The Realtime Report

MARCH 24, 2014

Three-quarters of marketers are using realtime marketing, and 41% have included realtime marketing in their 2014 budgets, according to a new survey from realtime web personalization platform Evergage. The vast majority – 88% – of respondents consider realtime marketing important to their 2014 plans.

Survey 177

Survey Marketing ROI Statistics 177

The Realtime Report

JULY 9, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, and Vine: Facebook. Is Twitter shopping finally here? – last week Tweets surfaced with a “buy now” option; is Twitter simply testing the feature or will Twitter commerce be in the near future?

News 173

News Social Media Twitter Facebook 173

The Realtime Report

JUNE 4, 2014

The number of Twitter users worldwide is projected to increase by nearly 25% in 2014, according to new estimates from eMarketer. By 2018, overall social media growth is expected to reach double-digit gains, and Twitter is calculated to expand by nearly 11%, reaching about 400 million users worldwide.

Twitter 175

Twitter Statistics Survey Analysis 175

The Realtime Report

APRIL 16, 2014

At the turn of the decade, Facebook and Twitter were the two giants in social media. The Trouble with Twitter. The viability of Twitter as a money-making resource for SMBs has been up for debate for the past couple of years. Meanwhile, Twitter has some other tricks up their sleeve. The Bottom Line.

Twitter 187

Twitter Small Business Facebook Cause marketing 187

The Realtime Report

NOVEMBER 29, 2012

Yesterday, a San Francisco court gave PeopleBrowsr, an provider of Twitter analytics services, a temporary restraining order against Twitter. The court ruling forces Twitter to maintains PeopleBrowsr’s full access to Twitter’s firehose of data. Do you think that fits the state of the Twitter developer market?).

Twitter 189

Twitter Data Wikipedia Analytics 189

The Realtime Report

JANUARY 24, 2014

Twitter: over 218 million monthly active users. via Twitter. Top Brands on Twitter: Enterprise Brands Vs. Small Companies. Wondering how enterprise brands and small businesses are using Twitter? For starters, here are some key findings from the report: 98% of all top brands are active on Twitter. Facebook: 1.19

Social Networking 190

Social Networking Brands Twitter Tumblr 190

The Realtime Report

MARCH 31, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook and Twitter: Twitter rolls out photo tagging. Foursquare. Any social media updates that we missed? Let us know in the comments below.

Lithium 160

Lithium News Klout Foursquare 160

The Realtime Report

APRIL 7, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Google+ and YouTube: Vine adds direct messaging via video (photo: Vine blog). Twitter doubles down on TV in Europe – last week Twitter purchased two TV analytics companies, France’s Mesagraph and the U.K.’s

News 176

News Types Nielsen Social Media 176

The Realtime Report

MARCH 5, 2014

Starting March 4th, consumers can instantly purchase products that they see on TV through Twitter, Facebook or Instagram. during one campaign, the brand added 20,000 Twitter followers (a 10% increase) in less than a week. The hybrid of old and new media is promising. What do you think – are you ready to buy through a hashtag?

Buy 164

Buy Products Instagram Twitter 164

The Realtime Report

OCTOBER 8, 2012

Last week’s events revealed several interesting new statistics about Twitter, including information about mobile use and brand engagement on the platform. The highlights: 60% of Twitter users access the microblogging platform on mobile devices. In addition, more than half of all Twitter users now follow more than six brands.

Twitter 169

Twitter Brands Microblogging Statistics 169

The Realtime Report

JUNE 10, 2014

It’s the latest craze on Twitter: users hide cash, tweet clues about where to find it, and then leave instructions for the finders to “pay it forward.” One Chicago Twitter user posted: “What a great thing you are doing.” Social Media Campaigns @HiddenCash hidden cash pay it forward Twitter'

Twitter 175

Twitter Brands Trends Campaign 175

The Realtime Report

FEBRUARY 3, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter and Foursquare: Facebook launches mobile app Paper. Any social media updates we missed? And have you checked out Facebook’s Paper yet?

Foursquare 150

Foursquare News Social Media Twitter 150

The Realtime Report

APRIL 25, 2014

I had a chance to participate in today’s Friday Hangout , a weekly program hosted by Janet Fouts, Adam Helweh, and Steve Farnsworth, to talk Realtime Marketing: what it means, what the benefits are, and where it’s going. All marketing platforms play a role in realtime marketing, not just social media.

Marketing 173

Marketing Hosting Conversation Trends 173

The Realtime Report

APRIL 17, 2019

Why Your Social Media Marketing Never Works Out the Way You Plan. Social media marketing gives you access to a broad and engaged audience, one that you can turn into long-term customers for your business. But, social media marketing isn’t simply a case of using your platforms and seeing an immediate return for your efforts.

Social Media 122

Social Media Marketing Campaign Review 122

The Realtime Report

OCTOBER 7, 2019

5 Tips for Training Social Media Marketers . Indeed, social media marketers make mistakes like everyone else. The difference, unfortunately, is that public relations mistakes made on Facebook, Twitter, or Instagram are more high profile (and damaging) than mistakes made internally. Use Real-World Examples. Prioritize Compliance.

Training 87

Training Social Media Tips Marketing 87

The Realtime Report

DECEMBER 2, 2013

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Foursquare and Buffer: Facebook. Social Media News Ticker age gate Buffer Facebook Facebook video autoplay Foursquare security TV Conversation Targeting Twitter' Foursquare. Let us know in the comments below!

News 156

News Foursquare Features Social Media 156

The Realtime Report

JULY 31, 2016

How To Use Twitter To Its Fullest Potential. Since its founding in 2006, Twitter has become a global force in the field of social media. Over 310 million people use Twitter on a monthly basis to stay in touch not just with their friends, family and favorite celebrities, but indeed with the world at large. What does this mean?

Twitter 70

Twitter How To Trends Hashtag 70

The Realtime Report

AUGUST 17, 2012

Twitter: over 500 million users. LinkedIn Is Most Important Social Network for B2B Marketers. When asked which social media method is most important for their social outreach, LinkedIn was the clear winner among B2B marketers (chosen by 30%) according to new research by BtoB. Facebook followed with 19%, Twitter with 16%.

Social Networking 184

Social Networking B2B LinkedIn Tumblr 184

The Realtime Report

AUGUST 27, 2012

As a mobile-friendly platform, Twitter has been used by farmers to share information, check realtime conditions, and connect with customers from its earliest days – CNN reported on this as early as 2009. They also rely on Twitter chats such as #AgChat to connect with other farmers and share information with each other.

API 178

API Education Social Media Research 178

The Realtime Report

FEBRUARY 11, 2017

Social Media Marketing Tips For 2017. Social media marketing, in general, is huge. But, as with everything online, social media marketing is evolving and changing all the time. Here are some great tips to make sure you’re using social media marketing to its fullest potential in 2017. Live Video. Personalization.

Social Media 70

Social Media Tips Marketing Loyalty 70

The Realtime Report

OCTOBER 31, 2012

Dunkin’ Donuts new mobile campaign engages consumers with a Halloween-themed contest and mobile gift cards, making use of mobile and social platforms Instagram and Twitter. The effort is designed to get consumers excited about Halloween themed menu items and to educate them about the brand’s new mobile payment options.

Mobile 145

Mobile Instagram Twitter Loyalty 145

The Realtime Report

DECEMBER 27, 2012

This is a guest post by Evy Wilkins, VP of Marketing at Traackr. If 2012 was the year influencer marketing emerged on the social media marketing scene, 2013 will bring more structure, best practices and better frameworks for leveraging online influencers across marketing initiatives. Learn more at [link].

Influencer 195

Influencer Products Marketing How To 195

The Realtime Report

MAY 26, 2016

International Marketing Campaigns: Breaking Through Language Barriers. For international marketing campaigns, communicating in the native languages of those customers you are trying to reach is by far the best approach. English is a language spoken in many markets.

Campaign 87

Campaign Marketing Banking Reputation 87

The Realtime Report

DECEMBER 12, 2012

million times a month , and that’s just on Twitter. Step one is obviously to monitor the conversations–Amplfy monitors Twitter (via Gnip), Facebook (public posts) and blogs. It “brings direct marketing discipline” into social media, and enables scale. The Fortune Global 100 companies are mentioned 5.6

Social Media Management 191

Social Media Management Influencer Platform Social Media 191

The Realtime Report

AUGUST 1, 2014

This is a guest post written by Lisa Smith, Director of Media and Markets Research/Mindwave Research. The challenge for marketers: how to track real business prospects through all the various online and offline touch points. Maybe you remember when media research was just about capturing TV viewership and print readership?

Strategy 178

Strategy B2B Marketing Research 178

The Realtime Report

MARCH 25, 2016

Marketing Agility: Posh Buzzword or Business Standard? Until recently, marketing agility was a just buzzword that roamed the business blogs. So, what does marketing agility really mean? This term denotes the ability of the company to stay in tune with market currents and shifts accordingly. By Lilly J. The Future Is Now.

Marketing 87

Marketing Training Policies Collaboration 87

The Realtime Report

MAY 14, 2017

Creative Marketing With A Local Twist By Richard Perry. Far too many small business owners are intimidated by Facebook, Twitter, Instagram, and Pinterest. The post Creative Marketing With A Local Twist appeared first on The Realtime Report. It costs a lot to knock dollars off the price tag.

Marketing 70

Marketing Class Discount Retail 70

The Realtime Report

OCTOBER 30, 2016

3 Top Internet Marketing Jobs To Watch In 2017. For this reason, companies are searching for internet marketing professionals to give them an edge on the market. Here are three of the most sought after positions in the internet marketing world right now: SEO Specialist. Search Engine Marketing.

Marketing 70

Marketing Social Media Management SEO Engineering 70

The Realtime Report

NOVEMBER 2, 2012

What fueled this meteoric rise in popularity – the content, the marketing, celebrity tweeting, or some combination of these elements? YG’s main artists also had Twitter accounts to push information to high numbers of followers. million subscribers to its YouTube channels and nearly 1.6 billion views of music videos.

Content 194

Content Film Marketing How To 194

The Realtime Report

JULY 11, 2012

The digital campaign is reaching beyond Burberry’s website to Facebook , Twitter , Google+ , YouTube , Instagram , Pinterest , and four Chinese social sites: Sina Weibo (a Twitter-like microblogging site), Douban (content site), Youku (video) and Kaixin001 (social). YouTube has a series of short films about the collection.

Campaign 189

Campaign Platform Social Media Microblogging 189

The Realtime Report

JULY 13, 2012

Twitter: over 500 million users. Marketers Buy Facebook Ads For Awareness, Not Fans. Marketers are buying Facebook ads primarily to build awareness and sentiment, according to a new survey by Ad Age and Citigroup. The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 901 million monthly active users.

Social Networking 164

Social Networking Buy Tumblr Foursquare 164

The Realtime Report

AUGUST 10, 2012

However, Luxury Daily notes that the sweepstakes form doesn’t ask for a zip code – which would help drive leads to local dealers – and that the sale event could have been marketed more “blatantly” on the Facebook page and contest entry form. Want to Unleash the LFA on a world famous racetrack?

Facebook 163

Facebook Marketing Campaign Eventful 163

The Realtime Report

NOVEMBER 19, 2021

Influencer marketing has quickly become a dominant aspect of any successful brand campaign, reaching a market value of $13.8 It is imperative that brands strike the right tone in their communication to preferred influencers in order to secure a meaningful, authentic partnership and better their marketing campaigns.

Influencer 209

Influencer Tips Proposal Authentication 209

The Realtime Report

DECEMBER 16, 2022

We looked at the top 50 exchanges on CoinMarketCap and checked their websites and Twitter accounts for their statements about proof of reserves, looking for what traders use as a gauge of transparency. The analysis also included WOO X’s dashboard in this informal survey. Only 5 exchanges are providing live data.

Issues 91

Issues Banking Aggregator Survey 91

The Realtime Report

MAY 30, 2023

Annual Social Media Ad Spending has Almost Tripled Since 2018 Over the past decade, social media has grown into an excellent marketing tool providing an alternative way for companies to advertise and reach their target audience and potential customers. between 2023 and 2027, resulting in a market volume of $207.1bn. billion in 2022.

Social Media 91

Social Media Brands Statistics Comparison 91

The Realtime Report

JANUARY 15, 2014

The numbers don’t lie when it comes to Vine’s success, especially when we consider: Just how many Vines are shared on Twitter per second. In addition to shaking up the social landscape, Vine managed to teach marketers and businesses alike what it means to make a mark on such a volatile market. Revitalized Twitter.

Small Business 177

Small Business Statistics Instagram Video 177

The Realtime Report

MARCH 12, 2014

Check out one of our favorite realtime marketing stories coming out of this year’s SXSW: Oreo partners with Twitter to create custom cookies using #eatthetweet. The type of cookies will be determined by what’s trending on Twitter at that moment, with a dozen varieties to choose from at any given time.

Delicious 170

Delicious Trends Campaign System 170