Direct Marketing Observations

JANUARY 30, 2012

According to a study from Accenture , comScore , and dunnhumbyUSA aimed at helping consumer packaged goods (CPG) marketers, visitors to CPG brand websites buy 37% more in retail stores than non-visitors to the brand site. Reward their loyalty and visits to the site. The static website is dead long live the static website.

Retail 152

Retail comScore Loyalty Study 152

Direct Marketing Observations

FEBRUARY 24, 2012

I am a marketer that sells cowboy hats or western hats. I know that if I use the term “western saddles” as a key word, page title, hyper link, hashtag, splog site or blog post in some social networks or platforms, the likelihood of you finding or landing on my pages might be pretty high. Will you buy from my site?

SEO 182

SEO Hashtag Sites Social Networking 182

Direct Marketing Observations

OCTOBER 3, 2011

On the web, we as digital marketers and change agents, worry that the sites, applications and networks that we build, share and promote aren’t intuitive enough. Yet even the toughest of sites to navigate seem to succeed with massive amounts of traffic and uniques. People want to use that site. Why is that?

Applications 148

Applications Social Networking Sites Buy 148

Direct Marketing Observations

OCTOBER 13, 2011

But there is a simple reason why they (marketers in general) have this burning desire to push out as much digital content as they can-whether it’s theirs or not. Does this mean that there are still sites out there pushing fresh, relevant, content that is meant for people to consume, view and share? Screw the readers.

Content 220

Content Smart Phone SEO Yahoo 220

Direct Marketing Observations

MARCH 1, 2017

But marketers need to understand how each platform relates to not only what they want to do but also in how it might relate to its current customers but future prospects. Clearly, marketers and brands have got to elevate their game of being interesting and compelling every day at midnight. Does that mean a brand should use them?

Content 100

Content Social Media LinkedIn Platform 100

Direct Marketing Observations

SEPTEMBER 30, 2014

That means not only do I occasionally print things out, but I also bookmark a lot of sites and I also write stuff down on anything and everything. This makes complete sense and yet runs counter to the quote, but is a perfect segue’ into how we all measure success in digital and social marketing.

Sentiment 196

Sentiment ROI Company Strategy 196

Direct Marketing Observations

DECEMBER 2, 2011

Guest Post from Chris Doster from Digital Response Marketing Group. As a “newbie” to the digital marketing space, I may only have a “surface level” comprehension of this ever evolving profession, but I know my customers…. So do I have all the answers for the fledgling social media marketer, of course not.

Content 184

Content Banking Skills Software 184

Direct Marketing Observations

DECEMBER 6, 2012

You’re a marketer, you’re tasked to sell something online. You’re thinking that if you meet, follow, friend and like enough people that you might be able to sell them on your product or they will find your site and buy. Are marketers okay with that? Don’t let the title scare you. You and everyone else!

Price 182

Price Buy WordPress Meeting 182

Direct Marketing Observations

SEPTEMBER 17, 2010

Either it’s your own personal site, or it’s your company’s. Those questions are: What do you want your customer/first time visitor to do on your site? You need to awaken that sleeping giant who, with the right kind of online experience on your site, can be turned into a brand advocate or brand champion.

Mobile 159

Mobile Meeting Questions Sites 159

Direct Marketing Observations

JULY 28, 2011

So let’s think through that quickly about the multiple platforms that you, me, and your organization can now use to convey your key message themes: Blogs, Twitter, YouTube, Facebook, Forums, Websites, QR Codes, Group Buying sites, and LBS( location based sites)-to name but a few. That’s cool. So where is the opportunity?

Platform 190

Platform Social Media Drupal Open Source 190

Direct Marketing Observations

AUGUST 15, 2011

Unbeknownst to most of us is the fact that we’re getting played because someone knows how to play the game of driving eyeballs to a site that isn’t about quality content as much as it is about trying to get you to click on Google adsense boxes. And that my friends is the problem-at least for the majority of us. The reason?

Content 174

Content Adsense URL Engineering 174

Direct Marketing Observations

JANUARY 26, 2010

You see, THAT is the niche that all marketers and consultants need to be focusing on right now. 1) First up is a fun site. This site is so chock full of wisdom its not even funny, well actually it is, but check out Tweeteorites. How many of you currently use Linkedin in your social media marketing/marketing efforts?

B2B 180

B2B Social Media Case Study Consultant 180

Direct Marketing Observations

MARCH 4, 2010

I’ve been preaching about the importance of video for the lazy obese culture that we promote and have become, with that being said, Mypypeline.com realizes that perhaps the best way to be effective is to have a video site devoted to health and fitness, though the name is odd. This site rocks. Sparkpeople can you say busy?

Social Networking 177

Social Networking Exercises Sites iPhone 177

Direct Marketing Observations

FEBRUARY 17, 2011

They might be the first to tell you that there is a proliferation of sites that rip off other people’s content because they’re too lazy to build their own audiences based on fresh content and fresh thoughts and ideas; and that is a problem. What sites were at the end of the spoke and so on and so forth.

Content 162

Content Curation SEO Adwords 162

Direct Marketing Observations

FEBRUARY 25, 2011

For those who have never heard of ChompOn, they are a site/service where you’re able to create Groupon like widgets to embed on your website. Next we have some data by Emarketer in which it was reported that US marketers will spend $3.08 billion to advertise on social networking sites this year.

Facebook 178

Facebook Social Networking Widget Advertising 178

Direct Marketing Observations

JANUARY 8, 2010

Three-quarters of Japanese social network users access the sites only from their mobile phones. But as the barriers to search and social and mobile continue to be broken down, I cannot help to think that the following is not true to some degree… Tags: SEO/SEM seo social media marc meyer mobile Mobile marketing Search.

Mobile 162

Mobile SEO Social Networking Buy 162

Direct Marketing Observations

NOVEMBER 4, 2011

A good friend who is the SVP of marketing for a very large Fortune 500 company recently asked me via email the following question(s). I’m surprised that there are still marketers out there hanging their hat on a metric based on total numbers only, but there are. Do you believe in the Klout score? of direct ticket sales.

Klout 206

Klout Facebook Metrics Engagement 206

Direct Marketing Observations

JUNE 10, 2011

They want me to friend, follow, like and fan all of their social sites. At the least they, the brands, should be mining all of my demographic, social and personal data so that they can target market to me out the wahzoo. Now where does that put me in the grand scheme of things when it comes to our “ social relationship “?

Brands 166

Brands Buy Engagement Data 166

Direct Marketing Observations

JANUARY 21, 2011

If you’re new to social media marketing, you might feel like you’re a little late to the game. And why does mediocrity prevail for those marketers that have been doing it awhile? It’s why the beginners have waited and it’s a great excuse for those marketers that have been coming up short. What is the reality? Too fast it seems.

Social Media 166

Social Media Social Networking Class Case Study 166

Direct Marketing Observations

AUGUST 24, 2011

There was also a time where I used to do nothing but manage PPC campaigns until it just became part of each clients overall web marketing strategy. Marcom people need to know social, marketing, writing, PR, email marketing, advertising and design. We all did something before social media. I’ve evolved and so have you.

Social Media 199

Social Media Skills SEO Aggregator 199

Direct Marketing Observations

JUNE 3, 2014

It comes from a site called Funders and Founders. I haven’t been posting much, for that I blame it on client work. With that being said, I stumbled on this and thought I would share. Good stuff! Work Life #worklife work life balance'

How To 162

How To Sites 162

Direct Marketing Observations

JANUARY 14, 2010

2) Always wondered about the “other&# social sites that might be out there? It also serves as a document/template for marketers to use to gauge where they stand before they go traipsing into a client stating that they are a social media expert. With that said, lets look at what you might have missed over the past week.

RFP 218

RFP Bookmarklet One Spot Flickr 218

Direct Marketing Observations

OCTOBER 15, 2010

Marketers are realizing that Twitter is a consumption vehicle for content and thus they are catching on in continuing to push out content- but they realize they must disguise the content in a way that is appealing and doesn’t seem hook ladened. Think of Wal Mart or Astroturfing. Focus on focus- Want to grow your product?

Astroturfing 204

Astroturfing UGC Tips Mobile 204

Direct Marketing Observations

MAY 20, 2011

that commerce driven sites whose success was going to be reliant on transactions is a lot different than social sites and platforms with hundreds of millions of people with millions upon millions of daily visits that are reliant on nothing more than activity, conversations, shares, likes and content creation.

Social Media 176

Social Media Social Networking Buy Sites 176

Direct Marketing Observations

DECEMBER 8, 2011

We also decided to create a killer, award winning, website thanks to developer Terry Mckyton that would captures all of the conversations in real time and even allows you to tweet from the site, but other than that, we were ready to go have Tweetchats. When Jason first called me, he was looking for ways to brand his previous company.

Social Media 218

Social Media Hosting Hashtag Collaboration 218

Direct Marketing Observations

JANUARY 12, 2012

UserVoice creates engaging survey forms on Facebook and other sites to solicit feedback from fans and visitors. Disqus is a better, real-time comments system for users’ site or blog with fully integrated social network elements. NutshellMail users social network updates so they don’t have to login and check.

Tools 215

Tools Social Bookmarking Aggregator Disqus 215

Direct Marketing Observations

NOVEMBER 2, 2010

Marketing was marketing and technology was, well, technology and never did the two meet. No longer do you get a chance to speak to prospects, they simply search online, visit the first few sites that come up, comparison shop through online and physical stores, review product ratings and comments.

B2B 199

B2B Patterns Comparison Compete 199

Direct Marketing Observations

JANUARY 27, 2010

But other sites just die on the vine but for no other reason than it has reached it’s point of critical mass. It’s now in decline for the simple reason that we are looking for, no craving more than what that site delivered to us flawlessly. Yes, we all are using Facebook, and they are truly the exception to the rule.

Social Media 143

Social Media MySpace Social Networking Sites 143

Direct Marketing Observations

NOVEMBER 24, 2010

It was cool, different and most of all it was viral which is the holy grail for all digital marketers. Because Google understands that if you can keep your people in network, then you can market to them, you can sell to them, and they are that much more valuable to you and your partners. What’s wrong with social media?

Social Media 201

Social Media Mashup Yahoo Mobile 201

Direct Marketing Observations

FEBRUARY 11, 2010

If you are a marketer thinking about social media marketing then there is a good chance, if you have not done anything yet, that its because you just don’t have enough information yet. In this post I want to address those issues so that you can get started with social media marketing. Good question right? The How To.

Social Media 174

Social Media Conference Policies Social Networking 174

Direct Marketing Observations

JUNE 21, 2010

Use Twitter as part of your firm’s marketing mix. A digital analyst, sociologist, and futurist, Solis has influenced the effects of emerging media on the convergence of marketing, communications, and publishing. BrianSolis.com is among the world’s leading business and marketing online resources.

Twitter 148

Twitter Web 2.0 Small Business Startup 148

Direct Marketing Observations

APRIL 26, 2011

The latest case in point: Facebook Deals Facebook Deals has been designed to let the site’s 600 million plus users easily share their shopping experiences with one another. The deals may show up on a users’ news feed, or in ads on the dashboard on the left. Users can buy the deal with a credit card, or share it or like it.

Twitter 183

Twitter Facebook API Foursquare 183

Direct Marketing Observations

FEBRUARY 5, 2010

Note: I’m also including hyperlinks to sites that add more value to how and what you will do with these tactics. 2) Demonstrate for corporate executives the increase in visibility from search rankings that result from searchable presence on social media sites. Make sure you open them. 3) On-going social media education !

Social Media 177

Social Media Case Study Crowdsourcing Hashtag 177

Direct Marketing Observations

SEPTEMBER 4, 2015

If you, as a digital marketer still don’t know what that value is, well then, shame on you. One of the things that Linkedin took away that I personally saw value in was the QA (Question/Answer) section of the site. In 2016, it should be readily apparent that each relevant social platform has a specific value to us.

LinkedIn 100

LinkedIn Tumblr Social Networking YouTube 100

Direct Marketing Observations

OCTOBER 5, 2011

But what happened was that soon we were offered multiple sites, multiple touchpoints and multiple opportunities to have conversations. Start-ups and new companies have flooded and have inundated us with so many social applications and sites, that they have confused the basic premise of what made social great in the very begininng.

Social Media 152

Social Media Aggregator Loyalty Social Networking 152

Direct Marketing Observations

JUNE 7, 2011

Here is your answer from Tom’s post: Most of Facebook’s user data (and, even worse, an indeterminate amount of Facebook’s user data ) is not exposed to sites and services that measure sentiment, buzz and influence.

Crimson Hexagon 189

Crimson Hexagon Social Media Radian6 Klout 189

Direct Marketing Observations

FEBRUARY 1, 2011

Brands who put the Twitter and Facebook icons on their site or on their marketing collateral with nothing to really show for it, is not very smart. Social without a purpose is a waste.

Twitter 223

Twitter Brands Engagement Strategy 223