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Tips on How PR Pros Can Create Social Media Success

Mindjumpers

Not necessarily because you have to share an actual press release here, but rather since it can take form of a great news source. Reporters also have less time than ever to make thorough research on a given topic and therefore they might appreciate content that makes their job easier. Develop social news backgrounders.

Netvibes 218
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The complete guide to Facebook listening

Sprout Social

Review our social listening guide for an overview on social listening and read on to learn how you can apply this practice to Facebook. If there’s a specific press release, you can check on how well it’s performing with a service like Buzzsumo ’s Content Analyzer. It can be done at your monthly or quarterly reports review.

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Link Building Tactics for Publishers

Adam Sherk

A good way to investigate this is to review the Crawl Errors report in Google Webmaster Tools, which shows URLs with 404, 500 and other errors that Google encountered while crawling the site. See Press Release Optimization Checklist and Tips for more information). Media relations. Blogger and influencer outreach.

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Tracking News Releases and Measuring Success

Proactive Report

Once you’ve written a news release, distributed it, and posted it to your newsroom and social media accounts, you have to track results and be able to report ROI. In the past, we counted outputs and media clips as the ROI of a press release, but in the digital age there is so much more we can track.

News 40
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The 5 social-first corporate communications skills you need to level up your career

Sprout Social

Creating an investor relations-specific social presence can help your brand engage more proactively with business audiences like investors, analysts, and market and finance reporters. The traditional approach to public relations —sending out a press release and hoping for media pick up—is not returning the same opportunities it once did.

Skills 125
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Social Media Best Practices to Help Guide You During Any Crisis

agora pulse

The social media team can help support the pitch by providing a list of curated content that can be used in the media overview, such as past instances of interviews. If it’s an internal issue, you may have a press release or landing page with updated information and resources.

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I Hope News Corp Does Block its Content from Google

Adam Sherk

Danny Sullivan has been covering the SEO aspects of this story in depth – these posts provide an overview of the key points better than I could summarize here: Thoughts On A “Killer&# Bing-News Corp Deal & The Myth Of An “OPEC For News&# If Newspapers Were Stores, Would Visitors Be “Worthless&# Then?

News 101