Remove Metrics Remove Mobile Remove ROI Remove White Paper
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Google Analytics: Your Free Goldmine to More Leads, Sales and Human Connections

Pam Moore

How much of your web or blog traffic is coming from mobile devices? How to leverage all of the above to increase ROI on every dollar you spend on paid media, content marketing, influencer marketing, email marketing and more? 10 Google Analytics metrics you should be paying close attention to on a regular basis.

Analytics 167
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30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)

Webbiquity SMM

What’s the ROI of Content Marketing? business enterprises said creating “metrics that demonstrate the value of social media” was their top internal social media objective for 2013. Nearly half of enterprise marketers have not been able to formalize metrics to measure marketing optimization. DeSantis Breindel ).

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Sales and Marketing Conversion Funnels – The Ultimate Get Started Guide

Pam Moore

The supporting podcast episode also digs into the key metrics and content to help you optimize each stage of the funnel. One of the absolute best ways to increase both conversions and return on investment (ROI) on ALL of your marketing is to learn how to build, use and optimize sales and marketing conversion funnels.

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How Marketers are Using Social Media for Business: New Report

Webbiquity SMM

Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner. A year ago, the top questions most marketers had about social media related to tactics, with ROI second. Exposure vs. ROI.

Report 191
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Defining Social Media Success, Objectives, Goals, and KPIs in a Nutshell

Pam Moore

Choosing metrics for success. Check out our new comprehensive training academy, the Social Profit Factor , that will help with you improve the ROI and business return on all of your social media, digital marketing and branding investment. Supporting Resources: How to Get Your Social Marketing Budget Approved (white paper).

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This Week in Social Media – 8/7/2013

Social Media Marketing

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links. million a day.

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5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

Socialmedia.biz

These include gamification, internal communications and ROI-focused analytics. Employees can access metrics relating to engagement on their own shares, while admins can view company-wide metrics, or drill down into per-channel, per-employee and per-post performance. One of Smarp’s best features is its advanced analytics.