Jeff Esposito

AUGUST 3, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Social media metrics, a video review Written on August 3, 2010 by Espo in Book Review This video book review is on Jim Sterne’s Social Media Metrics: How to Measure and Optimize your Marketing Investment. Enjoy this post?

Metrics 28

Metrics Review Social Media Video 28

Janet Fouts

OCTOBER 25, 2010

The easy answer is something like “your metrics will show you&# or “you’ll be the most popular man in the universe&#. Of course it’s not rally that simple and that leads to the inevitable and important metrics discussion. What are you going to measure to decide if your goals are met?

Social Media 132

Social Media Data SM2 Radian6 132

Convince & Convert

SEPTEMBER 21, 2010

I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. How much can you afford to spend on the tool? • based on budget or schedule) Once you’ve answered those questions you can compare major social media monitoring tools.

Social Media 157

Social Media Radian6 Strategy SM2 157

Jason Yormark

DECEMBER 28, 2009

But really, it falls on those that really want to make a career out of social media marketing through learning the craft, and getting familiar with as many tools as possible. I’ve found getting familiar with reporting tools such as Radian 6 and Social Radar a good start. However those can be expensive tools to get access to.

Social Media 197

Social Media Radian6 Small Business RSS 197

Kikolani

JANUARY 26, 2010

Probably the best thing I heard about social media strategy is that social media can be more valuable as a listening tool than a speaking platform. Again, in an ideal world, the social media strategist would be able to overlay social media actions with business metrics and be able to show social media influence in the bottom line.

ROI 114

ROI SEO Social Media Tips 114

Convince & Convert

MARCH 25, 2010

Swix aggregates as many as 100+ of your social media metrics, and presents them in a unified, visually digestible fashion that will be the darling of any Excel hater. Want to print out all your key metrics on one piece of paper, for easy distribution and circulation within your organization? A new product launch. A write up on a blog.

Social Media 117

Social Media Strategy Statistics Metrics 117

Justin Levy

JUNE 21, 2010

Maybe a tool like Radian6 on one screen, Twitter on the other, a cool visualization chart that you’re not really sure what it does on yet another screen, multiple keyboards, touchscreens, iris scanners, fingerprint readers, and other cool gadgetry. I’m sure you can immediately think of how you would arrange it, right?

Social Media 127

Social Media Radian6 RSS Feed Reader 127

Diva Marketing Blog

JUNE 10, 2012

Integration also includes adding hard lead generation-oriented metrics from direct and advertising to the mix. . Marketers think like media tools, literally. Google Analytics, Radian6, Hubspot, Marketo, and Eloqua is where I’d start depending on budget, from free to full enterprise. It’s as if we were media hammers.

Marketing 96

Marketing Radian6 Blogger Hubspot 96

Convince & Convert

MARCH 29, 2012

So we need to buy Radian6 or Argyle Social or Involver.” When we really probe and ask them about the business problem they’re trying to solve, that’s never nearly as clear as their need to know number XYZ or metric 123. You get the tool first. Once you are competent at using the tool, then you start to vary it.

B2B 121

B2B Software Social Media Survey 121

Convince & Convert

MARCH 29, 2012

So we need to buy Radian6 or Argyle Social or Involver.” When we really probe and ask them about the business problem they’re trying to solve, that’s never nearly as clear as their need to know number XYZ or metric 123. You get the tool first. Once you are competent at using the tool, then you start to vary it.

B2B 121

B2B Software Social Media Survey 121

Webbiquity SMM

SEPTEMBER 12, 2011

Which social media monitoring tools should I use? Social media adoption on both the buyer and vendor side is happening with incredible speed; the tools that we’ve developed to track other web marketing activities haven’t kept pace. Social Media Tools. What should I monitor for? Social Media and Online Video.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Convince & Convert

APRIL 6, 2010

Social Mention (or a paid social media listening package like Radian6 , if you have one) Go to www.socialmention.com and search for your company or product name (in quotes), and set the pull-down to “all.&# Thanks for the Radian6 mention.

Brands 145

Brands Content Social Media Consultant 145

Webbiquity SMM

SEPTEMBER 15, 2010

How about a real-time search tool to see what’s being said about your company or any topic of interest right now? You’ll find all of this and more in this collection of tools and reviews of some of the coolest free or low-cost social media monitoring and web tools so far this year. Cool Web Tools.

Tools 188

Tools Social Media Radian6 CoTweet 188

Webbiquity SMM

MARCH 23, 2011

Social media monitoring tools are increasing essential for companies of all sizes as the explosion of social media content renders manual monitoring efforts hopeless. It’s imperative that your social media monitoring tool provides realtime or near realtime monitoring and alerting, so you can respond to critical items promptly.

Tools 193

Tools Social Media Sysomos Vocus 193

Justin Levy

DECEMBER 6, 2009

Well, recently I was asked to contribute a case study to the WOMMA Metrics Guidebook. Once you’re done reading, or even before you start reading, make sure you download the WOMMA Metrics Guidebook. All of these marketing tools will help gain a restaurant visibility and exposure.

Social Media 153

Social Media Case Study Marketing Study 153

Webbiquity SMM

JANUARY 19, 2012

Unlike pure SEO management tools (e.g., Web CEO , SEO Powersuite ), social media monitoring tools (e.g., Radian6 , Alterian SM2 ), or inbound marketing suites (e.g., HubSpot ), gShift isn’t a point solution, but a single integrated tool to manage all aspects of WPO.

Software 140

Software Review SM2 Alterian 140

Waxing UnLyrical

NOVEMBER 1, 2010

PRSA has been one of the leading proponents of the Barcelona Principles , which seek to establish new metrics for practitioners to measure the value of their results. However, Nick is dead wrong about the lack of tools. KDPaine & Partners provides its tool free to qualified courses -- just ask Craig Carroll at UNC.

Class 258

Class Education Metrics Creative Commons 258

Convince & Convert

AUGUST 18, 2010

You spell the difference between quick hit message distribution mentality and deploying social media as a brand relationship building tool. I don't think that the secretary needs to know every tool, channel and strategy that the firm uses but she does need to know the difference between a Facebook page or profile.

Questions 161

Questions Social Media Consultant Education 161

Socialized

SEPTEMBER 19, 2009

Traditional web metrics like page views, site visits, etc., More advanced software tools from companies like Radian6, Sysomos, and BuzzLogic and others are helping larger organizations better understand the full impact of their social media initiatives, but this is an emerging area and one that remains a challenge for many companies.

Social Media 223

Social Media Sysomos Privacy Radian6 223

Convince & Convert

SEPTEMBER 21, 2010

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily. ChatCatcher This is a nice little tool that finds Tweets about your blog posts, and automatically adds them as comments.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Webbiquity SMM

MARCH 27, 2017

Fortunately, social media management tools are increasing in number and sophistication as well. As a reminder, in all posts in this series, tools are shown with the number of results returned by Google on Boolean searches for each tool name in conjunction with “review,” “tool” and other related words. Sprout Social.

Social Media Management 0

Social Media Management Tools Social Media Radian6 0

Convince & Convert

AUGUST 19, 2012

They of course have always possessed this data, but are now showing it as part of the tool. From the perspective of focusing on ACTION not just audience, it’s a simple yet terrific tool. That list of tools is just scratching the surface. Thanks all. Pinterest Influence Analytics. Pinfluencer Top Pins by Revenue Report.

Analytics 139

Analytics Influencer Klout Vocus 139

Techipedia: Tamar Weinberg

JULY 8, 2008

Valeria Maltoni , Online Marketer : Although social media as a set of tools has radically transformed marketing, I do not think it appropriate to use the term “social media marketer.&# You can also not use the tools correctly or not behave appropriately within communities around the tools and market poorly.

Social Media 163

Social Media Marketing Consultant Communities 163

Convince & Convert

JUNE 11, 2010

Amber is Director of Community for Radian6 , co-proprietor of the influential Brass Tack Thinking blog (formerly Altitude Branding), a cool mom, a motivating force, and a hell of a flautist).

Upcoming 125

Upcoming Project News Social Media 125

Webbiquity SMM

AUGUST 16, 2010

Here’s a modest contribution to help with that effort; more than six dozen of the best, most bookmark-able articles and blog posts about social media tactics, tools and strategies written so far this year, by leading writers like John Jantsch , Lori Dicker , Lee Odden , Lisa Barone , Jay Baer and many more.

Social Media 200

Social Media Tools Strategy Tips 200

Convince & Convert

FEBRUARY 23, 2012

While that, of course, makes sense given the importance of Yelp to your particular category, I think the larger lesson there is that look, you’ve got to pick the right tools for the right audience. We do use a combination of tools. One of the tools we use is Radian6. For some brands, you’re on Twitter.

Social Media 118

Social Media Adwords B2B Training 118

Webbiquity SMM

APRIL 9, 2012

Innovation is alive and well in the development of cool free and low-cost web-based tools and apps. It’s great to find a tool that automates some little process or provides a new capability you’ve been looking for, and fun to find a tool you didn’t even know you needed. Cool Social Media Tools.

Review 200

Review Tools Social Media Klout 200

Convince & Convert

JULY 27, 2012

Radian6, I think, really pioneered that model internally and had really specific, amazing ways of triaging and handling inquiries. Jay: Well, let’s get into speaking of metrics that measure the effectiveness of social media – the segue always gets fantastic, right? Eric: Awesome. That will be a good one.

Airlines 115

Airlines Sentiment Hotels ROI 115

Convince & Convert

MARCH 16, 2010

I advocate participating in Twitter, and I’ve certainly grown my own audience via that channel, and it should be part of almost every company or business professional’s social media tool kit. Retweet-style sharing tools? How many more platforms or tools must one try to digest/use regularly? Check ( Facebook Lite ).

Social Media 125

Social Media Strategy Foursquare Social CRM 125

Convince & Convert

JUNE 14, 2012

Jay : You’ve got different success metrics, and even a different syncopation, right? The stat of the week that I pulled out was actually something from eMarketer , that they pulled out from a stat metrics survey. I’m not so sure that that’s the best metric. We talked about metrics a moment ago.

Hashtag 116

Hashtag B2B Social Media Metrics 116

Buzz Marketing for Technology

FEBRUARY 9, 2011

Socialmention – another free service for monitoring brands with a nice user experience (including some nice graphs and metrics) and the ability to do date range targeting. Radian6 – I originally started with a firm that I own here at Avaya. Converseon – They offer a monitoring tool that filters out content not relevant to you.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275