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10 Email Sins You Must Stop Committing Right Now

Almost Savvy

Bait and Switch Sin: The subject line and beginning of the email seem to make it seem that you are interested in the recipient, but it quickly becomes clear that this is a marketing message. Email. Whether we like it or not, it is part of our lives. We love it when it’s easy and when others use it in a way that works for us. The rest of the time, we hate it. Here are a few email sins.

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Top 5 Signs Your Business Should Not Be Using Social Media

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If this is your primary activity online, you are not a marketer. Blogging Business Facebook Google+ Social Media Tips Twitter community etiquette Marketing and Advertising Networking Online reputation spam trustBeware the hidden dangers of social media. Social media is all the rage. You Like It Because You Think It’s Free. You are a spammer. 2. You’re Obsessed with ROI.

How Old is the Perfect Social Media Expert?

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It represents a real misunderstanding of what it takes to effectively incorporate social media into one’s online presence, whether it’s for professional, branding, political, marketing, customer service or other purposes. So, there I was. His wisdom and perspective on the importance of respecting and empowering one’s employees and customers were inspiring. Really?

9 Things to Include in Every Speaker Request

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Professionals, Business Owners, Students, Marketers, etc.?  Publicity How will you market the event? I’ve been doing a lot of speaking lately. It is a huge compliment to receive so many requests. I am grateful for every one and wish I had time to honor all of them. love public speaking! Go figure. Are you representing a business, professional organization, etc.?

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls

Your Brand Screwed-Up On Social Media, Now What?

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Cynthia is the Senior Director of KitchenAid Brand and Marketing Services. Headline from CNN. Bad things can happen to any business or brand. You do our best to avoid it; you hire the right people, make the right products, make the right decisions. Sometimes, though, things don’t go as planned and something, someone screws-up. One well-known, household brand had a bad thing happen.

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Your Brand Screwed-Up On Social Media, Now What?

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Cynthia is the Senior Director of KitchenAid Brand and Marketing Services. Headline from CNN. Bad things can happen to any business or brand. You do your best to avoid it; you hire the right people, make the right products, make the right decisions. Sometimes, though, things still don’t go as planned and something, someone screws-up. This blog post isn’t about what happened.

Dear Netflix: While You’re Huddled Under the Table, I’ve Got One More Thing

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The internet has been ablaze following an email sent to all of their subscribers and this blog post by the company : Netflix has now added themselves to the cases discussed at marketing, public relations and social media conferences as an example of how to get it wrong – horribly wrong – when communicating with customers and then ignoring their outrage. of Marketing at Netflix.

11 Sure-Fire Ways to Get Me to Unfollow You on Twitter

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Reply 10 Sure-Fire Ways to Get Me to Unfollow You on Twitter | Dose of Digital - Digital Marketing in Pharma and Healthcare says: July 30, 2010 at 9:39 am [.] have found it to be a fabulous tool, through which I’ve come to know countless brilliant and fascinating people. To me, Twitter is about building relationships. follow most people back who follow me. What’s up with that?

I Don't Care Where. You. Are. Right. Now. | Almost Savvy

Almost Savvy

See, that’s the thing…I don’t need to know where you at this very moment. I don’t need to know that you’re at the market, at the gas station, at work or on the train. Right. Posted by Irene Koehler in Facebook , Social Media , Tips , Twitter on March 31, 2010 | 16 responses Hey, you! We need to have a word. like you, really I do. Still, it is your choice. Right.

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It’s All About.Me (Your Identity Online – Simplified)

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Find the balance between having enough text to say something interesting about yourself (enough) and not having it begin to look like marketing material (too much). Have you ever received an email from someone and their signature block seems to run on forever with so many links that the signature is longer than the email itself? Are you guilty of this yourself? It’s easy. profiles.

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well

11 Tips To Thrive on Twitter | Almost Savvy

Almost Savvy

It can be something simple like “Excited to meet and connect with other architects on Twitter&# or “Have heard so much about integrating Twitter into my marketing plan, just have to give it a try.&# You get the idea; you’ll find what fits for you. This is important. If you are sharing valuable content, but have no followers, how will that help you? Take care. Thanks! C25K1.3

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Just Because We're Social Networking “Friends” Doesn't Mean I'll.

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When we connect with a business peer, we want to feel like more than just a prospect or a member of a target market. When did we stop asking, “Tell me about yourself,&# “Do you like to take long walks on the beach?&# or even the tired old line, “What’s your sign?&# Am I talking about my dating life? Uh…ewww. My name is Irene. Have you had this experience?

Back-up Your LinkedIn Information | Almost Savvy

Almost Savvy

Social Media – A Tool in Your Marketing/Business Plan Reply Irene Koehler says: November 7, 2009 at 2:28 pm Excellent, Andrea! Are you comfortable with all of that information residing on a website over which you have no control? What if you need to access contact information for one of your connections and the LinkedIn site is down temporarily? Exporting your connections is easy.

How to Screw-Up a Blogger Pitch in 4 Easy Steps

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Mistake #3: Do Not Assess the Market for Your Product. In addition to all of the presentations and workshops, one of the many wonderful aspects of the recent LeWeb conference in Paris is the opportunity to connect with others who are working on innovative projects and developing new applications which make our lives easier or more productive. Now, let’s be clear. Bullcrap. Seriously?

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind

Business Cards - So Important or So Over?

Almost Savvy

They are great for connecting with people face-to-face, and can be a great marketing tool, too! Here’s an old article I wrote about using them for marketing–[link] I will add social info to mine when I re-order, though–great tip. Front and center among these time-tested tools is the business card. collaborate with one another. What do you think about business cards?

TrueTwit: Managing Spammers on Twitter. Does it Work? | Almost Savvy

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Enter TrueTwit , which markets itself as the “Validation Service for Twitter.&# Does it Work? Posted by Irene Koehler in Twitter on July 23, 2009 | 11 responses Note: This was written prior to Twitter’s purge of spam accounts this evening. Until that happens, though, we continue to look for solutions. And, show up they have – in droves. Does it Work?&# Jon Bishop?s Virus?&#

Social Networking Friends vs. Real Life Friends | Almost Savvy

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Reply Liz Isaacs says: July 14, 2010 at 4:36 pm Also, it should be noted that social media while it’s definitely here to stay and should be an integral part of one’s marketing strategy. It should not be the panacea or alpha-omega of marketing. Should I connect only with family and good friends on Facebook and only business contacts on LinkedIn? shameless promotion.

How-to: View and Organize Fan Pages on Facebook | Almost Savvy

Almost Savvy

Right now I am following blogs, tweets and Facebook Fan Pages about marketing, women’s issues and writing (professionally). With the most recent redesign of Facebook, some people are finding it much more difficult to keep up with their favorite fan pages as their updates drift by in the stream along with your friends’ status updates. Simply create more than one list.

Blogging Between Hot Flashes

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My many twitter friends, especially Clara Kuo of The Millennium Marketer ( @manesaclara ), have replied instantly to queries with answers and words of encouragement. Social media marketing is new territory and there’s no such thing as being too late to the game. Different experiences, different perspectives. We’re at different points in our lives. You bet. Absolutely not.

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LinkedIn Tip - Mom Was Right, Manners Matter

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Suggested language you might want to consider including in the invitation: Wonderful to meet you at the marketing conference last week. Even though she may have exaggerated a bit when she said we’d ruin our eyes if we held them cross-eyed for too long and that sitting too close to the TV would rot our brains, she was right about a lot. Remembering the value of using good manners and being respectful of others were two of the lessons which have stood the test of time. Even as we move much of our communication online, these lessons are no less applicable. Long time, no see. Reply A.

LinkedIn Tip - Got Street Cred?

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Following the time when Mom’s praise was enough and prior to today, there was also a time,when customer testimonials printed on marketing brochures were all the evidence we needed to know you were the bee’s knees. Thanks to the internet, those days are but a distant memory, and it’s a good thing (I’m not terribly sure what my mother would say about me). of late.

Happy Holidays! Please Enjoy This Spam | Almost Savvy

Almost Savvy

One prominent Internet Marketer actually sent me an email *on Christmas Day* selling me more of her stuff…UGH…couldn’t delete that one fast enough! Perhaps it’s your chance to begin teaching Internet Marketing sales etiquette~what a concept! And, most of them included information about the sender’s product or service or request for help in a job search.

Virtual Personal Space | Almost Savvy

Almost Savvy

Whether at a live networking event or connecting with people through virtual social networking sites, no one want to receive sales pitches, marketing emails, and links to buy the “latest, greatest product on the market guaranteed to make you rich in just 10 days.&# It is important to allow others to have a glimpse into our “real&# selves in order to find?a tune us out.

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I'm Engaged! (4 Tales of Accidental Twitter Friends)

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Jim is a super-smart marketing mastermind and is also the brains behind The Tech News Blog and The Ideas Blog. Quick Internet marketing tip! Re Twitter, I know it can be a great marketing tool but actually I decided to use it primarily to connect with some great women- and I have! As with other networking platforms, I use Twitter primarily for business purposes. Yikes! Are you?

Adventures in Social Networking with Mom and Dad | Almost Savvy

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ORM and the Dark Side: Astroturfing, Flogging and the Viral Marketing Campaign that never was Reply Irene Koehler says: September 18, 2009 at 3:32 pm You’re absolutely right. Every now and then, our enthusiasm can get the best of us. As the number of multi-generational families using online social networks increases daily, so does the number of “Oh no, she didn’t!&# Right.

Do You Have a Digital Business Card? (Register for.tel for free.

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Reply Naomie says: February 25, 2010 at 3:28 pm Hi Irene Beatrice sent me in your direction I think this is a very interesting marketing tool. Register for.tel for free) Posted by Irene Koehler in Branding , Business , Career , Networking , Tips on February 23, 2010 | 47 responses We all want to be found more easily online when our friends, potential clients and employers Google us. Enjoy!

Top 10 Tips to Totally Suck at Networking Events

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Attraction marketing is always about relationship first. Reply Vexed and trying to blog regularly « The Millennium Marketer says: October 22, 2008 at 1:17 pm [.] continue to let folks know about the fact that “permission marketing&# has been the gold standard for marketing communications for some time now. Reply Irene Koehler says: October 30, 2008 at 3:20 am @Leta – Great point about attraction marketing. Arrive late, leave early Hey, you?re re a busy person. Who has time to leave the office early enough to allow for traffic? there. 2.

Top 10 Tips to Totally Suck at Networking Events

Almost Savvy

Attraction marketing is always about relationship first. Reply Vexed and trying to blog regularly « The Millennium Marketer says: October 22, 2008 at 1:17 pm [.] continue to let folks know about the fact that “permission marketing&# has been the gold standard for marketing communications for some time now. Reply Irene Koehler says: October 30, 2008 at 3:20 am @Leta – Great point about attraction marketing. Arrive late, leave early Hey, you?re re a busy person. Who has time to leave the office early enough to allow for traffic? there. 2.

10 Email Sins You Must Stop Committing Right Now

Almost Savvy

Bait and Switch Sin: The subject line and beginning of the email seem to make it seem that you are interested in the recipient, but it quickly becomes clear that this is a marketing message. Email. Whether we like it or not, it is part of our lives. We love it when it’s easy and when others use it in a way that works for us. The rest of the time, we hate it. Here are a few email sins.

Top 5 Signs Your Business Should Not Be Using Social Media

Almost Savvy

If this is your primary activity online, you are not a marketer. Blogging Business Facebook Google+ Social Media Tips Twitter community etiquette Marketing and Advertising Networking Online reputation spam trustBeware the hidden dangers of social media. Social media is all the rage. You Like It Because You Think It’s Free. You are a spammer. 2. You’re Obsessed with ROI.

Who Influences You? (Plus, get a free book) | Almost Savvy

Almost Savvy

Whether it is to market our business, persuade a client or vendor, motivate an audience or capture the attention of potential employers, influence is important. Learning how best to communicate and influence others is no different. Don’t we all hope to influence others in some way? Gaining traction as an influencer is no simple task. Your Turn: Comments and Free Books! Thanks!

Blogs: I'll Show You Mine if You'll Show Me Yours

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Just check it out: [link] I also blog myself about marketing (click my name above) and then I have a personal travel blog which I don’t update too often. have a hard time keeping up with just one! I’ve enjoyed your Marketing Safari blog for some time now and look forward to more great content. Who doesn’t have a blog these days? are focused on a particular topic?and

Blogging Between Hot Flashes

Almost Savvy

My many twitter friends, especially Clara Kuo of The Millennium Marketer ( @manesaclara ), have replied instantly to queries with answers and words of encouragement. Social media marketing is new territory and there’s no such thing as being too late to the game. Different experiences, different perspectives. We’re at different points in our lives. You bet. Absolutely not.

Creating Evangelists: Social Media the Cirque du Soleil Way

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Again, an example of marketing at its finest – create interest up front and then blow their socks off by delivering beyond expectations. finely-tuned marketing and social media strategy which creates a level of buzz, but isn’t matched by the actual experience or product in real life will do nothing other than create a group of disappointed, and likely vocal, customers.

Guess Who's An Official Blogger for LeWeb 09!

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Dominant Techniques in Social Media Marketing Reply Leave a Reply Click here to cancel reply. Posted by Irene Koehler in Blogging , Social Media on October 28, 2009 | one response Me? Really? look to someone right behind you? Well, OK, maybe it’s just me. Finally, it’s settling in that maybe that email was, in fact, meant for me. What is LeWeb? Right. LeWeb Bingo!

If I ignore bad publicity, does that mean it isn't there?

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They understood their audience, showed that they have a sense of humor about themselves and successfully turned that uh-oh moment into an viral marketing opportunity.? Posted by Irene Koehler in Branding on August 28, 2008 | no responses Big companies, small businesses – we all work very hard to deliver an extraordinary product or service to our customers. What is important to them?

If I ignore bad publicity, does that mean it isn't there?

Almost Savvy

They understood their audience, showed that they have a sense of humor about themselves and successfully turned that uh-oh moment into an viral marketing opportunity.? Posted by Irene Koehler in Branding on August 28, 2008 | no responses Big companies, small businesses – we all work very hard to deliver an extraordinary product or service to our customers. What is important to them?

Twitter Webinar Basics Etiquette | Almost Savvy

Almost Savvy

WOW Wish I had known before the last [link] #TCR so we could have told more tweeps I will give a copy of “Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online&# so you can add that as a prize for one of your listeners. Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online? Twitter is growing quickly, at the rate of 5,000-10,000 new accounts per day, according to a new report from Hubspot called State of the Twittersphere.? will send you?

One Random Thing About Me

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The only language I speak though is English so I’ve had many a challenging time but I’ve learned to drive a hard bargain when shopping in markets! After watching me sparing, he told my mom; “That kid’s gonna go a long way – he’s got attitude.&# He went on to be a massive movie star and ‘The Governator’ and I went into marketing Reply Napoleon (P0_P0) says: February 12, 2009 at 1:21 am I’m into heavy machinery: forklift certified, ETO overhead crane operation – all thanks to nummi! Apparently, I’m not the only one.

Hoping You'll Ask Me to Dance | Almost Savvy

Almost Savvy

will be honest I am an affiliate marketer and Twitter has been great for me. If it seems like all they want to do is market something to me, I don’t follow them. know they are very different today, but back then the scenario was always the same. Boys on one side of the gym, girls on the other. All of us waiting for someone – someone *else* – to make the first move. Didn’t they know, after all, that if they asked, the answer would be “yes?&# Really, how hard could it be? will be able to view your posted messages and information.? But it is possible.