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Facebook advocates for short, engaging, mobile-optimized native videos for organic engagement

Socialmedia.biz

Even though Facebook videos have outperformed Youtube in terms of average interactions and shares, they still remain largely underutilized. Mobile-first ads have longer average view times, higher engagement rate, better brand recall and a significantly lower Cost per Thousand (CPM).

Mobile 90
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Social Networking Stats: 8 in 10 U.K. Twitter Users Log In Via Mobile, #RLTM Scoreboard

The Realtime Report

via YouTube. Twitter Users Log In Via Mobile. A recent study from Nielsen and Twitter reveals that, out of several European countries surveyed, the U.K. has the greatest percentage of respondents using mobile as the primary way to access Twitter. Twitter users will access the platform via mobile. Facebook: 1.23

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When TV Becomes An Accessory To YouTube

Twist Image

You''re in the minority (and yes, I say this with full acknowledgement that if you''re spending money on mobile data, this newly added features can be both draining and expensive. From the article: "From May to July, Facebook said video views have surged 50%, with more than 65% of the total taking place on mobile.

YouTube 80
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Social Media News Ticker: Twitter Debuts New Ad Types, Vine Gets Direct Video Messaging

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Google+ and YouTube: Vine adds direct messaging via video (photo: Vine blog). Facebook updates Pages Manager for IOS – Facebook released version 3.0 Any social media updates that we missed?

Types 176
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4 Emerging Social Media Platforms To Watch In 2019

Social Media Strategies Summit

According to Nielsen , Millennial buying power is an estimated $65 billion, while Gen-Z has already eclipsed that with an estimated $100 billion in purchasing power. Kik, a cross-platform mobile messaging app. Kik is a cross-platform mobile application used for instant messaging. It is similar to Facebook Messenger or Snapchat.

Platform 273
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China: The State of Social Media

Mindjumpers

Nielsen, IT Entrepreneur. As you may know, Facebook, Twitter, YouTube and to some degree Google are blocked in China. They prefer services that have a good mobile interface, services like Sina Weibo & Weixin (WeChat). Guest post written by Jens H. This group represents 50-75 million of China’s Internet users.

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Uncovering the Madrid World Pride Audience

Audiense

A few weeks ago Nielsen published a report focusing on the consumer habits of the LGTBI community highlighting their significant spending power. As a primarily younger audience than those defined above these individuals prefer to receive information and even entertainment via their mobiles.

Nielsen 112