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How AI insights improve decision making

Sprout Social

Incorporating AI technologies into business operations optimizes performance and pushes organizations toward success and sustainability. Organizations use AI tools to filter big data into actionable intelligence to support better decision-making and strategies.

Sentiment 112
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Why P2P Texting Should Be Part of Your Marketing Strategy in 2021

Social Media Strategies Summit

These trends, likely to have a lasting impact on the way we do business, can be leveraged by organizations currently reevaluating their audience outreach, messaging, and relationship-building strategies. A Prime Opportunity Within a Mobile-First Landscape. Brands are optimizing for mobile experiences.

Strategy 209
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A marketer’s guide to natural language processing (NLP)

Sprout Social

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. So have business intelligence tools that enable marketers to personalize marketing efforts based on customer sentiment.

Process 111
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Social Media Intelligence: What It Is & Why You Need It

Hootsuite

This information can be used to shape a data-driven strategy. For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products. Get to know your customers Social media intelligence is more than just monitoring sentiment.

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The role of AI in creating a more human customer experience

Sprout Social

They enable you to develop a compelling customer experience strategy to serve customers better, provide personalized offerings and build meaningful relationships. Sentiment analysis Sentiment analysis detects emotions or sentiments in data, which can be used to gauge how customers perceive your brand or your services.

Sentiment 105
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How to use brand safety tools to protect your brand’s reputation

Sprout Social

But it also encompasses monitoring your organic content and what people are saying about your brand on social, and scoping out imposters or other security threats. Factor them into your social media advertising strategy to minimize risk and maximize the impact of your campaigns. Track branded hashtags and related keywords.

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Brand experience: Why it matters and how to build one that works

Sprout Social

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is a brand experience strategy? What is brand experience?

Brands 114