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Google Analytics: Your Free Goldmine to More Leads, Sales and Human Connections

Pam Moore

How to leverage all of the above to increase ROI on every dollar you spend on paid media, content marketing, influencer marketing, email marketing and more? The truth is you ARE sitting on a gold mine of knowledge to help you drive more business in the online and social world of today! Why Your Blog Sucks and How to Fix it (episode 9).

Analytics 167
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Why You Need an Integrated Digital Marketing and Social Media Plan

Pam Moore

Most importantly it needs to be based on and aligned to business goals where it can make the greatest impact. If you are ready to start leveraging social and digital marketing to help grow your business you need an integrated plan with goals, objectives, and metrics for success. There is no way around it. SoundCloud.

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Sales and Marketing Conversion Funnels – The Ultimate Get Started Guide

Pam Moore

The supporting podcast episode also digs into the key metrics and content to help you optimize each stage of the funnel. One of the absolute best ways to increase both conversions and return on investment (ROI) on ALL of your marketing is to learn how to build, use and optimize sales and marketing conversion funnels.

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Power of Emotion: 8 Foundations to a More Human Brand

Pam Moore

Our agency, Marketing Nutz can help you get on the fast track to achieving your goals and increasing ROI of every dollar invested in marketing, branding, content and digital. 50 Ways to Inspire Your Audience (white paper). 8 Steps to Develop a Social Business Plan (white paper). You Are the Media!

Brands 166
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Defining Social Media Success, Objectives, Goals, and KPIs in a Nutshell

Pam Moore

Unfortunately many small business owners, entrepreneurs and even marketers working inside of larger organizations struggle with how to achieve measurable business results using social media. Importance of aligning social media to business goals. Defining and prioritizing desired social media and business outcomes.

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What is attribution modeling for social media marketing?

Sprout Social

There’s an attribution model for everyone that can help you get more out of your social metrics. Closely tied to ROI, marketing attribution helps you understand if your social strategy is working, what stages in the journey are most or least important and where you should be focusing your marketing efforts. Conclusion.

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9 Ways to Increase Your Brand Visibility

Oktopost

While visibility can be measured in many different ways, it’s most commonly tracked with these metrics: Viewability: The percentage of ads that were actually seen by the intended recipient. Even relatively small businesses should regularly publish video content in order to maximize their brand visibility. ? Final Thoughts.

Brands 77