Jeff Esposito

OCTOBER 27, 2011

If you are done drooling, you probably know that it’s time for this week’s NFL picks utilizing social media buzz metrics ( click here to see metric breakdown ). If you still want to harp on that, take a look at Rob Gronkowski ’s bye week special and get back to me when the drool settles.

Social Media 39

Social Media Metrics Team Conversation 39

Jeff Esposito

DECEMBER 1, 2011

Instead of picking games on who has hotter cheerleaders, my gut or by throwing a dart at the list of games I am picking this season’s winners by using a series of social media metrics with the buzz generated by fans using Lithium’s Social Media Monitoring. The full list of metrics and formulas can be found in this post.

Social Media 35

Social Media Metrics List Crowdsourcing 35

Jeff Esposito

JUNE 27, 2011

Every month I read countless research reports and blog posts on interesting social media metrics. Below are 30 of the top stats I have seen over the past few months that can help you either sell social media to the higher ups in your company or help you in securing additional resources for your company’s social program.

Social Media 55

Social Media comScore Wikipedia Hubspot 55

Jeff Esposito

MARCH 3, 2014

For example on the paid side, you can roll it into ROI metrics, while the organic end can focus on audience reached, engagement and feedback types. Looking at social in this manner allows for companies to look at separate KPIs and then roll them up into a performance overview. No One-Sized Solution.

Social Media 44

Social Media Marketing Overview ROI 44

Jeff Esposito

AUGUST 31, 2011

To come up with my picks, I will assign a point score based on various social metrics. This season, I have decided to make my picks based on the social buzz surrounding the teams squaring off each week. I will explain more next Thursday, but it will be very similar to my Super Bowl and NFL season predictions from last season.

Metrics 39

Metrics Groups Groups Team 39

Jeff Esposito

JULY 22, 2010

Social networks are a powerful communications tool that should be managed by communications professionals, however unlike traditional PR, offer hard metrics to present to executive to show real value. If you are confused, let me clarify. So how do you overcome this? By setting goals that you can tie back to the business.

Metrics 24

Metrics Creative Commons Disqus Exercises 24

Jeff Esposito

DECEMBER 16, 2010

Many of these people are not familiar with the space and question metrics that they cannot understand. People I interact with often ask me what the benefits of social media are. They range from ROI and measurement to “why bother” and “is it worth it?”.

ROI 41

ROI Metrics Questions Team 41

Jeff Esposito

JUNE 13, 2011

Now, the metrics can be different for each entity within your company, but you need have something that you can measure and benchmark against. Measuring the number of fans/followers is the least labor intensive metric on this list. So where do you start? For that question, articulate what you want to accomplish.

CoTweet 45

CoTweet CoTweet URL Metrics 45

Jeff Esposito

JANUARY 5, 2012

During the 2011 NFL season, I picked the weekly winners utilizing social media metrics gathered using Lithium Social Media Monitoring and a series of formulas ( click here for full formulas). While it might sound like bunk, figured it would be an interesting experiment to see how those fan-generated buzz could be used in predicting games.

Lithium 36

Lithium Social Media Project Metrics 36

Jeff Esposito

JUNE 4, 2012

An easy metric they may be using is to tally the total number of fans and followers, so the more the merrier. Twitter – minimal conversation and mostly push marketing. While this was disappointing, I was not completely surprised. The main reason for this is that many companies are still struggling to measure social media.

Brands 50

Brands Real Estate Foursquare Retail 50

Jeff Esposito

NOVEMBER 23, 2011

With that said, my weekly picks using social media buzz metrics via Lithium’s Social media monitoring tool have not fared as well. While the NFC has a two-horse race for the top two seeds, the AFC is wide open with four teams owning a 7-3 mark. So it is still anyone’s game.

Crowdsourcing 35

Crowdsourcing Metrics Social Media Team 35

Jeff Esposito

OCTOBER 5, 2010

Instead of relying on tried and true metrics like home vs. away splits or how the teams will finish, I decided to use social media buzz. The first pitch will be thrown on Wednesday night, but between now and then, everyone and their mother will make a playoff prediction.

Social Media 40

Social Media Sports Apple Metrics 40

Jeff Esposito

JULY 10, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading The Real-Life Social Network Written on July 10, 2010 by Espo in social media I saw this presentation kicking around and was really struck by a lot of the metrics. The example of Debbie sharing more than she knows is something that many people do, but don’t realize.

Social Networking 30

Social Networking Creative Commons Disqus Metrics 30

Jeff Esposito

APRIL 18, 2013

For some reason, I can do an ERA in my head but getting ROI metrics or simple division in my head not as well – so thinking of sports is paying off some. It was my toughest subjects growing up and hasn’t overly improved since them. One thing that is helping me improve this is thinking of formulas like sports stats.

Sports 52

Sports Exercises ROI Metrics 52

Jeff Esposito

JANUARY 11, 2012

If you have tuned into this blog over the past 18 weeks , you probably know that for this NFL season, I decided to use social media metrics to predict the winners of each week’s NFL games.

Social Media 31

Social Media Conference Metrics Data 31

Jeff Esposito

SEPTEMBER 4, 2012

Below are the updated metrics and points breakdown: Net Promoter Score [NPS] (Positive Mentions – Negative Mentions/Weekly Team Mentions) – 3 Points. Social Influence Marketing Score [SIM] (NPS*Conversation Share*1,000) – 3 Points.

Social Media 35

Social Media Lithium Team Conference 35

Jeff Esposito

DECEMBER 15, 2011

So using some formulas that I utilize for work, I applied it to the NFL teams and each metric had an assigned point value ( click here for full description). Every time someone Tweets, blogs or posts to a team’s Facebook page it gets tracked by tools like Lithium’s social media marketing tool.

Social Media 32

Social Media Metrics Team Tools 32

Jeff Esposito

AUGUST 10, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Paying it forward Written on August 10, 2010 by Espo in Life , Random A week ago, I did a review of Jim Sterne’s Social Media Metrics , that was not too flattering. In response, Jim tweeted that a refund was in the mail.

Creative Commons 30

Creative Commons Disqus Review Metrics 30

Jeff Esposito

FEBRUARY 2, 2011

To judge the NFL champion on Sunday, we’ll look at the same metrics provided through the tool in terms of social buzz, but will look at the data going from their respective championship runs until January 31 (two weeks). Instead of licking my wounds and saying better luck next year, we’re going to try this whole rodeo again.

Lithium 32

Lithium Social Media Film Metrics 32

Jeff Esposito

MARCH 18, 2012

It will be interesting to see if they wind up panning out in traditional ROI models or if companies will need to incorporate new metrics like follower acquisition and social impressions into their forecasting models.

Conference 40

Conference ROI Small Business Metrics 40

Jeff Esposito

FEBRUARY 23, 2012

8 Social Media Metrics You Have to Measure – Good video worth the listen for some good measurement insight. Huggies Taps ‘Baby Bloggers’ to Leverage Tumblr – Ever wonder how a consumer baby brand engages its customers in a blogger outreach program?

Data 28

Data Real Estate Tumblr Retail 28

Jeff Esposito

MARCH 25, 2015

When compared to a pre-NewsSpark baseline, the hub is designed to potentially increase multiple near- and long-term content-marketing metrics: brand awareness, SEO and social search, audience, engagement, web traffic, coverage by bloggers and media outlets, inbound leads and sales. Digital benefits.

Content 20

Content Journal Publishing Metrics 20

Jeff Esposito

DECEMBER 15, 2011

So using some formulas that I utilize for work, I applied it to the NFL teams and each metric had an assigned point value ( click here for full description). Every time someone Tweets, blogs or posts to a team’s Facebook page it gets tracked by tools like Lithium’s social media marketing tool.

Social Media 28

Social Media Metrics Team Tools 28

Jeff Esposito

NOVEMBER 11, 2011

The main reason that I see for this is that companies struggle to measure social and don’t want to invest in something that has many unknowns and new metrics that take them out of their comfort zones.

Vimeo 33

Vimeo Film Metrics Social Media 33

Jeff Esposito

MARCH 25, 2015

When compared to a pre-NewsSpark baseline, the hub is designed to potentially increase multiple near- and long-term content-marketing metrics: brand awareness, SEO and social search, audience, engagement, web traffic, coverage by bloggers and media outlets, inbound leads and sales. Digital benefits.

Content 20

Content Journal Publishing Metrics 20

Jeff Esposito

MARCH 3, 2014

For example on the paid side, you can roll it into ROI metrics, while the organic end can focus on audience reached, engagement and feedback types. Looking at social in this manner allows for companies to look at separate KPIs and then roll them up into a performance overview. No One-Sized Solution.

Social Media 20

Social Media Marketing Overview ROI 20

Jeff Esposito

DECEMBER 9, 2010

Metrics and measurables may vary company to company, but if you show me a company that is not measuring anything I will show you a fool. When you’re on the clock you’re the brand’s human side making connections and helping customers one at a time while being able to be viewed by the masses.

Social Media Management 48

Social Media Management Social Media Education Conversation 48

Jeff Esposito

OCTOBER 15, 2010

For example, if you run an e-commerce site, and you define social media success as driving sales through your Facebook page, your metrics are pretty easy. And believe it or not, writing out your definition of success can often make your measurement decisions for you. It doesn’t necessarily matter how many Facebook fans you have, right?

Social Media 33

Social Media Metrics Education Cost 33

Jeff Esposito

MAY 31, 2011

Some basic metrics that I’ve used in the past can be found here. If you don’t have this in place, stop what you are doing and get that down before moving forward. Writing up a plan is great, it really is. But that is just half of the battle.

Team 43

Team Social Media Metrics Training 43

Jeff Esposito

MAY 20, 2011

The real reason is that while it shows a number and some other fancy metrics, it is not the end all be all. Some people and companies pay too much attention to these scores. The notion that Klout will show up on resumes is preposterous to me.

Klout 31

Klout Paid Search Analysis Small Business 31

Jeff Esposito

MAY 20, 2011

The real reason is that while it shows a number and some other fancy metrics, it is not the end all be all. Some people and companies pay too much attention to these scores. The notion that Klout will show up on resumes is preposterous to me.

Klout 30

Klout Paid Search Analysis Small Business 30

Jeff Esposito

JUNE 2, 2015

From the business end, I think that these new metrics could really offer some real benefits from a paid and earned media perspective. What I like about the new analytics is that it will allow users to track their personal performance (if they have goals associated – thought leadership, eyeballs, etc.)

Twitter 20

Twitter Meme Social Media Management Comparison 20

Jeff Esposito

JUNE 2, 2015

From the business end, I think that these new metrics could really offer some real benefits from a paid and earned media perspective. What I like about the new analytics is that it will allow users to track their personal performance (if they have goals associated – thought leadership, eyeballs, etc.)

Twitter 20

Twitter Meme Social Media Management Comparison 20

Jeff Esposito

MARCH 27, 2012

Social Media Metrics (2010) – If you want to work in the social space, you are going to need to know about measurement. Jim Sterne offers some good metrics to get started with. While it is an older book, it looks at a mindset that social media folks should have when working for a company.

Social Media 42

Social Media Case Study Metrics ROI 42

Jeff Esposito

NOVEMBER 4, 2011

(Relatively) Cheat Resistant Rewards and Metrics for Gamification – I love reading posts on social media measurement. This one looks at metrics that avoid gamification for companies from Lithium’s Michael Wu. It’s a smart read that takes some time to sink in but well worth the read.

Klout 33

Klout Metrics Cost Influencer 33

Jeff Esposito

OCTOBER 1, 2010

From the business analyst down the hall to the guy sitting next to you making social media metrics work, someone is crunching numbers. Tags: Five for Friday Metrics PR social media. Normal Analytics – measurement is a popular topic for all kinds of industries.

Metrics 26

Metrics Comparison Social Media Project 26