Ignite Social Media

JULY 6, 2023

Tailor your content to their needs, preferences, and pain points to foster meaningful connections and provide value where it matters most. Make personal branding a regular part of your routine. Develop a Well-Defined Strategy: Like any branding initiative, personal branding requires a well-thought-out strategy.

Social Media 167

Social Media Tips Authentication Resources 167

Social Media Strategies Summit

DECEMBER 7, 2023

As a higher education marketer, you’ve probably heard about the so-called “enrollment cliff” and its potential impact on the higher ed landscape. But what can you actually do about that ? One of the best people to answer this is Dr. Carrie Phillips , the Chief Communications and Marketing Officer of the University of Arkansas at Little Rock.

Social Media Management 147

Social Media Management Social Media Education Collaboration 147

Sprout Social

OCTOBER 19, 2023

It’s providing them with critical brand insights from social listening to inspire engaging content, personalize customer care and dig deeper into performance metrics. Thus, cutting through the noise of thousands of social conversations in seconds to give you data that matters to your brand. Another key area is influencer marketing.

Strategy 128

Strategy Sentiment Marketing Analysis 128

Sprout Social

JANUARY 31, 2024

The good news is that there are ways to increase your reach and move your video metrics in the right direction. YouTube’s native analytics provide metrics to help channels understand how engaged your audience is. For brands big and small, growing a channel and dedicated audience is no small feat. Topics and target audience.

YouTube 99

YouTube Engagement Metrics Analytics 99

Sprout Social

APRIL 12, 2022

The Facebook audit is divided into four parts: Profile and branding. In this part, we take a look at your profile. If you think that what you write into your Page doesn’t matter, think again. Content and audience. Advertising. Open up your Facebook Page and get ready for the audit! Facebook profile and branding audit.

Facebook 123

Facebook How To Metrics Hashtag 123

Sprout Social

OCTOBER 31, 2023

Why influencer marketing ROI matters Nearly half (47%) of social marketers say measuring the effectiveness of campaigns is one of their top influencer marketing challenges, according to our Q3 2023 Pulse Survey. Let’s cover three reasons why influencer marketing ROI matters: 1. There are a lot more variables that need to go into that.”

ROI 106

ROI Influencer Marketing Survey 106

Social Media Strategies Summit

FEBRUARY 24, 2021

Want to know why social media listening should absolutely, 100% be part of your marketing plans right now? Social listening isn’t just for B2C brands – it has a big part to play in B2B marketing strategies too. Measure Key Social Listening Metrics. Well, let me give you an example. Imagine you own a bookshop.

Social Media 147

Social Media Strategy Sentiment Marketing 147

agora pulse

JUNE 11, 2019

As a social media manager, you monitor key metrics on each platform. Or are you measuring empty metrics that don’t really matter? Stop worrying about these four vanity metrics, and start finding out what to monitor instead. What Are Vanity Metrics? Consider going beyond the following metrics and digging deeper.

Metrics 106

Metrics Social Media Content Analytics 106

Sprout Social

JUNE 1, 2022

Copywriting 2?? While social media teams may be more familiar with metrics like impressions and leads generated, lifecycle teams focus more on metrics like product utilization, churn and LTV (lifetime value—the monetary amount that the average customer who signs up for a plan or subscription is worth). Lifecycle marketing.

Team 118

Team Marketing Collaboration Hubspot 118

Keyhole.co

OCTOBER 4, 2023

Influencer marketing has become a critical part of a successful marketing program. Content creator and influencer are 2 different roles in the world of digital media and social media, but sometimes they can overlap. Communicating with interested brands is an exciting part of their job. So how can these two be together?

Content 59

Content How To Influencer Reputation 59

Hootsuite

NOVEMBER 17, 2021

How much does each metric matter? Are likes an integral part of the dip, like guac? A large part of gaining traction on TikTok is showing up on users’ For You feeds. Here’s how to get more likes on TikTok. Why are TikTok likes important? Likes are just one way of measuring how well you’re doing on TikTok.

Tips 122

Tips How To Trends Posterous 122

Sprout Social

MARCH 16, 2022

And to know what videos work, you need the right metrics. Let’s explore video engagement metrics that help you understand organic performance across your biggest channels. Let’s explore video engagement metrics that help you understand organic performance across your biggest channels. Facebook video metrics to watch.

Engagement 124

Engagement Report Video Metrics 124

Sprout Social

NOVEMBER 1, 2021

Subject-matter expertise for industry thought leadership. The important core parts of brand messaging can be retained while employees are encouraged to personalize individual details. Because a large part of this program involves continuous execution from the employees, the benefits need to be substantial. Luckily, they are.

Training 124

Training Study Metrics Social Media 124

Visually SM

JULY 6, 2020

Here, you’ll learn: Why social media is relevant for your business How to produce content for the main social media channels of today What metrics to keep track of in your social media strategies. Social media gets more and more popular by the day. It is imperative that you understand why you want to be present in social media.

Social Media 130

Social Media Content How To Marketing 130

Keyhole.co

APRIL 3, 2024

Enter Twitter Lists, your filter for cutting through the chaos to find the conversations that matter most to your business. Enter Twitter Lists, your filter for cutting through the chaos to find the conversations that matter most to your business. It has become a global powerhouse for real-time news, conversations, and marketing.

Strategy 52

Strategy Twitter Tips Marketing 52

Keyhole.co

NOVEMBER 29, 2023

No matter how good your video is, it is ineffective without engagement. It gives detailed information on crucial parts you might need to audit your content strategy. With such huge competition, one thing that makes a difference is the posting timing on YouTube. There is a high chance that most kids leave for school on weekdays.

YouTube 59

YouTube Analytics Analysis Engagement 59

Sprout Social

APRIL 4, 2023

Harnessing and amplifying this advocacy should be an integral part of your social media marketing strategy. Why brand advocacy matters for your company How to determine if brand advocacy is effective What is a brand advocate? But did you know customer service is a huge part of brand advocacy? Who is a brand advocate?

Brands 128

Brands ROI UGC Authentication 128

Pixlee

SEPTEMBER 29, 2020

Then, using those metrics effectively, you’ll gain the insight you need to nurture client relationships and grow your business. Why Customer Engagement Metrics Matter. As an integral part of your marketing strategy, this helps to: Analyze performance. What is Customer Engagement? Identify key areas that need improvement.

Engagement 90

Engagement How To Metrics Loyalty 90

Sprout Social

NOVEMBER 23, 2022

Tip 2: Set goals for your strategy. LinkedIn advocacy metrics. Trust matters, and translates to sales— 72% of consumers say they feel connected to a brand when they trust it. As with any strategy, the hardest part is starting. And LinkedIn employee advocacy is how you reach them. 10 tips to master advocacy on LinkedIn.

LinkedIn 114

LinkedIn Tips Curation Training 114

Hootsuite

NOVEMBER 2, 2020

Marketers can track just about everything from the YouTube Studio dashboard, from YouTube channel analytics right down to real-time video metrics. Tap into the right YouTube metrics to understand what your audience values and how to keep them engaged. YouTube metrics explained. YouTube channel metrics.

Metrics 145

Metrics Analytics YouTube How To 145

Sprout Social

NOVEMBER 30, 2023

It doesn’t matter how niche a product or service you offer. Competition is a normal part of business–and it’s what drives innovation. Sprout’s Competitive Analysis Listening tool offers a side-by-side competitor comparison of metrics like average positive sentiment. There are probably other companies that do the same thing.

Analysis 105

Analysis Sentiment Marketing How To 105

yMarketingMatters

JUNE 20, 2014

This is the classic social media metric that is SO important, but get’s a lot of question for not being as easy to attribute to quantifiable business growth and direct indicator of sales increase. This is a good start, and it is an important metric to measure. Community Growth & Sustainability. Engagement, Shares, Comments.

Small Business 263

Small Business Social Media How To ROI 263

Sprout Social

APRIL 15, 2020

Below we’ll outline how marketers can reevaluate their planned campaigns and content, assess evolving customer needs, plan for the new normal, identify what parts of their strategy to salvage or scrap. Evaluate your content plan 2. Read the room to determine what parts of your strategy need to change. What can you keep?

Strategy 142

Strategy Metrics Hubspot Retail 142

Social Media Strategies Summit

SEPTEMBER 14, 2021

At least four of those factors – audience engagement, memorable content, distinct personality, and compelling storytelling – are partially or wholly related to brand voice and tone. Brand Voice Must Evolve with Your Audience. First off, let’s dispel any notions that brand voice is a one-and-done exercise. We want to get back to that.

Brands 286

Brands Meme Research Social Media 286

Keyhole.co

NOVEMBER 10, 2023

It doesn’t focus on external factors like how other businesses are performing on those same metrics. Important performance benchmarking metrics include brand awareness, campaign engagement, conversion rate, customer satisfaction rate, etc. You have great products and an excellent marketing and sales team. But is that enough?

Metrics 59

Metrics Analysis Comparison Price 59

Jon Loomer

APRIL 24, 2023

Does it matter that this is the same content published on multiple platforms? Unfortunately, TikTok’s metrics are pretty awful as they only go back 60 days. I would not create unique content for each platform. It was the exact same file published to each location. There was a time when I’d never consider doing such a thing.

Platform 177

Platform Video Instagram YouTube 177

Webbiquity SMM

SEPTEMBER 16, 2013

Online marketing activities preovide marketers with a wealth of metrics; actually, too much information. Marketers just want the competitive and multichannel metrics they need to make informed decisions, nothing more. Yet that’s what was argued recently in The 5 most worthless metrics in marketing in iMedia Connection.

Metrics 195

Metrics Marketing Class ROI 195

Sprout Social

JUNE 7, 2023

By giving them something they want, you make customers feel like they are important and their opinions matter. Customer engagement and participation When customers feel like they are part of your brand, it instills a sense of ownership in them. Why does brand experience matter? What is brand experience?

Brands 113

Brands Sentiment How To Analysis 113

Keyhole.co

MAY 3, 2023

Hashtags are a powerful tool in your marketing toolbox, but only if you use them strategically. While most people squeeze them anywhere in their posts, others play-wise and track them. Measure your hashtag performance Luckily, there are several hashtag analytics tools that can take the load off your shoulder.

Hashtag 52

Hashtag Social Media Sentiment How To 52

Keyhole.co

AUGUST 8, 2023

Instagram has over 2 billion active monthly users. These metrics can be literally anything, but some ideas are the number of posts per day, the number of boosted posts, content engagement, etc. The brand understands that a big part of customer experience is how someone views its brand and interacts with it. Crazy, right?

Instagram 52

Instagram How To Hashtag Analysis 52

Sprout Social

FEBRUARY 3, 2022

Note that a campaign is the sum of its parts. For example, a discount or sale is not a campaign , but a sale can be part of a revenue campaign. Similarly, posts and hashtags are not campaigns alone but can be part of a social media campaign. But motivation can be hard to come by. The reality? Launch a new product or service.

Campaign 137

Campaign Engagement Marketing Hashtag 137

Oktopost

DECEMBER 5, 2022

Social media is likely a big part of the digital marketing strategy of any brand. And lastly, being a part of the conversation on social media increases your brand mentions. Since a large part of SEO involves getting exposure and traffic through content, combining the two is a no-brainer. Social signals.

SEO 115

SEO Social Media Reputation Real Estate 115

Waxing UnLyrical

JULY 22, 2016

But always – always – because their boss, or boss’s boss, or whoever it is reporting to the CMO and/or CEO wants to know the “ROI” of their efforts, and AVE/EMV/whatevershityouwanttocallit at least slap a dollar number on at least part of those efforts. Really, it’s brilliant. So leave it be for now.

Metrics 100

Metrics URL Campaign Influencer 100

Buffer Social

SEPTEMBER 20, 2023

What should I work on next? This is a thought that pops up many times throughout the day while I’m working as the Social Media Manager at Buffer. I’ll check Twitter/X, Instagram, LinkedIn, and Threads to make sure I’m covering all my bases and spending time in the best way possible.

Social Media 93

Social Media Notification Social Media Management Metrics 93

Oktopost

JUNE 1, 2023

A scalable social media publishing platform – one that integrates all the other marketing and team management tools you depend on – that automates all those slow, protracted tasks and focuses your attention on the most pressing parts of inbound marketing. Constraints on time and resources. But it doesn’t have to be that way. Here’s how.

ROI 62

ROI Social Media Marketing Curation 62

Hootsuite

SEPTEMBER 14, 2020

Instagram analytics tools aren’t just feel-good graphs and vanity metrics: they’re the best way to see if all the time, energy, and budget you spend on the platform are, you know, worth it. And then we’ll show you which metrics to measure when you’re using them to achieve results tailored to your brand’s goals.

Metrics 145

Metrics Analytics Instagram Tools 145

Sprout Social

MAY 20, 2021

Why employee engagement matters so much. As both a metric and a concept, workplaces have been laser-focused on employee engagement in recent years. In fact, a staggering three-fourths of workers are currently facing serious burnout. And that’s not just due to COVID-19, by the way. Micromanagers. Tedious tasks. Toxic teams.

Engagement 131

Engagement Survey How To Collaboration 131