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Top Video Marketing Trends of 2024

Social Media Strategies Summit

Video is no longer optional for marketing teams, with 91% of businesses using it as a marketing tool and 88% describing video as an important part of their marketing strategy. If you’re going to see success from video marketing, you need to know what works (and what doesn’t ) — and the landscape changes fast.

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Your Facebook Page Organic Reach is Dropping (But Not Really)

Jon Loomer

Today, Facebook announced an update to Facebook page organic reach reporting that will result in numbers that will be up to 20-percent lower than what is normally reported. Organic Reach Reporting Change. The way Facebook reports organic reach will change. The Problem with Organic Reach. Update to Mobile Page App.

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Facebook and the Mystery of Organic Conversions

Jon Loomer

Strangely, it’s a different story when it comes to organic distribution — whether it be of a purely organic post of an otherwise paid ad. We scraped the top of this recently in a post about Facebook Lead Ads and organic distribution. Facebook Ads and Organic Distribution. Organic Posts and Conversions.

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Facebook advocates for short, engaging, mobile-optimized native videos for organic engagement

Socialmedia.biz

With videos driving 135% more organic traffic than static or text-based images, it comes as no surprise that an estimated 2.27 Mobile-first ads have longer average view times, higher engagement rate, better brand recall and a significantly lower Cost per Thousand (CPM).

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Introducing Tags: Organize and Categorize Your Content

Buffer Social

With the influx of ideas flooding into Buffer, the need to keep them organized and accessible had never been more pressing. Enter Tags, a new way to organize your content and manage your creative output. Available on all plans, web and mobile Tags are included on all Buffer plans , with a limit of three tags on the Free plan.

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Google Keep will get you organized

Sherrilynne Starkie

Each New Year’s Day, people resolve to get organized once and for all, and for content marketers being organized can make the difference between being ‘good enough’ and ‘top notch’. Google Keep is a nifty little free app that can help lift a content marketing effort to the next level. The bottom line?

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Role of Mobile Marketing to Grow Your Business

Social Media Marketing

Mobile Marketing promoting is another meaning of web showcasing. Mobile phones have turned into a necessary piece of our life and steady utilization of cell phones in day by day life presents a thought for the improvement of this system. An organization can contact a client by means of versatile promoting systems.

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