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The 5 social-first corporate communications skills you need to level up your career

Sprout Social

Social media can move markets. Social gives consumers the power to mobilize en masse—which can radically impact market behavior. Creating an investor relations-specific social presence can help your brand engage more proactively with business audiences like investors, analysts, and market and finance reporters.

Skills 128
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Tips on How PR Pros Can Create Social Media Success

Mindjumpers

Not necessarily because you have to share an actual press release here, but rather since it can take form of a great news source. Reporters also have less time than ever to make thorough research on a given topic and therefore they might appreciate content that makes their job easier. Develop social news backgrounders.

Netvibes 218
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The complete guide to Facebook listening

Sprout Social

It’s used by companies around the world to understand their customers better and inform their next marketing step. Review our social listening guide for an overview on social listening and read on to learn how you can apply this practice to Facebook. The generated Tag Report gives you an idea of what customers are discussing.

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Link Building Tactics for Publishers

Adam Sherk

It is one of the many reasons that content marketing has become so popular, as brands in other industries put an emphasis on content development and promotion and essentially become publishers themselves. See Press Release Optimization Checklist and Tips for more information). Media relations. Blogger and influencer outreach.

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10 Ways to Achieve Agile Content Marketing: Content Reuse

Writtent Blog

For many small businesses, waste can be the death of an otherwise healthy content marketing strategy. By viewing your content marketing strategy as a series of “agile sprints,” not a marathon, you can get more for each word you write. Content marketing expert John Paul Nettles is a fan of what he calls the “build-up approach.”

Content 90
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Tracking News Releases and Measuring Success

Proactive Report

Once you’ve written a news release, distributed it, and posted it to your newsroom and social media accounts, you have to track results and be able to report ROI. In the past, we counted outputs and media clips as the ROI of a press release, but in the digital age there is so much more we can track.

News 40
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Four Steps To Optimize A News Release For Google News

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Steps To Optimize A News Release For Google News November 15th, 2010 Tweet Guest post by Erica Holt Please stop yawning Don’t worry. You can read all about that here , here , and here. Have any questions?

News 274