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4 Emerging Social Media Platforms To Watch In 2019

Social Media Strategies Summit

It’s a good time to take stock of your social media marketing strategies to assess what’s working and where you have room to improve. According to Nielsen , Millennial buying power is an estimated $65 billion, while Gen-Z has already eclipsed that with an estimated $100 billion in purchasing power. Christian Collins , 3.5M

Platform 271
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Video is The New King of Content Marketing

Mindjumpers

The path to video supremacy is well underway with Nielsen revealing that 64% of marketers expect video to be a key part of their content strategies. YouTube racks up over one billion unique visitors a month. Content strategy. No other channel can match this except for the ubiquitous Facebook. Creative content.

Video 100
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How to Make Short-Form Videos That Stand Out

Hootsuite

Here are our top tips for including unique and compelling short-form video content in your marketing strategy — and captivating your audience. Common examples of short-form videos include TikTok videos, Instagram Stories and Reels, YouTube shorts , and Snapchat Spotlight and stories. daily views globally Whoa.

Video 112
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How to Maintain Your Brand’s Authentic Voice

Convince & Convert

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Similarly, Nielsen ratings seem to be outdated.

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The Future of Local News WILL Disrupt Facebook

Stay N' Alive

People are replacing their TV watching habits with Youtube, and Hulu, Netflix, Xbox, and Apple TV. Youtube strategies will become more important as more people use Youtube to get entertainment and news. It will no longer be a TV or print strategy, but a "multi-media strategy.".

News 97
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5 Social Marketing Stories You Need To Read This Week

Firebelly

You have to focus on Universal Search, Real-Time Search, Social Media and the Mobile Web. Women Use Social Mobile More Than Men By Tiphereth Gloria Nielsen posted these mobile social stats from December 2009 about the gender differences when accessing social networks via mobile devices. Where do you start?

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The Top 10 Marketing Attribution Software Solutions

Oktopost

The irony is that as omni-channel marketing becomes more complex the more difficult it becomes to create attribution model, which in turn makes strategy that much more important while at the same time making it very difficult to develop. The YouTube ad would get 100% of the credit for that conversion. Nielsen Visual IQ.

Software 101