Waxing UnLyrical

DECEMBER 13, 2018

Kathy Vaské is a Digital Marketing Strategist and Owner of Vaské Marketing Group. For over 20 years Kathy has led the marketing departments for corporate, mid-size and small businesses. Today, she is setting a new standard for delivering high-ROI consistency in marketing.

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Waxing UnLyrical

JUNE 12, 2018

For businesses, that means learning how mobile-only communication is different than other types of communication, and driving automation as much as possible when working in this space. Automation can help with two very different segments of marketing. First, it can help you manage a lot of data about a lot of different people.

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Waxing UnLyrical

JUNE 2, 2014

How to Achieve a Return on Conversation with Emotional Marketing. Public Relations Ideas for Small Business. Why: Small businesses sometimes overlook manageable PR opportunities to build relationships, drive conversations, and promote brand visibility. How does your business spark conversations?

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Waxing UnLyrical

APRIL 30, 2012

There’s a lot of advice for small business owners to learn to say no. And when launching a business – swamped with to-dos, events, and life – we always need it. I honestly don’t believe the reason small business owners stay small and struggling is because we’re not saying no often enough.

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Waxing UnLyrical

MARCH 24, 2014

Marketing For Small Businesses: There Is Strength In Numbers. Why: In this guest post for SteamFeed , Maria Elena Duron discusses collaborative marketing. Why: Influence(r) marketing is all the rage… but as Daniel Newman discusses, it’s a strategy in which trust becomes all the more important.

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Waxing UnLyrical

JUNE 21, 2018

Marketing strategy has shifted over and over again over the past several decades. The end result is that marketing strategy is no longer only about TV spots or catchy slogans. With social media on the forefront of many people’s minds, it has naturally also come to weigh on the minds of marketers. Guest Post by Brooklin Nash.

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Waxing UnLyrical

NOVEMBER 17, 2014

Smart small business owners are constantly learning and sharing tips and tricks of the trade, not just to stay ahead of the pack, but to keep their own skills sharp. This week’s roundup features seven posts from around the web that focus on business best practices. 10 Must Read Content Marketing Posts for 2015.

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Waxing UnLyrical

AUGUST 8, 2019

The big advantage of an account name being the same as your business name is that it reinforces the business name and makes it more recognizable, which can be a big advantage for small businesses that have just set up shop. Image via Pexels. You can follower on her Twitter here.

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Waxing UnLyrical

DECEMBER 2, 2013

, did you have a chance to participate in Small Business Saturday over the weekend? After all, small businesses (like mine !) So in celebration of small businesses everywhere, this week’s roundup features seven posts from around the web that offer small business tips for all those who could use them.

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Waxing UnLyrical

SEPTEMBER 14, 2015

Let this week’s roundup get your business in gear in recognition of National Disaster Preparedness month. Why Businesses Need a Disaster Preparedness Plan. Business Survival Skills. You can also check out part one for more tips. Disaster Recovery Begins With Preparedness: How IT Operations Play A Critical Role.

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Waxing UnLyrical

JUNE 12, 2013

Marketing, word-of-mouth, and online commentary are just a few examples. Back in October 2012, I wrote a post with a similar theme to this piece entitled Tell Marketing: The Customer Experience Begins With Them. Obviously, marketing has its own objectives — to drive new customers, to establish awareness, etc.

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Waxing UnLyrical

MAY 12, 2014

Why: Between travel, presentations, business development, and life, the task list of the small business owner seems neverending. Why: Is your business recognizing the full potential of Google+? Combine Your Blog Posts And Email Marketing Strategy For Better Results. The SMBs Cheat Sheet To Better Online Engagement.

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Waxing UnLyrical

MAY 9, 2016

C1 (Corollary) Case Study: AmEx – Small Business Saturday. More importantly, it drove real results for small businesses across the country that day,” says Mark Taylor in this D&AD case study. C2 (Creativity) Case Study: How The Draw Shop Uses Email Marketing To Turn Website Visitors Into Paying Customers.

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Waxing UnLyrical

MAY 13, 2013

Why: Shelly Kramer Breaks down the key focus areas including knowing your audience, keyword research, headlines, and marketing your post. SurveyAct – New Online Survey Tool for Small Business Owners. Optimizing WordPress Excerpts for Maximum Clickability. 5 Ways to Ensure Your Blog Posts are Not Ranking on Google.

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Waxing UnLyrical

APRIL 11, 2011

But those numbers do nothing for your business. If you have a small business with a storefront in a small town, do 600 million Facebook accounts do you any good? I came across this Small Business Trends article about Yelp! It is important to have clearly stated goals for your own needs. mobile app.

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Waxing UnLyrical

NOVEMBER 28, 2011

But I’m a marketing and communications guy. We focus so much on our own business and what it is that we do, that we don’t allow ourselves to breathe. I blog every day, and if all I did was focus on marketing and communications and social media, I’d be pretty boring. Why would I be interested in bees and honey?

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Waxing UnLyrical

OCTOBER 5, 2011

Whether it’s marketing or public relations, I often have people tell me: “It’s different for me. Ken Mueller is the owner of Inkling Media , a Social Media and Inbound Marketing sole proprietorship in Lancaster, Pa. In addition to being the hippest cat on the planet, Ken loves working with small businesses and non-profits.

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Waxing UnLyrical

MARCH 2, 2015

Shannon Hernandez in this short and simple post for HuffPost Small Business. Why: “Creative web content is all the rage in the marketing world. Around the Web Content Marketing content creation women in communications women''s history month' The No-Fluff Guide to Writing Client-Attracting Content. ” 3.

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Waxing UnLyrical

JUNE 20, 2011

Sanjiva Persad is a London-based social media marketer and copywriter who specialises in helping small businesses build their brand online. Can you think of any other reasons for a company NOT to be on Twitter? Image: Simon Q via Flickr, CC 2.0. His home on the web is sanjivapersad.com. He also blogs and tweets.

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Waxing UnLyrical

FEBRUARY 19, 2013

I had some entrepreneurs tell me that starting a business is like starting a band: Take EVERY gig. Investigate a specific market so you have less competitors and more specialization. I explicitly explain to people that I am writing business materials. But I’m also not going to position as a full-service marketing firm.

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Waxing UnLyrical

MAY 20, 2011

The daily PR & Marketing calendar of event hashtags. Of course there are numerous PR industry events, from local meetings to international conferences, that I would like to follow on any given day, but where is a simple calendar of all of the daily PR & Marketing hashtags? ‘Cos you know, that is what Iizallabout!

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Waxing UnLyrical

FEBRUARY 7, 2013

As a content marketer, the knowledge I bring to the table is what my clients want from me. I know a lot of small business owners with great ideas , and they have been nothing but supportive. In spite of my short time as a business owner, I’ve learned a lot. Knowledge is money.

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Waxing UnLyrical

FEBRUARY 16, 2012

Sanjiva Persad is a London-based social media marketer and copywriter who specialises in helping small businesses build their brand online. I’d love to hear about your experiences with merging two Twitter accounts via the comments section below, especially if you went about the process in a different way.

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Waxing UnLyrical

MARCH 31, 2011

Sanjiva Persad is a London-based social media marketer and copywriter who specialises in helping small businesses build their brand online. I would love to hear about your experiences with two Twitter accounts via a comment below, and whether your non-professional account is anonymous or not. What say you?

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Waxing UnLyrical

MAY 27, 2015

Thought leadership is content marketing that taps into the talent, experience and passion within your business to consistently answer the monumental questions on the minds of your target audience, on specific subject matter. Whole Foods has positioned itself as a leader; it’s not just the corner market and a place to buy food.

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Waxing UnLyrical

OCTOBER 31, 2010

Why: part of the problem with PR is that businesses still don’t understand what we do. How to run a fearless small business by Taylor Lindstrom at Copyblogger. Why: especially for my friends (and foes) who run small businesses. And that leads to stuff like this. Take heart, not howls. Wanna Subscribe?

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Waxing UnLyrical

MARCH 23, 2012

My friends at Hy.ly (I have no business relationship with them, though I am a fan and they built me a special Hy.ly welcome app , free, a while back) are dedicated to solving small business problems. This is one of the most significant changes for brand pages, since landing tabs were a common social media marketing tactic.

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Waxing UnLyrical

JUNE 24, 2011

Why wouldn’t small businesses jump at that opportunity? There are two things that all design professionals hate : competing for your business, and doing spec work. This opened doors to new markets that I had never anticipated. Adam Weitz is a graphic and web designer, marketing consultant and social entrepreneur.

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Waxing UnLyrical

JULY 22, 2015

Over the years the industry has evolved and adapted, to meet brands’ and markets’ needs. So, you see, this is your chance as a PR pro or even a small business owner to put PR to work for you in a more meaningful way. Not what you want and not what your marketing department wants or thinks your consumers want.

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Policies Reputation Issues Social Media 100

Waxing UnLyrical

JULY 11, 2011

Could be because I tag my videos with “Small Business Marketing&# more times than not. Erica Allison is the owner of a small, but strong PR/Marketing firm located in Western NC. Since I typically embed my video into my blog, I like for the tags I use on my blog post to work with the ones I use in my video.

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Waxing UnLyrical

AUGUST 16, 2012

TestMasters finished 4th out of over 70 initial local Houston small business teams. The Greensheet finished comfortably inside the top eight in medium-sized businesses too. But you could also tell who was really trying to compete in the competition. Neither team had too tough a time making it into the local playoff rounds.

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Waxing UnLyrical

JUNE 21, 2011

Her business is dedicated to taking the small business to the next level through individualized strategies, custom designs and a complete understanding of communication marketing. Kirsten Wright runs a successful web design and social strategy firm, Wright Creativity.

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Crowdsourcing Price Project Meeting 172

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. How Google Instant Might Impact Your Small #Nonprofit [link] by @ericaholt (guest post) [.]

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Waxing UnLyrical

OCTOBER 28, 2010

Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? This is a topic that is near and dear to my heart, though. It’s the reason I was really happy that BNET chose me to be its Startup Storyteller … and it’s what I do. Wanna Subscribe? Shall We Tweet?

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Waxing UnLyrical

JANUARY 2, 2011

Five trends all marketers should watch in social media in 2011 , by Matt Rhodes on FreshNetworks. 5 New Year’s resolutions for your small business , by Thursday Bram at Grow Smart Business. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

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Postrank Tourism Blogroll Creative Commons 124

Waxing UnLyrical

DECEMBER 20, 2012

Make sure that on your invoices, website, dealings with customers, marketing literature, email signatures, etc. He had a 14-year career in direct B2B industrial sales before deciding to lighten up his dreary work life and move into advertising/marketing. So what can you do? you show you have a Page.

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Waxing UnLyrical

MAY 25, 2011

Both are pretty powerful motivators, but both are poor reasons for making marketing decisions. Last year I sat down with a small business client to take a look at their existing marketing plan, with an eye toward helping them jump into the world of social media. There has to be more of a reason. Does it work?

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