article thumbnail

How to Develop a Social Media Policy for Employees in 2020 and Beyond

Oktopost

A decade ago Zappo’s had a social media policy for employees that was more or less the industry standard: “Be real and use your best judgment”. But with the metaphorical and literal explosion of social media, defining “best judgment” and “be real” has gotten a lot less straightforward. Use of company social accounts.

Policies 146
article thumbnail

Where Do Forums Fit Into Social Media Marketing?

Josh S Peters

When managing a company’s online presence, it’s very easy to fall into the trap of becoming fixated on only one aspect of social media. However, if you’re in charge of managing social media for a business, it’s important to give consideration to all facets and that includes forums. If that works for them, great!

Forums 181
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Where Do Forums Fit Into Social Media Marketing?

Josh S Peters

When managing a company’s online presence, it’s very easy to fall into the trap of becoming fixated on only one aspect of social media. However, if you’re in charge of managing social media for a business, it’s important to give consideration to all facets and that includes forums. If that works for them, great!

Forums 181
article thumbnail

Book Review: Social Media Marketing

Webbiquity SMM

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Explain your goals and establish clear guidelines for any mention of the company on social media sites.

Review 152
article thumbnail

Top 22 Social Media Monitoring Tools To Stay Informed In 2023

Keyhole.co

Social media monitoring is the act of paying attention to what is being said on social media. In recent years, we have come to understand that social media monitoring is your brand’s first line of defense against a potential crisis. And this is where social media monitoring tools come into place.

Tools 52
article thumbnail

How to Know if Your Niche Idea Will Be Profitable

Twenty4 Social

^ Look at Forums and Message Boards. A profitable niche will have easy to find hubs where the target audience hangs out, which allows you to network with the owners and drive traffic from those sites. ^ When people are passionate about something, they are almost always prepared to spend money on it.

How To 52
article thumbnail

How to Know if Your Niche Idea Will Be Profitable

Twenty4 Social

^ Look at Forums and Message Boards. A profitable niche will have easy to find hubs where the target audience hangs out, which allows you to network with the owners and drive traffic from those sites. ^ When people are passionate about something, they are almost always prepared to spend money on it.

How To 52