Convince & Convert

JULY 26, 2011

Let’s assume your monthly blog hosting is $19, and you spend $19 per month on Inbound Writer to help with you blog’s SEO, and you spend $19 per month on Formstack to create and manage landing pages to convince people to download your white paper. Calculating Blogging ROI. There is no debate about this last part.

ROI 155

ROI Cost Hosting Analytics 155

Oktopost

MARCH 7, 2022

Social Listening Metrics to Track. This is a particularly helpful metric around branding, and understanding where you measure up to your competition. Conversion Rate & ROI. As with any channel, conversion rate and, by extension, ROI are going to be the main metrics to track. Share of Voice.

B2B 155

B2B Sentiment Analysis Reputation 155

Pam Moore

MAY 14, 2017

Our agency, Marketing Nutz can help you get on the fast track to achieving your goals and increasing ROI of every dollar invested in marketing, branding, content and digital. 50 Ways to Inspire Your Audience (white paper). 8 Steps to Develop a Social Business Plan (white paper). You Are the Media!

Brands 166

Brands Authentication Wikipedia Training 166

Pam Moore

SEPTEMBER 9, 2020

The supporting podcast episode also digs into the key metrics and content to help you optimize each stage of the funnel. One of the absolute best ways to increase both conversions and return on investment (ROI) on ALL of your marketing is to learn how to build, use and optimize sales and marketing conversion funnels.

Conversation 78

Conversation Template Templates Marketing 78

Sprout Social

JANUARY 13, 2021

There’s an attribution model for everyone that can help you get more out of your social metrics. Closely tied to ROI, marketing attribution helps you understand if your social strategy is working, what stages in the journey are most or least important and where you should be focusing your marketing efforts.

Social Media 95

Social Media Marketing Newsletter URL 95

Pam Moore

MARCH 29, 2017

Choosing metrics for success. Check out our new comprehensive training academy, the Social Profit Factor , that will help with you improve the ROI and business return on all of your social media, digital marketing and branding investment. Supporting Resources: How to Get Your Social Marketing Budget Approved (white paper).

Social Media 60

Social Media Small Business ROI Analysis 60

Pam Moore

SEPTEMBER 2, 2016

How do you achieve a positive ROI using social media and digital technologies and strategies? How to Get Your Social Marketing Budget Approved (white paper). 7 Metrics to Measure Value of Your Content in the Inspiration Age (episode 173). How do you know where you should engage? Earned, Owned an Paid Media in a Nutshell.

Social Networking 113

Social Networking Strategy Analysis ROI 113

Waxing UnLyrical

MARCH 11, 2015

Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars. Our understanding of PR metrics needs a paradigm shift, though.

Metrics 100

Metrics How To Discount Analytics 100

Webbiquity SMM

APRIL 11, 2012

a white paper can be re-used as a presentation, a couple of blog posts and a bylined article) and spread the workload among several internal subject matter experts, so one writer becomes overwhelmed. This is where the “R” happens in social media ROI. Make the action fit the content. Not a good plan.

Social Media 176

Social Media B2B Exercises Hubspot 176

Oktopost

OCTOBER 10, 2022

While visibility can be measured in many different ways, it’s most commonly tracked with these metrics: Viewability: The percentage of ads that were actually seen by the intended recipient. Landing pages, white papers, and other sales assets can help your partners generate more leads. Develop Strong SEO Practices.

Brands 75

Brands B2B SEO Influencer 75

Webbiquity SMM

APRIL 27, 2010

Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner. A year ago, the top questions most marketers had about social media related to tactics, with ROI second. Exposure vs. ROI.

Report 191

Report Social Media B2B Newsvine 191

ProBlogger

JANUARY 30, 2013

Here we take a look at some tips for content measurement and examine if tracking ROI is actually possible. To attract more interested buyers, ensure you have white papers or videos showing why your products are the best on the market, and explaining your competitive edge. So … is content marketing ROI trackable?

ROI 40

ROI Content Buy Cost 40

Pam Moore

MAY 9, 2016

50 Ways to Inspire Your Audience (white paper). 8 Steps to Develop a Social Business Plan (white paper). Social Brand Humanization: Authenticity vs Transparency. Brand Humanization in a Nutshell. 20 Tips to Humanize Your Brand. 10 Tips to Focus on Needs of Your Customer.

Brands 113

Brands How To Authentication Wikipedia 113

Socialmedia.biz

JULY 23, 2017

These include gamification, internal communications and ROI-focused analytics. Employees can access metrics relating to engagement on their own shares, while admins can view company-wide metrics, or drill down into per-channel, per-employee and per-post performance. One of Smarp’s best features is its advanced analytics.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Socialmedia.biz

JULY 23, 2017

These include gamification, internal communications and ROI-focused analytics. Employees can access metrics relating to engagement on their own shares, while admins can view company-wide metrics, or drill down into per-channel, per-employee and per-post performance. One of Smarp’s best features is its advanced analytics.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Social Media Marketing

AUGUST 8, 2013

A SocialBakers study shows that "socially devoted" brands say that social customer care drives ROI. Related: only one in three broadband users under the age of 35 get all of their TV the traditional way. The Platforms The average prestige brand has a presence on seven social platforms.

Social Media 167

Social Media Nielsen Press Release News 167

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. src = [link]. }. ); WHITE PAPERS. Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library. WHITE PAPERS. Customer Case Study: 156 Percent ROI with HP. A white paper for Software Decision Makers.

Company 122

Company How To Case Study Mobile 122

Pam Moore

DECEMBER 9, 2019

2020 is going to finally be the year where the games of fake bot engagement and vanity metrics take a back seat to amazing content that connects with the right audience at the right time. Create once, use many (= increased ROI). Possible white-paper (y/n). Help you provide value to your audience. Streamline resources.

Template 78

Template Templates Social Media Content 78

Pam Moore

DECEMBER 9, 2019

2020 is going to finally be the year where the games of fake bot engagement and vanity metrics take a back seat to amazing content that connects with the right audience at the right time. Create once, use many (= increased ROI). Possible white-paper (y/n). Help you provide value to your audience. Streamline resources.

Template 78

Template Templates Social Media Content 78

Pam Moore

AUGUST 13, 2019

15 Tips to Zoom Your Brand (white paper). Building something bigger than yourself and engaging your audience and customers in it as well. Supporting Resources: 2019 Content Editorial Calendar Template. Audience Analysis Worksheet. Need more help?

Brands 60

Brands Authentication Template Templates 60

Diva Marketing Blog

FEBRUARY 24, 2011

Once you’ve established your Customer Lifetime Value and once you know your Cost Per Sale, then you can use those figures to help calculate the ROI of your social media campaign. For some people ROI translates only to sales dollars. For other people ROI can mean a set of metrics that support a strategy’s goals.

Social Media 75

Social Media ROI How To Cost 75

Pam Moore

SEPTEMBER 7, 2016

Our agency, Marketing Nutz , gets contacted every day by business leaders who fell for vanity metric tactics and strategies. How to Get Your Social Marketing Budget Approved (white paper). Is it the need for belonging? Is it the need to be accepted, cared for, loved or simply liked?

Social Media 60

Social Media Tips Marketing Social Networking 60

Webbiquity SMM

JANUARY 2, 2013

79% of marketers measure website traffic from social media, and 68% track engagement metrics on social networks, but just 26% measure the relationship of social media activity to leads and sales. Need more evidence that measuring social media ROI is hard? The most popular type of content: white papers, read by 88% of buyers.

Social Media 245

Social Media B2B Marketing SEO 245

Mindjumpers

NOVEMBER 10, 2011

Tweet On our blog, we have several times written about how to calculate ROI of your social media campaigns. In this post, we will look at ROI on social media with a different perspective, starting from the launch stage of a brand till it becomes matured in the industry. Similar Posts: How to Measure Your Social Media ROI [Infographic].

ROI 244

ROI Social Media Metrics Survey 244

Convince & Convert

MAY 27, 2010

Swix Adds Facebook Tracking Speaking of Facebook, our friends at Swix , the incredibly nifty Canadian social media tracking and reporting service, have managed to wade through the ever-shifting tides and add Facebook fan page metrics. Let’s say you have a white paper for download on your site.

Consultant 123

Consultant Metrics Social Media Social CRM 123

Oktopost

JUNE 9, 2020

How to Measure and Maximize Employee Advocacy ROI. By now you’re probably convinced that launching an employee advocacy program is one of the most cost-effective and ROI-positive things you can do for your B2B social media marketing. It will also enable you to grow a fruitful advocacy program that drives a positive ROI. “In

B2B 144

B2B Survey ROI Metrics 144

Pam Moore

JULY 17, 2019

If you tweet or promote in any regard a free white paper on a topic, then within a couple clicks they should be able to download the white paper. Don't make them watch a video, click thru 10 pages and then find out they need to pay you $29 to get the white paper. You need it, trust me.

Content 60

Content How To Marketing Education 60

Social Media Strategery

JANUARY 18, 2011

"Ummm, so I didn't see the ROI of that last joke - try again with something a little more effective and maybe then I'll pay attention" The other day someone asked me, “how do you justify the time you spend on Facebook and Twitter – don’t you have real work to do?&#

Social Media 139

Social Media ROI Yammer Metrics 139

Convince & Convert

OCTOBER 22, 2013

How do you measure the ROI of your big content initiatives? That said, the number one measurement of ROI can’t actually be measured. How do you measure the ROI of your big content initiatives? Our clients typically look at a variety of metrics that great content can drive. Shares are our first key metric.

Strategy 152

Strategy BuzzStream Content Brands 152

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Can those results be tied back directly to sales, and therefore ROI? Using social media to acquire customers is like using email to acquire customers.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Pam Moore

FEBRUARY 1, 2016

Achieving measurable social media ROI is very similar to teens and sex. It will also determine if your dream of achieving an ROI using social media ever makes it out of your dream and into the real world. Understand social media business success and ROI is only as good as the business goals and objectives for which it is aligned.

Social Media 113

Social Media ROI How To Marketing 113

Buffer Social

NOVEMBER 30, 2016

You can also access a number of webinars and white papers to enhance your digital marketing expertise, and best of all, everything’s mobile-friendly so you can learn on the go, whenever you have time! An understanding of metrics used to measure marketing success. — 15. Diploma in E-Business. — 24.

Class 40

Class Skills Social Media Marketing 40

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. Read This White Paper » The Problem with Business Software & How Visualization Can Fix It. Read this White Paper » More Partners » Resource Alerts. Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library.

Wireless 100

Wireless RFP Web 2.0 Microsoft 100

Convince & Convert

JANUARY 11, 2017

Barry: I read a post on your blog about tracking social media KPIs where you wrote, “One of the reasons some B2B marketers are resistant to using social media is the difficulty in measuring social media ROI.”. But when it comes to social, the majority of the metrics are all around likes, shares, retweets, and followers. Daniel: Yeah.

Social Media 60

Social Media ROI B2B Metrics 60

Webbiquity SMM

MARCH 29, 2016

One “offer” update: The best offers on social networks are top-of-the-funnel content assets like eBooks, white papers, reports, guides or assessments behind a download form. In terms of organic social media efforts, these will often be operational metrics (i.e.,

B2B 100

B2B Social Media Strategy Marketing 100

Convince & Convert

APRIL 28, 2010

The impressions may well depend on too many assumptions, whereas using the behavioral metrics are more real (I wouldn't attempt a multiplier though. The impressions may well depend on too many assumptions, whereas using the behavioral metrics are more real (I wouldn't attempt a multiplier though. Sore spot with us PR types.)

Social Media 149

Social Media Strategy Influencer Social CRM 149

Convince & Convert

DECEMBER 7, 2011

Marketface doesn’t blog, create white papers, produce podcasts, or anything we would consider to be modern content marketing. He has a free email newsletter and a series of free tools like ROI calculators that he uses to build his distribution list (subscribers number well into the six figures).

Content 137

Content Marketing Consultant Study 137