Janet Fouts

DECEMBER 30, 2014

23% of Millennials have a Bachelor’s degree or higher, making them the most educated generation ( Nielsen ). Mobile is the #1 platform of choice and apps like Amazon, Groupon and Shop Kick are top hits. Is your website responsive and mobile ready? Is your social strategy and content aligned with your buyer personas?

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Convince & Convert

APRIL 26, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Similarly, Nielsen ratings seem to be outdated.

Authentication 137

Authentication Nielsen How To Case Study 137

Stay N' Alive

SEPTEMBER 3, 2013

The sad thing is many of these former print and former video news orgs don''t realize they are now in competition with each other (much due to the fact that Nielsen ratings still exist and ad revenue is still going towards different sources like TV, but that won''t last for long). Ad dollars will all go towards the web.

News 97

News Facebook Compete Nielsen 97

Firebelly

MARCH 5, 2010

You have to focus on Universal Search, Real-Time Search, Social Media and the Mobile Web. Women Use Social Mobile More Than Men By Tiphereth Gloria Nielsen posted these mobile social stats from December 2009 about the gender differences when accessing social networks via mobile devices. Where do you start?

Feed Reader 100

Feed Reader Marketing Social Capital Paid Search 100

Oktopost

APRIL 22, 2019

The irony is that as omni-channel marketing becomes more complex the more difficult it becomes to create attribution model, which in turn makes strategy that much more important while at the same time making it very difficult to develop. Nielsen Visual IQ. In some markets, all the action is happening on mobile apps.

Software 101

Software Marketing Analytics B2B 101

Hootsuite

MAY 18, 2023

Here are our top tips for including unique and compelling short-form video content in your marketing strategy — and captivating your audience. Use vertical content Most short-form video platforms are designed for content to be viewed on mobile devices in a vertical format. Users are drawn to videos that feel honest, real, and sincere.

Video 112

Video HootSuite How To UGC 112

Convince & Convert

SEPTEMBER 27, 2013

This week: From ExactTarget , a free whitepaper entitled The Mobile Idea File. “Nielsen, through acquisition, has picked up companies that are monitoring social media,” Jeff says. How to Fix a “Broken Brand” with Social is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy.

Brands 127

Brands Sports How To MySpace 127

The Social Media Incubator

SEPTEMBER 1, 2009

A Nielsen study revealed social networking sites’ traffic increased at a rate of 47% over the last few years. Many feel that social networking is only for teens and college students; a place for them to share pictures of parties and keep in touch with friends, but in actuality it is becoming a valuable networking tool.

Social Media 100

Social Media Nielsen Marketing Foursquare 100

Proactive Report

JANUARY 5, 2010

The growth in online video has been significant: Nielsen released some interesting numbers in May 09 that showed Web and mobile video watching were experiencing skyrocketing growth. Tags: Social Media Strategy. Long videos are about 8 minutes. But many more people watch short videos than long ones. Image Credit: thms.nl.

Video 77

Video Trends Nielsen Mobile 77

Webbiquity SMM

FEBRUARY 28, 2011

Electronics, Devices, Mobile. • Jussi-Pekka Erkkola – Digital Marketing Manager at Nokia. • Marcy Cohen – Sr. . • Scott Monty – Digital & Multimedia Communications Manager at Ford Motor Company.

List 155

List Twitter Brands Microsoft 155

Socialmedia.biz

JULY 23, 2017

What’s more, 83% of people trust recommendations from friends and family more than any other form of advertising, according to Nielsen. Which tools do you use for your employee advocacy strategy? Another big benefit of using an employee advocacy tool is that it helps employees feel more invested to their companies.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Socialmedia.biz

JULY 23, 2017

What’s more, 83% of people trust recommendations from friends and family more than any other form of advertising, according to Nielsen. Which tools do you use for your employee advocacy strategy? Another big benefit of using an employee advocacy tool is that it helps employees feel more invested to their companies.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

The Realtime Report

NOVEMBER 26, 2019

Source: MoffettNathanson LLC, Nielsen Offset – To make up for the shrinking audience (audience spells more ad $$$), cable companies have made a not-too-subtle move to keep profits up by adding to the ad load and increasing costs to advertisers. mobile, PC and tablets to provide clients a total audience picture. No kidding!

Advertising 113

Advertising Nielsen Buy Products 113

Laurel Papworth

JANUARY 14, 2010

I reported them to the ACCC – remember “free&# mobile phone fiasco and resultant fines? I will remember that the Direct Online Channel must always be at the centerpiece of my Internet strategy. Firmly establish the direct online channel as the centerpiece of your marketing strategy.

Hotels 85

Hotels Tourism Travel Social Media 85

Mindjumpers

JANUARY 7, 2013

Additionally, mobility is not only just a trend, but a way of life and community management: Brands are using mobile devices to publish tweets, with community managers tweeting from outside the office at events and elsewhere. Similar Posts: The Impact of Mobile Web Usage [Infographic]. You can download the full report from here.

Twitter 262

Twitter Brands Nielsen HootSuite 262

Buzz Marketing for Technology

JUNE 27, 2008

Its a Jungle Out There Thats Jakob Nielsen s theory. Nielsen champions the idea of information foraging. Nielsen holds that on-screen reading is 25 percent slower than reading on paper. Back to the Jungle Nielsens apt description of the online reader: "[U]sers are selfish, lazy, and ruthless. " Humans are informavores.

Nielsen 279

Nielsen Pluck MySpace Study 279

Buffer Social

FEBRUARY 19, 2019

Here’s a quick look at what we’ll cover: The vertical video and mobile hypothesis. The vertical video and mobile hypothesis. But why is video – particularly mobile video – such an important part of your social media strategy? According to a recent report from Nielsen, U.S. Let’s do this!

CPC 111

CPC Video Cost CPM 111

Buffer Social

FEBRUARY 19, 2019

Here’s a quick look at what we’ll cover: The vertical video and mobile hypothesis. The vertical video and mobile hypothesis. But why is video – particularly mobile video – such an important part of your social media strategy? According to a recent report from Nielsen, U.S. Let’s do this!

CPC 85

CPC Video Cost CPM 85

Social Media Marketing

MARCH 20, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 167

Social Media Nielsen Hashtag Delicious 167

Oktopost

JUNE 9, 2020

A Nielsen Global online customer survey shows that only 33% of buyers trust the company whilst 90% of customers trust product or service recommendations from people they know. Employee advocacy infuses an element of personality and individual experience into your marketing strategy. Outline a Content Strategy. Building Trust.

B2B 144

B2B Survey ROI Metrics 144

Mindjumpers

DECEMBER 12, 2012

Nielsen, IT Entrepreneur. It’s my impression that the traditional social networks are moving into the background replaced by mobile social networks. Indeed, in 2012, more than half of the hits to Chinese websites came from a mobile device. The hottest mobile app currently is without question Weixin ( WeChat in English).

Social Networking 241

Social Networking Instant Messaging Nielsen Mobile 241

Convince & Convert

JANUARY 28, 2016

Companies should be thinking just as creatively about their distribution strategies as they are about their content strategies. Ninety percent of marketers say they currently utilize content marketing in their strategies, but only 26 percent actually invest in their distribution plans. Are they on mobile phones or desktops?

Content 60

Content Nielsen Delicious Sentiment 60

Firebelly

FEBRUARY 19, 2010

New numbers released by Nielsen today confirm what we’ve known for a while: Facebook is the web’s number-one time sink 4. Internet user spends more time on Facebook than on Google, Yahoo, YouTube, Microsoft, Wikipedia and Amazon combined. Think about that for a moment.

Yahoo 100

Yahoo Facebook MySpace Paid Search 100

Webbiquity SMM

FEBRUARY 7, 2011

500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy. Discover the answers to these questions and more here in 55 of the best guides to social media strategies, tactics, tools and statistics of the past year. Social Media Strategy Guides. 85% of Inc.

Social Media 198

Social Media Tools Tips ROI 198

Webbiquity SMM

JANUARY 17, 2011

How do social media marketing strategies in small businesses differ from those in larger enterprises? What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire. Mobile internet activity is different, however, with the dominant share of time (42%) spent on email, and just 11% on social media.

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

FEBRUARY 7, 2012

Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. ” And 37% of buyers have consumed b2b content using a mobile device. Executives Fail to Focus on Social Media Marketing Strategy by eMarketer. . • 53% of employers now research candidates on social networks before hiring. • StumbleUpon Stats.

Statistics 190

Statistics Research Social Media B2B 190

Buzz Marketing for Technology

JUNE 27, 2008

LinkedIns 361% year-over-year growth handily beats Facebooks 56% growth in the same period, according to the latest stats from Nielsen: However many people have pointed out to me that my case is unusual. mobile web. So it is not a surprise to me that LinkedIn is seeing easily the highest growth rate among social networking sites.

LinkedIn 109

LinkedIn Google Directory API 109

Buffer Social

AUGUST 9, 2016

Chapter 4: Budgeting, Analysis, and Successful Strategies : Hoping to answer the question “What am I supposed to do here?” ” Strategies for audience, budget, ad types, messaging, and visuals. billion of which access the social network via mobile devices. Mobile News Feed. Desktop right column.

Advertising 40

Advertising Facebook URL Campaign 40

Social Media Marketing

MARCH 27, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 164

Social Media Mobile Nielsen Press Release 164

Webbiquity SMM

JANUARY 24, 2012

Noting that the “trend in digital information sharing (on social networks) is still a huge challenge for many companies,” Rick van Boekel advises marketers to develop a strategy, stay involved (or stay away), and integrate efforts among other guidance for marketing success in social media. Here’s the source.

Social Media 190

Social Media Tips ROI Nielsen 190

Viper Chill

APRIL 25, 2012

A prediction about the future of blogging; a platform actively used by over 181 million people (Nielsen data for October 2011). ” TechCrunch, on the other hand, didn’t fully adopt this strategy. Huff Po’s strategy works to the tune of almost $300m, thanks to an acquisition by AOL. What This Means for Us.

Sites 96

Sites Industry Blogger News 96

Buffer Social

MARCH 16, 2017

one in five minutes spent on mobile is spent on Instagram or Facebook. Tip: If you are just starting your Instagram account or wanting to refine your Instagram marketing strategy, check out our complete guide to Instagram marketing. App (mobile or desktop app). This is helpful if you are promoting a mobile app.

Instagram 111

Instagram Advertising URL FAQ 111