Mindjumpers

AUGUST 19, 2010

Are there alignments and are we supporting the overall corporate strategy with our initiative? Without alignment with the corporate strategy, there is no chance that you will be truthful towards your target group or stand a chance in supporting the company with the initiative. All other initiatives need a distribution strategy.

Questions 252

Questions Company Nielsen Disqus 252

Twist Image

JANUARY 26, 2017

Facebook advertising doesn't work, YouTube is not as effective as TV, and so on and so on. Brands would (obviously) rather blame the channel and platform over their strategy, creative and execution. Read this article from AdWeek : Snapchat Is Now Selling Ads Against Nielsen's TV-Like Ratings System ). advertising strategy.

Platform 40

Platform Nielsen Publishing Advertising 40

Mindjumpers

JULY 16, 2010

What’s their business strategy? The book will give you an understanding of the personal thinking behind Facebook, some insights in how the all dominating CEO, Mark Zuckerberg is thinking. At client meetings I often gets asked questions like – what’s the future for Facebook? Why do they change this and that? Is it reliable?

Social Networking 176

Social Networking Nielsen Film Facebook 176

Stay N' Alive

SEPTEMBER 3, 2013

People are replacing their TV watching habits with Youtube, and Hulu, Netflix, Xbox, and Apple TV. Youtube strategies will become more important as more people use Youtube to get entertainment and news. It will no longer be a TV or print strategy, but a "multi-media strategy.".

News 97

News Facebook Compete Nielsen 97

Rebekah Radice

APRIL 30, 2018

In this episode of the Brand Authority Podcast , I make a case for influencer marketing, sharing why it’s a key ingredient to your marketing strategy and how you can find the right influencers for your brand. Want to View on YouTube Instead? Still not sure if influencer marketing is right for your business? Subscribe on iTunes.

Influencer 115

Influencer Marketing Nielsen Authentication 115

Proactive Report

AUGUST 25, 2010

A new survey from Nielsen set out to show that as people use social media they use email less – and surprise! Social media websites like Facebook, YouTube, Twitter, Digg, and others have realized that you can’t make someone visit your site. it came out completely the other way around. Intuitively this makes some sense.

Patterns 90

Patterns Social Media Nielsen Syndication 90

The Social Media Incubator

SEPTEMBER 1, 2009

A Nielsen study revealed social networking sites’ traffic increased at a rate of 47% over the last few years. Many feel that social networking is only for teens and college students; a place for them to share pictures of parties and keep in touch with friends, but in actuality it is becoming a valuable networking tool.

Social Media 100

Social Media Nielsen Marketing Foursquare 100

Firebelly

MARCH 5, 2010

Women Use Social Mobile More Than Men By Tiphereth Gloria Nielsen posted these mobile social stats from December 2009 about the gender differences when accessing social networks via mobile devices. You have to focus on Universal Search, Real-Time Search, Social Media and the Mobile Web. Where do you start?

Feed Reader 100

Feed Reader Marketing Social Capital Paid Search 100

Proactive Report

JANUARY 5, 2010

YouTube is now the 2nd biggest search engines after Google. People search YouTube to find videos about the subject they’re interested in. The growth in online video has been significant: Nielsen released some interesting numbers in May 09 that showed Web and mobile video watching were experiencing skyrocketing growth.

Video 77

Video Trends Nielsen Mobile 77

Oktopost

APRIL 22, 2019

The irony is that as omni-channel marketing becomes more complex the more difficult it becomes to create attribution model, which in turn makes strategy that much more important while at the same time making it very difficult to develop. The YouTube ad would get 100% of the credit for that conversion. Nielsen Visual IQ.

Software 101

Software Marketing Analytics B2B 101

Rebekah Radice

APRIL 30, 2018

In this episode of the Brand Authority Podcast , I make a case for influencer marketing, sharing why it’s a key ingredient to your marketing strategy and how you can find the right influencers for your brand. Want to View on YouTube Instead? Still not sure if influencer marketing is right for your business? Subscribe on iTunes.

Influencer 60

Influencer Marketing Nielsen Authentication 60

Techipedia: Tamar Weinberg

SEPTEMBER 27, 2011

According to a Nielsen study, in 2010 the amount of time the average person spends on Facebook was about 14 minutes per day, or seven hours per month. Even more astonishing, if you combine the amount of time spent on Google, Yahoo, YouTube, Wikipedia, and Amazon, Facebook still comes out on top.

Facebook 172

Facebook Study Small Business Nielsen 172

Convince & Convert

AUGUST 7, 2011

Everyone knows that data from Nielsen, Compete, Quantcast, Alexa and their ilk is only semi-accurate unless the site chooses to report actual numbers, so we’ve mostly accepted the fact that website traffic is a dull topic not worth our curiosity or bile. Comparisons of twitter followers, Facebook likes, and YouTube subscribers.

Social Media 164

Social Media Quantcast Metrics Comparison 164

Socialmedia.biz

JULY 23, 2017

What’s more, 83% of people trust recommendations from friends and family more than any other form of advertising, according to Nielsen. You can use it to create updates for sharing on LinkedIn, Twitter, Pinterest, Facebook, YouTube, SlideShare Instagram and other social networks by your employees. How have they worked for you?

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. While we weren't mentioned, I appreciate the list format, and can see this serving as a basis to formulating a monitoring strategy and/or choosing a vendor that best suits their monitoring requirements.

Social Media 155

Social Media Radian6 Strategy SM2 155

Laurel Papworth

JANUARY 14, 2010

I will remember that the Direct Online Channel must always be at the centerpiece of my Internet strategy. Firmly establish the direct online channel as the centerpiece of your marketing strategy. I will take full advantage of Social Marketing and enhance the social media strategy for my hotel in 2010. Kill any family members?

Hotels 85

Hotels Tourism Travel Social Media 85

Sprout Social

MARCH 13, 2017

According to a Nielsen survey, 82% of Americans say they seek recommendations from friends and family before making a purchase. If your demographic is senior citizens getting ready for retirement, teaming up with the latest teenage YouTube star might not be the best fit. Number of users or customers. Awards and recognition.

Conversation 111

Conversation How To Review Influencer 111

Buzz Marketing for Technology

JUNE 27, 2008

Michael Agger posted June 13, 2008 Laughing Baby vs. the YouTube Commenters A battle of Internet good and Internet evil. Its a Jungle Out There Thats Jakob Nielsen s theory. Nielsen champions the idea of information foraging. Nielsen holds that on-screen reading is 25 percent slower than reading on paper. Avoid MySpace.

Nielsen 279

Nielsen Pluck MySpace Study 279

Convince & Convert

APRIL 6, 2010

and search for them on Google, Bing, YouTube, Twitter, Facebook, and SocialMention. The Arkayne Blog) Tagged as: content creation , content ladder , social content , social media , social media strategy Did you enjoy this blog post? Seek Content Inspiration Creating successful social media content isn’t just status updates.

Brands 143

Brands Content Social Media Consultant 143

Buffer Social

FEBRUARY 19, 2019

But why is video – particularly mobile video – such an important part of your social media strategy? According to a recent report from Nielsen, U.S. In addition to the three key learnings above, our research pointed to some other unexpected takeaways that you might be able to apply to your video marketing strategy.

CPC 111

CPC Video Cost CPM 111

Socialmedia.biz

SEPTEMBER 29, 2018

As a small, community-focused startup, a strategic social media presence can be your next go-to strategy for getting the word out about your brand. In fact, a heat map study by Nielsen Norman shows that most people don’t read content in the typical left-to-right fashion and instead opt for an F-shaped pattern.

Startup 109

Startup Social Media How To Nielsen 109

Firebelly

FEBRUARY 19, 2010

Digitalia | Indianapolis Social Media Marketing « Toyotas "Sienna Family" YouTube Campaign | Main | Twitter is top social media channel among Fortune 500 » February 19, 2010 5 Facebook Stories From This Week You Need To Read Facebook made a lot of news this week. Think about that for a moment.

Yahoo 100

Yahoo Facebook MySpace Paid Search 100

Buffer Social

FEBRUARY 19, 2019

But why is video – particularly mobile video – such an important part of your social media strategy? According to a recent report from Nielsen, U.S. In addition to the three key learnings above, our research pointed to some other unexpected takeaways that you might be able to apply to your video marketing strategy.

CPC 85

CPC Video Cost CPM 85

Webbiquity SMM

FEBRUARY 7, 2011

500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy. Discover the answers to these questions and more here in 55 of the best guides to social media strategies, tactics, tools and statistics of the past year. Social Media Strategy Guides. 85% of Inc.

Social Media 198

Social Media Tools Tips ROI 198

Convince & Convert

NOVEMBER 20, 2015

Influencer marketing has been on the rise with brands exploring sponsorships with YouTubers, Instagrammers, Viners, Snapchatters, and every other emerging social platform. Bloggers are in many ways the first influencers, and brands started these partnerships as early as 10 years ago.

Advertising 60

Advertising Data Collaboration Blogger 60

Webbiquity SMM

JANUARY 17, 2011

How do social media marketing strategies in small businesses differ from those in larger enterprises? What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire. Among the global Forture 100 companies, 65% use Twitter, 54% are on Facebook and half post videos to YouTube. Marketing Strategy & Tactics.

Research 210

Research Social Media B2B Marketing 210

Buzz Marketing for Technology

JUNE 27, 2008

LinkedIns 361% year-over-year growth handily beats Facebooks 56% growth in the same period, according to the latest stats from Nielsen: However many people have pointed out to me that my case is unusual. So it is not a surprise to me that LinkedIn is seeing easily the highest growth rate among social networking sites. See: [link]. mobile web.

LinkedIn 109

LinkedIn Google Directory API 109

Webbiquity SMM

FEBRUARY 7, 2012

Also noted: • One in four Americans watches a YouTube video every day. • In the coming year, 77% of companies plan to spend more on YouTube; three-quarters plan to increase spending on Facebook and blogs, and 73% will invest more on Twitter. B2B Marketing [r]Evolution (Content Marketing) by PropelGrowth on YouTube.

Statistics 190

Statistics Research Social Media B2B 190

Koka Sexton

MARCH 24, 2009

Adam Brown , Coca-Cola Allen Weiss , MarketingProfs Andrew Hoppin , New York State Andrew Weissman , Betaworks Barry Judge , BestBuy Bart Cas , Pepsi-Cola Bill Schrier , WA – City of Seattle Billy Sanez , American Airlines Bob Jeffrey , JWT Bob Livingston , Unilever Bruce Maas , University of Wisconsin, Madison Bunny Ellerin , Interbrand Health (..)

Twitter 56

Twitter Bazaarvoice Alltop Microsoft 56

Koka Sexton

MARCH 24, 2009

Adam Brown , Coca-Cola Allen Weiss , MarketingProfs Andrew Hoppin , New York State Andrew Weissman , Betaworks Barry Judge , BestBuy Bart Cas , Pepsi-Cola Bill Schrier , WA – City of Seattle Billy Sanez , American Airlines Bob Jeffrey , JWT Bob Livingston , Unilever Bruce Maas , University of Wisconsin, Madison Bunny Ellerin , Interbrand Health (..)

Bazaarvoice 56

Bazaarvoice Alltop Microsoft Foursquare 56

Webbiquity SMM

JANUARY 24, 2012

Noting that the “trend in digital information sharing (on social networks) is still a huge challenge for many companies,” Rick van Boekel advises marketers to develop a strategy, stay involved (or stay away), and integrate efforts among other guidance for marketing success in social media. YouTube Tips and Tactics.

Social Media 190

Social Media Tips ROI Nielsen 190

Hootsuite

OCTOBER 15, 2020

Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence. A social media strategy that considers inclusive design does the same. YouTube : Auto-generate captions, transcribe them, or upload a supported file. Automatic captions are available in English for YouTube Live.

Social Media 145

Social Media Tips Guidelines Hashtag 145

Viper Chill

APRIL 25, 2012

A prediction about the future of blogging; a platform actively used by over 181 million people (Nielsen data for October 2011). Google’s $1bn+ acquisition of Youtube is one such example which helped to cement their authority and place at the top. ” TechCrunch, on the other hand, didn’t fully adopt this strategy.

Sites 96

Sites Industry Blogger News 96

Twist Image

MARCH 8, 2017

Look no further than Netflix , or the fact that people now consume 1 billion hours of YouTube videos a day. You may not see a correlation between this dramatic shift in consumer behaviour to your current marketing strategy. The above posting is my new/regular column for Strategy Magazine. marketing strategy. youtube.

Strategy 51

Strategy Nielsen Apple Startup 51

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble?

Social CRM 145

Social CRM Twitter B2B CoTweet 145

Viper Chill

NOVEMBER 11, 2011

I decided that since there was no way I could drop any of what I was doing, I was going to use this time to find the best strategy available to deal with my workload. Or what about Doug Morris, the 72-year-old head of Sony Music who helped to create Vevo, the music video player which has a partnership with Youtube.

Products 84

Products Skills Research Case Study 84