Jeff Esposito

MARCH 7, 2011

About a month ago, the folks that are doing the marketing for Guy Kawasaki’s new book Enchantment sent me a copy to take a look and see what I thought. At first, I was not sure what to think of it, mainly because it seemed very thin to build up a case for building an enchanting business model.

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Review Video iPad Apple 33

Jeff Esposito

MAY 16, 2012

Throughout the process, I knew that Marketing in the Round would be good, but did not think that it was going to be something that would take readers out of their comfort zone. Rather the duo pushes readers to step back and look at their marketing in a more holistic manner. This book should be read if you… work in marketing.

Marketing 44

Marketing Discount Process Social Media 44

Jeff Esposito

JULY 25, 2012

Instead of talking business, marketing or social, the book focused on an area that I have no background in – science. Kind of scary, but really cool stuff – my full review is below: This post contains video, click here if you are having trouble viewing. .

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Review Study Research Report 43

Jeff Esposito

FEBRUARY 20, 2013

Below is the list of books I read in 2012 (hyperlinked books have reviews): The Flinch. Marketing in the Round. The exceptions will be some books on parenting my youngin or peeping out friends books that are coming out this year. I challenge you to think about turning off the tube for a bit and reading more in 2013. Sea of Monsters.

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Loyalty Review LinkedIn Buy 44

Jeff Esposito

MARCH 4, 2012

Check out the video above for my full review. Marketing/PR/Social Media folks who work with customers. I need to thank Gini Dietrich for pushing me to give it the ole college try, becuase the book was worth the read. People who can benefit from this book: Executives looking to become more customer focused.

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Case Study Review Study Team 38

Jeff Esposito

SEPTEMBER 1, 2011

One thing that I didn’t realize stomping on Koopas and hopping down virtual drainpipes was that as I beat on the control pad, Nintendo was becoming a part of Americana in a way that was really never done before in the toy market. Below is my full video review.

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Review Influencer Industry Video 41

Jeff Esposito

APRIL 27, 2012

AshleyMadison.com Puts $1 Million Bounty On Tim Tebow’s Virginity – I love audacious marketing and public relations ploys. This is an awful PR move from Hasbro in luring a blogger with products for review only to serve him legal papers and harass his neighbors for reviewing a product that was leaked to him.

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Blogger Twitter Influencer Review 36

Jeff Esposito

JUNE 27, 2011

In 2011 marketers will increase their social media usage by 75 percent ( Brian Solis ). percent of CMOs say social marketing efforts are effectively integrated into their overall marketing strategy ( MarketingProfs ). 97 percent of the top US charities utilize Facebook in their marketing efforts ( UMass Dartmouth ).

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Social Media comScore Wikipedia Hubspot 55

Jeff Esposito

MAY 4, 2012

Market Research with Social Media: “Beyond the Echo Chamber” – Doug Haslam gives a good review of a recent social media breakfast. While I believe in the concept, I truthfully don’t think companies are ready to get there yet as many are not combining marketing disciplines. This post touches on that argument.

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Klout Study Social Media Review 37

Jeff Esposito

JANUARY 10, 2011

This is a video book review of CC Chapman and Ann Handley’s Content Rules. It is my first read of 2011 and one that anyone serious about building content should check out. It even has a section of things you can steal, legally. What’s better than that?

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Content Review Video Marketing 38

Jeff Esposito

SEPTEMBER 27, 2010

People in general like writing positively about stuff they get for free, but are the reviews uninfluenced? I would rather get honest reviews, but love is always better than hatred. If money was going to be discussed, I brought in my marketing team – which should be the action of any responsible flack. He tells it how it is.

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Influencer Klout Hotels Creative Commons 35

Jeff Esposito

OCTOBER 18, 2013

A marketing persona is simply an invented version of your business, consumers and products that work as a marketing tool for your overall business. Company personas – a phrase that holds much controversy and confusion definitely has an impact on your purchasing decisions. The Three Types of Personas.

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Company Social Media Insurance Influencer 40

Jeff Esposito

MAY 27, 2011

The main part of the reason is that I do PR and not advertising so when I do pass along the information I am usually met with a response from my marketing team with an “are you kidding me?” This is a great piece in the Harvard Business Review. The Conversation is Over. Long Live the Conversation. Twitter’s postholes -.

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Vimeo Blogger Conversation Small Business 35

Jeff Esposito

APRIL 29, 2011

Aside from that I was uber-productive in banging out projects at work and getting through the always awesome year-end reviews. To echo the sentiment t of Gini’s post, this piece from Marketing Profs gets down to the following line Why can’t we all just get along? I am rambling I Know, but I blame the lack of sleep. How was your week?

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Sentiment Energy Project Meeting 37

Jeff Esposito

SEPTEMBER 1, 2010

The dollars brought in from people who are generally not seen as revenue drivers has given marketers a set of green blinders. Common Misconceptions When many marketers look at social media platforms, they are immediately drawn towards the audience of the site. Facebook for example, has over 500 million users on the site.

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CoTweet CoTweet Press Release Company 36

Jeff Esposito

AUGUST 27, 2010

A book review is coming in the next few weeks, but if you want to check it out for yourself, click here to get it for less (Amazon affiliate link). How Much Can ‘Jersey Shore’ Cast Really Do for Marketers? – How about you? How was your week? While there are fewer applications for the platform, its growth can’t be ignored.

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Posterous Creative Commons Disqus Applications 32

Jeff Esposito

MARCH 20, 2012

After some back and forth, he noted that he hoped to change my mind and that he would send me a copy of his book (co-authored by Stacey Shepatin ), Social TV: How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile (Amazon Affiliate Link) when it came out. You are in marketing.

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Mobile Trends Advertising Social Media 43

Jeff Esposito

APRIL 18, 2011

When you think of target marketing to impressionable audiences or children, what companies come to mind? If you asked me that same question today, I would say that the practice of marketing to this demographic is actually pretty genius for a number of companies.

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Sample Samples Company Cost 37

Jeff Esposito

MARCH 27, 2012

According to this nifty infographic , the top five markets for landing a gig in social media are New York City, San Jose, San Francisco, Los Angeles and Boston. Click on the links to see my video book review. These new postings mean that companies are taking social seriously and looking to staff their efforts accordingly.

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Social Media Case Study Metrics ROI 42