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Social Media Trends of 2021 That Top Organizations Are Capitalizing On

Ignite Social Media

Here’s a look at a few of the social media trends of 2021 that top organizations are capitalizing on this year: . Cause Marketing Continues to be a Top Social Media Trend. After a year of no travel, 2021 has seen an increase in travel spending and searches on social media.?People People Love to Shop Small.

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#MeasurePR Memory (August 2018): Travel and Tourism Edition

Waxing UnLyrical

The sky’s the limit when it comes to creativity in the travel and tourism industry! Back in August 2018, we had three incredible industry guests, who shared how they uniquely measure PR and marketing. A2: Why people do and DO NOT travel/vacation is important to understand first, then we can talk to them intelligently #measurepr.

Tourism 114
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Multicultural & Inclusive Marketing: Why Retailers Must Embrace the Multicultural Majority

The Realtime Report

Multicultural & Inclusive Marketing: Why Retailers Must Embrace the Multicultural Majority America is on a fast march toward a multicultural majority, and businesses are challenged to develop the teams, tools, and strategies to adapt successfully. There are two marketing approaches businesses are utilizing to achieve this.

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The benefits of influencer marketing (+ what the C-Suite cares about)

Sprout Social

When it comes to influencer marketing , C-suite execs want more than just good engagement. In this article, we dive deep into the benefits of influencer marketing, and ones that matter the most to your C-Suite. Plus, the three critical components of an effective influencer marketing strategy you need to know.

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How Government Agencies Can Launch an Influencer Program from Scratch

Social Media Strategies Summit

Influencer marketing can be highly impactful, with one-third of consumers agreeing that influencer posts are the best way for brands to persuade customers to try new products. And as an airport, SEA also had an obvious opportunity to collaborate with travel influencers. anyone who doesn’t work for a retail or fashion brand).

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5 Reasons Facebook Should Continue to be Part of Your 2022 Marketing Strategy

SocMed Sean

Is Facebook still a good marketing platform? As a result, in a recent survey called The Future of Social Marketing, close to 96% of respondents ranked Facebook in the top three drivers for return on investment. Reasons to Continue Marketing on Facebook. So, is Facebook still a good marketing platform for businesses in 2022?

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A 6-point framework for maximizing influencer marketing ROI

Sprout Social

I spoke with Peter Kennedy, Founder and General Manager, Influencer Marketing for Tagger by Sprout Social, to discuss how leaders can measure and maximize their influencer marketing return on investment (ROI) at each customer journey stage. Let’s cover three reasons why influencer marketing ROI matters: 1.

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