What is Social CRM and How to Make It Work for You
Oktopost
JULY 22, 2021
B2B marketing campaigns tend to be more like a marathon than a sprint. With a CRM, you can collect and analyze customer data to gain insights that allow you to make data-driven decisions about how to guide your buyers further down the sales funnel. According to one study, the ROI can be more than eight dollars for every dollar spent.
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