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Top Video Marketing Trends of 2024

Social Media Strategies Summit

Video is no longer optional for marketing teams, with 91% of businesses using it as a marketing tool and 88% describing video as an important part of their marketing strategy. Of those that don’t currently use video, two-thirds plan to start in 2024. But video isn’t a silver bullet. Let’s get into it.

Video 229
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The Easiest Way To Upload YouTube Shorts (Desktop + Mobile)

Hootsuite

YouTube Shorts are bite-sized vertical videos that can supercharge engagement with your audience. Whether you want to upload your YouTube Short from desktop or mobile, we’ve got you covered. Under Create , select YouTube video. If your video is longer than 60 seconds, it’ll end up on your channel instead.

Mobile 90
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YouTube Expands its 'Pre-Publish Checks' Tool to the Mobile App

Social Media Today

The tool checks your video uploads for potential violations before you hit 'publish'

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76% of Mobile Video Ads Are Viewed In-App [Study]

The Realtime Report

Mobile video is rapidly becoming the new darling of the digital advertising world, and the Mobile Marketing Association (MMA) recently conducted its first Mobile Video Benchmark Study to examine mobile video performance. mobile video ad engagement declines with excessive ad frequency.

Mobile 177
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How to post a video on YouTube: The complete guide

Sprout Social

Even as TikTok continues to grow in popularity, brands should still invest in the original social video platform, YouTube. Publishing regular (and high-quality) content on YouTube should be a part of any strategic social media plan. In this article, we’ll show you how to post a YouTube video on both desktop and mobile.

YouTube 109
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10 ways the Sprout Social mobile app lets you manage social from anywhere

Sprout Social

Between publishing content, providing customer care, reporting on social data and the many other responsibilities of social media marketers, there’s a lot to juggle every day. Unlike some popular social media apps, there’s nothing “light” about the Sprout Social mobile app. Publish content from anywhere.

Mobile 139
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Introducing Instagram Reels Auto-Publishing in Buffer

Buffer Social

We were so excited we started building immediately and now … Today, drafting, scheduling, and auto-publishing Instagram Reels are now available in Buffer. You can create drafts, publish immediately, or add them to your queue and they’ll be sent out when you need. We're adding it to our mobile apps very soon!