canvas is only available on mobile. Brazil, Mexico, Italy, the U.K.,

Should Browsers Display Only Canonical URLs to Users?

Adam Sherk

Sites have been using the rel=canonical link element for a while now to help offset duplicate content issues that cannot be eliminated through URL consolidation. While not a perfect solution it is often the best option available in cases like duplicate content caused by appending tracking codes to URLs (e.g. ?source=rss, Thus any resulting new links would point to the canonical URLs.

Google Publisher Toolbar—a Must-have for AdSense Publishers


Many top AdSense publishers such as Zac Johnson and Spencer Haws have had their accounts banned and their last month of earnings withheld. The AdSense Publisher Toolbar is an official Google Chrome extension that adds a publisher toolbar to your Chrome browser. The Publisher Toolbar. Google publisher toolbar. This guest post is by Kevin Muldoon of WordPress Mods.

Theme Week: Publish Your Blog Post Without SEO, and 1000s of Visits Will Be Forever Lost


While this week we’re exploring all the things you can do with a post after  you hit “publish”, Rand is reminding is to take a second before we do and have a look at the things you can do to optimize your post before it even gets into the hands of your readers. So I thought up three more: Publish Your Blog Post Without SEO, and 1000s of Visits Will Be Forever Lost.

How to Get Your Headshot to Appear in Google Results—Wherever Your Content is Published


Many people who blog want their image to appear next to their listing in Google’s search engine results (SERP) when either they publish a post, their guest contributors publish a post, or when they guest post on other sites. So what are the steps that you need to take in order to get an author picture next to all your blog content, wherever it’s published? Everywhere.

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15 Common Social Media Questions & Answers

Sprout Social

And it’s okay if your social media usernames are slightly different than your URL. It’s better to put nothing out there than to publish content that’s subpar. If you’re struggling to publish on a consistent basis, you can always repurpose content. Take that data into consideration when publishing on each platform. 5. Answer: No. Answer: Yes.

Ultimate Guide to Measuring Social Media ROI

Sprout Social

You can set these links up through Google’s URL builder , so the information will be included in your Google Analytics reporting. For this part, you’re going to enter the actual destination URL that you want to trigger a conversion. Google URL builder : To assign trackable links for your campaigns. Analytics Publishing38% said poor tools. Don’t worry.

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Repurpose Content with These Six Tools

Spin Sucks

Develop a branded presentation (add social handles, website URL); give each number, step or section its own abbreviated slide; and upload that presentation to SlideShare. Take Advantage of LinkedIn Publishing . Just make sure the altered content aligns with the platform you’re publishing on (e.g., By Stephanie Vermillion. could get used to that. Say what? That’s a superpower?

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40 Cool Things to Do With Your Posts *After* You Hit Publish


” Your role as a blogger doesn’t end as soon as you hit Publish. To get anything out of your blog post, you’ve got to put in extra effort, even after you’ve hit Publish. Why not contact a publisher about creating a gift book? Look for print magazines that accept “reprints”—these are articles that have been previously published, and can include blog posts. Get a tattoo of your blog post URL! What do you do with a post after you’ve published it? 40 Cool Things to Do With Your Posts *After* You Hit Publish.

Display Advertising Is A Failed State

Twist Image

Of course, the immediate challenge we faced is that ads began showing up on websites that were gaming the search engine space, and brands did not want their ads aligned with these types of publishers and properties. If you look at the current rise in programmatic, fake news sites and other unscrupulous publishers creating sites and pages with the sole intent of driving traffic to generate impressions for advertisers, you will notice that we're back to square one. Read this from The Drum :  Russian fraudsters divert $5m a day from major publishers in 'biggest ever ad fraud'.

You Can Call Me “Boss”: Smart PR Measurement

Spin Sucks

You’ll walk away with: A three-step process for your PR measurement efforts; How to create unique URLs for each campaign and for each distribution point; How to tie it all together; The tools that are free and those that are paid; and. Paine Publishing. By Gini Dietrich. A few weeks ago, we highlighted Shonali Burke on the Spin Sucks Inquisition. She’s not afraid of data.

The 11 Best Free Email Marketing Tools

Sprout Social

Just like having the perfect social media publishing tools , you need to know where to find the best free email marketing tools. Raven URL Builder for Google Analytics. The Raven URL Builder makes it easy to tag the links you use in your emails with custom variables to see how much traffic they’re driving compared with other channels promoting the same links. Publishing

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Why I Use HZG.BZ as a Short URL

Ari Herzog

If you scroll to the bottom of this page, you will see a box of text that you can opt to edit and/or publish to your Twitter followers. If you don’t grasp the significance of the URL, hzg is a shortened version of my last name and bz resembles business. If you don’t tweet, you can copy the short URL and post it as a link on your Facebook wall or email it to a friend.

How Bit.Ly Pro Powers My Short URL

Ari Herzog

It allowed me to publish any blog post on this site and automatically create a short URL with this blog’s domain, e.g. [link]. account, the bookmarklet enabled me to copy and paste a long URL, click a button, and see the resulting short URL with [link] at the beginning. But until I learned about the launch of a second tier service that allowed web publishers to use short URLs as secondary domains to point people to their primary sites, I never considered anything other than Related posts: Why I Use HZG.BZ as a Short URL. Make sense?

The Fleeting Value Of Content

Twist Image

Yes, the best content always rises to the top, but when the amount of content being produced rises exponentially and is being published at a frenetic pace, it becomes a lot harder for individuals to filter the signal from the noise. Publishing content is free. It has come to the point where it's no longer about publishing on a topic that no one else has covered (because it seems like every topic has been covered), but it's now a world of perspective. Being a publisher is very hard. book publishing. online publisher. publisher. publishing.

How to Control Rich Snippets on Social Media

Convince & Convert

Once these are both in place, they’ll be published right along with your blog post, appearing in the source code for the page. The URL marked with a #2 is the permalink, a key piece of the essential  SEO trifecta  of permalink, page title, and page description. Make snippet customization a habitual part of your content publishing process. These are called snippets. Snippets

Twitter Eases Process of Embedding Timelines

SocialTimes Twitter

Twitter streamlined the process for publishers  looking to generate and embed multiple timelines. Senior product manager Mollie Vandor  used a blog post  to reveal three ways for publishers to generate an unlimited number of timelines: factory functions , Twitter’s new oEmbed application-programming interface  and via

6 Winning Social Media Promotion Ideas

Sprout Social

Under the custom links section, you can add a title and URL. PublishingYour social media channels are ready. You setup your profile and created some content. But how do you promote your social media profiles to get viewers to follow, like and share? If you are looking to grow your social media presence and your business, the goal is “reach.” Social media reach is how far your content spreads–how much exposure you get. There are a multitude of ways but we’re sharing six proven tactics. Because as Aaron Lee so brilliantly explained , social media waits for no one. Have a blog?

Google News Optimization Tips

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Google News Optimization Tips by Adam Sherk on September 3, 2009 This week Google put out a video to give publishers more information on how Google News works and how best to optimize for it. Three digit URLs are not required if you submit an XML news sitemap. Using XML news sitemaps is encouraged.

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A Year in the Life of 14 Million 301 Redirects

Adam Sherk

year ago a publisher that we work with decided to discontinue a large domain and migrate only a small portion of its content to a new subdomain on a different, existing domain. The day of the migration Google had 14,100,000 URLs from the discontinued domain in its index, according to a [] search. Bing had only indexed 360,000 URLs (whaddup Bing?).

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Will Publishers Add Cross-Domain Rel=Canonical to Syndication Deals?

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Will Publishers Add Cross-Domain Rel=Canonical to Syndication Deals? by Adam Sherk on December 16, 2009 Yesterday Google announced that it is now supporting the rel=&# canonical&# link element (sometimes referred to as the canonical URL tag) across different domains. Do my publishers need to use rel=&# canonical&# ? A: We leave this up to you and your publishers. If the content is similar enough, it might make sense to use rel=&# canonical&# , if both parties agree.

Publishers: Solve Tracking Code, Duplicate Content Issues with the.

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Publishers: Solve Tracking Code, Duplicate Content Issues with the Canonical URL Tag by Adam Sherk on April 30, 2009 Really you shouldn’t need it. Every piece of content on your site should exist on one permanent, unique URL, and any duplicate pages should be consolidated through 301 redirects. But for a variety of business, technical or editorial reasons, sometimes publishing the same content or resolving the same page on more than one URL simply can’t be avoided. xid=rss (or ?xid=topstories

10 Things That Expose Good Sites to Google Panda

Adam Sherk

We work with a lot of major publishers and nearly all of them have had at least a few titles get hit by Panda in recent years. So I thought I’d share some of the most common causes of Panda problems for reputable publishers. Slideshows – slideshows and photo galleries are frequently used by publishers both for the visual experience and to increase pageviews.

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Four Tools to Help Build Your Social Community

Waxing UnLyrical

Jenna Langer at Livefyre told me this was because when syndicating via NetworkedBlogs, NB’s URL masks the actual blog URL, and loads the site in an iFrame. HootSuite Publisher. Recently they introduced a “publisher&# tab, where you can see all your scheduled tweets in calendar view, and it’s pretty cool. Inevitably, then, the time question comes up.

The Value Of Links

Twist Image

Back then, if you wanted to visit a website, you would enter the URL in the address bar of your web browser. Sanders published a blog post today ( Why Linkiness Is A Blogger's Form Of Truthiness ) about why he doesn't link (and will probably do even less linking going forward). There is nothing within his blog post that I would disagree with, if the sole purpose of publishing content online was to capture an individual's attention. publishing. I'm starting to feel like a dinosaur. It will be ten years in 2013 that I first started blogging. Crazy, I know. love links.

Traffic From StumbleUpon Has Dropped 53% Since July

The Realtime Report

The share of traffic coming to publisher sites from StumbleUpon has dropped 53% since last July, according to new data from social plug-in provider Shareaholic. However, Shareaholic says it’s too early to see whether the latest redesign may begin to pay off in traffic to publishers’ sites. Social Media Statistics social discovery social networking statistics StumbleUpon

UTM Tracking: The Major Key of Social ROI

Sprout Social

If the word “codes” freaks you out, think of them as labels or tags that you add to a URL. UTM parameters are tags you add to the end of a URL to tell Google Analytics (or your CRM) a full story about where and why a person clicked. There are endless possibilities for how many parameters you can add to a URL, but for the standard UTM recipe there are three that are required.

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Google Expanded Sitelinks: Optimize Opening Text in META Description Tag

Adam Sherk

MLB and the Chicago Bulls offer examples of what can get pulled in from pages with no META description tag and not much text content: — Related posts: Publishers: Solve Tracking Code, Duplicate Content Issues with the Canonical URL Tag. Google’s expanded sitelinks give sites greater exposure for branded searches and the ability to dominate the page one results above the fold.

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12 Ways to Use Instagram for Small Business

Sprout Social

Instagram lets you connect your other profiles so that your new posts can get published to those accounts automatically. By default you can only have one clickable URL in your profile. But what you can do to get around that is include URLs in your bio. Pro tip: Shorten any URLs you use in your bio using a service like Bitly. We all know the power of Instagram.

The Death of Traditional Book Publishing | Spin Sucks

Spin Sucks

What should we discuss this week?&# My friend Petya Georgieva suggested Seth Godin’s decision to give up on traditional book publishing. If you haven’t read Seth’s blog post about ditching his publisher and editors in favor of working directly with his readers, click here and go read it. The death of traditional book publishing: Brilliant or short-sighted?

New York Times Plans to Implement Permanent Redirects on urls

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk New York Times Plans to Implement Permanent Redirects on URLs by Adam Sherk on May 15, 2009 For anyone who’s been following the story of the shutting down of and the migration of International Herald Tribune content to the New York Times Global Edition , there has certainly been criticism over the lack of permanent redirects from the old URLs to the corresponding new URLs on We’ve moved plenty of content at the NYTimes before without incident.

Does Google News Sitemaps New Format Help Publishers?

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Does Google News Sitemaps New Format Help Publishers? That may be getting carried away but the new format does have some advantages for publishers, although they are not being fully utilized by Google News yet. identifies the name of the news outlet and the language it is published in.

Dark Social – We Only See The Tip of The Social Media Iceberg


The challenge with this lack of tags is that most of the “direct” traffic a company or brand generates is not really direct – people do not type specific URLs to land on a subpage or a subsite. Short URLs. One way to decrease Dark Social is to use short URL tools to take advantage of the data hidden within. dominant but seldom discussed force in online sharing. Challenge.

Here’s How to Use The New Facebook Post Options

agora pulse

Rather than uploading images from your files, you actually connect it to a website URL to pull the images. It is important to note that you do not only have to enter the primary URL of a page. You can also add the direct URL to the set of images you want to feature. Once you add the URL, it will allow you to individually remove images that you don’t want to show.

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